女性用睡衣和內衣市場規模、佔有率和成長分析（按產品類型、材料、分銷管道和地區）- 行業預測 2025-2032

預計女性用睡衣和內衣市場價值將在 2023 年達到 1,416 億美元，並從 2024 年的 1,495.3 億美元成長到 2032 年的 2,312.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

女性用睡衣市場的成長受到多種因素的推動，例如滿足季節性需求的多樣化設計、對防蟲和睡眠舒適度的日益重視以及可支配收入的增加。睡衣，例如睡袍和睡褲，可以抑制細菌、調節體溫和吸收水分，有益於您的健康。此外，動態的全球時尚趨勢正在支持該行業的擴張。市場提供多種布料選擇，包括棉、聚酯纖維和纖維素纖維，並透過各種袖長、領口和圖案強調舒適性和時尚性。然而，消費者保留、與紡織品生產相關的環境問題以及勞工權利問題等潛在挑戰可能會阻礙成長。總體而言，精明的女性消費者擴大尋求時尚舒適的睡衣。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

女性用睡衣和內衣市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 女用貼身內衣
• 睡衣
• 長袍
• 塑身衣

女性用睡衣和內衣市場規模（按材料和複合年成長率） (2025-2032)

• 市場概況
• 棉布
• 種族
• 絲綢
• 合成的

女性用睡衣及內衣市場規模（依通路分類）：及複合年成長率（2025-2032）

• 市場概況
• 網路零售
• 線下零售

女性用睡衣和內衣市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Groupe Chantelle（France）
• Wacoal（Japan）
• Triumph International（Switzerland）
• Gossard（United Kingdom）
• Silvano Fashion Group（Estonia）
• Wolford（Austria）
• Eberjey（USA）
• Skims（USA）
• Petite Plume（USA）
• La Ligne（USA）
• Morgan Lane（USA）
• Olivia von Halle（United Kingdom）
• Intimissimi（Italy）
• Sleeper（Ukraine）
• Hanna Andersson（USA）
• Fleur du Mal（USA）
• Victoria's Secret（USA）
• Agent Provocateur（United Kingdom）
• Savage X Fenty（USA）
• Cosabella（Italy）

結論和建議

Women's Night and Underwear Market size was valued at USD 141.6 billion in 2023 and is poised to grow from USD 149.53 billion in 2024 to USD 231.23 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

Market growth in women's sleepwear is driven by various factors, including a diverse array of designs that cater to seasonal demands, an increased emphasis on bug protection and sleep comfort, and rising disposable incomes. Sleepwear, including nights and pants, contributes to health by inhibiting bacteria, regulating body temperature, and absorbing moisture. Additionally, dynamic fashion trends globally are supporting this sector's expansion. The market features a wide selection of materials such as cotton, polyester, and cellulosic fibers, emphasizing comfort and style through varied sleeve lengths, necklines, and patterns. However, potential challenges like consumer retention, environmental concerns related to textile production, and labor rights issues may hinder growth. Overall, informed women shoppers are increasingly seeking trendy, comfortable nightwear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Night And Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Night And Underwear Market Segments Analysis

Global Women's Night and Underwear Market is segmented by Product Type, Material, Distribution Channel: and region. Based on Product Type, the market is segmented into Lingerie, Sleepwear, Robes and Shapewear. Based on Material, the market is segmented into Cotton, Lace, Silk and Synthetic Fabrics. Based on Distribution Channel:, the market is segmented into Online Retail and Offline Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Night And Underwear Market

The Women's Night and Underwear market is significantly driven by evolving fashion trends that dictate the style, color, and design of nightwear and lingerie, directly impacting consumer purchasing behavior. Currently, there is a strong preference for comfort, leading to an increased demand for soft and stretchy materials such as cotton and modal. Additionally, the popularity of certain styles, like bralettes and sports bras, has surged in place of traditional underwire options, reflecting changing consumer preferences. The growing influence of social media platforms, especially Instagram, has further amplified these trends, as fashion influencers and celebrities shape and redefine consumer tastes in this market.

Restraints in the Women's Night And Underwear Market

The Women's Night and Underwear market faces certain constraints due to the outsourcing practices of numerous companies that seek to capitalize on lower labor costs in various countries. This strategy allows brands to offer more competitively priced products, but it simultaneously restricts their ability to raise prices while maintaining profitability. To counteract these challenges, many brands focus on product differentiation, creating unique items that stand out in the marketplace. By incorporating distinctive designs, materials, and features, these products can command higher prices. Additionally, brands may prioritize premium quality by utilizing superior materials and advanced manufacturing techniques to attract customers willing to invest in enhanced quality.

Market Trends of the Women's Night And Underwear Market

The Women's Nightwear and Underwear market is witnessing a significant shift towards inclusive sizing, as consumers increasingly demand products that cater to a diverse range of body types. This trend reflects a broader societal move towards body positivity and representation, with brands that expand their size ranges and embrace various body shapes gaining a competitive edge. In addition to offering a wider array of sizes, companies are also prioritizing diverse marketing strategies by featuring models of various body types, thus promoting a more inclusive image of beauty. As this trend continues to grow, brands that adapt swiftly will likely secure a loyal consumer base and enhanced market presence.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Women's Night and Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Lingerie
• Sleepwear
• Robes
• Shapewear

Global Women's Night and Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Lace
• Silk
• Synthetic Fabrics

Global Women's Night and Underwear Market Size by Distribution Channel: & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail

Global Women's Night and Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Distribution Channel:)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel:)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel:)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel:)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel:)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Groupe Chantelle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gossard (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvano Fashion Group (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eberjey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petite Plume (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Ligne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgan Lane (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia von Halle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleeper (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanna Andersson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations