速食市場規模、佔有率和成長分析（按產品、服務類型、最終用戶和地區）- 產業預測 2025-2032

預計到 2023 年速食市場規模將達到 5,480.8 億美元，並從 2024 年的 5,700 億美元成長到 2032 年的 7,800.9 億美元，預測期內（2025-2032 年）的複合年成長率為 4.0%。

在都市化和全球化的推動下，全球速食市場預計將經歷顯著成長，餐廳和快餐中心的數量將不斷增加。越來越多的勞動人口尋求快速、實惠的餐食，這刺激了對速食的需求，而市場對不斷變化的消費者偏好的適應性進一步推動了快餐需求的成長，例如健康和永續的菜單選項，包括素食和純素選項。此外，配送服務的擴展滿足了現代消費者的便利需求。隨著飲食趨勢轉向更健康的選擇，供應商面臨著以永續性為重點的創新產品和包裝的壓力。這些動態表明市場參與企業更有可能回應不斷變化的消費者需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

速食市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 披薩
• 義式麵食
• 漢堡
• 三明治
• 亞洲/拉丁美洲速食
• 其他

速食市場規模（依服務類型和複合年成長率） (2025-2032)

• 市場概況
• 內用
• 外帶
• 得來速
• 宅配
• 其他

速食市場規模（依最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 速食店
• 快速休閒餐廳
• 其他

速食市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• McDonald's Corporation（United States）
• Yum!Brands, Inc.（United States）
• Restaurant Brands International Inc.（Canada）
• Starbucks Corporation（United States）
• Domino's Pizza, Inc.（United States）
• Chipotle Mexican Grill, Inc.（United States）
• Subway（United States）
• Dunkin'Brands Group, Inc.（United States）
• Wendy's Company（United States）
• Burger King（United States）
• Pizza Hut（United States）
• KFC（United States）
• Taco Bell（United States）
• Chick-fil-A, Inc.（United States）
• Papa John's International, Inc.（United States）
• Dairy Queen（United States）
• Arby's Restaurant Group, Inc.（United States）
• Jack in the Box Inc.（United States）
• Sonic Drive-In（United States）
• Hardee's（United States）

結論和建議

Fast Food Market size was valued at USD 548.08 billion in 2023 and is poised to grow from USD 570.0 billion in 2024 to USD 780.09 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The Global Fast Food Market is poised for significant growth, driven by urbanization and globalization, which are increasing the number of restaurants and fast-food centers. A rising working population seeking quick and affordable meal options has accelerated demand for fast food, while the market's adaptability to evolving consumer preferences-such as healthier and sustainable menu choices, including vegetarian and vegan offers-further fuels this expansion. Additionally, the enhancement of delivery services caters to the modern consumer's need for convenience. As dietary trends shift toward healthier alternatives, vendors must innovate their offerings and packaging, focusing on sustainability. These dynamics indicate a robust potential for market participants to meet the changing needs of their consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fast Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fast Food Market Segments Analysis

Global Fast Food Market is segmented by Product, Service Type, End User and region. Based on Product, the market is segmented into Pizza, Pasta, Burgers, Sandwich, Asian/Latin American Fast Food, and Others. Based on Service Type, the market is segmented into Eat-In, Take Away, Drive Through, Home Delivery and Others. Based on End User, the market is segmented into Quick Service Restaurants, Fast Casual Restaurants and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fast Food Market

The fast food market is significantly driven by evolving consumer behaviors and a rise in food expenditure. The increase in multi-person households across various regions, coupled with higher family incomes, has resulted in more consumers opting to dine out. Moreover, while established brands such as McDonald's, KFC, Domino's, and Burger King continue to thrive, a surge in diverse food service options is emerging in both developed and emerging markets. International fast food chains are increasingly targeting foreign markets, particularly among millennials who are driving the demand. Factors such as rising incomes, growing tourism, and shifts in purchasing habits are further propelling the industry's expansion on a global scale.

Restraints in the Fast Food Market

The fast food market is facing significant constraints due to the profound shifts in eating habits brought on by the COVID-19 pandemic. As consumers increasingly seek healthier fast food alternatives, the market's growth potential is likely to be limited in the coming years. The rising consumption of fast food among millennials is contributing to elevated fat intake, which in turn may lead to obesity and various obesity-related chronic diseases. Such health issues, including cancer, diabetes, gallbladder disease, fatty liver, heart disease, arthritis, and joint problems, pose serious risks. Furthermore, the association of fast food consumption with childhood obesity has heightened awareness of dietary choices, further impeding market expansion as consumers prioritize healthier options.

Market Trends of the Fast Food Market

The Fast Food market is experiencing a significant shift towards online ordering, a trend that has been accelerated by the COVID-19 pandemic. As consumers increasingly favor the convenience of digital platforms, food service providers are adapting to meet this demand. This surge in e-commerce is driven by factors such as economic growth, rising disposable incomes, and enhanced internet accessibility. While online food delivery was already prevalent in developed nations, the pandemic catalyzed its rapid adoption in emerging markets like India, Qatar, and Brazil. As a result, the fast-food sector is poised for robust growth, reshaping consumer interactions and expectations within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fast Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Pizza
• Pasta
• Burgers
• Sandwich
• Asian/Latin American Fast Food
• Others

Global Fast Food Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Eat-In
• Take Away
• Drive Through
• Home Delivery
• Others

Global Fast Food Market Size by End User & CAGR (2025-2032)

• Market Overview
• Quick Service Restaurants
• Fast Casual Restaurants
• Others

Global Fast Food Market Size & CAGR (2025-2032)

• North America (Product, Service Type, End User)
  • US
  • Canada
• Europe (Product, Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McDonald's Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restaurant Brands International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domino's Pizza, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chipotle Mexican Grill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendy's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burger King (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pizza Hut (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KFC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taco Bell (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chick-fil-A, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John's International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Queen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arby's Restaurant Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack in the Box Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonic Drive-In (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hardee's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations