全球快餐市場規模：按食品類型、分銷管道、消費者屬性、地理區域和預測

速食市場規模及預測

2024 年速食市場規模價值 31.6703 億美元，預計到 2031 年將達到 39.6151 億美元，2024 年至 2031 年的複合年增長率為 3.13%。

快餐是指隨時準備並隨時可得的食物，通常注重便利性和價格。這類食物通常包括漢堡、薯條、炸雞、三明治、披薩、軟性飲料等，通常由快餐連鎖店和外帶餐廳提供。這些菜餚不需要花很長時間準備，非常適合那些想快速吃點東西的人。

速食因其便利、低成本、廣泛吸引力而受到各行各業的歡迎。它們提供漢堡、披薩、三明治和炸雞等各種菜單，主要作為繁忙日程人士的快速簡便的選擇。隨著網路訂餐平台和行動應用程式的進步，它們也在食品配送生態系統中發揮關鍵作用。

速食的未來可能以永續性、健康和創新為中心。隨著消費者偏好轉向更健康的飲食，速食店可能會提供更多有機、植物性和低熱量的食品，以吸引註重健康的顧客。此外，永續性可能成為一種驅動力，更加重視環保包裝、減少食品浪費和永續產品採購。

全球速食市場動態

影響全球速食市場的關鍵市場動態是：

主要市場推動因素：

生活方式和口味的改變：現代快節奏的生活方式對快速方便的膳食選擇的需求日益增加。隨著工作時間的增加以及消費者對快速午餐解決方案的需求，快餐提供了一個方便、省時的選擇。

都市化進程加快：快速的都市化，尤其是新興經濟體的都市化，正在推動速食產業的發展。隨著越來越多的人移居城市，他們有更多機會接觸西方飲食文化，包括速食店。在擁擠的城市地區，快餐店通常位於戰略位置，為顧客提供便利。

科技和配送服務的興起：智慧型手機應用程式和食品配送服務等數位平台的整合已經改變了速食產業。 Uber Eats、DoorDash 和其他線上訂餐和送餐應用程式增加了消費者獲取快餐的機會。

主要問題：

健康問題和消費者口味的變化：隨著消費者越來越意識到健康和營養的重要性，他們正在遠離傳統快餐，因為傳統快餐由於脂肪、糖和鹽含量高而通常被認為是不健康的。隨著植物性飲食、有機飲食和新鮮食材越來越受歡迎，快餐店不得不調整菜單以滿足這些需求。

激烈的競爭和市場飽和：速食業競爭非常激烈，多家全球和本地公司不斷爭奪顧客注意力。在北美和歐洲，市場已經飽和，品牌很難實現差異化。因此，價格戰、特價折扣和激進的行銷活動成為常態，擠壓了利潤率。

勞動力價格和勞動力短缺：隨著最低工資規定的增加和改善工作條件的壓力的增加，全球勞動力價格正在上漲。此外，快餐業經常出現大量的員工流動和勞動力短缺，這可能導致營運中斷並增加招募和培訓成本。在勞動法規嚴格、獲利能力低的地區，這種困難更加嚴重。

主要趨勢：

注重健康的選擇：隨著人們越來越注重健康和保健，他們正在尋求更健康的快餐選擇。許多快餐店對此作出了回應，擴大了菜單，包括沙拉、全穀物、植物蛋白和低熱量替代品。此舉旨在滿足注重健康的消費者的需求，特別是千禧世代和 Z 世代，他們在選擇食物時更加重視營養和品質。

科技整合：科技整合正在改變速食格局。用於訂購、送貨和非接觸式支付的行動應用程式越來越受歡迎，為顧客提供了更大的便利。人工智慧（AI）和數據分析也被用於個人化行銷、管理庫存和提高營運效率。

致力於永續發展：隨著消費者優先考慮環境責任，速食企業更加重視永續發展。許多企業正在推行環保做法，例如使用永續產品、減少塑膠垃圾和優化營運中的能源消耗。

目錄

第 1 章：全球速食市場簡介

市場概況
• 研究範圍
• 先決條件

第 2 章執行摘要

第 3 章：經過驗證的市場研究方法

• 資料探勘
• 驗證
• 主要來源
• 資料來源列表

第 4 章：全球速食市場展望

• 概述
• 市場動態
  • 驅動程式
  • 阻礙因素
  • 機會
• 波特五力模型
• 價值鏈分析

第 5 章。

• 概述
• 漢堡
• 披薩
• 雞肉
• 墨西哥
• 三明治/子菜單

第六章 全球速食市場依通路劃分

• 概述
• 速食店 (QSR)
• 外送/外賣
• 免下車服務
• 美食車

第 7 章 以消費者屬性劃分的全球速食市場

• 概述
• 適合家庭
• 千禧世代/年輕世代
• 注重健康的消費者

第 8 章。

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
  亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第 9 章。

• 概述
• 各公司的市場排名
• 主要發展策略

第十章 公司簡介

• McDonald's
• Yum!Brands（KFC, Pizza Hut, Taco Bell）
• Subway
• Restaurant Brands International（Burger King, Popeyes）
• Domino's Pizza
• Starbucks
• Wendy's Company
• Chipotle Mexican Grill
• Jollibee
• Chick-fil-A

第 11 章附錄

• 相關研究

Fast Food Market Size and Forecast

Fast Food Market size was valued at USD 3167.03 Million in 2024 and is projected to reach USD 3961.51 Million by 2031, growing at a CAGR of 3.13% from 2024 to 2031.

Fast food refers to quick, easily available meals that are cooked and served quickly, frequently with the goal of convenience and price. This type of food often includes hamburgers, fries, fried chicken, sandwiches, pizzas, and soft drinks which are frequently supplied by fast-food chains or takeaway restaurants. These dishes are noted for requiring little preparation time making them great for customers looking for quick eating options.

Fast food is frequently used in a variety of industries because to its convenience, low cost, and broad appeal. It is mostly consumed as a quick, ready-to-eat choice for people with hectic schedules offering a variety of items such as burgers, pizzas, sandwiches, and fried chicken. It also plays an important part in the food delivery ecosystem, where advances in internet ordering platforms and mobile apps have made it more accessible.

The future of fast food will most likely center on sustainability, health, and technological innovation. As consumer preferences evolve toward healthy eating, fast food restaurants are likely to provide more organic, plant-based, and low-calorie meals to appeal to health-conscious customers. Furthermore, sustainability will become a driving force with a greater emphasis on environmentally friendly packaging, decreasing food waste, and sourcing products sustainably.

Global Fast Food Market Dynamics

The key market dynamics that are shaping the global fast food market include:

Key Market Drivers:

Changing Lifestyles and Preferences: Modern, fast-paced lifestyles have resulted in an increased need for quick and easy meal options. As work hours increase and consumers seek quick lunch solutions, fast food provides an accessible and time-saving option.

Increasing Urbanization: Rapid urbanization, particularly in emerging economies is driving the fast food industry. As more individuals relocate to cities, they become exposed to Western-style culinary culture which includes fast food restaurants. In heavily crowded urban areas, fast food outlets are frequently strategically positioned making them conveniently accessible to customers.

Rise of Technology and Delivery Services: The integration of digital platforms such as smartphone apps and meal delivery services has transformed the fast food sector. Uber Eats, DoorDash, and other online ordering and meal delivery applications have increased consumers' access to fast food.

Key Challenges:

Health Concerns and Changing Consumer Preferences: As customers become more conscious of the importance of health and nutrition, they are turning away from traditional fast food options which are frequently seen as unhealthy due to high levels of fat, sugar, and salt. The growing popularity of plant-based diets, organic meals, and fresh ingredients requires fast food restaurants to change their menus to accommodate these needs.

Intense Competition and Market Saturation: The fast food industry is extremely competitive with multiple global and regional firms continually competing for customer attention. In North America and Europe, market saturation has made it harder for brands to distinguish themselves. As a result, pricing wars, special discounts, and aggressive marketing campaigns are commonplace, reducing profit margins.

Labor Prices and Shortages: Global labor prices are rising as minimum wage regulations climb and pressure for better working conditions grows. Furthermore, the fast food industry frequently experiences significant employee turnover and labor shortages which can disrupt operations and result in increased recruitment and training expenditures. This difficulty is exacerbated in regions with strong labor rules reducing profitability.

Key Trends:

Health-Conscious Options: As people become more mindful of their health and wellness, they are looking for healthier fast food options. Many fast food restaurants are responding by broadening their menus to include salads, whole grains, plant-based proteins, and low-calorie alternatives. This move strives to meet the needs of health-conscious consumers, particularly millennials and Generation Z who value nutrition and quality in their food choices.

Technology Integration: The integration of technology is changing the fast food landscape. Mobile apps for ordering, delivery, and contactless payments have grown in popularity providing greater convenience for customers. Artificial intelligence (AI) and data analytics are also used to personalize marketing, manage inventory, and improve operational efficiency.

Sustainability Initiatives: As consumers prioritize environmental responsibility, fast food businesses are placing a greater emphasis on sustainability. Many businesses are pursuing environmentally friendly practices such as using sustainable products, decreasing plastic waste, and optimizing energy consumption in their operations.

Global Fast Food Market Regional Analysis

Here is a more detailed regional analysis of the global fast food market:

North America:

The North American fast food sector is increasing rapidly with the quick-service restaurant (QSR) segment leading the way. This acceleration is primarily driven by shifting consumer lifestyles, increased urbanization, and rising demand for convenient, low-cost meal alternatives. The expanding number of dual-income households and busy lifestyles are important drivers of the North American fast food sector resulting in increased demand for quick and convenient dining options.

According to the United States Bureau of Labor Statistics, 63.1% of households had both parents working in 2023, up from 59.8% in 2019. This tendency aligns with the expansion in fast food consumption, as indicated by the National Restaurant Association's prediction that QSR sales in the US reached USD 320 Billion in 2023, a 6.2% increase.

The development of menu options, including healthier and plant-based alternatives, is also driving industry growth. According to the USDA, 39% of Americans actively try to incorporate plant-based meals into their diets, resulting in an 18% year-over-year rise in plant-based menu options at fast food restaurants in 2023. According to Health Canada data, 43% of Canadians are actively striving to incorporate more plant-based meals into their diets, which has contributed to a 15% increase in vegetarian and vegan options on fast food menus across the country.

Asia Pacific:

The Asia Pacific region is witnessing the fastest development in the fast food business owing to growing urbanization, rising disposable incomes, and changing consumer habits. This increased growth is being driven by the region's big young population, growing middle class, and the proliferation of foreign fast food companies catering to local tastes. Rapid urbanization in the Asia Pacific as well as the associated shift in eating preferences, are significant drivers of the fast food business.

According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region's urban population is predicted to rise from 2.3 billion in 2019 to 3.5 billion by 2050, a 52% increase. This urbanization trend connects with an increase in fast food consumption. The rising youth population and their changing eating tastes are driving the rise of the fast food industry.

According to the United Nations Population Fund (UNFPA), Asia Pacific is home to 60% of the world's youth (aged 15-24), or around 700 million people. This group is especially open to fast food, with the Journal of Nutrition Education and Behavior reporting that 87% of young adults in metropolitan Asia eat it at least once a week. The adaption of international fast food companies to local tastes has also aided market expansion. For example, the Japan External Trade Organization (JETRO) says that localized menu items account for 30% of sales at large multinational fast-food chains in Japan.

Global Fast Food Market: Segmentation Analysis

The Global Fast Food Market is segmented based on Type of Food, Distribution Channel, Consumer Demographics, and Geography.

Fast Food Market, By Type of Food

• Burgers
• Pizza
• Chicken
• Mexican
• Sandwiches/Subs

Based on the Type of Food, the Global Fast Food Market is bifurcated into Burgers, Pizza, Chicken, Mexican, and Sandwiches/Subs. Burgers dominate the global fast food market due to their widespread appeal, convenience, and strong brand presence from global chains like McDonald's, Burger King, and Wendy's. Burgers are highly customizable catering to various consumer preferences from traditional beef to plant-based alternatives. Their affordability and consistent quality make them a go-to choice for quick meals across different regions. Additionally, the global expansion of burger chains along with marketing strategies targeting diverse demographics has further solidified their dominance.

Fast Food Market, By Distribution Channel

• Quick Service Restaurants (QSRs)
• Delivery/Takeout
• Drive-Thru
• Food Trucks

Based on the Distribution Channel, the Global Fast Food Market is bifurcated into Quick Service Restaurants (QSRs), Delivery/Takeout, Drive-Thru, and Food Trucks. The quick service restaurants (QSRs) segment dominates the global fast food market due to its convenience, speed, and affordability. QSRs have a broad customer base, offering standardized, ready-to-eat meals that cater to busy lifestyles. The rise of franchise models and global chains like McDonald's, Burger King, and KFC has contributed to the widespread presence of QSRs. Additionally, technological advancements such as mobile ordering, self-service kiosks, and loyalty programs have enhanced customer convenience and engagement. While delivery and drive-thru services are growing, especially post-pandemic, QSRs maintain dominance due to their ability to offer both in-store dining and takeout meeting diverse consumer needs.

Fast Food Market, By Consumer Demographics

• Family-Oriented
• Millennials/Young Adults
• Health-Conscious Consumers

Based on the Consumer Demographics, the Global Fast Food Market is bifurcated into Family-Oriented, Millennials/Young Adults, and Health-Conscious Consumers. Millennials and young adults dominate the fast food market due to their fast-paced lifestyles, preference for convenience, and frequent dining out habits. This demographic values affordability, speed, and variety which aligns with what fast food chains offer. Millennials are also more likely to experiment with new cuisines and food trends driving innovation in the fast food sector such as the introduction of plant-based options or tech-driven services like online ordering and delivery apps.

Fast Food Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Fast Food Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America dominates the global fast food market due to several factors including a well-established fast food culture, high consumer demand, and the presence of major fast food chains such as McDonald's, KFC, and Burger King. The region's fast-paced lifestyle and preference for convenient, quick meals further drive market growth. Additionally, aggressive marketing, a wide variety of menu options, and the affordability of fast food contribute to its popularity.

Key Players

The "Global Fast Food Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are McDonald's, Yum! Brands (KFC, Pizza Hut, Taco Bell), Subway, Restaurant Brands International (Burger King, Popeyes), Domino's Pizza, Starbucks, Wendy's Company, Chipotle Mexican Grill, Jollibee, Chick-fil-A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Fast Food Market Key Developments

• In April 2022, Burger King plans to open 200 additional restaurants in the United Kingdom by 2026.
• In June 2022, Burger King unveiled two new plant-based burgers in the United States for vegans.
• In August 2022, McDonald's India plans to open 300 new locations during the following three years.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FAST FOOD MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FAST FOOD MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FAST FOOD MARKET, BY TYPE OF FOOD

• 5.1 Overview
• 5.2 Burgers
• 5.3 Pizza
• 5.4 Chicken
• 5.5 Mexican
• 5.6 Sandwiches/Subs

6 GLOBAL FAST FOOD MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Quick Service Restaurants (QSRs)
• 6.3 Delivery/Takeout
• 6.4 Drive-Thru
• 6.5 Food Trucks

7 GLOBAL FAST FOOD MARKET, BY CONSUMER DEMOGRAPHICS

• 7.1 Overview
• 7.2 Family-Oriented
• 7.3 Millennials/Young Adults
• 7.4 Health-Conscious Consumers

8 GLOBAL FAST FOOD MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL FAST FOOD MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 McDonald's
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Yum! Brands (KFC, Pizza Hut, Taco Bell)
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Subway
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Restaurant Brands International (Burger King, Popeyes)
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Domino's Pizza
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Starbucks
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Wendy's Company
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Chipotle Mexican Grill
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Jollibee
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Chick-fil-A
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research