速溶咖啡市場規模、佔有率和成長分析（按包裝、類型、生產技術、分銷管道和地區）- 2025-2032 年產業預測

速溶咖啡市場規模在 2023 年價值 155 億美元，預計將從 2024 年的 164.5 億美元成長到 2032 年的 264.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.1%。

受消費者對便利性和抗氧化特性的偏好推動，全球速溶咖啡市場正在快速成長。咖啡館和餐廳的興起以及快節奏的生活方式推動了對即溶咖啡的需求，尤其是在歐洲，即溶咖啡佔全球消費量的 40% 以上。亞太地區有望快速成長，尤其是中國和印度，咖啡消費量上升和中階不斷壯大是突出趨勢。然而，由於原料價格波動以及影響咖啡產量的天氣因素的影響，市場面臨挑戰。乾旱和厄爾尼諾天氣等惡劣天氣事件可能威脅供應安全並導致價格波動，正如 2021 年和 2022 年咖啡價格上漲所見。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析

速溶咖啡市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 小袋
• 小袋
• 罐

速溶咖啡市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 無味
• 味道

速溶咖啡市場規模（依生產技術及複合年成長率） (2025-2032)

• 市場概況
• 冷凍乾燥
• 噴霧乾燥

速溶咖啡市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
  • 超級市場/大賣場
  • 便利商店
  • 專賣店
  • 其他
• 線上

速溶咖啡市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle SA（Switzerland）
• Starbucks Corporation（US）
• Jacobs Douwe Egberts（Netherlands）
• The JM Smucker Company（US）
• The Kraft Heinz Company（US）
• Tata Global Beverages Ltd.（India）
• Strauss Group Ltd.（Israel）
• Matthew Algie & Company Ltd.（Scotland）
• Trung Nguyen（Vietnam）
• Maxwell House（US）
• Folgers Coffee（US）
• Yuban Coffee（US）
• Kenco Coffee（UK）
• Taster's Choice（US）
• Grands & Cafes du Monde（France）
• Lavazza（Italy）
• illycaffe（Italy）
• Juan Valdez（Colombia）
• Cafe Bustelo（US）
• Segafredo Zanetti（Italy）

結論和建議

Instant Coffee Market size was valued at USD 15.5 billion in 2023 and is poised to grow from USD 16.45 billion in 2024 to USD 26.41 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global instant coffee market is experiencing rapid growth, driven by consumer preferences for convenience and its antioxidant benefits. The rise of coffee shops and restaurants, along with fast-paced lifestyles, fuels the demand for instant coffee, particularly in Europe, which dominates with over 40% of global consumption. Asia-Pacific is poised for the fastest growth, notably in China and India, where increased coffee consumption and a burgeoning middle class are notable trends. However, the market faces challenges due to raw material price fluctuations, influenced by climate-related factors affecting coffee crop yields. Severe weather events, such as droughts and the El Nino phenomenon, threaten supply stability, leading to price volatility, as evidenced by the spike in coffee prices in 2021-2022.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Coffee Market Segments Analysis

Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel and region. Based on Packaging, the market is segmented into Sachet, Pouch and Jar. Based on Type, the market is segmented into Unflavored and Flavored. Based on Production Technology, the market is segmented into Freeze-dried and Spray-dried. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Coffee Market

The global instant coffee market is primarily propelled by the convenience it provides to consumers, allowing for quick and effortless preparation of coffee. As people lead increasingly busy lives and seek on-the-go solutions for food and beverages, the demand for instant coffee has surged. Unlike traditional brewed coffee, instant options require minimal preparation time and effort, making them a perfect fit for individuals with hectic schedules. This emphasis on convenience is anticipated to further fuel the expansion of the global instant coffee market in the years ahead, as consumers continue to prioritize ease and speed in their daily routines.

Restraints in the Instant Coffee Market

A significant challenge facing the global instant coffee market is the widespread perception that it lacks the quality associated with traditionally brewed coffee. Many coffee enthusiasts regard instant coffee as an inferior option, which hampers its acceptance in various markets. Furthermore, some consumers believe that instant coffee falls short in flavor and aroma compared to fresh brews. The increasing awareness of health concerns linked to processed foods and beverages has also negatively impacted the demand for instant coffee. These perceptions and concerns create obstacles to the growth and expansion of the global instant coffee market, limiting its potential reach among consumers.

Market Trends of the Instant Coffee Market

The global instant coffee market is experiencing a notable trend of increased demand in traditionally non-coffee drinking regions, particularly in the Middle East and emerging economies of the Asia Pacific. This shift is largely attributed to the convenience and affordability of instant coffee, along with its perceived benefits such as stress reduction and cognitive enhancement. Urbanization and rising disposable incomes are further fueling this growth, as consumers seek quick and accessible beverage options that fit their busy lifestyles. With changing consumption patterns and heightened awareness of coffee's advantages, the instant coffee market is poised for substantial expansion in these underserved areas.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Instant Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Sachet
• Pouch
• Jar

Global Instant Coffee Market Size by Type & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored

Global Instant Coffee Market Size by Production Technology & CAGR (2025-2032)

• Market Overview
• Freeze-dried
• Spray-dried

Global Instant Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
• Online

Global Instant Coffee Market Size & CAGR (2025-2032)

• North America (Packaging, Type, Production Technology, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Type, Production Technology, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Type, Production Technology, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Type, Production Technology, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Type, Production Technology, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacobs Douwe Egberts (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matthew Algie & Company Ltd. (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trung Nguyen (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxwell House (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Folgers Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuban Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenco Coffee (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taster's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grands & Cafes du Monde (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• illycaffe (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juan Valdez (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafe Bustelo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Segafredo Zanetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations