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1453983

到 2030 年即時咖啡市場預測：按類型、口味、價格分佈、包裝、分銷管道、應用和地區進行全球分析

Instant Coffee Market Forecasts to 2030 - Global Analysis By Type (Powdered, Freeze-dried and Granules), Flavour (Regular, Decaffeinated and Flavoured), Price Range, Packaging, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC的數據，2023年全球即時咖啡市場規模為105.2億美元，預計2030年將達到261.8億美元，預測期內年複合成長率為13.8%。

即時咖啡是一種流行的飲料，提供方便和快速的準備。透過冷凍乾燥或噴霧乾燥沖泡咖啡製成的可溶性粉末，在熱水中快速溶解。這種製作方法保留了咖啡的味道和香氣，讓您享受穩定的味道。即時咖啡適合忙碌的生活方式，無需沖煮設備，讓您幾乎可以立即享用一杯咖啡。保存期限長，攜帶方便，深受旅客和上班族的喜愛。

根據國際咖啡組織的數據，2015年中國的咖啡產量超過了肯亞和坦尚尼亞的總合，消費量也超過了澳洲。

機能飲料的發展趨勢

消費者越來越重視健康和保健，並付加不僅方便而且具有附加功能的飲料。即時咖啡的多功能性和廣泛接受度使其成為摻入膠原蛋白、適應原和益生菌等功能性成分的理想平台。這些增強功能滿足了注重健康的消費者不斷變化的偏好，並提供了將健康融入日常生活的便捷方式。因此，將功能性成分融入即時咖啡產品中開闢了新的市場成長途徑。

品質問題

對即時咖啡品質的擔憂主要圍繞著風味、香氣和整體感覺。不良的加工方法或品質差的咖啡豆可能會導致味道平淡或苦澀，從而降低消費者的滿意度。此外，研磨尺寸不一致和包裝不當也會影響咖啡品質。低品質即時咖啡的負面體驗可能會阻止消費者再次購買，並損害品牌聲譽和市場信任。

電子商務平台日益普及

網路購物越來越受歡迎，其便利性促使消費者轉向電子商務通路購買他們喜歡的即時咖啡品牌。透過使用電子商務平台，即時咖啡製造商可以瞄準更多消費者並提高其在市場上的影響力。透過線上平台直接面對消費者的銷售有助於提供便利的購買體驗、個人化的行銷策略以及突出產品創新的能力。這一趨勢凸顯了即時咖啡品牌利用不斷變化的消費者偏好和購買習慣的數位策略和線上形象的重要性。

與另類咖啡的競爭

即飲冷萃飲料、能量飲料和茶飲料等替代飲料的供應和普及日益增加，為消費者提供了傳統咖啡以外的多種選擇。花草茶和機能飲料等以健康為導向的替代飲料也在爭奪市場佔有率，特別是在注重健康的消費者中。這些替代飲料迎合了消費者不斷變化的偏好，並提供獨特的風味和健康益處，有可能使消費者遠離即時咖啡。

COVID-19 的影響

COVID-19大流行為即時咖啡市場帶來了顯著的好處。鎖門和社交距離措施導致在家喝咖啡的需求激增。由於咖啡館和餐廳關門或產能有限，消費者轉而使用即時咖啡來補充咖啡因。為了應對這種增加的需求，製造商增加了產量以滿足訂單的激增。此外，即時咖啡的便利性和較長的保存期限吸引了在不確定時期尋求即食食品的消費者。因此，隨著疫情影響消費行為的變化，即時咖啡市場出現了顯著成長。

預計粉末細分市場在預測期內將是最大的

粉末市場預計將出現良好的成長。即時咖啡粉是現煮咖啡的一種方便快速的替代品。它由烘焙、研磨和濃縮的咖啡豆製成。透過乾燥液體並將其變成粉末，可以保留風味和香氣。要製作它，只需將粉末與熱水混合即可製成一杯咖啡。即時咖啡粉因其使用方便、保存期限長且易於運輸而廣受歡迎。它有多種口味和濃度，可滿足各種偏好。

預計食品服務服務業在預測期內的年複合成長率最高。

由於其效率和一致性，食品服務服務業預計在預測期內將實現最高的年複合成長率。由於其製作方便、快捷，被廣泛應用於餐廳、咖啡館和餐飲業。這種型態的咖啡可以提供快速服務並最大限度地減少顧客的等待時間。此外，它還簡化了員工的咖啡製作過程，並確保批次之間的口味一致性。即時咖啡可能無法與現煮咖啡的複雜性相媲美，但它可靠且易於儲存，非常適合需要大量咖啡或咖啡製備資源有限的商店，是一個實用的選擇。

佔比最大的地區：

由於消費者偏好的變化、都市化和可支配收入的增加，預計亞太地區在預測期內將佔據最大的市場佔有率。該地區多樣化的人口結構和文化影響促使人們越來越接受西式咖啡消費。市場參與企業正在利用這一趨勢，推出適合當地偏好的創新產品。此外，電子商務的擴張正在推動即時咖啡品牌在亞太地區的市場滲透和進入。

年複合成長率最高的地區：

由於生活方式的改變、忙碌的日常生活以及對便利性的日益重視，預計北美在預測期內將呈現最高的年複合成長率。隨著強大的咖啡文化的建立，優質即時咖啡產品的興起，迎合挑剔的口味，注重品質和風味，進一步推動市場成長。此外，對攜帶式飲料的需求增加和電子商務平台的擴張也促進了即時咖啡在北美地區的供應和普及。

提供免費客製化：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球即時咖啡市場：依類型

  • 粉末狀
  • 冷凍乾燥
  • 顆粒

第6章全球即時咖啡市場：依口味

  • 通常
  • 不含咖啡因
  • 味道

第7章全球即時咖啡市場：依價格分佈

  • 經濟
  • 中階
  • 優質的
  • 層級

第8章全球即時咖啡市場：依包裝分類

  • 罐
  • 小袋
  • 小袋
  • 能
  • 其他套餐

第9章全球即時咖啡市場：依通路分類

  • 超級市場/大賣場
  • 便利商店
  • 網路零售
  • 其他分銷管道

第10章全球即時咖啡市場：依應用分類

  • 家庭使用
  • 辦公室用途
  • 食品服務
  • 其他用途

第11章全球即時咖啡市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第12章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章 公司簡介

  • Nestle
  • The JM Smucker Company
  • Jacobs Douwe Egberts（JDE）
  • Keurig Dr Pepper
  • Tata Consumer Products
  • Strauss Group
  • Unilever
  • Starbucks Corporation
  • Tchibo
  • Lavazza
  • Vinacafe
  • Olam International
  • 3-in-1 Coffee Mix
  • Trung Nguyen
  • Giraldo Farms
Product Code: SMRC25535

According to Stratistics MRC, the Global Instant Coffee Market is accounted for $10.52 billion in 2023 and is expected to reach $26.18 billion by 2030 growing at a CAGR of 13.8% during the forecast period. Instant coffee, a popular beverage, offers convenience and quick preparation. Made from brewed coffee that has been freeze-dried or spray-dried into a soluble powder, it dissolves rapidly in hot water. This process preserves the flavor and aroma of coffee, providing a consistent taste experience. Instant coffee caters to busy lifestyles, allowing people to enjoy a cup of coffee almost instantly without the need for brewing equipment. Its long shelf life and portability make it a favourite choice for travellers and office workers.

According to International Coffee Organization, in 2015, China produced more coffee than Kenya and Tanzania combined, and consumed more than Australia, owing to increasing disposal income of consumers.

Market Dynamics:

Driver:

Mounting trend towards functional beverages

As consumers increasingly prioritize health and wellness, they seek beverages that offer not only convenience but also added functional benefits. Instant coffee, with its versatility and widespread acceptance, presents an ideal platform for incorporating functional ingredients such as collagen, adaptogens, or probiotics. These enhancements cater to the evolving preferences of health-conscious consumers, offering a convenient way to incorporate wellness into their daily routines. As a result, the integration of functional ingredients in instant coffee products opens up new avenues for market growth.

Restraint:

Quality concerns

Quality concerns in instant coffee primarily revolve around flavor, aroma, and overall sensory experience. Inferior processing methods or poor-quality beans can result in a bland or bitter taste, detracting from consumer satisfaction. Additionally, issues like inconsistent particle size during grinding or improper packaging leading to staleness can affect the coffee's quality. Negative experiences with low-quality instant coffee may deter consumers from repurchasing, damaging brand reputation and market trust.

Opportunity:

Growing popularity in e-commerce platforms

With the increasing preference for online shopping and the convenience it offers, consumers are turning to e-commerce channels to purchase their favourite instant coffee brands. E-commerce platforms provide a broader reach, enabling instant coffee manufacturers to target a wider audience and expand their market presence. Direct-to-consumer sales through online platforms facilitate convenient purchasing experiences, personalized marketing strategies, and the ability to showcase product innovations. This trend underscores the importance of digital strategies and online presence for instant coffee brands to capitalize on the evolving consumer preferences and shopping habits.

Threat:

Competition from coffee alternatives

Increasing availability and popularity of alternative beverages like ready-to-drink cold brews, energy drinks, and tea-based beverages offer consumers diverse options beyond traditional coffee. Health-focused alternatives such as herbal teas or functional beverages also compete for market share, particularly among health-conscious consumers. These alternatives cater to evolving consumer preferences and offer unique flavor profiles and health benefits, potentially diverting consumers away from instant coffee.

Covid-19 Impact

The covid-19 pandemic significantly benefitted the instant coffee market. Lockdowns and social distancing measures led to a surge in demand for at-home coffee consumption. With cafes and restaurants closed or operating at limited capacity, consumers turned to instant coffee for their caffeine fix. This increased demand prompted manufacturers to ramp up production to meet the surge in orders. Additionally, the convenience and long shelf life of instant coffee appealed to consumers looking for pantry staples during uncertain times. As a result, the instant coffee market experienced notable growth amidst the pandemic-driven changes in consumer behaviour.

The powdered segment is expected to be the largest during the forecast period

The powdered segment is estimated to have a lucrative growth. Powdered instant coffee is a convenient and quick alternative to brewed coffee. It is made from coffee beans that are roasted, ground, and then brewed into a concentrated liquid. The liquid is then dried into a powder form, which preserves the flavor and aroma. To prepare, simply mix the powder with hot water, and you have a cup of coffee ready to drink. Powdered instant coffee is popular for its ease of use, long shelf life, and ability to be easily transported. It comes in various flavours and strengths, catering to different preferences.

The food service segment is expected to have the highest CAGR during the forecast period

The food service segment is anticipated to witness the highest CAGR growth during the forecast period, due to its efficiency and consistency. It's widely used in restaurants, cafes, and catering businesses due to its convenience and quick preparation. This form of coffee allows for rapid service, minimizing wait times for customers. Additionally, it simplifies the coffee-making process for staff, ensuring uniformity in taste across batches. While instant coffee may not match the complexity of freshly brewed alternatives, its reliability and ease of storage make it a practical choice for establishments with high-volume demands or limited resources for coffee preparation.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to changing consumer preferences, urbanization, and increasing disposable incomes. The region's diverse demographics and cultural influences contribute to a growing acceptance of Western-style coffee consumption. Market players are capitalizing on this trend by introducing innovative products tailored to local tastes and preferences. Furthermore, the expanding e-commerce landscape further facilitates market penetration and accessibility for instant coffee brands in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to changing lifestyles, busy routines, and a growing appreciation for convenience. With a strong coffee culture already established, the rise of premium instant coffee products, catering to discerning palates and emphasizing quality and flavor, has further boosted market growth. Additionally, the increasing demand for on-the-go beverages and the expansion of e-commerce platforms contribute to the accessibility and popularity of instant coffee in the North American region.

Key players in the market

Some of the key players profiled in the Instant Coffee Market include Nestle, The J.M. Smucker Company, Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tata Consumer Products, Strauss Group, Unilever, Starbucks Corporation, Tchibo, Lavazza, Vinacafe, Olam International, 3-in-1 Coffee Mix, Trung Nguyen, Giraldo Farms.

Key Developments:

In April 2023, Nestle launched its first instant coffee designed for iced beverages in response to increasing demand for cold coffee at-home. Ice Roast gives customers the opportunity to enjoy an even better cup of cold coffee at home and recreate their favourite drinks.

In January 2023, Tata Consumer Products has launched its premium instant coffee 'Tata Coffee Grand Premium'. The flavour locked decoction crystals of Tata Coffee Grand Premium locks in the taste and aroma. It is a 100 per cent coffee blend with flavour-locked decoction crystals.

Types Covered:

  • Powdered
  • Freeze-dried
  • Granules

Flavours Covered:

  • Regular
  • Decaffeinated
  • Flavoured

Price Ranges Covered:

  • Economy
  • Mid-Range
  • Premium
  • Top-tier

Packagings Covered:

  • Jars
  • Sachets
  • Pouches
  • Cans
  • Other Packagings

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Other Distribution Channels

Applications Covered:

  • Home Use
  • Office Use
  • Food Service
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Instant Coffee Market, By Type

  • 5.1 Introduction
  • 5.2 Powdered
  • 5.3 Freeze-dried
  • 5.4 Granules

6 Global Instant Coffee Market, By Flavour

  • 6.1 Introduction
  • 6.2 Regular
  • 6.3 Decaffeinated
  • 6.4 Flavoured

7 Global Instant Coffee Market, By Price Range

  • 7.1 Introduction
  • 7.2 Economy
  • 7.3 Mid-Range
  • 7.4 Premium
  • 7.5 Top-tier

8 Global Instant Coffee Market, By Packaging

  • 8.1 Introduction
  • 8.2 Jars
  • 8.3 Sachets
  • 8.4 Pouches
  • 8.5 Cans
  • 8.6 Other Packagings

9 Global Instant Coffee Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Supermarkets/Hypermarkets
  • 9.3 Convenience Stores
  • 9.4 Online Retail
  • 9.5 Other Distribution Channels

10 Global Instant Coffee Market, By Application

  • 10.1 Introduction
  • 10.2 Home Use
  • 10.3 Office Use
  • 10.4 Food Service
  • 10.5 Other Applications

11 Global Instant Coffee Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Nestle
  • 13.2 The J.M. Smucker Company
  • 13.3 Jacobs Douwe Egberts (JDE)
  • 13.4 Keurig Dr Pepper
  • 13.5 Tata Consumer Products
  • 13.6 Strauss Group
  • 13.7 Unilever
  • 13.8 Starbucks Corporation
  • 13.9 Tchibo
  • 13.10 Lavazza
  • 13.11 Vinacafe
  • 13.12 Olam International
  • 13.13 3-in-1 Coffee Mix
  • 13.14 Trung Nguyen
  • 13.15 Giraldo Farms

List of Tables

  • Table 1 Global Instant Coffee Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Instant Coffee Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Instant Coffee Market Outlook, By Powdered (2021-2030) ($MN)
  • Table 4 Global Instant Coffee Market Outlook, By Freeze-dried (2021-2030) ($MN)
  • Table 5 Global Instant Coffee Market Outlook, By Granules (2021-2030) ($MN)
  • Table 6 Global Instant Coffee Market Outlook, By Flavour (2021-2030) ($MN)
  • Table 7 Global Instant Coffee Market Outlook, By Regular (2021-2030) ($MN)
  • Table 8 Global Instant Coffee Market Outlook, By Decaffeinated (2021-2030) ($MN)
  • Table 9 Global Instant Coffee Market Outlook, By Flavoured (2021-2030) ($MN)
  • Table 10 Global Instant Coffee Market Outlook, By Price Range (2021-2030) ($MN)
  • Table 11 Global Instant Coffee Market Outlook, By Economy (2021-2030) ($MN)
  • Table 12 Global Instant Coffee Market Outlook, By Mid-Range (2021-2030) ($MN)
  • Table 13 Global Instant Coffee Market Outlook, By Premium (2021-2030) ($MN)
  • Table 14 Global Instant Coffee Market Outlook, By Top-tier (2021-2030) ($MN)
  • Table 15 Global Instant Coffee Market Outlook, By Packaging (2021-2030) ($MN)
  • Table 16 Global Instant Coffee Market Outlook, By Jars (2021-2030) ($MN)
  • Table 17 Global Instant Coffee Market Outlook, By Sachets (2021-2030) ($MN)
  • Table 18 Global Instant Coffee Market Outlook, By Pouches (2021-2030) ($MN)
  • Table 19 Global Instant Coffee Market Outlook, By Cans (2021-2030) ($MN)
  • Table 20 Global Instant Coffee Market Outlook, By Other Packagings (2021-2030) ($MN)
  • Table 21 Global Instant Coffee Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 22 Global Instant Coffee Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
  • Table 23 Global Instant Coffee Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 24 Global Instant Coffee Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 25 Global Instant Coffee Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 26 Global Instant Coffee Market Outlook, By Application (2021-2030) ($MN)
  • Table 27 Global Instant Coffee Market Outlook, By Home Use (2021-2030) ($MN)
  • Table 28 Global Instant Coffee Market Outlook, By Office Use (2021-2030) ($MN)
  • Table 29 Global Instant Coffee Market Outlook, By Food Service (2021-2030) ($MN)
  • Table 30 Global Instant Coffee Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.