行動銀行市場規模、佔有率和成長分析（按類型、平台、部署類型、最終用戶和地區）- 產業預測 2025-2032

2023 年行動銀行市場規模價值 86.2 億美元，預計將從 2024 年的 96.3 億美元成長到 2032 年的 233.3 億美元，預測期內（2025-2032 年）的複合年成長率為 11.7%。

行動銀行領域已經取得了長足的發展，鞏固了其在全球銀行業的地位。關鍵見解表明，智慧型手機普及率的提高和對便利服務的需求正在推動這一快速擴張。智慧型手機價格的下降擴大了行動銀行的使用範圍，導致全球用戶數量大幅增加。能夠隨時隨地進行一系列銀行交易的便利性對客戶來說具有很大的吸引力，無需前往實體分行。雖然安全問題先前阻礙了行動銀行的廣泛應用，但包括指紋和臉部認證等生物識別方法在內的技術進步加強了安全通訊協定並提高了用戶信任，從而支持了行動銀行服務的進一步應用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

行動銀行市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 無線應用通訊協定(WAP)
• 簡訊銀行
• 非結構化補充資料服務 (USSD)
• 獨立行動應用程式
• 其他

行動銀行市場規模（依平台分類）及複合年成長率（2025-2032 年）

• 市場概況
• Android
• iOS 版本
• 其他

行動銀行市場規模（按部署類型和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

行動銀行市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 個人
• 企業

行動銀行市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• JPMorgan Chase & Co.（United States）
• Bank of America Corporation（United States）
• Wells Fargo & Company（United States）
• Citigroup Inc.（United States）
• HSBC Holdings plc（United Kingdom）
• Barclays plc（United Kingdom）
• Lloyds Banking Group plc（United Kingdom）
• BNP Paribas SA（France）
• Societe Generale SA（France）
• Deutsche Bank AG（Germany）
• UBS Group AG（Switzerland）
• Credit Suisse Group AG（Switzerland）
• Banco Santander SA（Spain）
• UniCredit SpA（Italy）
• ING Groep NV（Netherlands）
• The Toronto-Dominion Bank（Canada）
• Royal Bank of Canada（Canada）
• Australia and New Zealand Banking Group Limited（Australia）
• Westpac Banking Corporation（Australia）
• National Australia Bank Limited（Australia）

結論和建議

Mobile Banking Market size was valued at USD 8.62 billion in 2023 and is poised to grow from USD 9.63 billion in 2024 to USD 23.33 billion by 2032, growing at a CAGR of 11.7% during the forecast period (2025-2032).

The mobile banking sector has seen remarkable growth and evolution, solidifying its place in the global banking landscape. Key insights reveal that an increase in smartphone adoption and the demand for convenient services are driving this rapid expansion. More affordable smartphones have widened access to mobile banking, resulting in a substantial rise in users globally. The convenience of conducting various banking transactions anytime and anywhere is a significant attraction for customers, eliminating the need for physical branch visits. While security concerns had previously hindered adoption, advancements in technology, including biometric authentication methods like fingerprint and facial recognition, have enhanced security protocols, boosting user trust and encouraging further adoption of mobile banking services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Banking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Banking Market Segments Analysis

Global Mobile Banking Market is segmented by Type, Platform, Deployment Type, End User and region. Based on Type, the market is segmented into Wireless Application Protocol (WAP), SMS Banking, Unstructured Supplementary, Service Data (USSD), Standalone Mobile Application and Others. Based on Platform, the market is segmented into Android, IOS and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Individual and Enterprise. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Banking Market

The mobile banking market is driven by its exceptional convenience and accessibility, allowing customers to perform various financial transactions anytime and anywhere without the hassle of visiting traditional bank branches. This user-friendly approach has significantly boosted the popularity of mobile banking services among consumers, leading to broader adoption rates. As individuals seek efficient and immediate banking solutions, the enhanced experience provided by mobile banking continues to attract more users, making it an essential component of modern financial services. This shift towards mobile platforms not only simplifies banking tasks but also fosters greater engagement and satisfaction among customers, further propelling market growth.

Restraints in the Mobile Banking Market

The mobile banking market faces certain constraints as a segment of the population continues to favor conventional banking practices. Many individuals are hesitant to transition to digital platforms due to a lack of familiarity with technology and apprehensions regarding trust and security. This reluctance to embrace change, along with a strong inclination toward in-person interactions, acts as a barrier to the broader acceptance of mobile banking services. As a result, potential users may be reluctant to move away from established banking channels, hindering the growth and penetration of mobile banking in the overall financial services landscape.

Market Trends of the Mobile Banking Market

The global mobile banking market is experiencing a significant surge driven by the increasing adoption of open banking, which facilitates seamless data sharing between consumers and third-party financial service providers. With customers now empowered to grant consent for their banking data access, the market is witnessing a diversification of services, leading to enhanced financial products and personalized offerings. This trend not only fosters competition among service providers but also enhances customer experiences through tailored financial solutions. As users seek more innovative, flexible, and efficient banking options, open banking is poised to reshape the mobile banking landscape, promoting financial inclusivity and driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Banking Market Size by Type & CAGR (2025-2032)

• Market Overview
• Wireless Application Protocol (WAP)
• SMS Banking
• Unstructured Supplementary, Service Data (USSD)
• Standalone Mobile Application
• Others

Global Mobile Banking Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• IOS
• Others

Global Mobile Banking Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Mobile Banking Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual
• Enterprise

Global Mobile Banking Market Size & CAGR (2025-2032)

• North America (Type, Platform, Deployment Type, End User)
  • US
  • Canada
• Europe (Type, Platform, Deployment Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Deployment Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Deployment Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Deployment Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• JPMorgan Chase & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bank of America Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wells Fargo & Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citigroup Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HSBC Holdings plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barclays plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lloyds Banking Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BNP Paribas S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Generale S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Bank AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBS Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Credit Suisse Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banco Santander S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UniCredit S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ING Groep N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Toronto-Dominion Bank (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Bank of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australia and New Zealand Banking Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westpac Banking Corporation (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Australia Bank Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations