能量棒市場規模、佔有率和成長分析（按類型、包裝、成分、分銷管道和地區）- 2025-2032 年行業預測

預計能量棒市場價值將在 2023 年達到 43 億美元，並從 2024 年的 45.4 億美元成長到 2032 年的 69.6 億美元，預測期內（2025-2032 年）的複合年成長率為 5.5%。

由於兒童不斷進食的需求和成人忙碌的生活方式，隨時隨地吃零食的趨勢正在蓬勃發展。可支配收入的增加、便攜性和日益增強的健康意識等因素正在推動這一市場的擴張。對方便、營養零食的需求正在推動全球能量棒的銷售。這些便攜零食為忙碌的成年人提供了快速補充能量的解決方案，具有包裝方便、能量含量高的特點。隨著生活節奏越來越快，消費者正在尋找無需準備的即時、健康的選擇。能量棒富含人體必需的營養素和微量營養素，越來越受歡迎，尤其是隨著越來越多的人從事運動和健身，能量棒可作為運動後肌肉恢復的有效營養補充。總體而言，人們轉向更健康的零食，推動了能量棒市場的成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

能量棒市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

能量棒市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 單件裝
• 多件裝

能量棒市場規模（按成分和複合年成長率） (2025-2032)

• 市場概況
• 穀物和穀類
• 堅果和種子
• 水果
• 蛋白質
• 巧克力塗層

能量棒市場規模（依分銷通路和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 傳統雜貨店
• 藥局和藥局
• 便利商店
• 線上
• 其他

能量棒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• General Mills（USA）
• Kellogg's（USA）
• Mars, Incorporated（USA）
• Mondelez International（USA）
• Glanbia plc（Ireland）
• Simply Good Foods USA, Inc.（USA）
• Nestle SA（Switzerland）
• The Whole Truth（India）
• Yogabar（India）
• MuscleBlaze（India）
• Clif Bar & Company（USA）
• Kind LLC（USA）
• Quest Nutrition（USA）
• Nature's Bakery（USA）
• GoMacro（USA）
• PowerBar（USA）
• Garden of Life（USA）
• HealthKart（India）

結論和建議

Energy Bar Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.54 billion in 2024 to USD 6.96 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The on-the-go snacking trend is surging, driven by children's need for regular meals and adults' busy lifestyles. Factors such as rising disposable incomes, portability, and heightened health awareness are fueling this market expansion. The demand for convenient, nutritious snacks is propelling energy bar sales globally. These portable snacks provide quick energy solutions for busy adults, featuring easy packaging and high energy content. As fast-paced lifestyles increase, consumers are seeking instant, healthy options that require no preparation. Energy bars, rich in essential nutrients and micronutrients, have gained traction, particularly as more individuals engage in sports and fitness activities, where they serve as effective post-workout nutrition for muscle recovery. Overall, the shift toward health-conscious snacking is accelerating energy bar market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Energy Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Energy Bar Market Segments Analysis

Global Energy Bar Market is segmented by Type, Packaging, Ingredient, Distribution Channel and region. Based on Type, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Single Pack and Multi Pack. Based on Ingredient, the market is segmented into Cereals & Grains, Nuts & Seeds, Fruits, Protein and Chocolate Coated. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Traditional Grocery Store, Pharmacy & Drug Store, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Energy Bar Market

The energy bar market is experiencing significant growth as more individuals embrace fast-paced and active lifestyles. These bars are not only convenient and nutritious but also require no preparation time, making them an ideal choice for busy people. In 2022, the employment rate in the U.S. was approximately 61%, translating to over 157 million individuals managing demanding schedules with limited breaks. As consumer spending on packaged foods rises and preparation time for meals diminishes, many are opting for energy bars to satisfy their nutritional needs. Their portability, ease of storage in bags or vehicles, and extended shelf life further enhance their appeal in today's fast-moving society.

Restraints in the Energy Bar Market

The energy bar market faces several restraints that could hinder its growth. Increasing calorie and sugar levels in these products may pose health risks, potentially leading to higher diabetes rates among consumers. Furthermore, rising production costs and shifting consumer preferences are likely to negatively impact the demand for energy bars in the U.S. Additionally, the fast-evolving food labeling regulations and health claims could create challenges for manufacturers, affecting their ability to market their products effectively. These factors combined may lead to a decline in sales and consumer trust in energy bars, ultimately affecting the market's overall performance.

Market Trends of the Energy Bar Market

The Energy Bar market is witnessing a significant upward trend driven by the rising demand for healthy on-the-go snacks. As consumer lifestyles evolve, particularly among busy professionals, students, and young adults, the need for convenient and nutritious food options is on the rise. Factors such as heightened health consciousness, changes in meal patterns, and increased spending on food and beverages propel the popularity of energy bars. These products offer a perfect solution, combining portability with nutritional benefits, thus aligning with the fast-paced lifestyles of modern consumers. Consequently, energy bars are positioned to capitalize on this growing segment of the convenience food market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Energy Bar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Energy Bar Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Single Pack
• Multi Pack

Global Energy Bar Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Cereals & Grains
• Nuts & Seeds
• Fruits
• Protein
• Chocolate Coated

Global Energy Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Traditional Grocery Store
• Pharmacy & Drug Store
• Convenience Stores
• Online
• Others

Global Energy Bar Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Ingredient, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Ingredient, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Ingredient, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Ingredient, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Ingredient, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply Good Foods USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Whole Truth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogabar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clif Bar & Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kind LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bakery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoMacro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PowerBar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthKart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations