2024 年至 2031 年按類型、產地、通路和地區劃分的能量棒市場

能量棒市場估值，2024 年至 2031 年

對隨時隨地營養的需求和日益增強的健康意識，尤其是運動員和千禧世代，正在推動能量棒市場的發展。對於尋求方便、健康零食的人來說，能量棒是市場領先的產品選擇，包括植物性和高蛋白質選項，以滿足各種飲食要求和生活方式。據 Verified Market Research 分析師稱，能量棒市場規模預計在 2031 年達到 11.3131 億美元。

預計到 2024 年將達到 7.2169 億美元。

時間緊迫的顧客對快速、健康食品的需求日益增長，這是能量棒市場的主要動力。這將使市場從 2024 年到 2031 年的複合年增長率達到 5.78%。

能量棒市場定義/概述

能量棒是一種營養豐富的便攜式食品，形狀緊湊，適合短期補充能量，尤其適合運動前、運動中或運動後活躍人士。這些能量棒由多種高能量食物製成，例如穀物、堅果、種子和乾果，也可能含有添加的蛋白質、維生素和礦物質。能量棒深受運動員、健身愛好者以及過著積極生活方式並需要持續能量來源來為其活動提供能量的人們的歡迎。它們還可作為常規零食的健康替代品，或作為尋求營養豐富的便攜式食品的人們的代餐。

推動能量棒市場成長的關鍵因素有哪些？

隨著消費者越來越注重健康和營養，他們開始選擇能量棒等健康的點心。根據國際食品資訊委員會(IFIC) 基金會的2020 年食品與健康調查，54% 的消費者（包括63% 的50 歲及以上消費者）表示，他們2020 年購買的食品和飲料產品將比2010 年多。隨著消費者尋求方便、營養的替代品，這一趨勢推動了能量棒產業的擴張。

越來越多的人參與運動和健身活動，推動了對能量棒作為快速、便捷的營養來源的需求。根據美國體育與健身產業協會 (SFIA) 的數據，2019 年 64.2% 的 6 歲及以上美國人參加了至少一項健身活動，高於前一年的 63.8%。這種日益增長的健身趨勢推動了運動員和健身愛好者對能量棒的需求。

此外，隨著網路零售的發展和通路的擴大，能量棒也越來越容易被消費者接受。根據美國人口普查局的數據，2020 年電子商務銷售額佔零售總額的 14.0%，高於 2019 年的 11.0%。網上購買量的大幅增長使得消費者更容易購買能量棒，從而促進了市場的成長。此外，製造商正在開發創新的口味、成分和配方，以滿足廣泛的消費者偏好和營養需求。

推動能量棒市場成長的課題有哪些？

傳統點心、蛋白棒、燕麥棒和其他方便食品都是能量棒的激烈競爭對手。消費者的選擇範圍廣泛，限制了能量棒的成長和市場佔有率。為了在競爭環境中脫穎而出，製造商不斷嘗試使其產品與眾不同。

有些消費者擔心能量棒的營養價值、人工成分和糖含量。這些健康風險使得能量棒的吸引力降低，並限制了市場的成長。能量棒也比一般零食貴。對於價格敏感的消費者來說，它沒有吸引力，尤其是那些經濟落後地區的消費者。製造商面臨著平衡原材料成本、生產成本和品牌成本的同時保持有競爭力的定價。

目錄

第 1 章簡介

• 市場定義
• 市場區隔
• 研究方法

第 2 章執行摘要

• 主要發現 市場概況
• 市場亮點

第3章 市場概覽

• 市場規模與成長潛力
• 市場趨勢
• 市場推動因素
• 市場限制
• 市場機會
• 波特五力分析

第 4 章能量棒市場：依類型

• 蛋白質棒
• 營養棒
• 穀物棒
• 纖維棒
• 其他類型

第5章 能量棒市場（依產地劃分）

• 有機
• 傳統

第6章 能量棒市場依通路分割

• 超商/大賣場
• 便利商店
• 專賣店
• 線上零售商
• 其他分發管道

第 7 章 區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利 亞太地區
• 中國
• 日本
• 印度
• 澳大利亞
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第 8 章 市場動態

• 市場推動因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第 9 章 競爭格局

• 大型公司
• 市佔率分析

第10章 公司簡介

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated（Kind LLC）
• Mondelez International, Inc.（Clif Bar & Company）

第 11 章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第 12 章附錄

• 縮寫列表
• 來源與參考文獻

Energy Bar Market Valuation - 2024-2031

The demand for on-the-go nutrition and the growing popularity of health-conscious eating, especially among athletes and millennials, are driving the energy bar market. Energy bars are a go-to product for people looking for quick, healthy snacks because of this market's cutting-edge product choices, which include plant-based and high-protein options that satisfy a variety of dietary requirements and lifestyles. According to the analyst from Verified Market Research, the energy bar market is estimated to reach a valuation of USD 1131.31 Million in 2031

over the forecast subjugating around USD 721.69 Million in 2024.

The growing need for quick and wholesome food options among time-pressed customers is the main driver of the energy bar market. It enables the market to grow at aCAGR of 5.78% from 2024 to 2031.

Energy Bar Market: Definition/ Overview

An energy bar is a portable, nutrient-dense food in the shape of a compact bar that contains components meant to deliver a short burst of energy, particularly for active people before, during, or after exercise. These bars are created from a variety of high-energy foods such as cereals, nuts, seeds, and dried fruits, and are occasionally added with protein, vitamins, and minerals. Energy bars are popular among athletes, fitness enthusiasts, and those who live active lifestyles and need a reliable source of sustained energy to fuel their activities. They are also utilized as a healthy substitute for regular snacks or as a meal replacement for people looking for a nutritious on-the-go option.

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What are the Key Factors Driving the Growth of the Energy Bar Market?

Consumers are turning to healthier snack options like energy bars as they become more cognizant of their health and nutrition. According to the International Food Information Council (IFIC) Foundation's 2020 Food and Health Survey, 54% of all consumers, including 63% of those over the age of 50, are more concerned with the healthfulness of their food and beverage choices in 2020 than they were in 2010. This trend is fueling the expansion of the energy bar industry as consumers seek out handy, nutrient-dense alternatives.

Increase in participation in sports and fitness activities is driving up demand for energy bars as rapid, portable sources of nutrition. According to the Sports & Fitness Industry Association (SFIA), 64.2% of Americans aged 6 and up took part in at least one fitness activity in 2019, up from 63.8% the previous year. This growing fitness trend is fueling the demand for energy bars among athletes and fitness enthusiasts.

Furthermore, the development of Internet retail and the expansion of distribution channels have made energy bars more accessible to customers. According to the United States Census Bureau, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. This huge increase in online purchasing has made it easier for consumers to purchase energy bars, resulting in market growth. In addition, manufacturers are developing novel tastes, ingredients, and formulas to meet a wide range of consumer preferences and nutritional demands.

What are the Challenges Influencing the Growth of the Energy Bar Market?

Traditional snacks, protein bars, granola bars, and other convenient food options are fierce competitors to energy bars. Consumers have a wide range of options, limiting the growth and market share of energy bars. Manufacturers are constantly experimenting and differentiating their products to stand out in this competitive environment.

Some consumers are concerned about the nutritional value, artificial components, and sugar content of energy bars. These health-related risks decrease the attraction of energy bars and limit market growth. Also, energy bars are more expensive than regular snacks. They are less appealing to price-conscious consumers, particularly in economically disadvantaged regions. Manufacturers face the problem of balancing ingredient, production, and branding costs while maintaining competitive pricing.

Category-Wise Acumens

How Does the Increase in Health Consciousness Propel the Demand for Protein Bars?

According to VMR analysis, the protein bar segment is estimated to dominate the market during the forecast period. The increased awareness of health and fitness among consumers has resulted in a huge increase in demand for protein bars. These bars are marketed as a convenient supply of high-quality protein, appealing to fitness enthusiasts and those seeking to maintain a balanced diet. The growing popularity of protein-rich diets, as well as the emphasis on muscle rehabilitation and growth, are driving this trend even further.

Protein bars are a quick and easy option for busy consumers looking for nutritional snacks. Their portability makes them excellent for people who lead active lifestyles, such as sports and professionals who require a quick energy boost during the day. This desire for on-the-go nutrition fuels the popularity of protein bars, cementing their market domination.

Furthermore, the protein bar segment is distinguished by ongoing innovation, with producers launching new flavors, textures, and compositions to cater to a wide range of consumer tastes. The addition of natural ingredients, low-sugar choices, and functional additives like vitamins and minerals increases their appeal. This continual product development reaches a larger audience, establishing the segment's dominance in the energy bar market.

How do Supermarkets/Hypermarkets Contribute to the Highest Sale of Energy Bars?

The supermarkets/hypermarkets segment is estimated to dominate the energy bar market during the forecast period. Hypermarkets and supermarkets have a large selection of energy bars to cater to a wide range of client tastes. This vast selection helps customers to readily compare brands and varieties, increasing the likelihood of purchase. The opportunity to access many selections under one roof makes these retail layouts extremely appealing to consumers looking for convenience and diversity in their snack choices.

These retail channels offer promotions, discounts, and loyalty programs to encourage customers to purchase energy bars. Such promotional techniques not only increase sales but also raise brand awareness, encouraging customers to explore new items. The ability to use these marketing strategies effectively positions hypermarkets and supermarkets as the preferred shopping venues for energy bar customers.

Furthermore, hypermarkets and supermarkets are strategically positioned in cities and suburbs, making them easily accessible to a huge number of customers. This accessibility is critical for busy customers who value convenience in their buying experiences. The presence of these huge shop formats guarantees that energy bars are easily accessible, hence increasing their market share in the energy bar market.

Country/Region-wise Acumens

How Does the High Prevalence of Obesity in North America Bolster the Demand for Energy Bars in the Market?

According to VMR analyst, North America is estimated to dominate the energy bar market during the forecast period. North America, particularly the United States, has a high obesity rate, which is encouraging customers to choose healthier snack options such as energy bars. According to the Centers for Disease Control and Prevention (CDC), the obesity prevalence in the United States was 42.4% in 2017-2018. This health concern is driving customers to seek out healthier, portion-controlled snacks. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans always or frequently look for healthy food options when shopping, fueling regional demand for energy bars.

Furthermore, North America has a thriving fitness and sports nutrition market, which contributes significantly to energy bar usage. According to the Global Wellness Institute, the North American fitness market was worth USD 105 Billion in 2019, the world's largest. The Sports & Fitness Industry Association (SFIA) claimed that 72.2% of Americans aged 6 and above were physically active in 2019, indicating a sizable market base for energy bars as a convenient source of nourishment for active lifestyles.

What are the Main Drivers of the Energy Bar Market in Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the energy bar market during the forecast period. Consumers in the Asia-Pacific region are becoming more aware of health and well-being, which is prompting them to seek out better snack options. According to 2020 research from the Asia Pacific Food Industry (APFI), 93% of regional customers are willing to pay more for healthier food options. This health-conscious trend is driving demand for healthy snacks like energy bars, particularly among the increasing middle-class population in China and India.

Furthermore, the Asia Pacific region is experiencing an increase in sports engagement and fitness activities, which is driving up demand for energy bars as a rapid source of nourishment. The International Health, Racquet & Sportsclub Association (IHRSA) reported that the Asia-Pacific health club market served 22.5 million members in 2019, with a market value of USD 16.8 Billion. This burgeoning fitness trend is increasing the use of energy bars among athletes and fitness lovers in the region.

Competitive Landscape

The competitive landscape of the energy bar market is defined by a wide range of product offerings and dynamic strategies aimed at catering to the changing demands of health-conscious customers.

Some of the prominent players operating in the energy bar market include:

The Kellogg Company

General Mills, Inc.

Lotus Bakeries Corporate

Mars, Incorporated (Kind LLC)

Mondelez International, Inc. (Clif Bar & Company)

Latest Developments

In August 2022, Mondelez International, Inc. acquired Clif Bar & Company. Mondelez International plans to expand its global snack bar business by acquiring leading brands such as CLIF, CLIF Kid, and LUNA, which complement the company's refrigerated snacking business in the US, and Grenade, a popular performance nutrition brand in the UK.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Energy Bar Market, By Type

• Protein Bars
• Nutrition Bars
• Cereal Bars
• Fiber Bars
• Other Types

5. Energy Bar Market, By Nature

• Organic
• Conventional

6. Energy Bar Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Distribution Channels

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Kellogg Company
• General Mills Inc.
• Lotus Bakeries Corporate
• Mars, Incorporated (Kind LLC)
• Mondelez International, Inc. (Clif Bar & Company)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References