市場調查報告書
商品編碼
1284180
到 2028 年的能量棒市場預測 - 按類型(穀物棒、蛋白質棒、纖維棒、營養棒、耐力棒、活動棒、燕麥棒、其他類型)、分銷渠道、口味、性質、地區世界分析Energy Bar Market Forecasts to 2028 - Global Analysis By Type (Cereal Bar, Protein Bar, Fiber Bar, Nutrition Bar, Endurance Bars, Activity Bars, Oat Bars and Other Types), Distribution Channel, Flavor, Nature and By Geography |
根據Stratistics MRC,2022年全球能量棒市場規模將達到6.8226億美元,預計2028年將達到10.6949億美元,預計複合年增長率為7.78% .
營養補充劑被稱為能量棒,不僅提供能量,還提供營養和減肥功效。 能量棒含有蛋白質、脂肪和碳水化合物,通常用作代餐,幫助用戶快速補充能量。 蛋白質和碳水化合物可以為您提供運動和訓練所需的能量。 此外,運動後,它為身體提供修復運動中造成的輕微肌肉損傷和生長新肌肉組織所需的營養。
根據國際食品信息委員會的食品與健康調查報告,到 2021 年,20% 的美國消費者將積極尋求食品對健康的益處。
消費者對包裝零食和糖果的需求不斷增加,推動了對能量棒的需求。 隨著消費者消費能力的增強和對美食的胃口增加,消費能量棒越來越受歡迎。 此外,能量棒市場正在增長,因為零食產品的成分變化吸引了消費者的興趣,並鼓勵他們根據自己的需要購買產品。
消費者對休閒食品口味和偏好的頻繁變化導致主要參與者的研究、生產和分銷基礎設施成本上升,限制了能量棒市場份額的增長。 此外,能量飲料、餅乾、粉末等替代品的流行預計將抑制能量棒市場。
對減肥食品的需求不斷增長,導致低碳水化合物和低脂肪能量棒的消費量增加。 此外,隨著越來越多的人認識到天然、無化學食品的健康益處,開發無麩質和非過敏性營養產品變得更加實用。 此外,隨著糖尿病患者的增多,越來越多的人開始食用低糖食品,從而創造了新的市場機會。
能量棒使用山核桃、腰果和杏仁等優質原料提供快速能量,因此對許多人來說價格昂貴。 此外,能量棒優質包裝包括包裝和盒子,增加了能量棒的總成本。 這些是專家預測會降低能量棒市場價值的一些因素。
許多行業都受到 COVID-19 大流行的沉重打擊。 在此期間,全球能源市場溫和擴張。 大流行的爆發對能量棒市場產生了三大影響:需求、製造、供應鍊和市場中斷。 然而,由於營養和能量需求的輕鬆補充、快速使用和存儲方便的趨勢不斷增長,對便利店創意零食的需求也在增加。 因此,身體健康的價值呈指數增長,為市場擴張提供了適度的推動力。
據估計,蛋白棒細分市場將實現有利可圖的增長。 蛋白質棒中提供高蛋白、高碳水化合物零食,便於攜帶。 蛋白質和其他維生素和礦物質的極好來源。 由於健康意識的提高、社會經濟狀況的變化以及沒有時間準備營養食品,對包裝食品和方便食品的需求正在迅速增長。
在預測期內,有機部分預計將實現最高的複合年增長率。 有機能量棒是高營養、營養豐富的零食,可提供多種維生素和礦物質以增強體力。 我們的有機能量棒中的成分來自不使用合成殺蟲劑或化肥的農場。 有機類別的增長預計將受到對健康、有機、營養零食的需求增加以及對運動營養的需求不斷增長的推動。
預計在預測期內,北美將佔據最大的市場份額。 這是因為美國人的生活方式以活躍和快節奏著稱。 由於其快節奏的生活方式,在最發達國家之一的美國,烹飪非常簡單。 美國農業部 (USDA) 聲稱,超過一半的美國人在小吃店和其他快餐食品上花錢,這增加了這些產品的消費。
預計歐洲在預測期內的複合年增長率最高。 客戶對具有營養價值的更健康成分的了解不斷增加,推動了市場的發展。 客戶更喜歡能量棒中的功能性水果和穀物,例如漿果、大麻、奇亞籽和亞麻籽,它們可以提高產品的營養價值。 這個市場更多地是由衝動購買驅動的,而不是吃得好。 然而,高纖維、低熱量、高蛋白的天然食品越來越受歡迎。
2022 年 8 月,開發能量棒的 Clif Bar & Company 被 Mondelez International, Inc. 收購。 此次收購使 Mondelez International 的全球小吃店業務超過 10 億美元,包括 CLIF、CLIF Kid 和 LUNA 在內的領先品牌補充了美國的冷藏零食業務,而英國受歡迎的高性能營養業務 Grenade 預計將擴大。
2021 年 8 月,General Mills 推出了 Cinnamon Toast Crunch 和 Golden Graham 品牌的高性能蛋白棒。 這些能量棒含糖量低,可提供高達 20 克的蛋白質,每根能量棒的重量約為 63 克。
2021 年 4 月,Kellogg India 瞄準了“中間餐”細分市場。 為此,我們推出了K Energy Bar進入這一品類。
According to Stratistics MRC, the Global Energy Bar Market is accounted for $682.26 million in 2022 and is expected to reach $1069.49 million by 2028 growing at a CAGR of 7.78% during the forecast period. Supplemental bars known as energy bars offer energy as well as nutritional advantages and dietary benefits. They often serve as a meal replacement because of the proteins, lipids, and carbohydrates they contain, which help to give users rapid energy. The bar might give someone the energy they need to get through a workout or training session thanks to the protein and additional carbohydrates. Additionally, it gives the body the post-workout nutrition it needs to repair any minor muscle tears that may have occurred during the workout and to grow new muscle tissue.
According to the International Food Information Council report on food & health survey, the proportion of American consumers who actively looked for health benefits in their food in 2021 was 20%.
Demand for energy bars has increased as consumers' tastes for packaged snacks and sweets have grown. The consumption of energy bars has grown in popularity as customers' spending power has improved and their taste for delicious food has increased. Additionally, the market for energy bars is growing as a result of ingredient variations in snack products that draw consumers' attention and encourage them to buy the products based on their needs.
The cost of research, production, and distribution infrastructure for the key players rises as a result of frequently changing consumer preferences and tastes for snack food products, which restricts the growth of the energy bar market share. Additionally, it is anticipated that the proliferation of alternatives such as energy drinks, cookies, and powder will restrain the market for energy bars.
The rising demand for diet foods is the cause of the increased consumption of low-carb and low-fat energy bars. The development of gluten-free and non-allergic nutrition foods has also become more practical as more people are becoming aware of the benefits of natural, chemical-free foods on their health. Additionally, as the prevalence of diabetes rises, more people are consuming low-sugar foods, opening up new market opportunities.
The price of the energy bars is higher since they are made with premium components that provide quick energy, like pecans, cashews, and almonds, making them expensive for many individuals. Additionally, premium packaging for energy bars includes wrapping and boxes, raising the overall cost of the energy bars. These are a few of the elements that experts predict will reduce the market value of energy bars.
Numerous industries suffered significantly as a result of the novel coronavirus pandemic. During this time, the world energy market expanded moderately. The pandemic outbreak had three main effects on the market for energy bars: demand, manufacturing, supply chain, and market disruption. However, due to growing trends of simple provision for nutrition and energy requirements, speedy applications, and convenience of storing, COVID-19 has inflated the demand for creative snacks. As a result, the value of excellent health has increased dramatically, moderately fueling market expansion.
The protein bar segment is estimated to have a lucrative growth. High-protein, high-carbohydrate snacks include protein bars, which are portable. It is a great source of protein and other vitamins and minerals. Demand for packaged and convenience foods is rising quickly due to increased health awareness, changing socioeconomic circumstances, and a lack of time to prepare nutritious food.
The organic segment is anticipated to witness the highest CAGR growth during the forecast period. Organic energy bars are high-nutrient, nutrient-dense snacks that provide a range of vitamins and minerals to boost physical energy. Ingredients for organic energy bars come from farms that don't use synthetic pesticides or fertilisers. It is projected that the expansion of the organic category will be driven by the increased demand for healthy, organic, high-nutritional-value snacks and the rising need for sports nutrition.
North America is projected to hold the largest market share during the forecast period owing to the American way of life is known for being active and fast-paced. Due to its fast-paced lifestyle, the United States, one of the most developed countries, expects extremely easy cuisine. The United States Department of Agriculture (USDA) claims that Americans spend more than half of their food expenditure on quick meals, such as snack bars, which increases the nation's consumption of these goods.
Europe is projected to have the highest CAGR over the forecast period. The market was stimulated by greater customer knowledge of a healthier ingredient with nutritional advantages. Customers like functional fruits and grains in energy bars that increase the product's nutritional value, such as berries, hemp, chia, and flaxseed, among others. The market has been driven more by impulse buys than by good eating. However, foods those are high in fibre, low in calories, high in protein, and made with natural ingredients are becoming more and more popular.
Some of the key players profiled in the Energy Bar Market include Kellogg Company, ProBar LLC, Nature Essential Foods Pvt. Ltd, EAT Anytime, PepsiCo Inc., Lotus Bakeries, General Mills Inc., Kind LLC, Post Holdings Inc., Clif Bar & Company, OTE Sports Ltd, Bumble Bar Inc., Science in Sports PLC, TORQ Limited, Premier Nutrition Inc and Brighter Foods Ltd.
In August 2022, Clif Bar & Company, which offers a range of energy bars, was acquired by Mondelez International, Inc. With leading brands like CLIF, CLIF Kid, and LUNA complementing the company's refrigerated snacking business in the United States and popular performance nutrition business Grenade in the United Kingdom, the acquisition is anticipated to increase Mondelez International's global snack bar business to more than USD 1 billion.
In August 2021, General Mills, Inc launched Performance Protein bars from Cinnamon Toast Crunch and Golden Grahams brands. These bars contain less sugar and provide up to 20 g of protein in around 63 g of bar weight.
In April 2021, Kellogg India targeted the 'In-between meal' segment. Therefore owing to this factor, they launched the K Energy bars to enter this category.