精準葡萄栽培市場規模、佔有率和成長分析（按組件、技術、應用和地區）- 2025-2032 年行業預測

2023 年全球精準葡萄栽培市場規模價值 13 億美元，預計將從 2024 年的 14.4 億美元成長到 2032 年的 32.2 億美元，預測期內（2025-2032 年）的複合年成長率為 10.6%。

精準葡萄栽培市場正在經歷顯著成長，這得益於無人機、感測器和駕駛人曳引機等先進的監測技術，這些技術提高了葡萄園的生產力和葡萄的品質。整合這些工具可以讓葡萄園主有效監測作物的健康狀況，並及時採取干涉措施，以最大限度地提高產量。北美和歐洲等國家對永續農業方法的興趣日益濃厚，而亞太地區正在實現農業方法現代化。拉丁美洲葡萄酒產業的擴張以及中東和非洲對乾燥氣候的適應能力不斷增強也促進了市場的成長。然而，高進入成本和技術技能要求等挑戰可能會阻礙成長。同時，競爭對手也在投資研發和策略聯盟，為這個不斷發展的市場創造具有成本效益、方便用戶使用的解決方案的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

精準葡萄栽培市場規模（依組成部分及複合年成長率） (2025-2032)

• 市場概況
• 硬體
  • 自動化和控制系統
  • 感測和監測設備
• 軟體
  • 本地/基於網路
  • 雲端基礎
• 服務
  • 系統整合與諮詢
  • 託管服務
  • 農場管理服務
  • 資訊服務
  • 分析服務
  • 連線服務
  • 支援專業服務
  • 供應鏈專業服務
  • 氣候資訊服務
  • 其他
  • 維護和支援

精準葡萄栽培市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 導引系統
  • 全球定位系統 (GPS)
  • 地理資訊系統（GIS）
• 遙感探測
  • 手持式
  • 衛星感測
• 可變速率技術

精準葡萄栽培市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 產量監測
  • 農場內部
  • 非農場
• 字段映射
  • 邊界映射
  • 排水測繪
• 作物偵察
• 氣象追蹤與預報
• 灌溉管理
• 庫存管理
• 農場勞動力管理
• 財務管理
• 其他

精準葡萄栽培市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• John Deere（United States）
• Trimble Inc.（United States）
• Topcon Corporation（Japan）
• AG Leader Technology（United States）
• Raven Industries（United States）
• Sentera（United States）
• VitiBot（France）
• The Climate Corporation（United States）
• PrecisionHawk（United States）
• Deveron UAS（Canada）
• TeeJet Technologies（United States）
• Groupe ICV（France）
• TracMap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

結論和建議

Global Precision Viticulture Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.44 billion in 2024 to USD 3.22 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

The precision viticulture market is experiencing significant growth due to advanced monitoring technologies like drones, sensors, and driverless tractors, which enhance vineyard productivity and grape quality. By integrating these tools, vineyard owners can effectively monitor crop health and implement timely interventions to maximize yields. The increasing focus on sustainable practices in regions such as North America and Europe is further driving adoption, while Asia Pacific modernizes its agricultural approaches. Latin America's wine industry expanding and the Middle East and Africa adapting to arid climates also contribute to market expansion. However, challenges like high implementation costs and the need for technical skills can hinder growth. Meanwhile, competitive players are investing in R&D and strategic alliances, creating opportunities for cost-effective, user-friendly solutions in this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Precision Viticulture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Precision Viticulture Market Segments Analysis

Global Precision Viticulture Market is segmented by Component, Technology, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Guidance systems, Remote sensing and Variable rate technology. Based on Application, the market is segmented into Yield monitoring, Field mapping, Crop scouting, Weather tracking & forecasting, Irrigation management, Inventory management, Farm labor management, Financial management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Precision Viticulture Market

The global precision viticulture market is being driven by significant shifts within the wider agriculture sector towards sustainable practices. As vineyards seek to align with this growing trend, precision viticulture offers a means to optimize resource usage and diminish environmental impact. By managing inputs like water and chemicals with precision, vineyard managers can significantly cut down on waste and lower the ecological footprint associated with grape production. This method also facilitates targeted pest and disease interventions, which reduces reliance on broad-spectrum pesticides. As sustainability gains prominence among environmentally aware consumers, the adoption of precision viticulture is increasing, promising a favorable outlook for market growth.

Restraints in the Global Precision Viticulture Market

One significant constraint facing the Global Precision Viticulture market is the challenge of ensuring the accuracy and integration of data obtained from various sources. In vineyards, technologies such as sensors, drones, and satellites are utilized to gather critical information related to soil moisture, temperature, humidity, plant health, and grape quality. However, the process of consolidating this diverse range of data into a unified platform, while also verifying its precision, proves to be quite complex. This difficulty in data synchronization and validation can hinder the efficient implementation of precision viticulture practices, ultimately impacting the market's growth and development.

Market Trends of the Global Precision Viticulture Market

The Global Precision Viticulture market is experiencing a significant upward trend driven by the increasing adoption of IoT technologies. As vineyards integrate various devices and sensors, the seamless communication between components such as soil sensors, weather stations, and automated machinery enables real-time monitoring and control of vineyard conditions. This interconnected network enhances operational efficiency and resource optimization, allowing for precise management of moisture levels and climate conditions, thus aiding in disease prediction and prevention. Consequently, this surge in IoT applications is propelling market growth by reducing costs and minimizing environmental impact, creating a sustainable model for modern viticulture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Precision Viticulture Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Automation & control systems
  • Sensing & monitoring devices
• Software
  • Local/Web-based
  • Cloud-based
• Services
  • System integration and consulting
  • Managed services
  • Farm operation services
  • Data services
  • Analytics services
  • Connectivity services
  • Assisted professional services
  • Supply chain professional services
  • Climate information services
  • Others
  • Maintenance & support

Global Precision Viticulture Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Guidance systems
  • Global positioning system (GPS)
  • Geographic information system (GIS)
• Remote sensing
  • Handheld
  • Satellite sensing
• Variable rate technology

Global Precision Viticulture Market Size by Application & CAGR (2025-2032)

• Market Overview
• Yield monitoring
  • On-farm
  • Off-farm
• Field mapping
  • Boundary mapping
  • Drainage mapping
• Crop scouting
• Weather tracking & forecasting
• Irrigation management
• Inventory management
• Farm labor management
• Financial management
• Others

Global Precision Viticulture Market Size & CAGR (2025-2032)

• North America (Component, Technology, Application)
  • US
  • Canada
• Europe (Component, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• John Deere (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trimble Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Topcon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AG Leader Technology (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raven Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentera (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VitiBot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Climate Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrecisionHawk (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deveron UAS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TeeJet Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe ICV (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TracMap (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuantisLabs (Hungary)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Terranis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations