另類資料市場規模、佔有率和成長分析（按類型、垂直產業、最終用途和地區）- 產業預測 2025-2032

2023 年全球另類資料市場規模價值 115 億美元，預計將從 2024 年的 168.2 億美元成長到 2032 年的 3,531 億美元，預測期內（2025-2032 年）的複合年成長率為 46.3%。

由於可用資訊來源的多樣化和擴展，另類資料市場正在經歷顯著的成長。除了網路抓取和金融交易分析等成熟的技術外，行動裝置、社群媒體、衛星和物聯網技術等新的資訊來源也越來越受到廣泛認可。這一趨勢在避險基金中尤其明顯，目前超過一半的公司使用另類資料來產生阿爾法並管理風險，預計將出現強勁成長。然而，與傳統財務報表相比，替代資料由於其非結構化和波動性給策略規劃帶來了挑戰。投資者需要投資專業知識和先進技術，包括人工智慧和機器學習工具，以有效地提取見解並識別模式，進一步增強市場內的資訊發現。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

另類資料市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 信用卡和簽帳金融卡交易
• 接收郵件
• 地理位置（行人數量）記錄
• 使用行動應用程式
• 衛星和氣象資料
• 資料和情緒資料
• 網頁抓取資料
• 網路流量
• 其他資料類型

另類資料市場規模（依垂直產業分類）及複合年成長率（2025-2032 年）

• 市場概況
• 車
• BFSI
• 能源
• 產業
• 資訊科技和通訊
• 媒體和娛樂
• 房地產與建築
• 零售
• 運輸和物流
• 其他行業

另類資料市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 避險基金經理
• 投資機構
• 零售公司
• 其他用途

另類資料市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Advan（US）
• Dataminr（US）
• Earnest Research（US）
• Preqin（UK）
• RavenPack（Spain）
• Thinknum Alternative Data（US）
• UBS Evidence Lab（US）
• YipitData（US）
• Eagle Alpha（Ireland）1
• Geotab Inc（Canada）
• Trademo（US）
• Measurable AI（Hong Kong）
• InfoTrie（Singapore）
• Digital Intelligence Lab（Italy）
• Predik Data-driven（US）
• LobbyingData.com（US）
• Talkingdata（China）

結論和建議

Global Alternative Data Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 16.82 billion in 2024 to USD 353.1 billion by 2032, growing at a CAGR of 46.3% during the forecast period (2025-2032).

The alternative data market is experiencing significant growth driven by the diverse and expanding sources of information available. Established methods like web scraping and financial transaction analysis are complemented by emerging sources such as mobile devices, social media, satellites, and IoT technology, which are now widely recognized. This trend is especially notable among hedge funds, with over half of managers leveraging alternative data for alpha generation and risk management, presenting substantial growth prospects. However, due to its unstructured nature and variability, alternative data poses challenges in strategic planning compared to traditional financial statements. Investors must invest in expertise and advanced technologies, including AI and machine learning tools, to effectively extract insights and identify patterns, further enhancing information discovery within the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alternative Data market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alternative Data Market Segments Analysis

Global Alternative Data Market is segmented by Type, Industry, End Use and region. Based on Type, the market is segmented into Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic and Other Data Types. Based on Industry, the market is segmented into Automotive, BFSI, Energy, Industrial, IT & Telecommunications, Media & Entertainment, Real Estate & Construction, Retail, Transportation & Logistics and Other Industries. Based on End Use, the market is segmented into Hedge Fund Operators, Investment Institutions, Retail Companies and Other End Use. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alternative Data Market

The increasing utilization of alternative data within hedge funds is a significant driving force behind the global alternative data market. As these investment firms seek to gain a competitive edge, they are turning to non-traditional data sources to enhance their decision-making processes. This trend includes leveraging data from various unconventional avenues, such as social media, satellite imagery, and web scraping, to extract insights that can improve investment strategies and risk assessments. Consequently, the expanding reliance on alternative data by hedge funds is propelling market growth, highlighting the evolving landscape of financial analysis and investment management methodologies.

Restraints in the Global Alternative Data Market

One of the key challenges facing the Global Alternative Data market is the presence of data interpretation issues. As businesses increasingly rely on alternative data sources to inform their strategies, the complexity and variability of data can lead to misinterpretation. The vast array of data types and the differing methodologies used for collection and analysis can complicate the extraction of actionable insights. Without clear standards and frameworks in place, organizations may struggle to derive meaningful conclusions from the data, potentially hindering decision-making processes. Thus, addressing these interpretation challenges is crucial for the market's growth and for maximizing the value derived from alternative data.

Market Trends of the Global Alternative Data Market

The Global Alternative Data market is experiencing a significant shift driven by technological advancements in data handling and bioinformatics tools. As the demand for actionable insights rises, alternative data sources are being harnessed to identify new biomarkers that inform in-vitro diagnostics and drug discovery. The integration of omics technologies has revolutionized the landscape, enhancing the utility of alternative data in various biomedical applications. This trend is further propelled by the burgeoning need for comprehensive environmental toxicology screening, driving an increase in investment and innovation in alternative data strategies. As such, the market is poised for robust growth, reflecting an expanding intersection of technology and biomedicine.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Alternative Data Market Size by Type & CAGR (2025-2032)

• Market Overview
• Credit & Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Mobile Application Usage
• Satellite & Weather Data
• Social & Sentiment Data
• Web Scraped Data
• Web Traffic
• Other Data Types

Global Alternative Data Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Automotive
• BFSI
• Energy
• Industrial
• IT & Telecommunications
• Media & Entertainment
• Real Estate & Construction
• Retail
• Transportation & Logistics
• Other Industries

Global Alternative Data Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Other End Use

Global Alternative Data Market Size & CAGR (2025-2032)

• North America (Type, Industry, End Use)
  • US
  • Canada
• Europe (Type, Industry, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Industry, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Industry, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Industry, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Advan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataminr (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earnest Research (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preqin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RavenPack (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinknum Alternative Data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBS Evidence Lab (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YipitData (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eagle Alpha (Ireland)1
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geotab Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trademo(US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Measurable AI (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InfoTrie (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Intelligence Lab (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Predik Data-driven (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LobbyingData.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkingdata (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations