查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1462760

全球另類資料市場：分析 - 按資料類型、按技術、按應用、按最終用戶、按地區、預測（～2030年）

Alternative Data Market Forecasts to 2030 - Global Analysis By Data Type, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

全球另類資料市場規模預計到2023年將達到82.4億美元，2030年將達到1,447.7億美元，預測期內年複合成長率為50.6%。

另類資料是指從社群媒體、衛星影像、網路抓取和感測器等各種管道獲得的非傳統資料集。這些資料集提供了超越傳統金融和經濟指標的見解，實現了獨特的觀點和預測分析。由於技術進步，其多樣性和可用性使其成為在決策流程和市場分析中獲得競爭優勢的寶貴資源。

根據美國商務部國際貿易局統計，美國IT產業佔全球三分之一，是全球最大的高科技市場。

對獨特見解的需求不斷成長

傳統資料來源往往缺乏深度和粒度，企業、投資者和研究人員擴大轉向替代資料來獲取新的觀點和可行的見解。這種需求推動資料收集、處理和分析技術的創新，促進從社交媒體、物聯網設備和衛星圖像等來源存取各種資料集。隨著公司意識到替代資料的價值以獲得競爭優勢，市場採用和投資持續增加，推動進一步成長。

缺乏標準化和基準化分析

另類資料缺乏標準化和基準測試是由於資料來源、收集方法和分析技術的多樣性。如果沒有標準化的方法，資料集將難以比較和評估，阻礙透明度、信任和互通性。這種缺乏統一性會抑制資料整合、跨部門協作並增加決策不準確和偏見的風險，限制了市場成長。

加大資料基礎建設投資

強大的資料基礎設施有助於整合替代資料來源、提高資料品質並加速洞察生成。基礎設施的改進還支援擴充性和彈性，使企業能夠處理大量資料並回應不斷變化的市場需求。因此，增加對資料基礎設施的投資將提高替代資料的可近性、可靠性和可用性，推動各行業的廣泛採用並加速市場成長。

資料隱私問題

另類資料中的資料隱私問題包括敏感個人資訊的收集、儲存和使用，引發了監管合規性挑戰和道德考慮。組織面臨對其資料處理實務的審查，這可能會導致法律責任和聲譽損害。缺乏明確的指導方針和標準會增加不確定性並阻礙投資和採用。這些擔憂限制了資料的可近性、增加了合規成本並損害了消費者的信任，阻礙了市場的成長。

COVID-19 的影響

COVID-19 大流行加速了另類資料市場的成長和普及，對另類資料市場產生了重大影響。由於供應鏈和經濟活動的中斷導致傳統資料來源的可靠性降低，對替代資料的需求激增。組織擴大轉向替代資料來源，例如行動資料、情緒分析和衛星影像，以即時了解快速變化的市場動態和消費行為。對另類資料的日益依賴不僅凸顯了其價值，而且刺激了對資料分析和基礎設施的投資，推動市場進一步成長。

預計網路流量將在預測期內成為最大的區隔

網路流量區隔預計將經歷利潤豐厚的成長。網路流量資料可以洞察線上用戶行為和參與度。這些資料包括網站存取量、頁面瀏覽量、點擊率、跳出率和會話持續時間等指標。分析網路流量資料使企業能夠了解客戶偏好、追蹤行銷宣傳活動的有效性並最佳化網站效能。這些資料通常是使用 Google Analytics 等網路分析工具或透過與網路服務供應商的合作來收集的。

預計風險管理在預測期內的年複合成長率最高

由於決策流程的加強，風險管理領域預計在預測期內將出現最高的年複合成長率。這些資料集提供早期預警訊號，幫助識別新興趨勢並提高預測建模的準確性。另類資料可實現主動的風險緩解策略，增加投資組合的多元化，並協助評估交易對手風險。這些資料提供了對動態和複雜風險情勢的寶貴見解，使組織能夠更佳預測和解決金融、保險、網路安全和供應鏈管理等領域的挑戰。

佔有率最大的地區

由於數位經濟的擴張、對資料主導洞察的需求不斷增加以及技術基礎設施的進步，預計亞太地區將在預測期內佔據最大的市場佔有率。對資料分析和人工智慧的投資增加刺激替代資料來源的採用。監管變化和不斷變化的消費行為行為進一步加速了市場發展勢頭，為資料提供者、分析公司和企業利用替代資料獲得競爭優勢和創新創造了機會。

年複合成長率最高的地區：

由於其強大的技術基礎設施、成熟的金融生態系統和對創新的重視，預計北美在預測期內將出現最高的年複合成長率。許多金融機構、科技公司和資料供應商都致力於消費行為、地理空間資料和物聯網感測器等不同的資料集，以推動成長。 GDPR 和 CCPA 等監管變化塑造資料隱私實踐並影響市場動態。對人工智慧和機器學習的投資進一步推動市場採用。

目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 疾病的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球另類資料市場：依資料類型

  • 衛星/天氣資料
  • 網路抓取資料
  • 使用行動應用程式
  • 信用卡/簽帳金融卡交易
  • 接收郵件
  • 地理位置資訊（行人數量）記錄
  • 社交資料/情緒資料
  • 網路流量
  • 其他資料類型

第6章 全球另類資料市場：依技術分類

  • 自然語言處理（NLP）
  • 人工智慧（AI）
  • 資料集中
  • 雲端運算
  • 其他技術

第7章 全球另類資料市場：依應用分類

  • 預測分析
  • 情緒分析
  • 行銷和廣告
  • 危機管理
  • 詐騙偵測
  • 其他用途

第8章 全球另類資料市場：依最終使用者分類

  • 車輛
  • 媒體娛樂
  • 房地產/建築業
  • 零售
  • 產業
  • 運輸/物流
  • 能源
  • 其他最終用戶

第9章 全球另類資料市場：依地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東、非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Dataminr Inc.
  • M Science LLC
  • Geotab Inc.
  • Lattice
  • AltHub
  • Preqin Ltd.
  • 7Park Data Inc.
  • The Earnest Research Company
  • Thinknum Inc.
  • Convergence Inc.
  • UBS Evidence Lab
  • YipitData
  • Talkingdata
  • Advan Research Corporation
  • Ravenpack International SL
  • Eagle Alpha Ltd.
Product Code: SMRC25811

According to Stratistics MRC, the Global Alternative Data Market is accounted for $8.24 billion in 2023 and is expected to reach $144.77 billion by 2030 growing at a CAGR of 50.6% during the forecast period. Alternative data refers to unconventional or non-traditional datasets sourced from a variety of channels such as social media, satellite imagery, web scraping, sensors, and more. These data sets provide insights beyond what traditional financial or economic indicators offer, allowing for unique perspectives and predictive analytics. Its diverse nature and availability through technological advancements have made it a valuable resource for gaining competitive advantages in decision-making processes and market analysis.

According to the International Trade Administration, US Department of Commerce, the US consists of one-third of the IT industry across the globe, making the country the largest tech market in the world.

Market Dynamics:

Driver:

Increasing demand for unique insights

Traditional data sources often lack depth and granularity, prompting businesses, investors, and researchers to turn to alternative data for fresh perspectives and actionable insights. This demand fosters innovation in data collection, processing, and analysis technologies, facilitating access to diverse datasets from sources such as social media, IoT devices, and satellite imagery. As organizations recognize the value of alternative data in gaining a competitive edge, market adoption and investment continue to rise, fueling further growth.

Restraint:

Lack of standardization and benchmarking

The lack of standardization and benchmarking in alternative data arises from the diverse nature of data sources, collection methods, and analytical techniques. Without standardized methodologies, comparing and evaluating datasets becomes challenging, hindering transparency, reliability, and interoperability. This lack of uniformity hampers market growth by impeding data integration, inhibiting cross-sector collaboration, and increasing the risk of inaccuracies and biases in decision-making.

Opportunity:

Rising investments in data infrastructure

Robust data infrastructure facilitates the integration of alternative data sources, enhances data quality, and accelerates insights generation. Improved infrastructure also supports scalability and flexibility, allowing organizations to handle large volumes of data and adapt to evolving market demands. Consequently, increased investments in data infrastructure enhance the accessibility, reliability, and usability of alternative data, driving broader adoption across industries and accelerating market growth.

Threat:

Data privacy concerns

Data privacy concerns in alternative data revolve around the collection, storage, and usage of sensitive personal information, raising regulatory compliance challenges and ethical considerations. Organizations face scrutiny over data handling practices, potentially leading to legal liabilities and reputational damage. Lack of clear guidelines and standards exacerbates uncertainties, discouraging investment and adoption. These concerns hinder market growth by limiting data accessibility, increasing compliance costs, and eroding consumer trust.

Covid-19 Impact

The covid-19 pandemic significantly impacted the alternative data market by accelerating its growth and adoption. As traditional data sources became less reliable due to disruptions in supply chains and economic activity, the demand for alternative data surged. Organizations increasingly turned to alternative data sources, such as mobility data, sentiment analysis, and satellite imagery, to gain real-time insights into rapidly changing market dynamics and consumer behaviour. This heightened reliance on alternative data not only underscored its value but also propelled investments in data analytics and infrastructure, driving further growth in the market.

The web traffic segment is expected to be the largest during the forecast period

The web traffic segment is estimated to have a lucrative growth. Web traffic data provides insights into online user behaviour and engagement. It encompasses metrics such as website visits, page views, click-through rates, bounce rates, and session duration. Analyzing web traffic data enables businesses to understand customer preferences, track marketing campaign effectiveness, and optimize website performance. This data is often collected using web analytics tools like Google Analytics or through partnerships with internet service providers.

The risk management segment is expected to have the highest CAGR during the forecast period

The risk management segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced decision-making processes. These datasets provide early warning signals, help identify emerging trends, and improve predictive modeling accuracy. Alternative data enables proactive risk mitigation strategies, enhances portfolio diversification, and aids in assessing counterparty risk. They provide valuable insights into dynamic and complex risk landscapes, enabling organizations to better anticipate and navigate challenges in sectors such as finance, insurance, cybersecurity, and supply chain management.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the region's expanding digital economy, increasing demand for data-driven insights, and advancements in technology infrastructure. Rising investments in data analytics and artificial intelligence are fueling the adoption of alternative data sources. Regulatory changes and evolving consumer behaviour further contribute to the market's momentum, creating opportunities for data providers, analytics firms, and businesses to leverage alternative data for competitive advantage and innovation.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to its robust technological infrastructure, a mature financial ecosystem, and a strong emphasis on innovation. The presence of numerous financial institutions, tech firms, and data providers fuels growth, with a focus on diverse data sets such as consumer behaviour, geospatial data, and IoT sensors. Regulatory changes, such as GDPR and CCPA, shape data privacy practices, influencing market dynamics. Investments in AI and machine learning are further driving adoption of the market.

Key players in the market

Some of the key players profiled in the Alternative Data Market include Dataminr Inc., M Science LLC, Geotab Inc., Lattice, AltHub, Preqin Ltd., 7Park Data Inc., The Earnest Research Company, Thinknum Inc., Convergence Inc., UBS Evidence Lab, YipitData, Talkingdata, Advan Research Corporation, Ravenpack International SL and Eagle Alpha Ltd.

Key Developments:

In November 2023, Blockchain developer Lattice unveils 'alternative data availability' network for optimism. The Optimism blockchain ecosystem is getting its own "alternative data availability" or "alt-DA" chain, called Redstone.

In September 2023, AltHub, an advisory and marketing resource for alternative data providers, announced the launch of its AI-driven platform called AltLab360, helping firms more easily collect, package and commercialize their data assets.

Data Types Covered:

  • Satellite & Weather Data
  • Web Scraped Data
  • Mobile Application Usage
  • Credit & Debit Card Transactions
  • Email Receipts
  • Geo-location (Foot Traffic) Records
  • Social & Sentiment Data
  • Web Traffic
  • Other Data Types

Technologies Covered:

  • Natural Language Processing (NLP)
  • Artificial Intelligence (AI)
  • Data Aggregation
  • Cloud Computing
  • Other Technologies

Applications Covered:

  • Predictive Analytics
  • Sentiment Analysis
  • Marketing and Advertising
  • Risk Management
  • Fraud Detection
  • Other Applications

End Users Covered:

  • Automotive
  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Industrial
  • Transportation & Logistics
  • Energy
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Alternative Data Market, By Data Type

  • 5.1 Introduction
  • 5.2 Satellite & Weather Data
  • 5.3 Web Scraped Data
  • 5.4 Mobile Application Usage
  • 5.5 Credit & Debit Card Transactions
  • 5.6 Email Receipts
  • 5.7 Geo-location (Foot Traffic) Records
  • 5.8 Social & Sentiment Data
  • 5.9 Web Traffic
  • 5.10 Other Data Types

6 Global Alternative Data Market, By Technology

  • 6.1 Introduction
  • 6.2 Natural Language Processing (NLP)
  • 6.3 Artificial Intelligence (AI)
  • 6.4 Data Aggregation
  • 6.5 Cloud Computing
  • 6.6 Other Technologies

7 Global Alternative Data Market, By Application

  • 7.1 Introduction
  • 7.2 Predictive Analytics
  • 7.3 Sentiment Analysis
  • 7.4 Marketing and Advertising
  • 7.5 Risk Management
  • 7.6 Fraud Detection
  • 7.7 Other Applications

8 Global Alternative Data Market, By End User

  • 8.1 Introduction
  • 8.2 Automotive
  • 8.3 Media & Entertainment
  • 8.4 Real Estate & Construction
  • 8.5 Retail
  • 8.6 Industrial
  • 8.7 Transportation & Logistics
  • 8.8 Energy
  • 8.9 Other End Users

9 Global Alternative Data Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Dataminr Inc.
  • 11.2 M Science LLC
  • 11.3 Geotab Inc.
  • 11.4 Lattice
  • 11.5 AltHub
  • 11.6 Preqin Ltd.
  • 11.7 7Park Data Inc.
  • 11.8 The Earnest Research Company
  • 11.9 Thinknum Inc.
  • 11.10 Convergence Inc.
  • 11.11 UBS Evidence Lab
  • 11.12 YipitData
  • 11.13 Talkingdata
  • 11.14 Advan Research Corporation
  • 11.15 Ravenpack International SL
  • 11.16 Eagle Alpha Ltd.

List of Tables

  • Table 1 Global Alternative Data Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Alternative Data Market Outlook, By Data Type (2021-2030) ($MN)
  • Table 3 Global Alternative Data Market Outlook, By Satellite & Weather Data (2021-2030) ($MN)
  • Table 4 Global Alternative Data Market Outlook, By Web Scraped Data (2021-2030) ($MN)
  • Table 5 Global Alternative Data Market Outlook, By Mobile Application Usage (2021-2030) ($MN)
  • Table 6 Global Alternative Data Market Outlook, By Credit & Debit Card Transactions (2021-2030) ($MN)
  • Table 7 Global Alternative Data Market Outlook, By Email Receipts (2021-2030) ($MN)
  • Table 8 Global Alternative Data Market Outlook, By Geo-location (Foot Traffic) Records (2021-2030) ($MN)
  • Table 9 Global Alternative Data Market Outlook, By Social & Sentiment Data (2021-2030) ($MN)
  • Table 10 Global Alternative Data Market Outlook, By Web Traffic (2021-2030) ($MN)
  • Table 11 Global Alternative Data Market Outlook, By Other Data Types (2021-2030) ($MN)
  • Table 12 Global Alternative Data Market Outlook, By Technology (2021-2030) ($MN)
  • Table 13 Global Alternative Data Market Outlook, By Natural Language Processing (NLP) (2021-2030) ($MN)
  • Table 14 Global Alternative Data Market Outlook, By Artificial Intelligence (AI) (2021-2030) ($MN)
  • Table 15 Global Alternative Data Market Outlook, By Data Aggregation (2021-2030) ($MN)
  • Table 16 Global Alternative Data Market Outlook, By Cloud Computing (2021-2030) ($MN)
  • Table 17 Global Alternative Data Market Outlook, By Other Technologies (2021-2030) ($MN)
  • Table 18 Global Alternative Data Market Outlook, By Application (2021-2030) ($MN)
  • Table 19 Global Alternative Data Market Outlook, By Predictive Analytics (2021-2030) ($MN)
  • Table 20 Global Alternative Data Market Outlook, By Sentiment Analysis (2021-2030) ($MN)
  • Table 21 Global Alternative Data Market Outlook, By Marketing and Advertising (2021-2030) ($MN)
  • Table 22 Global Alternative Data Market Outlook, By Risk Management (2021-2030) ($MN)
  • Table 23 Global Alternative Data Market Outlook, By Fraud Detection (2021-2030) ($MN)
  • Table 24 Global Alternative Data Market Outlook, By Other Applications (2021-2030) ($MN)
  • Table 25 Global Alternative Data Market Outlook, By End User (2021-2030) ($MN)
  • Table 26 Global Alternative Data Market Outlook, By Automotive (2021-2030) ($MN)
  • Table 27 Global Alternative Data Market Outlook, By Media & Entertainment (2021-2030) ($MN)
  • Table 28 Global Alternative Data Market Outlook, By Real Estate & Construction (2021-2030) ($MN)
  • Table 29 Global Alternative Data Market Outlook, By Retail (2021-2030) ($MN)
  • Table 30 Global Alternative Data Market Outlook, By Industrial (2021-2030) ($MN)
  • Table 31 Global Alternative Data Market Outlook, By Transportation & Logistics (2021-2030) ($MN)
  • Table 32 Global Alternative Data Market Outlook, By Energy (2021-2030) ($MN)
  • Table 33 Global Alternative Data Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.