車載付款服務市場規模、佔有率及成長分析（按付款方式、應用和地區）- 產業預測 2025-2032

預計到 2023 年全球車載付款服務市場價值將達到 20.9 億美元，並從 2024 年的 23.4 億美元成長到 2032 年的 58.2 億美元，預測期內（2025-2032 年）的複合年成長率為 12.05%。

由於物聯網技術的進步以及汽車製造商對先進資訊娛樂解決方案的整合，車載付款服務市場預計將經歷顯著成長。這些服務使駕駛員無需下車即可輕鬆訂購和支付食品雜貨、汽油和雜貨費用。儘管製造商越來越注重內建語音控制系統以方便購物，但首要關注的仍然是道路安全，以防止駕駛員分心。與 PayPal 和 Visa 等付款巨頭的合作進一步提高了該服務的可近性。這些車載付款解決方案對用戶很有吸引力，因為它們簡化了交易並方便了無憂停車，而且需求正在上升。因此，受益於技術創新和消費者便利，該市場預計在未來幾年內擴大。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

車載付款服務市場規模（依付款方式及複合年成長率） (2025-2032)

• 市場概況
• NFC（近距離場通訊）
• 2D碼/RFID
• 基於應用程式/電子錢包
• 基於信用卡/簽帳金融卡
• 其他

車載付款服務市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 停車處
• 加油站及充電站
• 購物
• 食品和咖啡
• 收費
• 其他

車載付款服務市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• BMW AG（Germany）
• Daimler AG（Germany）
• Ford Motor Company（United States）
• General Motors Company（United States）
• Honda Motor Co., Ltd.（Japan）
• Hyundai Motor Company（South Korea）
• Jaguar Land Rover Automotive PLC（United Kingdom）
• Volkswagen AG（Germany）
• ZF Friedrichshafen AG（Germany）
• Google LLC（United States）
• Amazon.com, Inc.（United States）
• Visa Inc.（United States）
• MasterCard Incorporated（United States）
• PayPal Holdings, Inc.（United States）
• Cubic Corporation（United States）
• Verifone, Inc.（United States）
• Nexgo（China）
• PAX Technology（China）
• NCR Corporation（United States）
• Fiserv, Inc.（United States）

結論和建議

Global In-Vehicle Payment Services Market size was valued at USD 2.09 billion in 2023 and is poised to grow from USD 2.34 billion in 2024 to USD 5.82 billion by 2032, growing at a CAGR of 12.05% during the forecast period (2025-2032).

The in-vehicle payment services market is poised for significant growth, driven by advancements in IoT technology and automakers' integration of advanced infotainment solutions. These services enable drivers to easily order and pay for food, gasoline, groceries, and more, all while remaining in their vehicles. While manufacturers increasingly focus on built-in systems with voice-based controls for convenient shopping, the paramount concern remains road safety, ensuring drivers are not distracted. Collaborations with payment giants like PayPal and Visa further enhance service accessibility. The demand for these in-vehicle payment solutions is on the rise, as they streamline transactions and facilitate hassle-free parking, making them attractive to users. Thus, the market is set to expand in the coming years, benefiting from innovation and consumer convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-Vehicle Payment Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-Vehicle Payment Services Market Segments Analysis

Global In-Vehicle Payment Services Market is segmented by Mode of Payment, Application and region. Based on Mode of Payment, the market is segmented into NFC, QR Code/RFID, App/e-Wallet based, Credit/Debit Card based and Others. Based on Application, the market is segmented into Parking, Gas & charging stations, Shopping, Food & coffee, Toll collection and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-Vehicle Payment Services Market

The Global In-Vehicle Payment Services market is propelled by the digital transformation within the money transfer landscape, alongside a growing demand for swift payment solutions. This shift has redefined traditional payment gateway structures, as consumers increasingly expect secure and efficient digital transaction systems for transferring funds to merchants and individuals. Cloud-based money transfer platforms have emerged as a key solution, enabling industry stakeholders to handle larger transaction volumes quickly and cost-effectively. This convergence of convenience and security in payment processing is driving innovation and growth in the in-vehicle payment sector, catering to evolving consumer preferences.

Restraints in the Global In-Vehicle Payment Services Market

While in-vehicle payment systems offer a convenient and efficient method for contactless transactions, the increasing integration of connected technology presents significant risks related to data security. The potential for system hacks and unauthorized access to sensitive user information has emerged as a primary concern for both consumers and service providers. These vulnerabilities contribute to hesitance among the general public regarding granting manufacturers access to vehicle information and telematics data. As a result, the fear of data breaches and the safeguarding of personal privacy serve as critical restraints within the Global In-Vehicle Payment Services market, impacting user acceptance and adoption rates.

Market Trends of the Global In-Vehicle Payment Services Market

The Global In-Vehicle Payment Services market is witnessing a significant trend driven by the increasing adoption of connected and autonomous vehicles. As vehicles become more integrated into users' daily lives through advanced connectivity, they offer enhanced features such as seamless payment options for fuel, tolls, and parking directly from the car's dashboard. This integration is not only enhancing convenience for consumers but also promoting digital payment solutions within the automotive sector. Consequently, the rising deployment of connected car technologies is anticipated to boost the demand for in-vehicle payment services globally, making it a key growth area within the automotive and fintech industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global In-Vehicle Payment Services Market Size by Mode of Payment & CAGR (2025-2032)

• Market Overview
• NFC
• QR Code/RFID
• App/e-Wallet based
• Credit/Debit Card based
• Others

Global In-Vehicle Payment Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Parking
• Gas & charging stations
• Shopping
• Food & coffee
• Toll collection
• Others

Global In-Vehicle Payment Services Market Size & CAGR (2025-2032)

• North America (Mode of Payment, Application)
  • US
  • Canada
• Europe (Mode of Payment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Mode of Payment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Mode of Payment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Mode of Payment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaguar Land Rover Automotive PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZF Friedrichshafen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterCard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cubic Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verifone, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexgo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAX Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiserv, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations