市場調查報告書
商品編碼
1551289
到 2030 年車載付款系統市場預測:按付款類型、車輛類型、技術、應用、最終用戶和地區進行全球分析In-Vehicle Payment Systems Market Forecasts to 2030 - Global Analysis By Payment Type (Contactless Payment, Mobile Payment, In-Car Payment Systems and Other Payment Types), Vehicle Type, Technology, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球車載付款系統市場規模將達69億美元,預計2030年將達到153億美元,預測期內複合年成長率為14.1%。
車載付款系統是一種整合技術,允許駕駛員和乘客直接在車輛上進行交易。這些系統可以在加油站、收費站和停車計時器等不同地點實現無縫支付,而無需使用現金或信用卡等傳統支付方式。透過利用車載連接和安全的通訊管道,車載付款系統提高了便利性和效率,為用戶提供了簡化的體驗,並最大限度地減少了交易期間的實體互動需求。
Infopulse 發布的資料發現,47.2% 的日常通勤者在加油站使用連網應用程式。
聯網汽車和自動駕駛汽車的採用率不斷提高
聯網汽車和自動駕駛汽車的日益普及正在對市場產生重大影響。隨著車輛和技術變得更加整合,車輛將能夠與外部系統交換資料,從而直接從車輛儀表板實現燃油、停車和通行費等服務的無縫付款交易。這一趨勢得到了主要汽車品牌投資聯網汽車付款技術的支持,以提高用戶便利性並推動對車載付款解決方案的需求。
網路安全問題
網路安全問題是採用車載付款系統的主要障礙,因為它們引發了對敏感金融資料安全性的擔憂。將付款功能整合到汽車中會產生網路犯罪分子可以利用的漏洞,從而導致資料外洩和未授權存取個人資訊等風險。對這些安全威脅的認知不斷提高將引起消費者和行業相關人員的關注,最終減緩這些系統的接受和採用。
交通擁擠加劇
隨著都市區堵塞加劇,駕駛員正在尋找有效的解決方案,以最大限度地減少延誤並增加便利性。車載付款系統可以實現通行費、停車費和燃油的無縫付款,而無需駕駛員離開汽車,從而減少排隊時間並順暢交通流量。這種對效率的需求與連網型車輛技術的進步相吻合,使得車載付款解決方案成為現代駕駛員在擁擠環境中行駛的有吸引力的選擇。
實施成本高
開發必要的硬體、軟體和基礎設施以實現安全的車內付款需要汽車製造商和付款提供者的大量投資。將付款處理功能整合到車載資訊娛樂系統並確保與各種付款網路的兼容性的成本可能令人望而卻步,尤其是對於中小型企業而言。這些高昂的初始成本可能會減緩車載付款服務的採用,並限制配備該技術的車輛數量。
COVID-19 大流行大大加速了車載付款系統的採用,因為非接觸式交易對於安全和衛生至關重要。隨著人們越來越重視減少身體接觸,對無縫、非接觸式付款解決方案的需求激增。消費行為的這些變化和數位付款技術的日益使用刺激了市場的成長。此外,疫情凸顯了對車輛內更整合和高效的付款系統的需求,從而刺激了該領域的創新和投資。
預計非接觸式付款領域在預測期內將是最大的
預計非接觸式付款將在預測期內佔據主導地位。該技術允許透過近距離場通訊(NFC)、藍牙或 RFID 進行支付,從而實現燃油、停車和通行費等服務的無縫購買。非接觸式付款提供的便利性和安全性正在推動採用,消費者更喜歡非接觸式交易,以最大限度地降低健康風險並改善整體駕駛體驗。
車隊營運商預計在預測期內複合年成長率最高。
車隊營運管理部門預計在預測期內複合年成長率最高。這些系統使車隊經理能夠即時監控和管理燃油、通行費和停車費等費用,從而提高效率和透明度。透過將付款系統直接整合到車輛中,車隊經理還可以自動化費用報告、提高安全性並降低詐欺風險。隨著公司希望透過先進的付款解決方案最佳化車隊管理,這種採用正在推動市場成長。
由於其先進的汽車技術基礎設施和消費者擴大採用數位付款方式,預計北美在預測期內將佔據最大的市場佔有率。對無縫、非接觸式交易的需求,加上車輛連接性的增強,正在推動市場擴張。此外,汽車製造商、付款提供商和科技公司之間的合作正在加速整合付款解決方案的推出。
由於智慧型手機應用程式整合,預計亞太地區在預測期內將保持最高的複合年成長率。主要國家的聯網汽車數量不斷增加,車載付款系統的引入環境也變得越來越有利。該地區人口稠密的都市區經常出現交通堵塞,因此車載付款系統成為一種便捷高效的方式,無需離開車輛即可支付通行費、停車費和燃油等服務費用。
According to Stratistics MRC, the Global In-Vehicle Payment Systems Market is accounted for $6.9 billion in 2024 and is expected to reach $15.3 billion by 2030 growing at a CAGR of 14.1% during the forecast period. In-Vehicle Payment Systems are integrated technologies that enable drivers and passengers to make transactions directly from their vehicles. These systems allow for seamless payments at various locations such as gas stations, toll booths, and parking meters without needing to use traditional payment methods like cash or credit cards. By leveraging onboard connectivity and secure communication channels, In-Vehicle Payment Systems enhance convenience and efficiency, offering a streamlined experience for users while minimizing the need for physical interaction during transactions.
According to the data published by infopulse, 47.2% of the daily commuters were found using connectivity applications at a gas station.
Rising adoption of connected and autonomous vehicles
The rising adoption of connected and autonomous vehicles is significantly influencing the market. As vehicles become more integrated with technology, they can exchange data with external systems, enabling seamless payment transactions for services like fuel, parking, and tolls directly from the vehicle's dashboard. This trend is supported by major automotive brands investing in connected car payment technologies, enhancing user convenience and driving demand for in-car payment solutions.
Cybersecurity concerns
Cybersecurity concerns significantly hinder the adoption of in-vehicle payment systems, as they create apprehensions about the safety of sensitive financial data. The integration of payment functionalities into vehicles introduces potential vulnerabilities that cybercriminals could exploit, leading to risks such as data breaches and unauthorized access to personal information. This heightened awareness of security threats prompts consumers and industry players to exercise caution, ultimately slowing the acceptance and implementation of these systems.
Growing traffic congestion
As urban areas become increasingly congested, drivers seek efficient solutions to minimize delays and enhance convenience. In-vehicle payment systems enable seamless transactions for tolls, parking, and fuel without requiring drivers to exit their vehicles, thereby reducing time spent in queues and contributing to smoother traffic flow. This demand for efficiency aligns with advancements in connected vehicle technologies, making in-vehicle payment solutions an attractive option for modern drivers navigating congested environments.
High costs of implementation
Developing the necessary hardware, software, and infrastructure to enable secure in-car payments requires significant investments from automakers and payment providers. The costs of integrating payment processing capabilities into vehicle infotainment systems and ensuring compatibility with various payment networks can be prohibitive, especially for smaller players. These high upfront costs may slow down the adoption of in-vehicle payment services and limit the number of vehicles equipped with the technology.
The COVID-19 pandemic significantly accelerated the adoption of In-Vehicle Payment Systems as contactless transactions became crucial for safety and hygiene. With a growing emphasis on reducing physical contact, the demand for seamless, touch-free payment solutions surged. This shift in consumer behavior and the increased use of digital payment technologies spurred growth in the market. Additionally, the pandemic highlighted the need for more integrated, efficient payment systems within vehicles, driving innovation and investment in this sector.
The contactless payment segment is expected to be the largest during the forecast period
The contactless payment is expected to be the largest during the forecast period. This technology allows payments to be made via Near Field Communication (NFC), Bluetooth, or RFID, enabling seamless purchases for services like fuel, parking, and tolls. The convenience and safety provided by contactless payment have driven its widespread adoption, as consumers increasingly prefer touch-free transactions to minimize health risks and enhance the overall driving experience.
The fleet operators segment is expected to have the highest CAGR during the forecast period
The fleet operators segment is expected to have the highest CAGR during the forecast period. These systems allow fleet managers to monitor and control expenses such as fuel, tolls, and parking fees in real time, improving efficiency and transparency. By integrating payment systems directly into vehicles, fleet operators can also automate expense reporting and enhance security, reducing the risk of fraud. This adoption is driving growth in the market as businesses seek to optimize fleet management through advanced payment solutions.
North America is projected to hold the largest market share during the forecast period driven by the region's advanced automotive technology infrastructure and high consumer adoption of digital payment methods. The demand for seamless, contactless transactions, coupled with increasing vehicle connectivity, is fueling the market's expansion. Additionally, partnerships between automakers, payment providers, and tech companies are accelerating the deployment of integrated payment solutions.
Asia Pacific is projected to hold the highest CAGR over the forecast period due to integration with smartphone apps. The growing number of connected vehicles in major countries is creating a favorable environment for the adoption of in-vehicle payment systems. The dense urban areas in the region often experience heavy traffic congestion, making in-vehicle payment systems a convenient and efficient way to pay for services like tolls, parking, and fuel without leaving the vehicle.
Key players in the market
Some of the key players in In-Vehicle Payment Systems market include BMW Group, Ford Motor Company, General Motors, Honda Motor Co., Ltd., Hyundai Motor Group, Jaguar Land Rover Automotive plc, Volkswagen AG, Mercedes-Benz, Toyota Motor Corporation, Nissan Motor Co., Ltd., Apple Inc., Mastercard, Shell plc, Visa, PayPal, Qualcomm Technologies, Inc., NVIDIA Corporation, Continental AG, Infineon Technologies AG and Alpine Electronics, Inc.
In February 2024, HARMAN announced the launch of the HARMAN Ready Connect 5G Telematics Control Unit (TCU), leveraging state-of-the-art Snapdragon(R) Digital Chassis(TM) connected car technologies from Qualcomm Technologies, Inc. to push connectivity boundaries and democratize the automotive connectivity landscape.
In September 2023, Mercedes-Benz has joined forces with global payment processor Mastercard to introduce embedded in-car payments at the point of sale. As a result of the new partnership with Mastercard, Mercedes-Benz customers in Germany can now start the fuelling process directly from their vehicle and pay digitally with a fingerprint.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.