雲端服務市場規模、佔有率及成長分析（按部署、服務、組織規模、垂直產業和地區）－產業預測，2025 年至 2032 年

預計到 2023 年，雲端服務市場規模將達到 6,615 億美元，從 2024 年的 7,732.9 億美元成長到 2032 年的 2,6968.7 億美元，預測期內（2025-2032 年）的複合年成長率為 16.9%。

雲端服務為企業提供了將年度營運成本降低 35% 或更多的機會。 2023年第一季，全球雲端基礎設施投資將激增34%，達559億美元。三大雲端供應商的年增率高達42%，佔全球消費者支出的62%。數位轉型的不斷擴大、網際網路和行動裝置的普及率不斷提高以及巨量資料需求的不斷成長，極大地推動了市場的成長。隨著各行各業向雲端解決方案邁進，物聯網、5G、邊緣運算和人工智慧主導的分析將結合在一起，提高企業運算技術的整體價值。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

雲端服務市場規模：按部署類型和複合年成長率（2025-2032 年）

• 市場概覽
• 民眾
• 私人的
• 混合

雲端服務市場規模（按服務類型和複合年成長率） (2025-2032)

• 市場概覽
• IaaS（Infrastructure as a Service）
  • 主儲存
  • 災害復原和備份
  • 檔案
  • 計算
• PaaS（Platform as a Service）
  • 應用開發與平台
  • 應用程式測試和品質
  • 分析和報告
  • 整合與編配
  • 資料管理
• SaaS（Software as a Service）
  • 客戶關係管理（CRM）
  • 企業資源管理（ERM）
  • 人力資本管理（HCM）
  • 內容管理
  • 協作和生產力套件
  • 供應鏈管理（SCM）
  • 其他

雲端服務市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 中小型企業
• 大型企業

雲端服務市場規模（依產業分類）及複合年成長率（2025-2032 年）

• 市場概覽
• BFSI
• 通訊
• 資訊科技/資訊科技服務
• 政府和公共部門
• 零售和消費品
• 製造業
• 能源與公共
• 媒體與娛樂
• 醫療保健和生命科學
• 其他（教育、旅遊、酒店、交通、物流）

雲端服務市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon Web Services（AWS）（USA）
• Microsoft Azure（USA）
• Google Cloud Platform（GCP）（USA）
• IBM Cloud（USA）
• Oracle Corporation（USA）
• Salesforce（USA）
• SAP SE（Germany）
• Alibaba Cloud（China）
• Tencent Cloud（China）
• Hewlett Packard Enterprise（HPE）（USA）
• DigitalOcean（USA）
• Cloudflare, Inc.（USA）
• Workday, Inc.（USA）
• Dropbox, Inc.（USA）
• ServiceNow, Inc.（USA）
• Adobe Inc.（USA）
• NetApp, Inc.（USA）
• Fujitsu（Japan）

結論和建議

Cloud Services Market size was valued at USD 661.5 billion in 2023 and is poised to grow from USD 773.29 billion in 2024 to USD 2696.87 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

Cloud services offer businesses the opportunity to reduce annual operational expenses by over 35%. In the first quarter of 2023, global investment in cloud infrastructure surged by 34%, reaching $55.9 billion, driven by heightened digitization efforts to tackle market challenges. The leading three cloud providers reported a remarkable 42% year-over-year growth, representing 62% of global consumer spending, with Google Cloud achieving the highest growth rate of 54%, capturing 8% of the market. The expansion of digital transformation, increased internet and mobile device penetration, and the growing demand for Big Data significantly boost market growth. As industries transition to cloud-enabled solutions, the integration of IoT, 5G, edge computing, and AI-driven analytics will enhance the overall value of computing technology in businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Services Market Segments Analysis

Global Cloud Services Market is segmented by Deployment, Service, Organization Size, Verticals and region. Based on Deployment, the market is segmented into Public, Private and Hybrid. Based on Service, the market is segmented into Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Verticals, the market is segmented into BFSI,Telecommunications, IT and ITeS, Government and Public Sector, Retail and Consumer Goods, Manufacturing, Energy and Utilities, Media and Entertainment, Healthcare and Life Sciences and Others (Education, Travel and Hospitality, and Transportation and Logistics). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cloud Services Market

Transitioning to cloud computing presents substantial financial advantages, including reduced costs and lower capital expenditures. By utilizing cloud services, organizations can significantly minimize the expenses associated with acquiring physical IT infrastructure, leading to decreased capital outlay. Implementing cloud solutions-whether private, public, hybrid, or community-can effectively lower overall operational costs. This strategic approach not only enhances financial efficiency but also allows businesses to allocate their resources more effectively, fostering growth and innovation. Overall, the cloud services market is driven by the desire for cost savings and operational efficiency, making it an attractive option for organizations looking to optimize their IT investments.

Restraints in the Cloud Services Market

Despite the numerous advantages of cloud computing, there are significant risks that act as constraints on market growth. A primary concern is the security of sensitive data, which poses a substantial barrier to wider cloud adoption. While the cloud enables extensive data exchange, many businesses remain reluctant to store their confidential information in such environments. This hesitation can lead to increased vulnerability to data loss and breaches, particularly as organizations face threats from hackers and unreliable personnel. Consequently, private clouds are often perceived as more secure alternatives compared to public cloud options, reinforcing these concerns among enterprises.

Market Trends of the Cloud Services Market

As of October 2023, the cloud services market is witnessing a significant shift towards hybrid and multi-cloud strategies, driven by organizations' desire for greater flexibility and operational efficiency. By integrating public and private cloud solutions, businesses can tailor their IT environments to maintain data security while enhancing scalability and cost-effectiveness. This approach not only mitigates the risks associated with vendor lock-in but also fosters redundancy and resilience in their operations. Consequently, the demand for seamless interoperability among multiple cloud environments is surging, propelling innovation among service providers and reshaping the competitive landscape of the cloud services industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Cloud Services Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Public
• Private
• Hybrid

Global Cloud Services Market Size by Service & CAGR (2025-2032)

• Market Overview
• Infrastructure as a Service (IaaS)
  • Primary Storage
  • Disaster Recovery and Backup
  • Archiving
  • Compute
• Platform as a Service (PaaS)
  • Application Development and Platforms
  • Application Testing and Quality
  • Analytics and Reporting
  • Integration and Orchestration
  • Data Management
• Software as a Service (SaaS)
  • Customer Relationship Management (CRM)
  • Enterprise Resource Management (ERM)
  • Human Capital Management (HCM)
  • Content Management
  • Collaboration and Productive Suites
  • Supply Chain Management (SCM)
  • Others

Global Cloud Services Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Cloud Services Market Size by Verticals & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecommunications
• IT and ITeS
• Government and Public Sector
• Retail and Consumer Goods
• Manufacturing
• Energy and Utilities
• Media and Entertainment
• Healthcare and Life Sciences
• Others (Education, Travel and Hospitality, and Transportation and Logistics)

Global Cloud Services Market Size & CAGR (2025-2032)

• North America (Deployment, Service, Organization Size, Verticals)
  • US
  • Canada
• Europe (Deployment, Service, Organization Size, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Service, Organization Size, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Service, Organization Size, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Service, Organization Size, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Azure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Cloud Platform (GCP) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DigitalOcean (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudflare, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropbox, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetApp, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations