市場調查報告書
商品編碼
1235903
全球燕麥奶市場:到 2028 年的預測——按形式、按產品、按配方、按要求、其他Oat Milk Market Forecasts to 2028 - Global Analysis By Form, Product, Formulation, Claim, and others |
根據Stratistics MRC,預計2022年全球燕麥奶市場規模將達到41.34億美元,2028年將達到75.29億美元,預計複合年增長率為10.51%。
作為一種不含乳製品、對素食主義者更友好的牛奶替代品,燕麥奶是一種更健康的選擇。 對乳製品敏感或類似過敏症的顧客更喜歡燕麥奶。 當用經過認證的無麩質燕麥製成時,它們通常不含麩質、堅果、大豆和乳糖。
根據純素食協會提供的數據,2014 年至 2019 年間,英國選擇純素飲食的人數翻了兩番。 2019 年該國有 60 萬素食主義者,佔人口的 1.16%,而 2014 年為 15 萬(佔人口的 0.25%)。
隨著越來越多的人選擇純素飲食,燕麥奶的需求量很大。 由於純素飲食有益健康的知識廣為流傳,因此購買純素產品的人數顯著增加。 此外,據報導,外出就餐在英國通過 Deliveroo 訂購的素食餐點數量增加了 115%。 在預測期內,對燕麥奶的需求預計將隨著素食消費者群體的增加而繼續增長。
對於那些不能喝牛奶的人來說,燕麥奶是一個很好的選擇。 由於陽光照射不足和不健康的飲食,現在有很大一部分人患有維生素 B 和 D(主要是 B12 和 D3)缺乏症,這主要與壓力、情緒調節和骨骼健康有關。。 燕麥片是維生素 B 和 D 的極好來源,這就是它變得如此受歡迎的原因。 因此,燕麥片市場在預測期內將受到限制。
燕麥奶的需求正在增加,因為燕麥比杏仁、大豆和椰子等競爭對手更容易生物降解。 此外,燕麥奶的清淡風味和健康益處(例如其高益生元纖維含量)也是吸引消費者的因素。 消費者將健康放在首位,因此他們花錢購買既能改善健康又能保護環境的產品,從而為行業的發展做出貢獻。
燕麥奶比動物奶貴,因為原料更高。 由於各種原因,燕麥牛奶的成本正在上漲。 其中之一是製造所需的額外步驟,這增加了成本。 燕麥奶價格上漲的原因有很多,包括原材料成本高、製造過程耗時以及所需的初始投資。 因此,市場進入者受到限制,燕麥奶的價格已經達到溢價水平。 隨著燕麥奶變得不那麼熟悉,消費者對燕麥奶的偏好將會下降。 因此,燕麥奶的市場發展可能會受到阻礙。
過去,COVID-19 的出現對全球燕麥奶的銷售產生了積極影響。 一種影響多個器官的疾病。 當那些從疾病中恢復過來的人推薦燕麥奶作為乳製品中牛奶的偶爾替代品時,對該產品的需求猛增。 在前 8-10 個月,許多國家感染 COVID-19 病毒的人數激增,也導致全球燕麥奶市場擴大。 由於消費者偏好正在顯著轉向更健康的食品以增強對此類疾病的免疫力,預計市場在預測期內將以類似的速度發展。
由於滿足消費者舒適和健康需求的風味產品越來越受歡迎,預計風味部分將實現利潤豐厚的增長。 消費者對既能滿足味蕾又健康的產品越來越感興趣。 隨著生產商開發多樣化和民族風味,對風味燕麥奶的需求正在增加。
由於對具有高標準和長保質期的包裝選項的需求不斷增加,預計紙盒部分在預測期內將實現最快的複合年增長率。 主要由紙板製成的利樂紙盒包裝越來越受歡迎,推動了這一增長。 因此,該分部的收入大幅增加。 推動紙盒包裝增長的是對可持續包裝選擇的需求。 紙質紙盒由可回收和可再生材料製成,是最環保的包裝選擇之一。
由於可支配收入的增加、越來越多的消費者為更健康的產品支付更高的價格以及對植物性牛奶的健康益處的了解不斷增加,亞太地區在預測期內將繼續增長。預計將佔期間市場份額最大 由於冠狀動脈疾病患病率的增加和體重管理計劃的增加,植物奶市場預計將在該地區蓬勃發展。
由於客戶對燕麥奶的蛋白質含□□量和營養價值的高度認識,預計北美在預測期內的複合年增長率最高。 由於電子商務網站作為銷售工具越來越受歡迎,該地區的乳製品替代品市場有所增長。 由於乳糖不耐症和牛奶過敏病例的增加,預計北美的燕麥奶消費量將增加。 為了吸引越來越多的選擇植物性產品的消費者,當地食品和飲料製造商正在他們的產品中添加乳製品替代品,這正在推動該行業的進一步發展。
燕麥牛奶市場上列出的主要參與者是: 可口可樂公司、Happy Plant Foods、Pacific Foods、Bevry、Quaker Oats、Califia Farms、Danone、Oatly、Rice Brewing、HP Hood LLC、Elmhurst、Earth's Own Food Company Inc、The Hain Celestial Group Inc、繁榮市場公司
2021 年 5 月,Bevry 推出了印度首款三種口味的燕麥奶,包括原味、Choc-O-Haze 和香草肉桂。 2021 年,可口可樂通過在公司的 Simply 品牌下推出新的燕麥奶產品 Simply Oat,擴大了其植物性飲料產品組合。
2020 年 11 月,Califia Farms 專門針對英國市場推出了一款全新的長效燕麥飲品。 該公司旨在激勵消費者放棄牛奶並減少他們的環境足跡。
2020 年 5 月,Pacific Foods 推出了“真正的低糖燕麥原植物基飲料”。 這種最新變體與 Pacific 的有機原味和香草燕麥口味具有相同的稠度,但含糖量減少了 80%。
2020 年 1 月,達能北美公司推出了一種新的 DHA omega-3 飲料,擴大了 Silk 在美國的植物基飲料產品組合。 Silk DHA Omega-3 不含糖和香草味,結合了豌豆蛋白、燕麥奶和杏仁奶。
2019 年 2 月,百事公司的桂格燕麥推出了燕麥飲料。 此外,達能的 Silk 品牌還推出了燕麥飲品 Oat Yeah。
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According to Stratistics MRC, the Global Oat Milk Market is accounted for $4,134 million in 2022 and is expected to reach $7,529 million by 2028 growing at a CAGR of 10.51% during the forecast period. As a dairy-free and more vegan-friendly alternative to milk, oat milk is a healthier choice. Customers who are sensitive to dairy products or have similar allergies have a preference for oat milk. If manufactured with oats that have been verified to be gluten-free, it is normally free of gluten, nuts, soy, and lactose.
According to the data provided by the vegan society, the number of individuals opting for a vegan diet in the UK quadrupled between 2014 and 2019. There were 600,000 vegans in the country in the year 2019 which accounts for up to 1.16% of the population as compared to 150,000 (0.25% of the population) in 2014.
The rising number of people choosing a vegan diet is boosting the demand for oat milk. The number of people buying vegan products has significantly increased as a result of growing knowledge of the health advantages of a vegan diet. Additionally, the amount of vegan food orders placed through Deliveroo in the UK increased by 115%, according to a report by the dine-out magazine. During the projected period, the demand for oat milk is anticipated to be driven by the constantly expanding vegan diet consumer base.
If people can't drink milk, oat milk is an excellent alternative. Due to inadequate sun exposure and unhealthy dietary practises, a significant portion of the population is currently suffering from shortages of the B and D vitamins (primarily B12 and D3), which also are primarily linked to regulating stress and mood as well as bone health. Oat milk is becoming more popular since it is an excellent source of vitamins B and D. As a result, during the forecasting period, the oat milk market is constrained.
Since oats are more biodegradable than their competitors, including such almonds, soy, and coconut, the demand for oat milk is rising. Additionally, oat milk's bland flavour and health benefits, like the high prebiotic fibre content of the product, are elements luring consumers to consume the product. Because they value their health more than anything else, consumers are spending more money on goods that not only improve their health but also protect the environment, which helps the industry expand.
Oat milk costs more than milk derived from animals because of the high cost of raw materials. Oat milk costs have increased for a number of reasons, one of which is that additional steps are required to produce it, raising the cost. Oat milk prices have increased for a number of reasons, including the high cost of raw materials and the labor-intensive manufacturing process, as well as the high initial investment required. As a result, there are only a limited number of significant market players, which has elevated the price of oat milk to a premium level. As oat milk is less accessible to customers, consumer preference for it declines. As a result, the development of oat milk could be hindered in the market.
The introduction of COVID-19 used to have a favourable effect on oat milk sales all around the world. Multiple organs are impacted by the illness. The recommendation to choose oat milk as an occasional substitute for dairy milk for those recovering from the illness led to a sharp rise in demand for the product. During the first 8 to 10 months, the number of people infected with the COVID-19 virus surged rapidly across a number of nations, which also led to a rise in the market for oat milk globally. Due to a significant shift in consumer preference towards healthier food options to increase immunity against such diseases, the market is anticipated to develop at a comparable rate throughout the forecast period.
The flavoured segment is estimated to have a lucrative growth, due to rising popularity of flavoured products that meet consumers' needs for comfort and health. Consumers are becoming more and more interested in goods that satisfy their palates while also being healthy. Due in large part to the diverse and ethnic flavours that producers are developing, the demand for flavor-added oat milk has increased.
The cartons segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising demand for packaging options with high standards and long shelf lives. The rising popularity of Tetra Pak carton packaging, which is mostly constructed of paperboard, has further spurred this increase. The segment's revenue has consequently increased significantly. The demand for sustainable packaging options is what is driving the growth of carton packaging. Given that they are comprised of recyclable and renewable materials, paper-based cartons are one of the greenest packaging options available.
Asia Pacific is projected to hold the largest market share during the forecast period owing to rising disposable income among consumers ready to pay a premium price for health-beneficial products and growing knowledge of the health benefits offered by plant-based milk. Due to the increased prevalence of coronary diseases and also the amount of weight control programmes, the market for plant-based milk is predicted to grow favourably in the area.
North America is projected to have the highest CAGR over the forecast period, owing to high level of customer awareness concerning the protein content and nutritional benefits of oat milk. The market for dairy substitutes in the area has expanded as a result of the high acceptance of e-commerce websites as a selling medium. Oat milk consumption in North America is anticipated to increase as a result of an increase in cases of lactose intolerance and milk allergies. To appeal to a rising consumer population that is choosing plant-based products, regional food and beverage producers are adding dairy substitutes to their products, which is helping the industry grow even more.
Some of the key players profiled in the Oat Milk Market include: The Coca-Cola Company, Happy Plant Foods, Pacific Foods, Bevry , Quaker Oats, Califia Farms, Danone , Oatly, Rice Brewing, HP Hood LLC, Elmhurst, Earth's Own Food Company Inc, The Hain Celestial Group Inc., Thrive Market Inc.
In May 2021, Bevry launched India's First Oat Milk that comes in three flavors that include Original, Choc-O-Haze, and Vanilla Cinnamon. Coca-Cola launched a new oat milk product Simply Oat, under it's Simply brand in 2021, which has expanded its plant-based beverages portfolio.
In Nov 2020, Califia Farms introduced a new long-life oat drink exclusively in the UK market. The company intended to motivate consumers to switch from dairy milk and decrease their environmental footprint.
In May 2020, Pacific Foods launched its Genuine Reduced Sugar Oat Original Plant-Based Beverage. This latest variant has the same consistency as Pacific's Organic Original and Vanilla Oat flavors with 80 percent less sugar.
In Jan 2020, Danone North America launched a new DHA Omega-3 drink, thereby expanded Silk plant-based beverage portfolio in the US. Available in unsweetened and vanilla flavors, Silk DHA Omega-3 features a combination of pea protein, oat milk, and almond milk.
In February 2019, Quaker Oats, a Pepsico-owned Company, launched Oat Beverage. Danone's Silk brand also introduced an Oat-based beverage Oat Yeah.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.