市場調查報告書
商品編碼
1273270
到 2028 年的酒精飲料市場預測——按產品類型、分銷渠道、口味、包裝和地區進行的全球分析Alcoholic Beverages Market Forecasts to 2028 - Global Analysis By Product Type, Distribution Channel, Flavor, Packaging and By Geography |
根據 Stratistics MRC 的數據,全球酒精飲料市場在 2022 年將達到 16,263 億美元,預計到 2028 年將達到 32,620 億美元,預計將以 12.3% 的複合年增長率增長.
酒精飲料是將乙醇與穀物、發酵水果和糖混合製成的飲料。 蘋果酒和葡萄酒由發酵的水果製成,而烈酒和啤酒則由發酵的黑麥和大麥製成。 飲料中的酒精含量取決於保存時間的長短和發酵的容器。 酒精飲料被廣泛用作娛樂和恢復活力的液體。 由於青年人口的增長、中產階級的壯大和健康的經濟狀況,全球酒精飲料市場正在迅速擴大。
根據美國釀酒商協會的數據,到 2021 年,美國 65.7% 的精釀啤酒生產將發生在地區啤酒廠。 此外,微型啤酒廠的興起增加了市場上精釀啤酒的產量。 到 2021 年,美國 18.4% 的精釀啤酒將來自當地的小型啤酒廠。
購買酒精飲料的在線平台的興起預計將推動市場的增長。 有各種 Internet 站點提供酒精飲料分銷服務以及企業啤酒和葡萄酒服務。 還提供從多個製造商到各個國家的重要分銷服務設施,以及當地的啤酒廠和酒類商店。 但是,所有在線酒類訂購平台都必須由成年人或更年長的人製作、攜帶和處理。 因此,購買酒精飲料的在線平台的擴展正在支持該行業的發展。
對碳酸飲料、湯力水、果汁飲料和蘇打水等非酒精飲料的偏好上升可能會限制市場增長。 非酒精飲料可降低血壓並維持心率,減少市場對酒精飲料的需求。
對優質產品不斷增長的需求將為酒精飲料市場的擴張開闢許多前景。 美國發展最快的酒類行業是即飲雞尾酒業務,它擴展到新的領域,同時提供優質酒吧品質的飲料。 例如,Cutwater 雞尾酒正變得越來越流行。 因此,對優質商品不斷增長的需求正在推動市場增長。 人口增長將創造對酒精飲料的高需求,並可能帶來廣闊的市場擴張前景。
過量飲用酒精飲料會導致多種不良反應,包括高血壓、心髒病、中風、肝病、消化系統疾病、乳腺癌以及口腔癌、咽喉癌、食道癌、聲帶癌、肝癌、結腸和直腸。 由於這些副作用,對酒精飲料的需求下降,阻礙了行業發展。
在 COVID-19 爆發期間,專賣店、酒吧、酒館和餐館的關閉對酒精飲料業務產生了重大影響。 隨著鎖定措施在 2020 年年中放鬆,零售商重拾信心。 與此同時,一些國家的價格大幅上漲,主要是由於政府監管和稅收,但對所分析的市場影響很小。
葡萄酒是世界上最古老、最受歡迎的酒精飲料之一。 葡萄酒是最受歡迎和最常見的酒精飲料之一,在歐洲國家被當作餐桌烈酒享用。 葡萄酒與各種場景和菜餚相關聯,使其成為一種多功能飲品,不僅可以作為獨立飲品享用,還可以作為雞尾酒享用。 正宗口味和優質尺寸的吸引力已傳達給消費者,導致全球市場銷量增加。
我們正在增加世界各地零售櫃檯的吸引力,因為我們以比酒館、酒吧和其他貿易商店更低的價格提供更廣泛的產品選擇。 投資者專注於建設現代化的貿易和便利的零售網站,以提供負擔得起的快速購物,該市場正在獲得可觀的收入。 另一方面,隨著各種飲酒習慣的引入,消費者也開始外出就餐。 預計在不久的將來,世界範圍內日益西化和跨文化趨勢將增加貿易渠道的普及。
北美人口年輕,預計在預測期內將佔據最高份額,引領酒精飲料業務。 在預測期內,酒精飲料市場預計將受益於對高品質酒精飲料需求的增加。 由於可支配收入的增加,預計北美的酒類市場將顯著發展。 新興國家有望在未來幾年重振該地區的酒精飲料行業。
由於可支配收入增加,預計亞太地區在預測期內的複合年增長率最高。 此外,印度和中國等新興國家對龍舌蘭酒需求的增長將推動該地區的市場擴張。 此外,優質酒精飲料消費量的增加將進一步推動該地區的市場擴張。
2023 年 3 月,帝亞吉歐完成了對唐爸爸朗姆酒的收購。 此次收購符合帝亞吉歐收購利潤豐厚的高增長品牌以支持高端化的戰略。
2022 年 11 月,帝亞吉歐將收購德克薩斯州領先的超優質威士忌釀酒廠 Balcons Distillery。 該團隊還使用通常在當地採購的高品質威士忌,如德克薩斯麥芽和烤藍玉米,打造極具觀賞性的威士忌系列。
2022 年 10 月,百加得推出了一款名為 Legacy 的印度製造威士忌。 為進一步加強其在印度的擴張計劃,百加得打算通過 Legacy 為客戶創建一個折扣定價類別。
According to Stratistics MRC, the Global Alcoholic Beverages Market is accounted for $1,626.3 billion in 2022 and is expected to reach $3,262.0 billion by 2028 growing at a CAGR of 12.3% during the forecast period. An alcoholic beverage is a beverage made by combining ethanol with grains, fermented fruits, and sugar. Ciders and wines are manufactured from fermented fruit, whereas spirits and beers are derived from fermented rye and barley. The amount of alcohol in the beverage depends on how long it is held and the container in which it is fermented. Alcoholic beverages are widely utilised as recreational and revitalising liquids. Because of a growing youth population, rising middle-class income, and a healthy economy, the global alcoholic beverages market is expanding rapidly.
According to the US Brewers Association, in 2021, 65.7% of craft beer production in the United States took place in regional breweries. The increase in the number of microbreweries has also increased the production of craft beer in the market. In 2021, 18.4% of craft beer in the United States was crafted in local microbreweries.
The rising online platform for purchasing alcoholic beverages is expected to boost market growth. There are various internet websites that provide alcoholic beverage distribution services and corporate beer and wine service. A significant distribution services facility from several manufacturers to various countries, as well as local breweries and liquor stores, is also available. All online alcohol order platforms, however, must be made, transported to, and processed by an adult or older. As a result, expanding online platforms for purchasing alcoholic beverages supports industry growth.
The growing public preference for non-alcoholic beverages such as carbonated drinks, tonic water, fruit punch, and sparkling water may limit market growth. Non-alcoholic beverages serve to decrease blood pressure and sustain heart rate, lowering the market demand for alcoholic beverages.
The growing demand for premium products will open up numerous prospects for the expansion of the alcoholic beverages market. The fastest-growing segment of the alcohol industry in the United States is the ready-to-drink cocktail business, which has the ability to expand into new regions while simultaneously providing access to premium drinks of bar quality. Cutwater cocktails, for example, are becoming increasingly popular. As a result, the increased demand for premium items drives market growth. An expanding population generates a high demand for alcoholic beverages, which could provide abundant prospects for market expansion.
Overdoes of alcoholic beverages are related with a variety of negative effects, including high blood pressure, heart disease, stroke, liver disease, and digestive issues and other cancers such as breast, mouth, throat, oesophagus, voice box, liver, colon, and rectum cancer. As a result of all of these side effects, demand for alcoholic beverages falls, hampered industry growth.
The closure of specialised shops, bars, pubs and restaurants during the COVID-19 outbreak had a significant influence on the alcoholic beverages business. Retailers gained confidence as lockdown measures were eased in mid-2020. At the same time, high price increases were recorded in several nations, primarily due to government rules and taxes, which had a minor impact on the market analysed.
The wine segment is estimated to have a lucrative growth; due to Wine is the world's oldest and most popular type of alcoholic beverage. It is one of the most popular and commonly available alcoholic beverages, enjoyed as table spirits in European countries. Because of the growing association of this type with various occasions and food servings, it has become a versatile drink that can be consumed in cocktails as well as on its own. The combination of authentic taste and premium-sized attraction to consumers has led in increased sales in the global market.
The On Premises segment is anticipated to witness the highest CAGR growth during the forecast period, due to more product choice at lower pricing than pubs, bars, and other on-trade outlets has enhanced the appeal of retail counters around the world. Investors are concentrating their efforts on the creation of modern trades and convenient retail sites to provide quick shopping at affordable rates in the market, which is collecting significant income. On the other hand, the increasing adoption of various drinking practises has resulted in consumer dine-out trends. Rising Westernisation and cross-cultural trends around the world are projected to boost the popularity of on-trade channels in the near future.
North America is projected to hold the highest market share during the forecast period owing to its large young adult population; North America leads the alcoholic beverage business. Over the projected period, the alcoholic beverages market is likely to benefit from increased demand for high-quality alcoholic beverages. Because of rising disposable money, the North American alcohol market is expected to develop considerably. In the coming years, developing countries are likely to fuel the region's alcoholic beverage sector.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to rising disposable income. Furthermore, rising demand for agave-based spirits from emerging economies such as India and China would fuel market expansion in this region. Furthermore, increased consumption of high-quality alcoholic beverages will drive market expansion in this region even further.
Some of the key players profiled in the Alcoholic Beverages Market include: Bacardi Limited, Diageo PLC, Anheuser-Busch InBev, Heineken Holding NV, Boston Beer Company Inc., Molson Coors Brewing Company, Carlsberg Group, Suntory Beverage & Food Limited, Constellation Brands Inc., Asahi Group Holdings Ltd, Pernod Ricard, Tsingtao Brewery Co., Ltd., Suntory Holdings Limited, Budweiser Brewing Company APAC Limited, Anheuser-Busch InBev SA/NV, Beijing Yanjing Brewery Co, Wuliangye Yibin Co., Ltd, CASTEL FRERES., Halewood International Limited and Davide Campari-Milano N.V.
In March 2023, Diageo completes acquisition of Don Papa Rum, This acquisition is in line with Diageo's strategy to acquire high growth brands with attractive margins that support premiumisation.
In Nov 2022, Diageo acquires leading Texas super premium whisky distiller, Balcones Distilling, The team also leverages distinctive high quality, and often locally sourced, original ingredients, including Texas-grown malted barley and roasted blue corn, to produce a range of highly decorated whiskies.
In Oct 2022 Bacardi launched an Indian-made whiskey named Legacy. Bacardi intends to create a discount pricing category for its customers through Legacy in order to further strengthen its expansion plan in India.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.