市場調查報告書
商品編碼
1359018
2030 年湯市場預測:按產品類型、類別、包裝類型、配銷通路和地區分類的全球分析Soup Market Forecasts to 2030 - Global Analysis By Product Type, Category, Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球湯品市場規模為 205.5 億美元,預計到 2030 年將達到 289.1 億美元,預測期內年複合成長率為 5.0%。
湯是一種快速、熱的用餐,通常作為流質食品。這是一道美味的開胃菜,被認為是晚餐的第一道菜。您可以使用多種原料來製作湯,包括蔬菜、肉類、水、果汁和其他液體。此外,它還具有許多健康益處,因為它含有多種促進健康的成分,如肉類、扁豆和豆類,以及富含維生素、礦物質和營養素的蔬菜。
據素食協會組織稱,到2040年,世界人口的25%將消費純素肉類食品,35%將消費清潔標籤肉類,40%將消費傳統肉類。
隨著消費者擴大將湯視為一種健康的用餐選擇,湯市場繼續受到健康和保健運動的影響。羽衣甘藍、藜麥和薑黃等超級食物湯越來越受歡迎,不含人工添加劑或防腐劑的清潔標籤湯也很受歡迎。此外,據稱富含纖維、維生素和抗氧化劑的湯吸引了意願健康、希望增強免疫系統和整體健康的消費者。
快餐店、冷凍食品、新鮮食品包和食品宅配服務只是爭奪湯類市場佔有率的便利食品選擇的一小部分。湯品製造商經常面臨許多與這些替代品的便利性、風味和多功能性競爭的挑戰。此外,消費者的選擇可能會因為湯不如其他選擇偏好或令人滿意的觀念而受到阻礙。
隨著消費者越來越重視健康和保健,湯品製造商有巨大的機會創造和銷售更健康的湯品。這包括低鈉版本、蔬菜、瘦蛋白、全穀穀物湯以及適合特定飲食(如生酮飲食、原始人飲食和純素食)的菜餚。此外,品牌可以透過強調其產品的營養價值並公開宣傳其健康益處來從這些趨勢中受益。
由於消費者對更健康、更多樣化飲食偏好的改變,傳統湯品正面臨威脅。此外,隨著越來越多的人採用植物性、無麩質、酮類和其他特色飲食,湯品公司必須改變其產品陣容,以跟上不斷變化的消費者偏好。如果不這樣做,可能會導致市場佔有率下降,因為客戶會尋找能夠補充其飲食偏好和健康目標的產品。
湯品市場受到 COVID-19 大流行的嚴重影響。隨著世界範圍內實施關門和社會隔離政策,消費行為發生了巨大變化。隨著消費者囤積必需品,對罐裝和包裝湯等耐久、耐儲存食品的需求增加。但疫情也擾亂了供應鏈,導致某些品種的湯和包裝供應出現零星短缺。此外,零售包裝湯的銷售也因餐廳關閉和用餐選擇減少而得到提振,而餐廳市場的湯銷售則受到需求下降的負面影響。
罐裝湯和醃製湯佔據湯類市場佔有率最大。對於尋求快速、無憂用餐選擇的消費者來說,罐裝湯因其方便且保存期限長而成為受歡迎的選擇。這些湯有多種口味和類型,以滿足不同的口味和用餐偏好。此外,罐裝/醃製湯市場以傳統口味為主,例如番茄湯、蔬菜湯、雞湯麵等,這些都是受歡迎的家庭用品。由於保存期限長,也很受應急儲備的歡迎,這使其在市場上具有優勢。
近年來,複合年複合成長率最高的行業預計將是袋裝行業。袋裝湯通常以單獨的小袋形式提供,可以在微波爐中加熱,並且由於其易於製備而變得越來越受歡迎。尋找快速簡便的用餐選擇的忙碌消費者可能會發現這些湯很有吸引力。隨著消費者環保意識的增強,袋裝包裝往往比罐裝和瓶裝更環保。隨著消費者偏好和飲食的變化,袋裝湯市場也出現口味創新,包括異國風味和健康意願的選擇。
全球湯市場最大佔有率由美國和加拿大組成的北美地區佔據。造成這種流行的因素有很多,包括古老的湯文化、忙碌的生活方式推動了對快速方便的用餐的需求,以及滿足多元文化人群偏好的各種湯口味和類型。此外,在寒冷的月份,湯的消耗量往往會增加,這與北美的天氣模式一致。該地區在新口味和包裝設計方面也經歷了高水準的創新,這幫助其主導了湯品市場。
在湯品市場中,中東和北非地區的年複合成長率最高。許多要素促成了這一成長,包括城市人口的增加、飲食偏好的變化以及消費者對湯消費的實用性和健康益處的認知不斷提高。扁豆湯和鷹嘴豆湯等傳統湯長期以來一直是中東和非洲地區的主流,其需求只會不斷增加。此外,隨著消費者尋求更方便的用餐解決方案,包裝湯變得越來越受歡迎。該地區惡劣的氣候也促進了全年熱湯的消費,支持了市場的擴張。
According to Stratistics MRC, the Global Soup Market is accounted for $20.55 billion in 2023 and is expected to reach $28.91 billion by 2030 growing at a CAGR of 5.0% during the forecast period. A quick, hot meal that is typically served as a liquid food is soup. It is regarded as a tasty appetizer and the dinner's first course. A variety of ingredients, such as vegetables and meat, as well as water, juice, and other liquids, can be used to make soup. Moreover, due to the presence of various health-promoting ingredients like meat, lentils, or beans, as well as vegetables, which make it a potent source of vitamins, minerals, and nutrients, it has a number of health benefits.
According to the Vegan Society Organisation, by 2040, 25% of the global population will consume vegan meat replacements, 35% will consume clean-label meat, and 40% will consume regular meat.
The soup market is still being shaped by the health and wellness movement as consumers increasingly view soup as a wholesome meal option. Superfood soups like kale, quinoa, and turmeric are becoming more popular, and clean-label soups that don't contain artificial additives or preservatives are also in demand. Additionally, soups promoted as being high in fiber, vitamins, and antioxidants appeal to consumers who are health-conscious and want to strengthen their immune systems and general wellbeing.
Fast food restaurants, frozen meals, fresh meal kits, and food delivery services are just a few of the convenient food options that fiercely compete for market share in the soup category. Manufacturers of soup frequently face a lot of difficulty competing with these alternatives convenience, flavor, and variety. Additionally, consumer's choices may be hampered by the notion that soups are less indulgent or satisfying than other options.
Manufacturers of soup have a great opportunity to create and market healthier soup options because consumers are placing greater importance on health and wellness. This comprises low-sodium varieties, soups stuffed with vegetables, lean proteins, and whole grains, as well as dishes suitable for particular diets like the keto, paleo, and vegan ones. Furthermore, by highlighting the nutritional value of their products and openly communicating the health benefits, brands can benefit from these trends.
Traditional soup offerings are under threat from shifting consumer preferences for healthier and more varied diets. Moreover, soup companies must change their product lineups to accommodate consumers' evolving tastes as more people adopt plant-based, gluten-free, keto, or other specialty diets. Failure to do so could result in a loss of market share as customers look for products that complement their dietary preferences and wellness objectives.
The soup market was significantly impacted by the COVID-19 pandemic. Consumer behaviour drastically changed as lockdowns and social isolation policies were implemented globally. As consumers stocked up on necessities, there was an increase in demand for long-lasting and shelf-stable food products, such as canned and packaged soups. The pandemic, however, also interfered with supply chains, causing sporadic shortages of specific soup varieties and packaging supplies. Moreover, sales of retail-packaged soups were also boosted by the closure of restaurants and fewer dining options, but sales of soup in the foodservice market were negatively impacted by the drop in demand.
The largest market share for soup is held by canned and preserved soup. For consumers looking for quick and hassle-free meal options, canned and preserved soups are a popular choice due to their convenience and long shelf life. These soups are available in a variety of flavors and varieties to suit a variety of palates and dietary preferences. Additionally, the canned/preserved soup market features traditional flavors like tomato, vegetable, and chicken noodle soup, making it a household favorite. They are a popular choice for stockpiling during emergencies due to their prolonged shelf life, which adds to their market dominance.
The industry with the highest CAGR in recent years is expected to be the pouched segment. Due to their ease of use, often offered in single-serve, microwaveable pouches that require little preparation, pouched soups have become more and more popular. Busy consumers looking for quick and simple meal options will find these soups appealing. As consumers' awareness of the environment grows, pouch packaging also tends to be more environmentally friendly than cans and bottles. As consumer tastes and dietary preferences change, the pouched soup market has also seen innovation in flavour, including options that are exotic and health-focused.
The largest share of the global soup market is held by the North American region, which consists of the United States and Canada. This popularity is attributed to a number of elements, including a longstanding soup culture, busy lifestyles that increase demand for quick and easy meals, and a wide variety of soup flavors and varieties that satisfy the tastes of a multicultural population. Additionally, soup consumption tends to rise in the colder months, which is consistent with North American weather patterns. The region also experiences a high level of innovation when it comes to new flavors and packaging designs, which helps in dominating the soup market.
In the soup market, the Middle East and North Africa region is growing at the highest CAGR. Numerous factors, such as an escalating urban population, shifting dietary preferences, and rising consumer awareness of the practicality and health advantages of soup consumption, all contribute to this growth. Traditional soups like lentil and chickpea-based soups have long been a mainstay in the ME&A region, and demand for them is only increasing. Additionally, packaged soups are becoming more popular as consumers look for more convenient meal solutions. The harsh climate of the area also promotes year-round consumption of hot soups, which aids in the market's expansion.
Some of the key players in Soup Market include: Campbell Soup Company , WA Baxter & Sons (Holdings) Limited, B&G Foods Inc. , TSC Foods, The Hain Celestial Group Inc., Ottogi Co. Ltd, Associated British Foods plc, General Mills Inc., Blount Fine Foods , The Kraft Heinz Company, Premier Foods Group Limited, Baxters Food Group Limited, Tideford Organic Foods Limited, Conagra Brands Inc., Bear Creek Country Kitchens LLC , The Campbell Soup Company, Unilever PLC, Nestle S.A. , Upton's Naturals Co. and Hindustan Unilever Limited.
In August 2023, Campbell Soup Company (NYSE: CPB) and Sovos Brands, Inc. today announced that the companies have entered into an agreement for Campbell to acquire Sovos Brands, Inc. for $23 per share in cash, representing a total enterprise value of approximately $2.7 billion.
In June 2023, Nestle Vietnam on Tuesday signed an agreement with the Vietnamese Ministry of Agriculture and Rural Development (MARD) to support the country's transition to regenerative and low-emission agriculture. The new, three-year partnership will help the country move to sustainable agriculture and achieve its 2050 net zero target. The partnership's initiatives and activities will be implemented through the Partnership for Sustainable Agriculture in Vietnam (PSAV), currently chaired by MARD and co-chaired by Nestle Vietnam.
In May 2023, B&G Foods filed a prospectus supplement with the Securities and Exchange Commission (SEC) under which we may offer and sell up to 10,000,000 shares of our common stock from time to time through an at-the-market (ATM) equity offering program. The timing and amount of any sales will be determined by a variety of factors considered by B&G Foods.