市場調查報告書
商品編碼
1371984
2030 年蜂蜜酒市場預測:按類型、配銷通路和地區分類的全球分析Mead Market Forecasts to 2030 - Global Analysis By Type (Traditional Mead, Fruit Mead, Herb Mead, Spiced Mead, Show Mead, Melomel Mead, Sparkling Mead, Pyment Mead, Cyser Mead and Other Types), Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球蜂蜜酒市場規模為 7.107 億美元,預計到 2030 年將達到 26.527 億美元,預測期內年複合成長率為 20.7%。
蜂蜜酒是透過蜂蜜與水果、水、香料、穀物和其他農產品發酵製成的。蜂蜜酒有多種甜度,從乾型到甜型。蜂蜜酒富含蛋白質、礦物質、抗毒素和維生素。又稱神酒、蜜酒。城市人口成長的根本原因是對蜂蜜酒的需求不斷增加。
據美國蜂蜜酒製造商協會(AMMA)稱,自2010年以來,美國新開蜂蜜酒產量迅速增加,這是推動北美蜂蜜酒市場成長的主要要素。
蜂蜜酒的主要成分是蜂蜜,酒精濃度為8%~20%,與葡萄酒相當。近年來,無酒精和低酒精飲料越來越受歡迎。市場上的競爭也在生產不含酒精的飲料,以滿足消費者對酒精含量較低的飲料日益成長的需求。隨著低酒精飲料需求的成長,零售商有可能透過儲存蜂蜜酒品牌來賺錢。
季節性生產可能會阻礙蜂蜜酒飲料行業的擴張,因為蜂蜜酒年度只能偶爾供應。值得注意的是,並非所有蜂蜜酒生產商都遵循季節性生產模式,季節性的影響可能會因地點和生產方法而異。市場擴張的主要障礙是替代飲料的可得性。
葡萄酒領域受到客戶行為變化的顯著影響,支持了該市場的繁榮。品味、偏好、偏好、包裝和技術只是對消費者轉向葡萄酒產生巨大影響的一些因素。為了因應這些消費者的變化,世界各地的葡萄酒促銷方式正在不斷演變。除了市場上的進口葡萄酒外,國產風味葡萄酒也日益為全球葡萄酒業務的擴張做出貢獻。
蜂蜜酒通常以溢價或超溢價出售。這主要是因為蜂蜜酒的產量較少,而且比啤酒或葡萄酒的生產成本更高。因為人均收入較低,消費者在酒類上的支出減少。這個因素可能會抑制因素市場擴張。
新冠肺炎 (COVID-19) 疫情爆發後,物流制定了嚴格的規定,貿易路線也關閉。產品從一地到另一地的運輸受到供應鏈和物流部門法規的阻礙。由於大多數蜂蜜酒製造公司位於北美和歐洲,蜂蜜酒在亞洲次大陸和非洲的部分地區供應短缺。然而,由於疫情期間旅遊禁令和邊境關閉導致進口減少,當地生產的蜂蜜酒銷量增加。
在預測期內,水果和蜂蜜酒領域預計將是最大的。現在都市區的人口急劇增加,休息室和酒吧的數量也隨之增加,許多人被它們獨特的可得性所吸引。口味包括蘋果、桑葚、葡萄、黑醋栗、楓樹等。蜂蜜酒的健康益處還包括增加血流量和降低膽固醇。此外,它具有優異的抗菌和抗氧化特性,有助於降低膽固醇並降低癌症的風險。
線下銷售領域預計在預測期內年複合成長率最高。氣泡酒的強勁需求和消費可能是線下配銷通路銷售最高的主要要素。此外,由於透過這些管道提供的葡萄酒價格實惠,該類別在未來年度可能會擴大。然而,由於產品消費率高,特別是在已開發地區,預計該類別中的貿易配銷通路將成長最快。
預計北美在預測期內將佔據最大的市場佔有率。蜂蜜酒在該地區越來越受歡迎。手工蜂蜜酒工廠在全國各地開業,增加了消費者對這種不尋常飲料的興趣。小型的本地手工蜂蜜酒製造商正在向與精釀啤酒和葡萄酒領域類似的市場擴張。這些公司通常生產少量的蜂蜜酒,具有獨特的口味和成分。
預計亞太地區在預測期內年複合成長率最高。該地區的幾個國家開始出現使用獨特風味和原料小批量生產蜂蜜酒的手工蜂蜜酒廠。這些蜂蜜酒製造商正試圖吸引一群想要獨特產品的特定顧客。該地區各國的蜂蜜酒法規和標籤規範可能有所不同,這使得製造商很難駕馭市場。
According to Stratistics MRC, the Global Mead Market is accounted for $710.7 million in 2023 and is expected to reach $2,652.7 million by 2030 growing at a CAGR of 20.7% during the forecast period. Mead is made by fermenting honey with fruits, water, spices, grains, and other agricultural products. Honey wines come in a variety of sweetness levels, from dry to sweet. Honey wine is rich in protein, minerals, antitoxins and vitamins, all of which are very useful. It is also called as drink of gods or referred to honey wine. The fundamental cause of rising urban demography is the increasing demand for honey wine.
According to American Mead Makers Association (AMMA), since 2010 there has been a rapid increase in new meaderies opened in the United States and this is the primary factor driving the Mead Beverage Market growth in North America.
Mead, a honey-based beverage with an alcohol concentration ranging from 8% to 20%, is comparable to wine and has a basis of honey as its primary ingredient. The popularity of non-alcoholic and low-alcohol beverages has grown recently. Market competitors are also creating non-alcoholic drinks in response to the increased customer desire in beverages with reduced alcohol content. Retailers may profitably stock up on mead brands due to the rising demand for low-alcohol beverages.
Because mead is only sometimes available throughout the year, seasonal production might actually impede the expansion of the mead beverage industry. It is crucial to keep in mind that not all producers of mead use a seasonal production model, and the effects of seasonality may vary based on the location and the production methods used by certain producers. The main obstacle to the market's expansion is the availability of substitute beverages.
The wine sector is greatly impacted by changing customer behavior, which helps this market thrive. Taste, tastes, preferences, packaging, and technology are just a few of the elements that have a big impact on how consumers are shifting toward wine. The way wine is promoted throughout the world is evolving as a result of this ongoing consumer change. In addition to imported wines in the markets, domestic flavored wines are increasingly contributing to the expansion of the global wine business.
Mead drinks are frequently marketed at a premium or ultra-premium price. This is mostly attributable to the mead's small output and the pricey production method compared to beer or wine. It would be difficult for mead producers to sell their goods in these nations' lower price point categories since consumers there do not spend more on alcohol due to their lower income per capita. For the market's expansion, this element can serve as a restraint.
Following COVID-19, strict rules were put in place for logistics, and trade channels were shut down. Transporting products from one location to another was hampered by regulations on the supply chain and logistics sector. There was a lack of meads in the Asian subcontinent and some regions of Africa because the majority of mead firms are situated in Europe and North America. Sales of local mead, however, increased as a result of the absence of imported goods brought on by travel bans and border closures during the epidemic.
The fruit mead segment is expected to be the largest during the forecast period. Numerous individuals are drawn in by the availability of unique since there are more lounges and pubs now that the urban population has grown tremendously. flavors include apple, mulberries, grapes, blackcurrant, maple, and a variety of others. The health benefits of honey wine also include increased blood flow and lowered cholesterol. Additionally, it has excellent antibacterial and antioxidant properties that can aid in lowering cholesterol and reducing the risk of cancer.
The offline sales segment is expected to have the highest CAGR during the forecast period. The strong demand for and consumption of sparkling wine is likely the primary factor for the highest sales through offline distribution channels. Additionally, the category is likely to expand over the next few years because to the affordable prices of the wines offered through these channels. However, the on-trade distribution channel is predicted to expand the fastest in the category due to the high product consumption rate, particularly in the developed region.
North America is projected to hold the largest market share during the forecast period. In this region, mead is becoming more and more well-liked. Craft meaderies were opening up around the country, and consumer interest in this unusual beverage was rising. Small, regional, and artisan meaderies were expanding on the market, much like the craft beer and wine sectors. These companies frequently make mead in small amounts using distinctive tastes and ingredients.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Craft meaderies making mead in small quantities with unique flavors and ingredients have begun to appear in some of the region's nations. These meaderies sought to draw a certain group of customers who were searching for something unique. Mead regulations and labeling specifications may differ from one nation in the area to another, making it difficult for manufacturers to navigate the market.
Some of the key players in Mead market include: Moond Dog Meadery, Redstone Meadery, Schramm's Mead, The Lancashire Mead Company, Lyme Bay Winery, Medovina, B Nektar Meadery, Kuhnhenn Brewing, St Aidan's Wines, Starlight Mead, Bunratty, Charm City Meadworks, Superstition Meadery, Meadery of the Rockies, Moonlight Meadery, Moonshine Meadery and Hill Zill Wines Pvt. Ltd.
In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.
In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka.