市場調查報告書
商品編碼
1372053
2030 年全球蜂蜜酒市場預測:按類型、包裝、類別、配銷通路、應用和地區進行的全球分析Mead Market Forecasts to 2030 - Global Analysis By Type (Blends, Spices, Herbs and Fruits), Packaging (Bottles, Kegs and Cans ), Category,Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球蜂蜜酒市場規模為 4.332 億美元,預計將以 10.4% 的年複合成長率成長,到 2030 年達到 8.659 億美元。
蜂蜜酒是一種由蜂蜜和水發酵製成的酒精飲料,有時還會添加各種水果、香料、穀物或啤酒花。酒精含量在8%左右到20%以上。蜂蜜酒的獨特之處在於飲料中大部分的可發酵糖來自蜂蜜。蜂蜜酒還具有出色的治療功效,可用於各種物理治療。由於其益生菌作用,該產品可用於預防多種慢性疾病,包括心臟病、過敏、癌症和胃腸道疾病。
由於精釀飲料運動,蜂蜜酒市場正在成長並變得越來越受歡迎。這種追求品質和工藝的運動導致了手工蜂蜜酒的出現,它們使用傳統的釀造方法小批量生產蜂蜜酒。 Craft Meadery 擁抱創造力和探索,使用各種蜂蜜、水果、香料和植物來創造獨特、前衛的蜂蜜酒口味。我們經常與鄰近的養蜂人合作,支持當地農業並提高永續性。我們也重視本地和永續採購。精釀蜂蜜酒製造商與當地社區合作,教育消費者並舉辦品嚐活動,以擴大其客戶群並提高人們對蜂蜜酒作為獨特且有吸引力的精釀飲料的興趣。
產品的利基性質是一個主要限制。米德酒的潛在客戶群有限,因為它不像其他酒精飲料那樣廣為人知或受歡迎。由於缺乏大眾接受度,負責人可能會發現很難擴大客戶群。此外,生產蜂蜜酒所需的設備和知識非常專業,而且價格昂貴,為新生產商的進入設置了障礙。蜂蜜酒生產商很難在保持產品品質和一致性的同時擴大生產規模。此外,有關酒精生產和銷售的法律因地區而異,這可能導致蜂蜜酒製造商因合規挑戰而難以在不同市場開展業務。
近年來,人們對精釀啤酒的興趣顯著增加。首先,顧客需要更真實、更獨特的體驗,而精釀飲料正在兌現這項承諾。我們對製程、優質原料和小規模生產的關注使我們有別於一般的大量生產飲料。精釀飲料往往秉承這些價值觀,消費者越來越欣賞本地生產的環保產品。社群媒體和線上團體的流行也是一個重要因素,它讓愛好者與志同道合的人聯繫,了解新產品,並共用他們的熱情。總體而言,精釀飲料的流行可能與消費者對優質工藝、意願、永續性以及與周圍環境的互動的需求有關。
蜂蜜酒消費者的認知和理解不足是一個嚴重的威脅。由於無知或先入為主,許多人對嘗試這種由發酵蜂蜜製成的傳統飲料猶豫不決。蜂蜜酒市場也面臨啤酒、葡萄酒和烈酒等其他酒精飲料的競爭。憑藉強大的分銷網路和忠實的基本客群,蜂蜜酒很難與這些成熟的行業競爭貨架空間和市場佔有率。
疫情爆發初期給該行業帶來了挑戰,酒吧、餐廳和品酒室等各種現場企業因關閉和法規而被迫關閉。嚴重依賴這些通路的蜂蜜酒製造商隨後經歷了銷售額的大幅下降。但大流行也對蜂蜜酒產業產生了正面影響。隨著消費者待在家裡的時間越來越多,他們對尋找不尋常的精釀啤酒的興趣顯著增加。隨著許多消費者轉向網路商店和直銷購買蜂蜜酒,電子商務選項和宅配選項有所增加。當時擁有強大線上影響力的負責人能夠對其進行調整併吸引更多消費者。
據估計,酒吧細分市場所佔佔有率最大。喝蜂蜜酒最受歡迎的地方之一是酒吧。這是因為蜂蜜酒可以直接飲用或與雞尾酒一起飲用。蜂蜜酒雞尾酒的配方多種多樣,每個人都可以找到自己喜歡的東西。調酒師也可以用蜂蜜酒來表達他們的創造力。蜂蜜和水發酵時會產生酒精。水果、香料、香草和穀物也可以用作調味料。蜂蜜酒曾經是世界各地許多文化中的常見飲料,現在又捲土重來。
預計草藥領域在預測期內將出現良好的成長。由於客戶對獨特和美味蜂蜜酒類型的需求不斷增加,蜂蜜酒市場的草藥領域正在經歷顯著擴張。為了賦予蜂蜜酒超越典型的蜂蜜或水果替代的風味,通常使用香草來賦予蜂蜜酒獨特的芳香特徵。有薰衣草、迷迭香、百里香和薄荷,還有檸檬草和鼠尾草等更具異國情調的選擇。這些藥草有多種口味,從花香和清爽到泥土和草本,吸引各種口味。
由於人口成長、生活方式的改變、個人可支配所得的增加、對義大利美食的興趣增加以及富含蛋白質和清潔標籤食品的消費增加,北美在估計期間佔據了最大的市場佔有率。我做到了。傳統蜂蜜酒,有時被稱為“蜂蜜酒”,最近在創意飲料運動的推動下在美國經歷了復興。消費者被蜂蜜酒的多種口味所吸引,從甜到乾,從無氣泡到起泡,因此,更多的蜂蜜酒製造商正在嘗試尖端的原料和生產技術。北美蜂蜜酒市場的特點是歷史與創新的融合,使其成為生產商和消費者都興奮的新產業。
預計歐洲在預測期內將出現盈利成長。歐洲一直是蜂蜜酒生產中心,在全球蜂蜜酒產業中持續保持重要地位。傳統蜂蜜酒在英國受到重視,越來越多的手工蜂蜜酒製造商正在嘗試獨特的風味組合,以迎合現代偏好。斯堪的納維亞半島,包括瑞典和丹麥,有著悠久的飲用蜂蜜酒的歷史,並且對傳統蜂蜜酒有著強烈的偏好。波蘭對甜蜂蜜酒有著濃厚的興趣,是歐洲主要的蜂蜜酒生產國之一。此外,歐洲蜂蜜酒製造商處於創新的前沿,使用當地原料和尖端方法生產蜂蜜酒,以吸引更廣泛的消費者。因此,歐洲仍然是傳統和現代蜂蜜酒的主要生產中心,凸顯了這種歷史飲料的持續吸引力。
According to Stratistics MRC, the Global Mead Market is accounted for $433.2 million in 2023 and is expected to reach $865.9 million by 2030 growing at a CAGR of 10.4% during the forecast period. Mead is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains, or hops. The alcoholic content ranges from about 8% to more than 20%. The defining characteristic of mead is that most of the fermentable sugars in beverages are derived from honey. The mead also has an excellent healing property and is used in various physical treatments. The product could be used to safeguard several chronic diseases, such as heart disease, allergies, cancer, and gastrointestinal disorders, owing to its probiotic effect.
The market for mead has grown and become increasingly popular because of the craft beverage movement. Craft meaderies that manufacture mead in small quantities using conventional brewing methods have emerged as a result of this movement's strong emphasis on quality and artisanal manufacturing. Craft meaderies have embraced creativity and exploration, using various honey kinds, fruits, spices, and botanicals to produce mead flavours that are unique and cutting-edge. In order to support regional agriculture and advance sustainability, they frequently work with nearby beekeepers. They also place a high priority on local and sustainable procurement. Craft meaderies have broadened their clientele and sparked more interest in mead as a distinctive and enticing craft beverage by engaging the community, educating consumers, and hosting tasting events.
The fact that the product is niche is a big constraint. Mead's potential client base is limited because it is not as well-known or popular as other alcoholic beverages. Because of their lack of popular acceptance, marketers may find it challenging to grow their customer base. Furthermore, the equipment and knowledge needed for mead production are specialised, which can be expensive and present entrance barriers for new producers. For mead producers, scaling up production while preserving product quality and consistency can be difficult. Additionally, regional variations in the laws governing the manufacture and sale of alcohol might make it difficult for meaderies to operate in various markets because of compliance challenges.
Interest in craft beverages has increased significantly over the past few years, thanks to a number of causes. First off, customers are looking for more genuine and one-of-a-kind experiences, and craft beverages deliver on that promise. By putting a focus on artisanal techniques, high-quality ingredients, or small-scale production, they offer a change from mass-produced, generic drinks. Craft beverages often adhere to these values, and there has also been an increase in consumer appreciation for locally produced and environmentally friendly goods. The popularity of social media and online groups has also been a major factor because they enable enthusiasts to interact with others who share their interests, learn about new products, and share their passion. Overall, the popularity of craft beverages can be related to consumers' demand for quality workmanship, authenticity, sustainability, and involvement in their surroundings.
The low level of mead consumer awareness and comprehension is a serious threat. Due to ignorance or preconceived notions, many people hesitate to try this traditional beverage that is created from fermented honey. The mead market faces competition from other alcoholic beverages like beer, wine, and spirits as well. It is challenging for Mead to compete with these well-established industries for shelf space and market share due to their strong distribution networks and dedicated customer bases.
Since various on-site businesses, including pubs, restaurants, and tasting rooms, were forced to close due to lockdowns and regulations, the outbreak initially caused challenges for the industry. Meaderies that heavily relied on these channels for distribution subsequently witnessed a major decline in sales. However, the pandemic also had some advantageous effects on the mead industry. Due to consumers spending more time at home, there was a noticeable rise in consumer interest in finding uncommon and craft beverages. Many consumers used internet shops and direct-to-consumer sales to purchase mead, which led to a growth in e-commerce options and home delivery options. Marketers who had a strong online presence at the time were able to adjust and reach a wider audience.
The bars segment is estimated to hold the largest share. One of the most popular places to drink mead is in bars. This is due to the fact that mead can be consumed either straight or in cocktails. There are many different mead cocktail recipes, so everyone can find something they like. With their mead drinks, bartenders can also express their creativity. Alcohol is generated when honey and water are fermented to make mead. Fruits, spices, herbs, or cereals can all be used as flavourings. Mead is making resurgence after formerly being a common beverage in many cultures around the world.
The herbs segment is anticipated to have lucrative growth during the forecast period, due to rising customer demand for distinctive and tasty mead types, the herb area of the mead market has seen substantial expansion. In order to give mead a flavour profile that goes beyond the typical honey and fruit-based alternatives, herbs are utilized to impart a distinctive and often fragrant character. Lavender, rosemary, thyme, and mint, as well as more exotic options like lemongrass and sage, are just a few of the herbs that meaderies and other craft producers are experimenting with. These herbal infusions have a varied flavour profile that can range from floral and refreshing to earthy and herbal, appealing to an array of palates.
North America commanded the largest market share during the extrapolated period due to a growing population, escalating lifestyle changes, rising personal disposable money, increased interest in Italian cuisine, and rising protein-rich, clean-label food product consumption. Traditional mead, sometimes known as "honey wine," has recently seen a renaissance in the US, driven by the creative beverage movement. Consumers are drawn to the variety of flavours in mead, which range from sweet to dry and still to sparkling, and more meaderies are experimenting with cutting-edge ingredients and production techniques as a result. The market for mead in North America is distinguished by a fusion of history and innovation, making it an exciting new industry for both producers and consumers.
Europe is expected to witness profitable growth over the projection period. Europe, historically the hub of mead production, continues to maintain a significant position in the world mead industry. Traditional meads are prized in the United Kingdom, and an increasing number of craft meaderies are experimenting with unique flavour combinations to appeal to contemporary preferences. Scandinavia, which includes nations like Sweden and Denmark, has a long history of drinking mead and has a strong preference for traditional meads. With a taste for sweet meads, Poland stands out as one of Europe's largest mead makers. Furthermore, European meaderies are leading the way in innovation, producing meads that use regional ingredients and cutting-edge methods to appeal to a wider consumer base. As a result, Europe continues to be a major centre for both traditional and modern mead production, highlighting the ongoing attractiveness of this historic beverage.
Some of the key players in the Mead Market include: Bunratty, Charm City Mead works, Nektarmeadery, Redstone Meadery, Schramm's Mead, PasiekaJaros, Moonlight Meadery, Meadery of the Rockies, Superstition Meadery, Sky River Mead, Dutch Gold Honey, Hidden Legend Winery, Earle Estates Meadery, Rabbit's Foot Meadery, Wild Blossom Meadery & Winery and Hill Zill Wines Pvt. Ltd.
In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.
In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka. Arka is made from honey extracted from beehives that is then fermented and presented as mead, a drink which has been mentioned in ancient scriptures dating back to 100 BC.