市場調查報告書
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1403465
2030 年醫療保健遊戲化市場預測:按類型、應用程式、最終用戶和地區分類的全球分析Healthcare Gamification Market Forecasts to 2030 - Global Analysis By Type (Casual Games, Exercise Games and Serious Games), Application (Therapeutic, Prevention, Education and Others Applications), End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球醫療保健遊戲化市場規模將達到 39 億美元,預計到 2030 年將達到 183 億美元,預測期內複合年成長率為 24.6%。
醫療保健遊戲化是指將遊戲元素、機制和設計原則融入醫療實踐中,目的是提高患者參與度、促進健康行為並改善整體健康水平。這種方法將日常醫療保健活動變成有趣的、以目標為導向的體驗,從而培養成就感和動力。
據世界衛生組織稱,患有慢性病的患者比例預計將從2008年的39%增加到2030年的51%。
遠端醫療和遊戲化的出現為遠端患者監護增加了一個動態層,使醫療保健互動更加有吸引力和有效。一些與遠端醫療平台整合的應用程式提供即時健康資料追蹤、用藥提醒和個人化健康挑戰等功能。此外,遠端醫療中的遊戲化透過連接患者和醫療保健專業人員並激勵他們積極參與健康指標監測,有助於市場擴張。
用戶獲取、行銷和持續維護成本增加了遊戲化醫療保健應用程式的整體成本。醫療保健提供者在當前的醫療保健基礎設施中實施遊戲化解決方案時面臨財務挑戰。此外,還需要在遊戲設計和醫療保健遊戲化方面具有經驗的合格人員,從而創造了競爭的市場和急劇上升的人事費用。電子健康記錄(EHR)的客製化和互通性也會導致巨大的開發成本並阻礙市場開拓。
醫療保健遊戲化:透過整合獎勵、挑戰和進展追蹤等類似遊戲的功能,遊戲化醫療保健應用程式吸引患者並激勵他們積極參與治療計劃。參與意願的增加對患者生活方式的改變和規定的健康活動的健康結果有重大影響。此外,因此,個人更有可能採取積極主動的措施來管理自己的健康,從而獲得更好的治療結果,進而改善整體福祉,推動該市場的成長。
缺乏普遍接受的設計、實施和評估遊戲化醫療保健解決方案的指南和標準,給確保不同應用程式的互通性、資料一致性和品質帶來了挑戰。這導致了分散的開發方法,並使醫療保健提供者和開發人員難以建立一個通用框架來評估遊戲化干預措施的有效性和安全性。此外,標準化的缺乏使得遊戲化解決方案與現有醫療保健生態系統的整合變得複雜,從而阻礙了該市場的規模。
COVID-19 的疫情在多個方面對醫療保健遊戲化市場產生了負面影響。由於醫療保健組織優先考慮眼前的需求,遊戲化解決方案的開發和採用放緩。醫療保健系統內的財務限制,加上與疫情因應相關的成本加劇,限制了對非核心醫療保健技術的投資。此外,生活方式和行為模式的變化轉移了人們對非必要創新的注意力,從而越來越阻礙了這個市場的擴張。
由於將娛樂和體育活動結合起來以促進健康和保健的利基市場迅速成長,運動遊戲行業預計將佔據最大佔有率。該細分市場在解決肥胖、心血管疾病和其他與生活方式相關的疾病的預防性醫療保健中發揮著至關重要的作用。這些通常整合到健身應用程式、穿戴式裝置和遊戲平台中,以提供鼓勵用戶參與體育活動的遊戲化體驗。
預計治療產業在預測期內將實現最高複合年成長率,因為它將遊戲元素融入醫療保健實踐中,以提高患者參與度、教育和整體福祉。這種創新的遊戲設計激勵個人採取更健康的行為並更有效地管理慢性疾病。此外,解決患者違規、缺乏動力和健康教育差異等挑戰以促進積極的健康結果正在顯著推動該細分市場的擴張。
由於技術進步、醫療保健意識不斷提高以及精通數位技術的人口不斷成長,亞太地區在預測期內佔據了最大的市場佔有率。該地區是 Microsoft HealthVault、Hubbub Health、Ayogo Health Inc. 和 CogniFit 等主要參與者的所在地,這些參與者致力於解決緊迫的公共衛生問題、促進預防性護理並鼓勵患者積極參與醫療保健遊戲。採用縮小化策略。
由於數位技術的整合和對預防性醫療保健的日益重視,預計歐洲在預測期內的複合年成長率最高。英國、德國、法國、西班牙和義大利等國家正在利用遊戲化來應對公共衛生挑戰,鼓勵更健康的生活方式並管理慢性病。此外,包括技術開發商、醫療機構和研究機構在內的協作生態系統正在推動該地區的擴張。
According to Stratistics MRC, the Global Healthcare Gamification Market is accounted for $ 3.9 billion in 2023 and is expected to reach $ 18.3 billion by 2030 growing at a CAGR of 24.6% during the forecast period. Healthcare gamification refers to the integration of game elements, mechanics, and design principles into healthcare practices with the goal of enhancing patient engagement, promoting healthy behaviors, and improving overall wellness. This approach transforms routine healthcare activities into enjoyable and goal-oriented experiences, fostering a sense of achievement and motivation.
According to WHO, patients suffering from chronic diseases are anticipated to increase from 39% in 2008 to 51% by 2030.
The advent of telehealth and gamification adds a dynamic layer to remote patient monitoring, making healthcare interactions more engaging and effective. Some of the applications integrated into telehealth platforms offer features like real-time health data tracking, medication reminders, and personalized health challenges. In addition, gamification in telehealth contributes to the growth by creating a bridge between patients and healthcare professionals and motivating individuals to actively participate in monitoring their health metrics, which is propelling this market's expansion.
The overall costs of gamified healthcare applications are increased by the costs of user acquisition, marketing, and continuous maintenance. Healthcare providers face financial difficulties when introducing gamified solutions into their current healthcare infrastructures. Furthermore, a competitive job market and higher labor costs result from the need for qualified individuals with experience in both game design and healthcare gamification. Customization and interoperability with electronic health records (EHRs) also contribute to significant development expenses, which thereby hinder market growth.
Healthcare gamification by integrating game like features such as rewards, challenges, and progress tracking, gamified healthcare applications captivate and motivate patients to actively engage in their treatment plans. This enhanced engagement has profound effects on the health outcomes of patients' lifestyle modifications and prescribed health activities. Furthermore, as a result, individuals are more likely to take proactive measures in managing their health, leading to better treatment outcomes and, ultimately, improved overall well-being, which is boosting this market growth.
The absence of universally accepted guidelines and standards for designing, implementing, and evaluating gamified healthcare solutions creates challenges in ensuring interoperability, data consistency, and quality across diverse applications. This can lead to fragmented development practices, making it difficult for healthcare providers and developers to establish a common framework for evaluating the effectiveness and safety of gamification interventions. Furthermore, the absence of standardization complicates the integration of gamified solutions into existing healthcare ecosystems, which is impeding this market size.
The COVID-19 pandemic has had a negative impact on the healthcare gamification market in several ways. Healthcare organizations prioritized urgent needs, leading to a slowdown in the development and adoption of gamified solutions. Financial constraints within healthcare systems, exacerbated by the costs associated with the pandemic response, limit investment in non-core healthcare technologies. Furthermore, the altered lifestyle and behavioral patterns diverted attention from non-essential technological innovations, which gradually hampered this market's expansion.
The exercise games segment is estimated to hold the largest share due to a burgeoning niche that combines entertainment and physical activity to promote health and wellness. This segment plays a pivotal role in preventive healthcare, tackling obesity, cardiovascular diseases, and other lifestyle-related ailments. These are commonly integrated into fitness apps, wearable devices, and gaming platforms and offer a gamified experience that encourages users to participate in physical activities.
The therapeutic segment is anticipated to have highest CAGR during the forecast period due to its integration of gaming elements into healthcare practices to enhance patient engagement, education, and overall well-being. These innovative gaming designs motivate individuals to adopt healthier behaviors and manage chronic conditions more effectively. Furthermore, it addresses challenges like patient non-compliance, lack of motivation, and health education gaps and promotes positive health outcomes, which significantly boosts this segment's expansion.
Asia Pacific commanded the largest market share during the extrapolated period owing to a combination of technological advancements, increasing healthcare awareness, and a burgeoning digital-savvy population. This region is home to some of the major key players, such as Microsoft HealthVault, Hubbub Health, Ayogo Health Inc., and CogniFit, contributing to the rapid adoption of healthcare gamification strategies to address pressing public health issues, promote preventive care, and encourage active patient participation.
Europe is expected to witness highest CAGR over the projection period, owing to the convergence of digital technologies and a growing emphasis on preventive healthcare. Countries including the UK, Germany, France, Spain, and Italy are leveraging gamification to address public health challenges, encourage healthier lifestyles, and manage chronic conditions. In addition, a collaborative ecosystem involving technology developers, healthcare institutions, and research organizations is boosting this region's expansion.
Some of the key players in the Healthcare Gamification Market include Ayogo Health, Nike, Brunchball, Fitbit, Microsoft , Akili Interactive Labs, Inc, CogniFit, Wellness Layers, Welltok and Kognito.
In May 2023, Fujitsu Limited and Microsoft Corporation announced a five-year strategic partnership to significantly expand their existing collaboration. The two companies will enable more organizations to quickly respond to rapid changes in the environment, help transform how hospitals operate to enhance patient experiences.
In April 2023, Cognizant announced a new agreement to transform and support the technology operations of Nike, the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.
In April 2023, Microsoft Corp. and Epic announced they are expanding their long-standing strategic collaboration to develop and integrate generative AI into healthcare by combining the scale and power of Azure OpenAI Service1 with Epic's industry-leading electronic health record (EHR) software.