市場調查報告書
商品編碼
1453919
到 2030 年數位印刷包裝市場預測:按產品、技術、油墨、最終用戶和地區進行的全球分析Digital Printing Packaging Market Forecasts to 2030 - Global Analysis By Product (Bags & Sacks, Bottles & Jars and Other Products), Technology (Inkjet Printing, Electrophotography Printing and Nano-Graphic Printing), Ink, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球數位印刷包裝市場規模為 194.4 億美元,預計到 2030 年將達到 333.2 億美元,預測期內年複合成長率為 8.0%。
數位印刷包裝是一種將數位影像直接轉印到各種包裝材料上的現代印刷方法,例如紙張、紙板、塑膠,甚至金屬。與膠印等傳統印刷方法不同,數位印刷不需要印版,因此對於中短版印刷具有成本效益和效率。我們提供高品質、可自訂的設計和快速的周轉時間,使其成為滿足您的個人化和按需包裝需求的理想選擇。
據世界銀行集團成員國際金融公司(IFC)稱,2015年至2020年間,東南亞的電子商務規模將成長兩倍,達到1,050億美元。
客製印刷
數位印刷包裝市場按需客製印刷的驅動力是指對客製化、短版包裝解決方案不斷成長的需求。推動這一趨勢的因素有很多,包括快速交貨的需求、降低庫存成本以及迎合利基市場。客製印刷使包裝公司能夠有效率且經濟地生產少量包裝材料,並快速回應不斷變化的消費者偏好和市場趨勢。
材料限制
數位印刷包裝中的材料限制是由該過程中使用的材料的類型和特性所施加的限制。這些限制包括基材相容性,例如無法在某些不接受數位墨水的表面或材料上進行列印。所選材料也會影響耐用性、彈性和列印品質等因素。材料可回收性和生物分解性等環境問題也會影響包裝數位印刷的可行性。
小批量印刷
小批量印刷使您能夠快速且經濟高效地生產少量包裝材料。對於需要有限生產來進行客製化包裝或季節性促銷的企業來說,這一利基市場尤其有利。數位印刷技術可實現按需生產,並減少與傳統印刷方法相關的廢棄物和庫存成本。此外,它還允許快速原型製作和客製化,支援個人化消費者體驗的成長趨勢。這種彈性促進了創新和對市場需求的應對力,使短版數位印刷成為包裝行業的優勢領域。
有競爭力的成本
成本競爭源自於公司為了維持競爭力而面臨的降價壓力。隨著數位印刷技術變得更加容易取得和普及,進入障礙降低,競爭加劇。隨著越來越多的公司採用數位印刷解決方案,市場變得過度飽和,這可能導致公司之間的市場佔有率競爭和價格競爭加劇。此外,技術進步可能會提高成本效率,使一些公司能夠在不犧牲品質的情況下實現更低的價格。為了在競爭中生存,企業必須透過不斷創新來降低製造成本,同時保持產品質量,從而在激烈的成本競爭中生存。
COVID-19 大流行對數位印刷包裝市場產生了重大影響。這是由於封鎖和限制導致對電子商務包裝的需求激增,以及擴大採用數位印刷技術來滿足客製化包裝需求。供應鏈中斷影響了原料的供應和生產,導致訂單履行的延遲和挑戰。此外,遠距工作和社交距離加速了通訊和交易向數位平台的轉變,推動了對數位印刷包裝材料的需求。
折疊紙盒產業預計將在預測期內成為最大的產業。
由於對客製化包裝解決方案的需求,數位印刷包裝市場中的折疊紙盒細分市場正在顯著成長,特別是在化妝品、食品和飲料和飲料以及藥品等行業。數位印刷技術的進步提高了印刷品質、色彩一致性和生產速度,使其在折疊紙盒應用中更加實用。此外,數位印刷提供的彈性使品牌能夠快速迭代設計,快速回應市場趨勢,並進行有針對性的行銷宣傳活動。此外,隨著越來越多的公司意識到數位印刷對其包裝需求的好處,預計擴張將繼續。
預計個人護理和化妝品行業在預測期內年複合成長率最高
在消費者對客製化和視覺吸引力包裝的需求推動下,個人護理和化妝品行業正在經歷強勁成長,個人護理和化妝品行業的品牌正在創造獨特的設計並創造個性化包裝,他們被鼓勵採用數位印刷技術來適應他們的需求。數位印刷技術的進步實現了更快的交貨時間和更低的成本,使該領域內各種規模的企業更容易獲得數位印刷。此外,數位印刷可以適應可變資料印刷,從而實現更大的產品個人化和有針對性的行銷工作,這與個人護理和化妝品行業的消費者產生共鳴。
由於消費者偏好的變化和電子商務的繁榮導致對客製化和個人化包裝解決方案的需求增加,北美地區的市場正在顯著成長。數位印刷技術的進步使包裝製造商能夠快速印刷並滿足不同產品線和行銷宣傳活動的需求。此外,對永續性的擔憂正促使公司採用數位印刷,透過減少廢棄物和使用環保油墨來提供環保的解決方案。
由於消費者對個人化和客製化包裝解決方案的需求不斷增加,亞太地區正在經歷顯著的成長。中國和印度等國家的快速工業化和都市化正在增加對包裝商品的需求,進一步加速數位印刷包裝市場的成長。該地區的電子商務行業不斷發展,增加了對數位印刷包裝的需求,以滿足線上零售的要求。此外,亞太地區的數位印刷包裝市場前景廣闊,其特點是不斷變化的消費者偏好和推動創新和成長的技術進步。
According to Stratistics MRC, the Global Digital Printing Packaging Market is accounted for $19.44 billion in 2023 and is expected to reach $33.32 billion by 2030 growing at a CAGR of 8.0% during the forecast period. Digital printing packaging is a modern printing method that involves transferring digital images directly onto various packaging materials, such as paper, cardboard, plastic, or even metal. Unlike traditional printing methods like offset printing, digital printing does not require plates, making it more cost-effective and efficient for short to medium print runs. It offers high-quality, customizable designs with quick turnaround times, ideal for personalized or on-demand packaging needs.
According to the International Finance Corporation (IFC), a member of the World Bank Group, e-commerce in Southeast Asia tripled in size between 2015 and 2020, growing to a value of US$ 105 billion.
On-demand printing
The on-demand printing driver in the digital printing packaging market refers to the growing demand for customized, short-run packaging solutions. This driver is fueled by several factors, including the need for quick turnaround times, reduced inventory costs, and the ability to cater to niche markets. On-demand printing allows packaging companies to produce small quantities of packaging materials efficiently and economically, responding swiftly to changing consumer preferences and market trends.
Material limitations
Material limitations in digital printing packaging are constraints imposed by the type and properties of materials used in the process. These limitations can include substrate compatibility, such as the inability to print on certain surfaces or materials that are not receptive to digital inks. Also, factors like durability, flexibility, and print quality may be compromised based on the materials chosen. Environmental concerns, such as the recyclability or biodegradability of materials, can also impact the feasibility of digital printing for packaging.
Short-run printing
The short-run printing opportunity gives the ability to produce small quantities of packaging materials quickly and cost-effectively. This niche is particularly advantageous for businesses that need limited runs of customized packaging or seasonal promotions. Digital printing technology allows for on-demand production, reducing waste and inventory costs associated with traditional printing methods. Additionally, it enables rapid prototyping and customization, catering to the growing trend of personalized consumer experiences. This flexibility fosters innovation and responsiveness to market demands, making short-run digital printing a lucrative segment within the packaging industry.
Cost competition
Cost competition happens due to pressure companies' face to lower prices to remain competitive. With digital printing technologies becoming more accessible and widespread, the barrier to entry for new players is lowered, intensifying competition. As more companies adopt digital printing solutions, oversaturation in the market can lead to price wars as businesses vie for market share. Further, advancements in technology may lead to cost efficiencies, allowing some players to offer lower prices without sacrificing quality. To stay ahead, companies must continually innovate to reduce production costs while maintaining product quality to navigate this intense cost-competition landscape.
The COVID-19 pandemic significantly impacted the digital printing packaging market due to surge in demand for e-commerce packaging because of lockdowns and restrictions, leading to increased adoption of digital printing technologies to meet the need for customized packaging. Supply chain disruptions affected raw material availability and production, causing delays and challenges in fulfilling orders. Additionally, remote work and social distancing measures accelerated the shift towards digital platforms for communication and transactions, boosting the demand for digitally printed packaging materials.
The folding cartons segment is expected to be the largest during the forecast period
The folding carton segment within the digital printing packaging market has experienced notable growth driven by the demand for customized packaging solutions particularly in industries such as cosmetics, food and beverage, and pharmaceuticals. Advancements in digital printing technology have enhanced print quality, color consistency, and production speed, making it more viable for folding carton applications. Moreover, the flexibility offered by digital printing enables brands to iterate designs quickly, respond to market trends faster, and engage in targeted marketing campaigns. Furthermore, with projections indicating continued expansion as more businesses recognize the benefits of digital printing for their packaging needs.
The personal care & cosmetics segment is expected to have the highest CAGR during the forecast period
The personal care and cosmetics segment has experienced robust growth driven by consumer demand for customized and visually appealing packaging, prompting brands in the personal care and cosmetics industries to adopt digital printing technologies to create unique designs and cater to individual preferences. Advancements in digital printing technology have enabled faster turnaround times and lower costs, making it more accessible to companies of varying sizes within the segment. Furthermore, the ability of digital printing to accommodate variable data printing has allowed for enhanced product personalization and targeted marketing efforts, which resonate well with consumers in the personal care and cosmetics sectors.
The North American region has experienced significant growth in the market due to a rising demand for customized and personalized packaging solutions, driven by changing consumer preferences and the e-commerce boom. Advancements in digital printing technology have made it more cost-effective and efficient for packaging manufacturers to produce short print runs with quick turnaround times, catering to the needs of diverse product lines and marketing campaigns. Furthermore, sustainability concerns have pushed companies to adopt digital printing, as it offers environmentally friendly solutions by reducing waste and using eco-friendly inks.
The Asia-Pacific region has witnessed substantial growth due to increasing consumer demand for personalized and customized packaging solutions. Rapid industrialization and urbanization in countries like China and India have bolstered the demand for packaged goods, further fuelling the growth of the digital printing packaging market. The growing e-commerce sector in the region has led to an uptick in demand for digitally printed packaging to cater to online retail requirements. Furthermore, the Asia-Pacific region presents a promising landscape for the digital printing packaging market, characterized by evolving consumer preferences and technological advancements driving innovation and growth.
Key players in the market
Some of the key players in Digital Printing Packaging market include Agfa-Gevaert Group, Bobst, Colordruck Baiersbronn, Domino Printing Sciences , DS Smith Plc , Durst Group, Konica Minolta, Landa Corporation, Mondi PLC, Printpack, Quad/Graphics Inc, Thimm Group, WS Packaging Group, Inc and Xeikon.
In February 2024, Quad, a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad's full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store.
In January 2024, Koenig & Bauer and Durst Group have committed to build further R&D capability in the joint venture company they set up almost five years ago to capitalize on the significant opportunities in folding carton and corrugated segments. The parent companies of Koenig & Bauer Durst GmbH will expand its operations in Radebeul, Germany.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.