市場調查報告書
商品編碼
1462596
虛擬網路營運商 (VNO) 的全球市場預測(截至 2030 年):按類型、目標客戶、服務、技術、最終用戶和地區進行分析Virtual Network Operator Market Forecasts to 2030 - Global Analysis By Type, Target Customer, Service, Technology, End User and By Geography |
2023年,全球虛擬網路營運商(VNO)市場規模為1,008.5億美元,預計在預測期內將以9.2%的年複合成長率成長,到2030年達到1,867.5億美元。虛擬網路營運商是不擁有自己的實體網路基礎設施,而是從現有通訊業者租用網路容量的通訊服務供應商。
它為最終用戶提供廣泛的通訊服務,包括語音、資料和網路連線。 VNO 提供彈性和客製化性,使您能夠根據特定細分市場或利基客戶需求客製化服務。透過利用主機網路營運商的基礎設施,VNO 可以提供經濟高效的解決方案。
根據GSMA行動智庫2022年行動經濟報告,預計到2025年將有4億新興5G用戶,隨著網路營運商的大量投資以及不同價位的5G智慧型手機的廣泛出現,預計大多數消費者將來自亞洲-太平洋和撒哈拉以南非洲。
對電訊服務的需求增加
隨著消費者和企業越來越依賴通訊,VNO 為提供語音、資料和網際網路連接服務提供了一種經濟高效的選擇。 VNO 透過從現有業者租賃網路基礎設施來提供靈活且可擴展的通訊服務方法。這使您能夠快速進入市場,提供有競爭力的價格,並為利基細分市場和服務不足的地區提供服務。這種需求主導的成長為虛擬網路營運商創造了擴大基本客群、增強服務內容和利用新市場趨勢的機會。
安全和隱私問題
VNO 中的安全和隱私問題包括與資料外洩、未授權存取敏感資訊以及遵守資料保護條例相關的風險。由於虛擬網路營運商依賴主機網路營運商的基礎設施,因此它們在確保客戶資料和網路通訊的安全方面面臨挑戰。如果無法解決這些問題,可能會損害客戶的信任,導致聲譽受損,並導致法律和財務後果。因此,安全和隱私漏洞可能會趕走潛在客戶和投資者,並阻礙市場成長。
市場自由化
市場自由化透過減少監管障礙和促進虛擬網路營運商(VNO)的公平競爭環境來促進通訊業的競爭和創新。放寬市場准入和業務營運方面的監管將使虛擬網路營運商能夠利用主機網路營運商的現有基礎設施並提供有競爭力的服務和解決方案。此外,市場自由化為虛擬網路營運商瞄準服務不足和利基市場創造了機會。這透過增加消費者選擇、降低價格和鼓勵技術進步來刺激市場成長。
與傳統通訊業者的競爭
現有通訊業者通常利用其現有基礎設施、品牌知名度和財務實力來提供配套服務、折扣價格和卓越的網路覆蓋範圍。這種競爭可能會使虛擬網路營運商難以吸引和留住客戶,從而限制市場佔有率和收益潛力。此外,傳統營運商可能會採取激進的行銷策略或排他性聯盟,進一步邊緣化虛擬網路營運商並阻礙其在通訊市場有效競爭的能力。
COVID-19 的影響
COVID-19 的爆發對虛擬網路營運商市場產生了各種影響。一方面,封鎖和遠端工作期間對數位連接的依賴增加,增加了對 VNO 服務的需求。一方面,供應鏈中斷、經濟不確定性和消費者支出減少正在影響市場擴張。此外,由於大流行相關法規導致基礎設施部署和監管流程的延遲,也阻礙了虛擬網路營運商的成長。整體而言,疫情凸顯了具有彈性的通訊網路的重要性,同時也為市場成長帶來了挑戰。
行動虛擬網路營運商(MVNO)細分市場預計將在預測期內成為最大的細分市場
行動虛擬網路營運商(MVNO)領域預計將出現良好的成長。 MVNO 提供行動服務,但不擁有底層基礎設施。相反,MVNO 從傳統 MNO 租賃網路存取,並以自有品牌轉售給客戶。 MVNO 通常透過針對特定人群或利基市場、提供客製化服務、有競爭力的價格和獨特功能來在市場上脫穎而出。 MVNO 不擁有實體網路基礎設施,透過利用與 MNO 簽訂的契約,它們可以提供各種行動服務,例如語音通話、通訊和資料通訊。
預計企業 VNO 細分市場在預測期內年複合成長率最高
預計企業 VNO 領域在預測期內年複合成長率最高。企業VNO是一家專注於企業和大型企業需求的策略公司。 VNO提供行動、網路和網路服務等通訊解決方案,旨在滿足企業客戶的嚴格要求。企業虛擬網路營運商提供擴充性且彈性的解決方案,使企業能夠最佳化其通訊基礎設施、提高生產力並在日益數位化的世界中保持競爭力。
由於智慧型手機的普及、資訊服務需求的增加以及網路連接的擴展,預計亞太地區將在預測期內佔據最大的市場佔有率。由於有利的監管政策、技術進步以及消費者對價格實惠的通訊服務日益成長的需求,中國、印度和東南亞等國家的市場正在顯著擴張。此外,龐大的人口和數位經濟的興起為利用該地區動態的通訊格局和服務多樣化的客戶需求提供了有利可圖的機會。
在預測期內,由於通訊技術的不斷進步和促進競爭的監管努力,預計北美地區的年複合成長率最高。美國和加拿大是關鍵市場,虛擬網路營運商正在透過利用創新的經營模式以及與成熟網路營運商的合作夥伴關係來提供有競爭力的服務,從而實現顯著擴張。此外,智慧型手機、物聯網設備和數位服務的普及進一步加速了市場成長,為虛擬網路營運商滿足多樣化消費者需求創造了機會。
According to Stratistics MRC, the Global Virtual Network Operator Market is accounted for $100.85 billion in 2023 and is expected to reach $186.75 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Virtual network operators are telecom service providers that do not own their own physical network infrastructure but lease network capacity from established carriers. They offer a wide range of telecommunications services, including voice, data, and internet connectivity, to end-users. VNOs can tailor their services to meet specific market segments or niche customer needs, offering flexibility and customization. By leveraging the infrastructure of host network operators, VNOs can provide cost-effective solutions.
According to the GSMA Intelligence Mobile Economy report 2022, 400 million emerging 5G subscribers are expected by 2025, with a majority of consumers emerging from Asia Pacific and Sub-Saharan Africa due to heavy investments from network operators and the wide range of 5G smart phones at varying prices.
Increasing demand for telecom services
As consumer and business reliance on telecommunications continues to grow, VNOs offer a cost-effective alternative for providing voice, data, and internet connectivity services. VNOs offer a flexible and scalable approach to providing telecommunications services by leasing network infrastructure from established operators. This enables them to enter the market quickly, offer competitive pricing, and cater to niche segments or underserved areas. This demand-driven growth creates opportunities for VNOs to expand their customer base, enhance service offerings, and capitalize on emerging market trends.
Security and privacy concerns
Security and privacy concerns in the VNO include risks related to data breaches, unauthorized access to sensitive information, and compliance with data protection regulations. As VNOs rely on the infrastructure of host network operators, they face challenges in ensuring the security of customer data and network communications. Failure to address these concerns can erode customer trust, lead to reputational damage, and result in legal and financial repercussions. Consequently, security and privacy vulnerabilities can hinder market growth by deterring potential customers and investors.
Market liberalization
Market liberalization fosters competition and innovation in the telecommunications sector by reducing regulatory barriers and promoting a level playing field for Virtual Network Operators (VNOs). With fewer restrictions on market entry and operations, VNOs can leverage existing infrastructure from host network operators to offer competitive services and solutions. Additionally, liberalized markets create opportunities for VNOs to target underserved or niche segments. This stimulates market growth by expanding consumer choice, driving down prices, and encouraging technological advancements.
Competition from traditional operators
Established telecom operators often leverage their existing infrastructure, brand recognition, and financial resources to offer bundled services, discounted pricing, and superior network coverage. This competition can make it difficult for VNOs to attract and retain customers, limiting their market share and revenue potential. Additionally, traditional operators may engage in aggressive marketing tactics or exclusive partnerships, further marginalizing VNOs and hindering their ability to compete effectively in the telecommunications market.
Covid-19 Impact
The covid-19 pandemic has mixed impact on the virtual network operator market. On one hand, the increased reliance on digital connectivity during lockdowns and remote work arrangements has driven demand for VNO services. On the other hand, disruptions to supply chains, economic uncertainties, and reduced consumer spending have affected market expansion. Additionally, delays in infrastructure deployments and regulatory processes due to pandemic-related restrictions have hindered the growth of VNOs. Overall, the pandemic has highlighted the importance of resilient telecommunications networks while presenting challenges to market growth.
The mobile virtual network operator (MVNO) segment is expected to be the largest during the forecast period
The mobile virtual network operator (MVNO) segment is estimated to have a lucrative growth. A MVNO offers mobile services without owning the underlying infrastructure. Instead, MVNOs lease network access from traditional MNOs and then resell it to their customers under their brand. They typically target specific demographics or niches with tailored services, often offering competitive pricing or unique features to differentiate themselves in the market. While they don't own the physical network infrastructure, MVNOs can still provide a range of mobile services, including voice calls, messaging, and data, by leveraging agreements with MNOs.
The enterprise VNO segment is expected to have the highest CAGR during the forecast period
The enterprise VNO segment is anticipated to witness the highest CAGR growth during the forecast period. Enterprise VNOs are strategic players, catering specifically to the needs of businesses and large corporations. They offer tailored telecommunications solutions, including mobile, internet, and network services, designed to meet the demanding requirements of enterprise clients. By providing scalable and flexible solutions, Enterprise VNOs enable businesses to optimize their communication infrastructure, enhance productivity, and stay competitive in an increasingly digital world.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing smartphone penetration, rising demand for data services, and expanding internet connectivity. Countries like China, India, and Southeast Asian nations are witnessing significant market expansion driven by favourable regulatory policies, technological advancements, and growing consumer demand for affordable telecommunications services. Moreover, the presence of a large population, coupled with the emergence of digital economies, presents lucrative opportunities to capitalize on the region's dynamic telecommunications landscape and cater to diverse customer needs.
North America is projected to have the highest CAGR over the forecast period, owing to rising advancements in telecommunications technology and regulatory initiatives promoting competition. The United States and Canada are key markets witnessing significant expansion, with VNOs leveraging innovative business models and partnerships with established network operators to offer competitive services. Additionally, the proliferation of smart phones, IoT devices, and digital services further accelerates market growth, creating opportunities for VNOs to cater to diverse consumer needs.
Key players in the market
Some of the key players profiled in the Virtual Network Operator Market include Google Fi, Red Pocket Mobile, Republic Wireless, TracFone Wireless Inc., Consumer Cellular, Mint Mobile LLC, Ting Mobile, Allo Communications, H2O Wireless, FreedomPop, Lycamobile, Ultra Mobile, Boost Mobile and Cricket Wireless.
In November 2023, Allo Communications, a fiber network operator serving parts of Nebraska, Colorado and Arizona, confirmed to Light Reading it plans to launch mobile services in the first quarter of 2024. Allo's new strategy puts the company alongside T-Mobile, AT&T, Omnipoint and others in selling mobile services next to fiber services.
In June 2022, Google Fi started sharing MVNO revenues with Wi-Fi operators at big venues. The move is noteworthy because it offers a public, commercial mechanism that pairs Wi-Fi with 5G, allowing third-party Wi-Fi network operators to indirectly profit from smartphone users who roam onto their networks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.