市場調查報告書
商品編碼
1503327
到 2030 年植物奶市場預測:按成分、配方、規格、包裝尺寸、包裝類型、風味、銷售管道、最終用戶和地區進行全球分析Plant-based Milk Market Forecasts to 2030 - Global Analysis By Source, Formulation, Form, Packaging Size, Packaging Type, Flavour, Sales Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球植物奶市場規模為 35.3 億美元,預計到 2030 年將達到 70.8 億美元,預測期內複合年成長率為 12.3%。
植物性飲料,即植物奶,是乳製品的替代品。常見的類型包括杏仁奶、豆奶、燕麥奶和椰奶。那些患有乳糖不耐症的人、素食者和那些希望減少對環境影響的人通常更喜歡這些植物來源選擇。此外,植物奶的飽和脂肪含量通常較低,使其成為有益心臟健康的選擇。
據美國心臟協會稱,植物奶是牛奶的健康替代品,飽和脂肪和膽固醇含量通常較低,有助於維持心血管健康。
營養限制和偏好
由於乳糖不耐症和乳製品過敏的增加,以及植物性飲食和純素飲食的日益普及,對植物奶的需求急劇增加。乳糖不耐症影響全球約 65% 的人,凸顯了對無乳糖乳製品替代品的需求。對人類和動物健康的擔憂也導致純素食和素食飲食的流行。此外,咖啡館、餐廳和雜貨店中越來越多的植物奶選擇也顯示了這一趨勢。
生產成本增加
與傳統乳製品的牛奶相比,植物奶的高價格是主要的市場障礙之一。原料、加工和強化成本會增加植物奶的生產成本。注重成本的消費者可能會因為這種價差望而卻步,尤其是在可支配收入較低的地區。另一個好處是,儘管價格分佈較高,但植物來源奶可能只會被較富裕的消費者或那些專門尋求道德和健康益處的消費者採用。
新興市場的成長
隨著世界越來越意識到健康、環境和道德問題,將植物奶產品擴展到新興市場具有巨大的潛力。可支配收入的增加和都市化的加快,提高了拉丁美洲、亞洲和非洲消費者對新食品趨勢的認知和興趣。此外,公司可以透過投資這些地區的市場教育和分銷網路來接觸龐大的開拓消費群。
與傳統乳製品產業的競爭
傳統酪農是一個基礎產業,擁有相當的資源和實力。為了因應植物來源乳製品替代品的日益普及,乳製品公司正在進行積極的行銷宣傳活動,強調牛奶的健康益處和天然來源。我們也倡導制定限制植物奶廣告和標籤的法律。此外,酪農產業的經濟和政治影響,加上消費者對傳統乳製品根深蒂固的忠誠度,對植物奶市場的擴張構成了嚴峻的挑戰。
植物奶市場受到 COVID-19 大流行的嚴重影響。這是因為它加速了消費者向永續和健康意識飲食習慣的轉變。人們對免疫力和健康的日益擔憂導致許多消費者尋找植物性乳製品替代品,這些產品現在被認為更健康。供應鏈中斷使物流和原料採購變得更加困難,但隨著越來越多的人嘗試在家做飯並改變飲食習慣,對植物奶的需求增加。此外,疫情提高了人們對道德和環境問題的認知,並增加了對植物性產品的需求。
杏仁奶市場預計將在預測期內成為最大的市場
在植物奶市場中,杏仁奶類別佔最大佔有率。杏仁奶溫和、略帶堅果味,並且在各種烹飪應用中具有多功能性,例如單獨飲用或用於冰沙、咖啡和糖果零食,使其非常受歡迎。它通常被認為是一種更健康的選擇,因為它比牛奶和其他植物奶替代品含有更少的熱量。此外,杏仁奶也深受注重健康的消費者的歡迎,因為許多品牌都富含重要的維生素和礦物質,如鈣和維生素 D。
預計 250 毫升細分市場在預測期內複合年成長率最高
植物奶市場預計將在 250 毫升細分市場中實現最高複合年成長率。由於其便攜性和易用性,這種尺寸尤其受到經常外出的消費者的青睞,例如專業、學生和健身愛好者。 250 毫升包裝非常適合一次性使用和份量控制,以及最大限度地減少廢棄物並確保產品新鮮度。然而,這個市場正受益於健康零食的日益普及以及對方便和健康飲料選擇的日益成長的需求。
植物奶市場佔有率最大的地區是北美。這一趨勢主要是由消費者對環境永續性的擔憂、健康意識的提高以及對乳製品過敏和乳糖不耐受的了解的增加所推動的。此外,美國是北美植物奶替代品市場主導地位的主要貢獻者,對杏仁奶、豆奶、燕麥奶和椰奶等產品的需求強勁。
在植物奶市場中,亞太地區的複合年成長率最高。許多因素促成了這一成長軌跡,包括人口成長、可支配收入增加、飲食偏好的變化以及公眾對植物性飲食對健康和環境益處的認知不斷提高。此外,由於都市化、健康意識和乳糖不耐症意識等因素,豆奶、杏仁奶和米奶等植物奶替代品在中國、印度和日本等國家的需求量很大。
According to Stratistics MRC, the Global Plant-based Milk Market is accounted for $3.53 billion in 2024 and is expected to reach $7.08 billion by 2030 growing at a CAGR of 12.3% during the forecast period. A plant-based beverage known as plant-based milk is a substitute for dairy milk. Almond milk, soy milk, oat milk, and coconut milk are common types. People who are lactose intolerant, vegan, or trying to lessen their environmental impact frequently prefer these plant-based options. In order to more closely resemble the nutritional profile of cow's milk, some of them are fortified with vitamins and minerals like calcium and vitamin D. Furthermore, plant-based milks are generally lower in saturated fat, which makes them a heart-healthy option.
According to the American Heart Association, plant-based milks can be a healthy alternative to cow's milk, often containing lower levels of saturated fat and cholesterol, which can help support cardiovascular health.
Nutritional limitations and preferences
The demand for plant-based milk has increased dramatically due to the rise in lactose intolerance and dairy allergies, as well as the growing popularity of plant-based and vegan diets. Lactose intolerance affects about 65% of people worldwide, which highlights the demand for lactose-free milk substitutes. Concerns about the well-being of humans and animals have also contributed to the rise in the popularity of vegan and vegetarian diets. Moreover, the growing selection of plant-based milk options in cafes, restaurants, and grocery stores is indicative of this trend.
Elevated production expenses
The higher price of plant-based milk when compared to traditional dairy milk is one of the main barriers to the market. The cost of raw materials, processing, and nutrient fortification can increase the production costs of plant-based milks. Cost-conscious shoppers may be turned off by this price difference, particularly in areas where disposable income is lower. Additionally, plant-based milks may only be adopted by more affluent consumers or those who are specifically looking for ethical and health benefits, despite the higher price points.
Growth in emerging markets
Expanding plant-based milk products into emerging markets has significant potential as global awareness of health, environmental, and ethical issues grows. Rising disposable incomes and increased urbanization are contributing to a rise in consumer awareness of and interest in new food trends in Latin America, Asia, and Africa. Furthermore, businesses can access a sizable and largely unexplored consumer base by investing in market education and distribution networks in these areas.
Competition from the conventional dairy sector
The conventional dairy business is a firmly established industry with substantial resources and power. In response to the growing popularity of plant-based substitutes, dairy companies have launched aggressive marketing campaigns that highlight the health advantages and natural provenance of cow's milk. They might also advocate for laws that limit the promotion and labeling of plant-based milks. Moreover, the dairy industry's economic and political clout, coupled with ingrained consumer loyalty to traditional dairy products, presents a serious challenge to the expansion of the plant-based milk market.
The market for plant-based milk was greatly impacted by the COVID-19 pandemic because it hastened consumer changes toward sustainable and health-conscious eating practices. Growing concerns about immunity and health led many consumers to look for plant-based substitutes for dairy, believing them to be healthier. Logistics and raw material sourcing were made more difficult by supply chain disruptions, but as more people experimented with cooking at home and altered their diets, the demand for plant-based milk increased. Additionally, the pandemic increased people's awareness of moral and environmental issues, which increased the demand for plant-based products.
The Almond Milk segment is expected to be the largest during the forecast period
In the market for plant-based milk, the almond milk category has the largest share. The mild, slightly nutty flavor of almond milk and its versatility in a variety of culinary applications-from drinking straight to using in smoothies, coffee, and baking-have made it extremely popular. Because it has fewer calories than cow's milk and other plant-based milk alternatives, it is frequently thought of as a healthier option. Furthermore, almond milk is also a popular choice for consumers who are health-conscious because many brands fortify it with vital vitamins and minerals like calcium and vitamin D.
The 250 ml segment is expected to have the highest CAGR during the forecast period
The market for plant-based milk is expected to grow at the highest CAGR in the 250-ml segment. Because of its portability and ease of use, this size is especially well-liked by consumers who are always on the go, such as professionals, students, and fitness enthusiasts. In addition to being perfect for single-use and portion control, the 250-ml packaging also minimizes waste and guarantees product freshness. However, this market is benefited by the growing popularity of wholesome snacking and the rising need for convenient, wholesome beverage options.
The region with the largest market share for plant-based milk is North America. The main causes of this trend are consumer concerns over environmental sustainability, growing health consciousness, and increased knowledge of dairy allergies and lactose intolerance. Moreover, the United States is a notable contributor to the market dominance of plant-based milk alternatives in North America, given the strong demand for almond, soy, oat, and coconut milk, among others.
In the market for plant-based milk, Asia Pacific has shown the highest CAGR. Numerous factors, such as a growing population, rising disposable incomes, shifting dietary preferences, and growing public awareness of the advantages of plant-based diets for both health and the environment, can be blamed for this growth trajectory. Additionally, plant-based milk substitutes like soy, almond, and rice milk are in high demand in countries like China, India, and Japan due to factors like urbanization, health consciousness, and awareness of lactose intolerance.
Key players in the market
Some of the key players in Plant-based Milk market include PepsiCo, Elden Foods Inc., Chef's Choice Food Manufacturer Company Limited, Mc Cormick & Co Goya Foods, Edward & Sons., Coca-Cola Company, Alpina Foods, Liwayway Holdings Company Limited, Freedom Foods Group Ltd, Dohler GmbH, Vitasoy International Holdings Limited., Hain Celestial Group, Inc., Blue Diamond Growers, Inc., Hershey Company and Earth's Own Food Company Inc.
In April 2024, The Coca-Cola Company and Microsoft Corp. announced a five-year strategic partnership to align Coca-Cola's core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally. As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
In April 2024, Blue Diamond Growers, the world's largest almond marketer and processor, announced its new Almond Breeze(R) partner, Kagome Co., Ltd. for all production and distribution in Japan. The new partnership will focus on accelerating market growth and driving new demand for Almond Breeze(R). New products through Kagome will be launched in September 2024.
In August 2021, The Hershey Company has expanded its operations into general merchandising and through its North American broker, Brand Activation Consulting, it is set to release a line of toy products, externally delivered through creating a series of licensing agreements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.