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市場調查報告書
商品編碼
1503351
到 2030 年汽車智慧顯示器市場預測:按產品類型、車型、技術、應用、最終用戶和地區分類的全球分析Automotive Smart Display Market Forecasts to 2030 - Global Analysis By Product Type, Vehicle Type, Technology, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球汽車智慧顯示市場規模將達到108億美元,預計2030年將達到200億美元,預測期內複合年成長率為10.8%。
汽車智慧顯示器是整合到現代汽車中的複雜介面,可提供各種增強駕駛體驗的功能。這些顯示器通常採用觸控螢幕技術,允許使用者與各種車輛系統和應用程式進行互動。它提供導航、車輛診斷、多媒體控制以及藍牙和 Wi-Fi 等連接選項等基本資訊。一些先進車型甚至將擴增實境(AR) 功能整合到抬頭顯示器中,將重要資訊投射到擋風玻璃上以提高可視性。
改善汽車消費者體驗的需求
消費者越來越需要先進的資訊娛樂、無縫連接和直覺的介面,汽車製造商正在整合高科技智慧顯示器。這些顯示器提供即時資訊、娛樂和改進的車輛控制,以滿足消費者對便利性和安全性的期望。因此,製造商正在投資創新的顯示技術,例如高解析度觸控螢幕和擴增實境(AR)抬頭顯示器,以脫穎而出並吸引精通技術的買家,從而推動市場成長。
擔心司機分心
汽車智慧顯示器正在整合更多功能,如導航、娛樂和連接,增加了駕駛員注意力從道路上轉移的風險。監管機構和安全倡導者強調了潛在的危險,導致對顯示功能製定更嚴格的指導方針和可能的限制。汽車製造商面臨設計顯示器的壓力,必須最大限度地減少干擾,這可能會限制包含高級功能的能力。
將智慧型手機連接整合到汽車中
Apple CarPlay 和 Android Auto 等功能可讓駕駛將智慧型手機介面無縫鏡像到汽車智慧顯示器上,從而提高易用性和便利性。這種整合推動了對支援這些功能的先進智慧顯示器的需求,促使汽車製造商採用和改進此類技術。隨著消費者需要車輛中的無縫連接和熟悉的介面,汽車智慧顯示市場將會成長。
網路安全威脅
引人注目的安全漏洞可能會削弱消費者的信心並阻礙先進智慧顯示技術的採用。汽車製造商越來越被迫投資強力的網路安全措施,這可能會增加開發成本並減緩創新。此外,監管機構可能會實施更嚴格的安全標準,使合規性和新興市場開拓流程更加複雜。
COVID-19 的影響
供應鏈中斷導致半導體等關鍵零件短缺、生產延誤和成本增加。由於消費者支出下降和經濟不確定性,汽車銷售下降,直接影響了對汽車智慧顯示器的需求。然而,由於消費者需要更連網型、更有效率的車輛,疫情加速了先進技術的採用。這項變化促使汽車製造商優先考慮新車型中的創新功能。
預計中控台顯示器部分在預測期內將是最大的
中控台顯示器預計將成為預測期內最大的顯示螢幕,因為它們是控制資訊娛樂、氣候設定、導航和連接功能的主要介面。消費者對配備先進中控台顯示器的汽車的需求不斷增加,因為方便用戶使用的設計和可訪問性改善了駕駛體驗。汽車製造商擴大安裝更大、更高解析度的觸控螢幕和更直覺的介面來吸引消費者。這種趨勢促進了市場的創新和競爭。
LCD(液晶顯示器)領域預計在預測期內複合年成長率最高
LCD(液晶顯示器)產業因其在各種照明條件下具有良好的可視性、相對較低的功耗和耐用性等優點而被廣泛採用,預計在預測期內將出現最高的複合年成長率。 LCD 通常用於儀錶群、中控台顯示器和資訊娛樂系統,以提供清晰、充滿活力的視覺效果,從而改善使用者體驗。因此,液晶顯示器技術的可承受性和成熟度使汽車製造商能夠在不顯著增加生產成本的情況下整合先進的顯示功能,從而推動汽車智慧顯示市場的普及和持續成長。
由於消費者對資訊娛樂系統、導航和連接功能等汽車技術的高需求,推動市場擴張,預計北美將在預測期內佔據最大的市場佔有率。該地區擁有強大的汽車工業影響力,擁有通用汽車、福特和特斯拉等主要製造商,並且在將先進顯示系統融入汽車方面發揮關鍵作用。因此,對駕駛員安全和監管要求的關注也推動了智慧顯示器的採用,這些顯示器提供即時交通資訊、緊急援助和 ADAS(高級駕駛員輔助系統)等功能。
由於快速的都市化、可支配收入的增加以及連網型汽車需求的增加是推動市場擴張的關鍵因素,預計亞太地區將在預測期內保持最高的複合年成長率。此外,隨著電動車 (EV) 和自動駕駛技術的不斷普及,亞太地區對智慧顯示器的需求將進一步加速,需要先進的導航、娛樂和車輛控制介面。
According to Stratistics MRC, the Global Automotive Smart Display Market is accounted for $10.8 billion in 2024 and is expected to reach $20.0 billion by 2030 growing at a CAGR of 10.8% during the forecast period. In automotive smart display is a sophisticated interface integrated into modern vehicles, offering a range of functionalities to enhance the driving experience. Typically, these displays feature touchscreen technology, allowing users to interact with various vehicle systems and applications. They provide essential information such as navigation, vehicle diagnostics, multimedia control, and connectivity options like Bluetooth and Wi-Fi. Some advanced models incorporate augmented reality features for heads-up displays, projecting vital information onto the windshield for improved visibility.
Demand for improved consumer experience in vehicles
Consumers increasingly seek advanced infotainment, seamless connectivity, and intuitive interfaces, driving automakers to integrate high-tech smart displays. These displays offer real-time information, entertainment, and improved vehicle control, aligning with consumer expectations for convenience and safety. As a result, manufacturers invest in innovative display technologies, such as high-resolution touchscreens and augmented reality heads-up displays, to differentiate their offerings and attract tech-savvy buyers driving the market growth.
Concerns regarding driver distraction
Automotive Smart Displays integrate more features like navigation, entertainment, and connectivity, there's increased risk of diverting the driver's attention from the road. Regulatory bodies and safety advocates emphasize the potential dangers, leading to stricter guidelines and possible restrictions on display functionalities. Automakers face pressure to design displays that minimize distraction, potentially limiting the inclusion of advanced features.
Integration of smartphone connectivity in cars
Features like Apple CarPlay and Android Auto allow drivers to seamlessly mirror their smartphone interfaces on the car's smart display, enhancing usability and convenience. This integration drives demand for sophisticated smart displays capable of supporting these functionalities, encouraging automakers to adopt and improve such technologies. As consumers increasingly expect seamless connectivity and familiar interfaces in their vehicles the automotive smart display market experiences growth.
Cybersecurity threats
High-profile security breaches can erode consumer trust and deter adoption of advanced smart display technologies. Automakers face increasing pressure to invest in robust cybersecurity measures, raising development costs and potentially slowing innovation. Additionally, regulatory bodies may impose stricter security standards, further complicating compliance and development processes hamper the market growth.
Covid-19 Impact
Supply chain disruptions led to shortages in critical components like semiconductors, delaying production and increasing costs. Reduced consumer spending and economic uncertainty decreased vehicle sales, directly affecting demand for automotive smart displays. However, the pandemic also accelerated the adoption of advanced technologies as consumers sought more connected and efficient vehicles. This shift encouraged automakers to prioritize innovative features in new models.
The center stack display segment is expected to be the largest during the forecast period
The center stack display is expected to be the largest during the forecast period as these displays serve as the primary interface for controlling infotainment, climate settings, navigation, and connectivity features. Their user-friendly design and accessibility enhance the driving experience, boosting consumer demand for vehicles equipped with advanced center stack displays. Automakers are increasingly incorporating larger, high-resolution touchscreens with intuitive interfaces to attract consumers. This trend drives innovation and competition in the market.
The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period
The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period owing to its widespread adoption is driven by advantages such as good visibility under various lighting conditions, relatively low power consumption, and durability. LCDs are commonly used in instrument clusters, center stack displays, and infotainment systems, offering clear and vibrant visuals that enhance user experience. Thus the affordability and maturity of LCD technology allow automakers to incorporate advanced display features without significantly raising production costs, fostering widespread use and continuous growth in the automotive smart display market.
North America is projected to hold the largest market share during the forecast period owing to high consumer demand for advanced in-car technology, including infotainment systems, navigation, and connectivity features, fuels market expansion. The region's strong automotive industry presence, with leading manufacturers like General Motors, Ford, and Tesla, plays a crucial role in integrating sophisticated display systems in vehicles. Thus the focus on driver safety and regulatory requirements also boosts the adoption of smart displays that offer features like real-time traffic updates, emergency assistance, and advanced driver-assistance systems (ADAS).
Asia Pacific is projected to hold the highest CAGR over the forecast period due to rapid urbanization, rising disposable incomes, and increasing demand for connected vehicles are key drivers propelling market expansion in the region. Additionally, the growing adoption of electric vehicles (EVs) and autonomous driving technologies in Asia Pacific further accelerates the demand for smart displays, as these vehicles require sophisticated interfaces for navigation, entertainment, and vehicle control drive the growth of the market in this region.
Key players in the market
Some of the key players in Automotive Smart Display market include Alpine Electronics, Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., Kyocera International Inc, LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co. Ltd., Panasonic, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG, Visteon Corporation. And YAZAKI Corporation
In March 2024, Continental has announced its most recent Original Equipment approval of the RDT-Master off-the-road (OTR) tire. It is approved for use on Caterpillar's Off-Highway Truck machine models globally and indicated in the price lists.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.