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市場調查報告書
商品編碼
1511258
全球穀物配料市場,預測到 2030 年:按類型、按成分類型、按形式、按分銷管道、按應用、按最終用戶、按地區Cereal Ingredients Market Forecasts to 2030 - Global Analysis By Type (Wheat, Rice, Barley, Corn, Oat and Other Types), Ingredient Type, Form, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球穀物配料市場規模為 4.587 億美元,預計在預測期內將以 6.2% 的複合年成長率成長,並在 2030 年達到 6.581 億美元。
穀物原料是指用於生產穀物的原料。這些成分通常包括小麥、米、燕麥和玉米等穀物,這些穀物經過加工後與糖、香料和其他添加劑混合製成早餐用麥片穀類。此外,穀物成分還包括乾果、堅果和種子,它們被混合到穀物混合物中以增強味道、質地和營養價值。穀物成分的成分差異很大,取決於所生產的穀物的具體類型和品牌。
根據梅奧診所的數據,310 萬美國人轉向無麩質飲食,其中 72% 被歸類為避免麩質的無乳糜瀉 (PWAG) 族群。
素食和植物性趨勢
市場正在明顯轉向素食和植物來源趨勢。這項變化是由消費者健康和永續性意識的增強所推動的。為了滿足這項需求,製造商正在添加植物性蛋白質、全穀穀物和天然甜味劑等成分。重點是創造營養和環保的穀物選擇,以滿足不斷成長的具有健康意識和道德意識的消費者的需求。
與替代早餐的競爭
該市場面臨著優格碗、冰沙和蛋白質棒等替代早餐選擇的激烈競爭。這些食品替代品吸引了注重健康、尋求便利性和營養的消費者。為了保持競爭力,穀物原料製造商必須透過引進更健康、更多樣化的產品線來進行創新。結合古老穀物、有機成分和適應飲食限制可以吸引更廣泛的消費者群體,並應對替代早餐選擇帶來的挑戰。
注重健康的消費者
注重健康的消費者正在推動市場發生重大變化。消費者優先考慮天然、全穀物和有機成分,避免人工添加劑和過量的糖。人們對添加維生素、礦物質、益生菌和蛋白質等功能性成分的穀物的需求不斷成長。無麩質和無過敏原的選擇也吸引了這一人群。市場參與者正在透過正在重塑市場格局的創新配方來應對這些注重健康的偏好。
價格波動
市場經歷受多種因素影響的週期性價格波動。影響作物產量的天氣模式的變化也會影響原料的可用性和成本。全球經濟狀況、貿易政策和外匯也是價格波動的因素。消費者需求趨勢、健康考量和加工技術創新進一步影響價格波動。
COVID-19大流行對市場產生了重大影響。供應鏈中斷、勞動力短缺和消費者需求波動導致生產挑戰和成本增加。早餐用麥片穀類的銷量有所增加,但由於飲食習慣的變化,例如更多的人在家吃飯,餐廳的銷量有所下降。這些動態永遠改變了穀物配料市場的面貌,迫使公司創新包裝、投資數位平台並調整行銷策略,以應對不斷變化的消費者行為和偏好。
預計大麥細分市場在預測期內將是最大的
由於其高營養價值和多功能性,大麥預計將在預測期內成為最大的細分市場。大麥富含膳食纖維、維生素和礦物質,深受注重健康的消費者的歡迎。大麥廣泛用於各種穀物產品,如早餐用麥片穀類、格蘭諾拉麥片棒和零嘴零食,導致其市場需求量大。其天然堅果風味和增強質地的能力進一步增加了對製造商和消費者的吸引力。
預計風味細分市場在預測期內複合年成長率最高
預計調味品領域在預測期內複合年成長率最高。這些口味迎合了廣泛的消費者偏好,包括那些尋求懷舊口味的消費者和那些尋求冒險和獨特風味體驗的消費者。穀物食品產業不斷發展,不斷推出令人興奮的新口味,讓消費者對各種選擇著迷並感到滿意。
在消費者偏好和健康趨勢不斷變化的推動下,預計北美將在預測期內佔據最大的市場佔有率。該市場的主要參與者包括主要穀物製造商、配料供應商和經銷商。對天然和有機成分的需求不斷成長,影響著產品配方和行銷策略。此外,加工創新和永續採購實踐正在塑造該地區穀物配料產業的未來。
預計亞太地區在預測期內將維持最高的複合年成長率。該地區消費者對更健康早餐選擇的需求正在增加。穀物產品被視為方便且營養豐富的選擇,從而推動了它們的流行。隨著健康意識的增強,消費者開始選擇富含維生素、礦物質和其他營養素的穀物。因此,對強化穀物原料的需求正在迅速增加。
According to Stratistics MRC, the Global Cereal Ingredients Market is accounted for $458.7 million in 2024 and is expected to reach $658.1 million by 2030 growing at a CAGR of 6.2% during the forecast period. Cereal ingredients refer to the components used in the production of cereals. These ingredients typically include grains such as wheat, rice, oats, and corn, which are processed and combined with sugars, flavorings, and other additives to create breakfast cereals. Additionally, cereal ingredients may also encompass dried fruits, nuts, and seeds that are mixed into the cereal blend to enhance taste, texture, and nutritional value. The composition of cereal ingredients varies widely depending on the specific type and brand of cereal being produced.
According to Mayo Clinic, 3.1 million Americans are shifting toward gluten-free diets, where 72% of them are classified as people without celiac disease avoiding gluten (PWAG).
Vegan and plant-based trends
The market has witnessed a notable shift towards vegan and plant-based trends. This shift is driven by increasing consumer awareness of health and sustainability. Manufacturers are incorporating ingredients like plant-based proteins, whole grains, and natural sweeteners to meet this demand. The emphasis is on creating nutritious and environmentally friendly cereal options, catering to a growing segment of health-conscious and ethically minded consumers.
Competition from alternative breakfast options
The market faces tough competition from alternative breakfast options like yogurt bowls, smoothies, and protein bars. These alternatives appeal to health-conscious consumers seeking convenience and nutrition. To stay competitive, cereal ingredient manufacturers must innovate by introducing healthier and more diverse product lines. Incorporating ancient grains, organic ingredients, and addressing dietary restrictions can attract a wider consumer base and counter the challenge posed by alternative breakfast choices.
Health-conscious consumers
Health-conscious consumers are driving significant changes in the market. They prioritize natural, whole-grain, and organic ingredients, avoiding artificial additives and excess sugars. Demand is rising for cereals fortified with vitamins, minerals, and functional ingredients like probiotics or protein. Gluten-free and allergen-friendly options are also gaining traction among this demographic. Manufacturers are responding with innovative formulations that cater to these health-conscious preferences, reshaping the landscape of the market.
Price fluctuations
The market witnesses periodic price fluctuations influenced by several factors. Changes in weather patterns, affecting crop yields, can impact ingredient availability and costs. Global economic conditions, trade policies, and currency exchange rates also contribute to price volatility. Consumer demand trends, health considerations, and innovations in processing techniques further influence pricing dynamics.
The COVID-19 pandemic significantly impacted the market. Supply chain disruptions, labor shortages, and fluctuating consumer demand led to production challenges and increased costs. Changes in eating habits, such as more people dining at home, increased breakfast cereal sales but decreased restaurant service sales. These dynamic forced companies to innovate packaging, invest in digital platforms, and adapt marketing strategies to meet changing consumer behaviors and preferences, reshaping the landscape of the cereal ingredients market.
The barley segment is expected to be the largest during the forecast period
The barley segment is expected to be the largest during the forecast period due to its nutritional value and versatility. It is a rich source of fiber, vitamins, and minerals, making it a popular choice for health-conscious consumers. Barley is widely used in various cereal products such as breakfast cereals, granola bars, and snacks, contributing to its significant demand in the market. Its natural nutty flavor and ability to enhance texture further add to its appeal among manufacturers and consumers alike.
The flavors segment is expected to have the highest CAGR during the forecast period
The flavors segment is expected to have the highest CAGR during the forecast period. These flavors cater to a wide range of consumer preferences, including those seeking nostalgic tastes and others looking for adventurous and unique flavor experiences. The cereal industry continually evolves to introduce new and exciting flavor profiles, keeping consumers engaged and satisfied with a variety of choices.
North America is projected to hold the largest market share during the forecast period driven by changing consumer preferences and health trends. Key players in this market include major cereal manufacturers, ingredient suppliers, and distributors. The demand for natural and organic ingredients is on the rise, influencing product formulations and marketing strategies. Additionally, innovations in processing technologies and sustainable sourcing practices are shaping the future of the cereal ingredients industry in the region.
Asia Pacific is projected to hold the highest CAGR over the forecast period. There is an increasing demand for healthier breakfast options among consumers in the region. Cereal products are seen as convenient and nutritious choices, driving their popularity. With growing awareness about health and wellness, consumers are opting for cereals that are fortified with vitamins, minerals, and other nutrients. This has led to a surge in demand for fortified cereal ingredients.
Key players in the market
Some of the key players in Cereal Ingredients market include Kellogg Company, General Mills,Nestle, PepsiCo, Associated British Foods , Archer Daniels Midland, Cargill, Bunge Limited, Conagra Brands, Kerry Group, Grain Millers, Nature's Path Foods, Honeyville, Inc., Hodgson Mill and TreeHouse Foods.
In April 2024, General Mills has announced its collaboration with TXT. General Mills is releasing six different limited-edition TXT boxes, with each of the five members appearing on one of the brand's popular cereals.
In October 2023, General Mills, Walmart and Sam's Club announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.