市場調查報告書
商品編碼
1511311
到 2030 年全球純素牛排市場預測:按原產地、分銷管道、最終用戶、地區分類Vegan Steak Market Forecasts to 2030 - Global Analysis By Source, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球純素牛排市場規模為 6.6218 億美元,預計到 2030 年將達到 10.8032 億美元,預測期內複合年成長率為 8.5%。
純素牛排是傳統肉牛排的食品替代品,模仿肉類的味道和質地,不含任何動物食品。純素牛排通常由大豆蛋白、小麥麩質和豌豆蛋白等成分製成,經過模仿肉類纖維質地的過程。通常會添加調味料和香辛料來增強風味,提供類似牛排的鹹味和鮮味。
動物福利意識不斷增強
隨著人們越來越意識到飲食選擇的道德影響,對傳統動物食品的植物食品的需求大幅增加。這一趨勢對快速成長的純素牛排市場產生了直接影響。隨著消費者尋求符合其價值觀的簡單選擇,製造商正在透過創新植物來源牛排替代品來應對,這些替代品模仿傳統牛排的味道、質地和營養成分。
過敏原和飲食限制
許多消費者會因為健康原因選擇植物性食品,包括對肉類替代品中常見成分過敏或不耐症。大豆、麩質和堅果常用於純素牛排的質地和風味,但它們可能會引起某些人的過敏反應。然而,麩質不耐症和大豆敏感性等飲食限制限制了某些純素牛排產品的市場潛力。製造商必須克服這些限制並開發吸引更廣泛消費者群的無過敏原選擇。
食品科技創新
食品科技的創新重塑了傳統肉牛排的味道、質地和外觀,正在徹底改變純素牛排市場。植物性蛋白質萃取和加工技術的進步使得生產完全模仿動物蛋白質地和風味的純素牛排成為可能。此外,利用 3D 列印和分子美食學等技術,可以精確建立植物成分,以達到所需的肉類稠度。
烹飪多樣性
烹飪多樣性——適應和創新食材的能力——為純素牛排市場帶來了獨特的挑戰。植物性食品在模仿傳統肉類的味道和質地方面取得了長足進步,但它們在烹飪方面的多功能性意味著消費者可以探索馬蘇牛排之外的多種選擇。從豐盛的穀物碗到創新的植物性菜餚,素食者的烹飪景觀豐富多樣。如此廣泛的選擇意味著消費者不一定會被純素牛排作為主要蛋白質來源所吸引,特別是當還有其他有吸引力的選擇時。
最初,供應鏈中斷和消費行為的變化造成了生產和分銷的不確定性,影響了純素牛排產品的供應。隨著人們越來越注重健康並關心食物的來源,對植物來源替代食品的興趣也隨之增加。對肉類短缺和通用感染疾病的擔憂導致許多消費者轉向純素牛排,將其視為更安全、更永續的選擇。消費者偏好的這些變化加速了純素牛排市場的成長,促使公司創新並擴大產品範圍。
預計專賣店部分在預測期內將是最大的
預計在預測期內,專賣店業務將是最大的,提供精心挑選的優質植物來源產品,以滿足素食消費者的特定需求和偏好。這些商店通常出售各種純素牛排,包括由大豆、素肉和豌豆蛋白等替代蛋白質製成的創新品種。透過專注於純素食和植物來源選擇,專賣店可以為顧客提供一個專用的空間,讓他們放心地探索、發現和購買純素食牛排,而不會被非純素食產品所愚弄。
預計國內消費領域在預測期間內複合年成長率最高
預計國內消費領域在預測期內複合年成長率最高。隨著越來越多的消費者出於健康、環境和道德原因而採用植物性飲食,對牛排等傳統肉品的純素替代品的需求正在迅速增加。國內消費者,尤其是西方市場的消費者,健康意識和環保意識日益增強,並且要求永續和道德的食品。消費者偏好的這些變化正促使食品製造商和新興企業投資於研發,以創造出與動物牛排的味道、質地和營養成分非常相似的高品質純素牛排替代品。
隨著永續性和健康意識的提高,消費者擴大轉向植物來源食品,在預測期內,亞太地區將佔據純素牛排市場的最大佔有率。該地區的食品科學家正在使用擠壓、發酵和 3D 列印等技術來生產與動物食品沒有區別的純素牛排。此外,亞太地區多元化的烹飪傳統提供了豐富的風味和配料,可開發出吸引世界各地消費者的正宗純素牛排。
亞太地區可能會在預期期間實現盈利成長。隨著人們對氣候變遷和環境退化的擔憂日益加劇,各國政府正在實施減少碳排放和促進永續糧食生產的政策。這包括對傳統肉類產品的植物來源食品的獎勵,例如研發補貼、製造商稅收減免以及加強對肉類生產的監管。此外,專注於減少膽固醇和飽和脂肪攝取量的健康法規正在促使消費者選擇純素牛排等植物來源選擇。
According to Stratistics MRC, the Global Vegan Steak Market is accounted for $662.18 million in 2024 and is expected to reach $1,080.32 million by 2030 growing at a CAGR of 8.5% during the forecast period. Vegan steak is a plant-based alternative to traditional meat steak, crafted to replicate both the taste and texture of meat while entirely excluding animal products. Typically made from ingredients like soy protein, wheat gluten, or pea protein, vegan steaks undergo a process to mimic the fibrous texture of meat. They often incorporate seasonings and spices to enhance flavor, providing a savory, umami-rich profile akin to beef steak.
Increasing awareness of animal welfare
As people become more conscious of the ethical implications of their dietary choices, there has been a notable surge in demand for plant-based alternatives to traditional animal products. This trend has directly influenced the burgeoning vegan steak market. With consumers seeking cruelty-free options that align with their values, manufacturers have responded by innovating plant-based steak substitutes that mimic the taste, texture, and nutritional profile of conventional steak.
Allergens and dietary restrictions
Many consumers who opt for plant-based diets do so for health reasons, including allergies or intolerances to common ingredients found in meat substitutes. Soy, gluten, and nuts, often used in vegan steak formulations for texture and flavor, can trigger allergic reactions in some individuals. However, dietary restrictions such as gluten intolerance or sensitivity to soy limit the market potential of certain vegan steak products. Manufacturers must navigate these constraints to develop allergen-free options that cater to a broader consumer base.
Innovations in food technology
Innovations in food technology are revolutionizing the vegan steak market by replicating the taste, texture, and appearance of traditional meat steaks. Advances in plant-based protein extraction and processing techniques have allowed for the creation of vegan steaks that closely mimic the mouth feel and flavor of animal-based counterparts. Additionally, the use of technologies such as 3D printing and molecular gastronomy enables the precise structuring of plant-based ingredients to achieve the desired meat-like consistency.
Culinary versatility
Culinary versatility, the ability to adapt and innovate with ingredients, poses a unique challenge to the vegan steak market. While plant-based alternatives have made significant strides in mimicking the taste and texture of traditional meats, their versatility in cooking allows consumers to explore a multitude of other options beyond steak. From hearty grain bowls to innovative vegetable-based dishes, the culinary landscape for vegans is rich and diverse. This broad spectrum of choices means that consumers may not always gravitate towards vegan steaks as their primary protein source, especially when other enticing options are available.
Initially, disruptions in the supply chain and changes in consumer behavior led to uncertainties in production and distribution, affecting the availability of vegan steak products. As people became more health-conscious and concerned about the origins of their food, interest in plant-based alternatives surged. With meat shortages and concerns over zoonotic diseases, many consumers turned to vegan steaks as a safer and more sustainable option. This shift in consumer preferences accelerated the growth of the vegan steak market, prompting companies to innovate and expand their product offerings.
The Specialty Stores segment is expected to be the largest during the forecast period
Specialty Stores segment is expected to be the largest during the forecast period by offering a curated selection of high-quality plant-based products tailored to the specific needs and preferences of vegan consumers. These stores often feature a diverse range of vegan steaks, including innovative varieties crafted from alternative proteins like soy, seitan, or pea protein. By focusing solely on vegan and plant-based options, specialty stores can provide a dedicated space where customers can explore, discover, and purchase vegan steaks with confidence, without the distractions of non-vegan products.
The Domestic Consumers segment is expected to have the highest CAGR during the forecast period
Domestic Consumers segment is expected to have the highest CAGR during the forecast period. As more consumers adopt plant-based diets for health, environmental, and ethical reasons, the demand for vegan alternatives to traditional meat products like steak has surged. Domestic consumers, particularly in Western markets, are becoming increasingly health-conscious and environmentally aware, seeking sustainable and ethical food choices. This shift in consumer preferences has prompted food manufacturers and startups to invest in research and development to create high-quality vegan steak substitutes that closely mimic the taste, texture, and nutritional profile of animal-based steak.
With a growing emphasis on sustainability and health consciousness, consumers are increasingly turning to plant-based alternatives, Asia Pacific region in the Vegan Steak Market commanded the largest share throughout the projection period. Food scientists in the region are leveraging technologies such as extrusion, fermentation, and 3D printing to create vegan steaks that are indistinguishable from animal-based counterparts. Moreover, the diverse culinary heritage of the Asia Pacific region provides a rich tapestry of flavors and ingredients for developing authentic-tasting vegan steaks, appealing to a global audience.
Asia Pacific region is poised to witness profitable growth over the extrapolated time frame. As concerns about climate change and environmental degradation escalate, governments are implementing policies to reduce carbon emissions and promote sustainable food production in the region. This includes incentives for plant-based alternatives to traditional meat products, such as subsidies for research and development, tax breaks for manufacturers, and stricter regulations on meat production. Additionally, health-related regulations focusing on reducing cholesterol and saturated fat intake are driving consumers towards plant-based options like vegan steak.
Key players in the market
Some of the key players in Vegan Steak market include Amy's Kitchen, Beyond Meat Inc, Daiya Foods Inc, Danone S.A, Earth's Own Food Company Inc, Eat Just Inc, Gardein, Gold & Green Foods Ltd, Kellogg NA Co, Kraft Foods Inc and Ripple Foods Inc.
In June 2023, Juicy Marbles introduced new vegan streaks in the Waitrose stores. These steaks are available in the region for everything from solo dinners to family meals.
In January 2023, Subway announced the launch of its new plant-based teriyaki Steak packed along with the teriyaki sauce, veggie, and vegan cheese. The new vegan teriyaki introduced by the company is filled with vegan steak, teriyaki sauce, dairy-free Cheez-It, and a range of vegetables.
In October 2022, Beyond Meat introduced its vegan steak designed to deliver the juicy, & tender bite of the sliced steak tips. The new vegan steak consists of 21 grams of protein per serving and will likely be launched initially in Walmart and Kroger stores