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市場調查報告書

商品編碼

1573658

純素混合飲料市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Vegan Drink Mix Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月23日 | 出版商:

Global Market Insights Inc. | 英文 295 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球純素食混合飲料市場規模達到 123 億美元，預計 2024 年至 2032 年複合年成長率為 6.0%。這種成長是由消費者對植物性健康替代品的需求不斷成長所推動的。純素混合飲料有多種用途，包括為運動員補充蛋白質、代餐、增強能量，以及針對消化和免疫力等健康益處的功能性飲料。人們對環境永續性、道德議題和植物性飲食的健康優勢的認知不斷提高，推動了這一趨勢。口味、配方和大豆、豌豆和杏仁等原料來源的創新正在擴大市場的吸引力。該市場的擴張也歸因於健康意識行為的激增、出於道德和環境原因而採用植物性飲食以及人們對純素營養益處的認知不斷增強。產品創新、口味改良和營養成分，以及豌豆、杏仁和大麻等多種來源，都有助於市場成長。純素混合飲料的便利性與忙碌的生活方式一致，電子商務平台的成長增強了可及性。

整個純素混合飲料產業根據類型、形式、來源、配銷通路和地區進行分類。

按類型分類，預計到2032 年，混合蛋白飲料細分市場將達到95 億美元，複合年成長率為6.1%。吸引力而佔市場主導地位來源。它們支持肌肉生長、恢復和整體營養。該細分市場受益於人們對植物蛋白優勢的認知不斷提高以及口味和質地的持續創新。它們在代餐、補充能量和運動後恢復方面的多功能性鞏固了其領先地位。

按形式分類，到 2032 年，粉末細分市場預計將成長至 158 億美元，複合年成長率為 6.1%。它們易於儲存、運輸和準備，對忙碌的消費者有吸引力。與液體形式相比，生產成本更低，因此價格具有競爭力。它們的配方多種多樣，從蛋白質到代餐再到功能性混合物，這使得它們廣受歡迎。

到 2032 年，北美的純素混合飲料產業預計將達到 73 億美元，複合年成長率為 6.0%。在大量關注健康的個人和健身愛好者的支持下，美國和加拿大推動了市場規模。該地區受益於成熟的零售基礎設施和先進的電子商務平台，提高了產品的可及性。強大的品牌影響力、創新的產品以及對行銷和研發的大量投資奠定了北美的領先地位。

產業生態系統分析
- 價值鏈
- 主要製造商
- 前往市場路線
- 主要經銷商
  - 新的分銷管道
- 全行業利潤率
產業影響力
- 成長動力
  - 健康意識不斷增強的消費者行為
  - 更多採用植物性飲食
  - 產品配方和口味的進步
- 市場挑戰
  - 優質原料的生產成本較高
  - 競爭激烈、市場飽和
- 市場機會
  - 新市場/新應用
  - 成長潛力分析
原料景觀
- 製造趨勢
  - 技術演進
  - 永續製造
    - 綠色實踐
    - 脫碳
- 新原料
- 原物料價格趨勢（美元/單位）
法規和市場影響
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場規模與預測：按類型，2021-2032 年

主要趨勢
蛋白質混合飲料
代餐混合物
能量和運動飲料混合物
功能性混合飲料

第 6 章：市場規模與預測：按形式分類，2021-2032 年

主要趨勢
粉末
液體

第 7 章：市場規模與預測：按來源分類，2021-2032 年

主要趨勢
以大豆為基礎
杏仁基
豌豆為主
以米為主
大麻基
混合來源
椰子基
水果為主

第 8 章：市場規模與預測：按配銷通路分類，2021-2032 年

主要趨勢
網路零售
離線
- 大型超市和超級市場
- 便利商店
- 專賣店

第 9 章：市場規模與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 10 章：公司簡介

True Nutrition
Plant fusion
Glanbia Nutritionals
Vegan Drink Company
Garden of life
Vega
Sunwarrior
Nuzest
Orgain
Strive

簡介目錄

Product Code: 10987

The Global Vegan Drink Mix Market reached USD 12.3 billion in 2023 and is projected to grow at a CAGR of 6.0% from 2024 to 2032. This growth is driven by increasing consumer demand for plant-based, health-conscious alternatives. Vegan drink mixes serve various purposes, including protein supplementation for athletes, meal replacements, energy boosts, and functional drinks targeting health benefits like digestion and immunity. The trend is fueled by rising awareness of environmental sustainability, ethical concerns, and the health advantages of plant-based diets. Innovations in flavors, formulations, and ingredient sources such as soy, pea, and almonds are expanding the market's appeal. The market's expansion is also attributed to a surge in health-conscious behaviors, the adoption of plant-based diets for ethical and environmental reasons, and growing awareness of vegan nutrition benefits. Product innovations, improved taste, and nutritional profiles, along with diverse sources like peas, almonds, and hemp, contribute to market growth. The convenience of vegan drink mixes aligns with busy lifestyles, and the growth of e-commerce platforms enhances accessibility.

The overall vegan drink mix industry is classified based on the type, form, source, distribution channel, and region.

By type, the protein drink mixes segment is projected to reach USD 9.5 billion with a CAGR of 6.1% by 2032. Protein drink mixes dominate the market due to their appeal among fitness enthusiasts, athletes, and health-conscious consumers seeking plant-based protein sources. They support muscle growth, recovery, and overall nutrition. The segment benefits from increased awareness of plant-based protein advantages and ongoing innovations in taste and texture. Their versatility for meal replacement, energy boosts, and post-workout recovery solidifies their leading position.

By form, the powder segment is set to grow to USD 15.8 billion with a CAGR of 6.1% by 2032. Powdered vegan drink mixes dominate due to their convenience, long shelf life, and cost-effectiveness. They are easy to store, transport, and prepare, appealing to busy consumers. Lower production costs compared to liquid formats allow for competitive pricing. Their versatility in formulations, from protein to meal replacements and functional blends, contributes to their popularity.

North America's vegan drink mix industry is projected to reach USD 7.3 billion, growing at a CAGR of 6.0% by 2032. North America leads the market due to its established consumer base, high health consciousness, and widespread adoption of plant-based diets. The U.S. and Canada drive market size, supported by a significant number of health-focused individuals and fitness enthusiasts. The region benefits from a mature retail infrastructure and advanced e-commerce platforms, enhancing product accessibility. Strong brand presence, innovative product offerings, and substantial investment in marketing and R&D contribute to North America's leading position.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Data mining sources
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Value chain
- 3.1.2 Key manufacturers
- 3.1.3 Go to market routes
- 3.1.4 Key distributors
  - 3.1.4.1 New distribution channels
- 3.1.5 Profit margins across the industry
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising health-conscious consumer behavior
  - 3.2.1.2 Increased adoption of plant-based diets
  - 3.2.1.3 Advancements in product formulation and taste
- 3.2.2 Market challenges
  - 3.2.2.1 Higher production costs for premium ingredients
  - 3.2.2.2 Intense competition and market saturation
- 3.2.3 Market opportunities
  - 3.2.3.1 New markets/applications
  - 3.2.3.2 Growth potential analysis
3.3 Raw material landscape
- 3.3.1 Manufacturing trends
  - 3.3.1.1 Technology evolution
  - 3.3.1.2 Sustainable manufacturing
    - 3.3.1.2.1 Green practices
    - 3.3.1.2.2 Decarbonization
- 3.3.2 New raw materials
- 3.3.3 Raw material pricing trends (USD/Units)
  - 3.3.3.1 North America
  - 3.3.3.2 Europe
  - 3.3.3.3 Asia Pacific
  - 3.3.3.4 Latin America
  - 3.3.3.5 MEA
3.4 Regulations and market impact
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Type, 2021-2032 (USD Billion, Thousand Units)

5.1 Key trends
5.2 Protein drink mixes
5.3 Meal replacement mixes
5.4 Energy and sports drink mixes
5.5 Functional drink mixes

Chapter 6 Market Size and Forecast, By Form, 2021-2032 (USD Billion, Thousand Units)

6.1 Key trends
6.2 Powder
6.3 Liquid

Chapter 7 Market Size and Forecast, By Sources, 2021-2032 (USD Billion, Thousand Units)

7.1 Key trends
7.2 Soy-Based
7.3 Almond-Based
7.4 Pea-Based
7.5 Rice-Based
7.6 Hemp-Based
7.7 Mixed-Source
7.8 Coconut based
7.9 Fruit based

Chapter 8 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Billion, Thousand Units)

8.1 Key trends
8.2 Online retail
8.3 Offline
- 8.3.1 Hypermarkets and supermarkets
- 8.3.2 Convenience stores
- 8.3.3 Specialty stores

Chapter 9 Market Size and Forecast, By Region, 2021-2032 (USD Billion, Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA