市場調查報告書
商品編碼
1479987
全球冷凍素食披薩市場評估:依外皮類型、食材、通路、地區、機會、預測(2017-2031)Frozen Vegan Pizza Market Assessment, By Crust Type, By Toppings, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F |
全球冷凍純素披薩市場規模預計將從 2023 年的 10.04 億美元增至 2031 年的 21.5843 億美元,在 2024-2031 年的預測期內複合年增長率為 10.04%。近年來市場呈現顯著成長,預計未來將維持穩定擴張速度。
冷凍純素披薩在生產過程中不使用任何動物性產品。它是使用植物性原料製成的,例如大豆和堅果作為乳酪,蔬菜作為食材。這些披薩是預先準備好的披薩,經過組裝、煮熟,然後冷凍以保持新鮮度和風味,從而節省時間和能源,同時提供風味,對不吃動物產品或患有健康問題的人有益時間。
對植物性、環保的冷凍純素披薩的需求不斷增長,以及向忙碌、忙碌的日常生活方式的轉變,意味著消費者越來越多地尋找具有健康意識和方便的選擇。消費者被純素影響者的正面評價所吸引,並嘗試純素披薩,這反過來又推動了市場的成長。
對植物替代品的需求不斷增長推動市場成長
隨著人們對食品生產對環境影響的認識的增強,對植物性冷凍披薩的需求正在增加。隨著對動物福利和氣候變遷的日益關注,消費者越來越需要符合道德和環境價值觀的產品。冷凍純素披薩為那些想要減少碳足跡並支持零殘忍食品選擇的人提供了一個簡單的選擇。透過選擇植物性原料,這些披薩最大限度地減少了傳統肉類和乳製品對生態系統的影響。這一趨勢體現了向更環保的生活方式邁進的更廣泛運動,確立了均衡食物選擇和推動市場成長的重要性。
例如,2023 年,通用General Mills(DiGiorno)和Nestle(Tombstone)聯手推出了一款採用植物性肉類和乳製品替代品的新型冷凍披薩,充分利用了對純素食和植物性選擇不斷增長的需求。 。
為您忙碌的生活方式提供冷凍素食的便利
隨著生活方式的轉變,消費者越來越注重健康和方便的選擇,美味健康的冷凍純素披薩成為人們關注的焦點。冷凍純素披薩可以在家中輕鬆準備,為消費者提供快速簡單的餐點選擇,節省時間和精力。冷凍純素披薩因其口味和飲食偏好的多樣性而受到歡迎,同時又不犧牲實際的香氣。它有多種尺寸、口味和外皮尺寸可供選擇,並採用環保包裝,可滿足各種客戶的需求。冷凍披薩的便利性和適應性正在推動市場成長的需求。
例如,根據Glanbia Plc發表的文章,冷凍披薩在冷凍市場中佔有重要地位,家庭貢獻率為70.6%。千禧世代和 Z 世代已被確定為冷凍披薩的核心購買者。他們忙碌的生活方式需要優先考慮方便的飲食解決方案。因此,冷凍純素披薩製造商利用創新的口味和營養來維持這一人群的注意力。
透過社群媒體平台對素食社群進行正面的媒體報道
近年來,純素食生活方式越來越受歡迎,純素食社群得到了媒體的積極報道,尤其是透過社群媒體。有影響力的人和素食社群透過線上平台進行的活動可以顯著提高人們對冷凍素食披薩等產品的認識和偏好。素食影響者可以透過在社群媒體平台上分享他們的正面經驗來影響更廣泛的受眾,從而產生巨大的影響。消費者被他們的正面評價所吸引,並被鼓勵嘗試純素披薩,最終促進市場成長。
本報告研究和分析了全球冷凍純素披薩市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global frozen vegan pizza market is projected to witness a CAGR of 10.04% during the forecast period 2024-2031, growing from USD 1004 million in 2023 to USD 2158.43 million in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
As frozen vegan pizza does not contain any animal products in its production. It is prepared by using plant-based ingredients such as soy or nuts for cheese and vegetables for toppings. It is beneficial for those people who do not eat animal-based products or suffer from any health-related issues, these are pre-prepared pizzas that are assembled, cooked, and then frozen to preserve the freshness and flavor, which saves time and energy and provide taste at the same time.
The growing demand for plant-based and environmentally friendly alternatives in frozen vegan pizza and shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenience options. Consumers get attracted by the positive reviews of vegan influencers and try out the vegan pizza, which ultimately boosts the market growth.
Growing Demand for Plant Based Alternatives to Drive the Market Growth
As the awareness about the environmental impact of food production rises, there is a growing demand for plant based frozen pizzas. With expanding concerns about animal welfare and climate change, consumers are increasingly seeking products that align with ethical environmental values. Frozen vegan pizza offers an easy option for those looking to reduce their carbon footprint and support brutality-free food choices. These pizzas minimize the ecological impact associated with traditional meat and dairy products by opting for plant-based ingredients. The trend underscores the broader movement towards a more eco-conscious lifestyle and establishing the importance of balanced food options, driving the market growth.
For instance, in 2023, General Mills (DiGiorno) and Nestle (Tombstone) collaborated and introduced new frozen pizzas performing plant-based meats and dairy alternatives, catering to the growing demand for vegan and plant-based options.
Convenience of Frozen Vegan Options in Busy Lifestyles
As there is a growing shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenient options, which taste good and healthier at the same time and frozen vegan options pizza stand out perfectly. It offers consumers a quick and easy meal option that can be prepared with minimal efforts at home, saving time and energy. Frozen vegan pizzas are in demand due to their variety in taste and dietary preferences without compromising the actual aroma. They come in a variety of sizes, flavors, and crust sizes with eco-friendly packaging to accommodate a range of customers. The convenience and adaptability of frozen pizzas are driving the demand for market growth.
For instance, according to an article published by Glanbia Plc, states that with household contribution of 70.6%, frozen pizza is playing an important role in the frozen market. Millennials and gen-Z have been identified as core purchasers of frozen pizza. Their busy lifestyles need a convenient meal solution as a priority; hence the frozen vegan pizza manufactures are using innovative taste and nutrition to maintain this demographic attention.
Positive Media Coverage of Vegan Communities Through Social Media Platforms
Vegan lifestyle is a choice and movement which is becoming increasingly popular now a days, especially with the help of positive media coverage of vegan communities through social media platforms. Campaigns run by influencers and vegan communities through online platforms can notably foster visibility and preference for products such as frozen vegan pizza. As vegan influencers share their positive experience on social media platforms as they cater to a larger audience, it creates a huge impact. The consumers get attracted by their positive reviews and try vegan pizza which ultimately boosts the market growth.
For instance, in July 2023, there is a notable shift of 4% of meat consumers in the United States through Tofurky, a well-known vegan frozen pizza brand, who uses a combination of social media platforms and influencer to market and promote their products.
North America Dominates Frozen Vegan Pizza Market
North America dominates global frozen vegan pizza market due to various factors such as many health-conscious consumers give priority to plant-based eating habits and pizza is one of the most consumed fast foods which hold a major share and caters vast audience. In addition, in this region there is a strong presence of food startups companies offering a diverse range of vegan products, especially pizza. The extensive availability of these products in supermarkets and fast-food stores majorly contributes to North America dominance. The vegan frozen pizza market analysis indicates that frozen pizza production in North America experienced a substantial growth of around 20% in the past few years.
For instance, in September 2023, Daiya foods, a U.S. based vegan frozen food company launched the world's first pyramid scheme with a purpose states, 'one that brings you free pizza.' This campaign aims to attract and inspire all types of non-vegans' consumers to try plant-based gluten free pizzas. This strategic move encourages people to create interest in vegan pizzas.
Future Market Scenario (2024 - 2031F)
Ease of availability of the frozen vegan pizza in nearby retail stores further drives market growth.
Collaborating with influencers for recipe guidance and recommendations to connect with consumers will drive the market growth.
Reducing high cost and offering customizable pizza kits for home cooking experience, boosts market growth.
Key Players Landscape and Outlook
Key participants in global frozen vegan pizza market Amy's Kitchen Inc.are into continuous innovation characterizes this landscape, as these companies compete to outperform one another in taste, type, and longevity. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Frozen vegan pizza manufacturers are concerned with supply chain resilience, product quality, and healthy variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
For instance, a company, One Planet Pizza, launched a varied range of frozen vegan pizza with new added flavors and ingredients such as vegan cheese and flaxseed flavors. They partnered with Heather Mills Company to create stingy, fully pull-worthy vegan cheesy pizzas which imitate the taste and texture of traditional daily mozzarella. It will help to bring plant-based vegan frozen pizzas to the mainstream market.
For instance, in May 2023, according to an article published by Vegan Kind states that, Better Nature the innovative UK-based tempeh brand collaborated with One Planet Pizza to create frozen tempeh vegan pizza named 'Masala Tempehtation' is topped with Better Nature's Moreish Masala Better Bites, green peppers, red onion, coriander, masala sauce, chickpeas, and Applewood's smoky vegan cheese. The partnership aims to interest in vegan frozen pizzas with their exclusive taste, drives market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.