市場調查報告書
商品編碼
1513590
純素牛排市場規模 - 按來源(大豆、杏仁、小麥)、最終用戶(包裝食品工業、酒店和餐廳、零售食品商店、國內消費者)、按配銷通路和預測,2024 - 2032 年Vegan Steak Market Size - By Source (Soy, Almond, Wheat), By End User (Packaged Food Industries, Hotels and Restaurants, Retail Food Shops, Domestic Consumers), By Distribution Channel & Forecast, 2024 - 2032 |
由於消費者偏好轉向植物性飲食,加上對環境永續性和動物福利的日益關注,純素牛排市場規模預計在 2024 年至 2032 年間複合年成長率將超過 6.7%。隨著越來越多的消費者尋找傳統肉類的替代品,純素肉越來越受歡迎,它提供了一種零殘忍且環保的替代品,同時又不影響風味或質地。例如,2024 年 1 月,Continental Greenbird 推出了由鷹嘴豆和優質豌豆蛋白製成的植物性產品。食品技術的創新使製造商能夠生產出模仿傳統牛排味道、外觀和口感的純素牛排,讓純素食者和那些希望減少肉類攝入量的人也能享受。
人們越來越認知到植物性飲食對健康的益處,例如降低膽固醇和降低慢性病風險,也刺激了對純素牛排產品的需求。餐廳、超市和線上平台的供應量不斷增加,正在擴大其市場範圍,讓更多人能夠接觸到它們。政府和非營利組織為促進永續食品選擇而採取的措施正在推動消費者對更永續和道德的食品體系的興趣,從而促進市場成長。
純素牛排產業分為來源、最終用戶、配銷通路和地區。
消息人士稱,由於杏仁的多功能性、營養價值和豐富的質地,可以用來創造類似肉類的替代品,預計到 2032 年,杏仁產業的市場佔有率將大幅成長。杏仁是純素牛排製作者中很受歡迎的成分,因為它能夠提供蛋白質、健康脂肪和傳統肉類的令人滿意的風味。杏仁不會引起過敏,並且因其健康益處而被廣泛認可,這使得杏仁成為尋求不影響口味或營養的植物性產品的消費者的有吸引力的選擇。
線上平台配銷通路領域的純素牛排市場預計在2024 年至2032 年期間將出現顯著的複合年成長率,因為消費者強烈需要方便地獲得各種植物性肉類替代品(包括純素牛排) 。線上平台提供來自全球小眾品牌的各種產品,讓消費者更容易找到並購買適合自己飲食偏好和口味的純素牛排。比較產品、閱讀評論和在線查找促銷活動以極大提高消費者參與度的能力將有利於該細分市場的成長。
由於該地區對更健康和永續食品選擇的飲食偏好不斷變化,亞太地區純素牛排產業將在 2024 年至 2032 年實現令人印象深刻的成長。隨著消費者的健康意識和環保意識越來越強,對傳統肉類和其他肉製品的植物替代品的需求不斷增加。西方飲食習慣的強烈採用和全球飲食文化對城市的影響也導致純素肉類選擇的快速採用和供應,刺激了區域市場的成長。
Vegan Steak Market size is estimated to register over 6.7% CAGR between 2024 and 2032, driven by shifting consumer preferences towards plant-based diets coupled with increasing concerns about environmental sustainability and animal welfare. As more consumers look for alternatives to traditional meat, vegan meat has grown popular to offer a cruelty-free and eco-friendly alternative without compromising flavor or texture. For instance, in January 2024, Continental Greenbird launched plant-based products made from chickpeas and superior pea protein. Innovations in food technology have enabled manufacturers to create vegan steaks that mimic the taste, look and mouthfeel of a traditional steak, making it accessible to vegans and those looking to reduce their meat intake.
The rising awareness of health benefits associated with plant-based diets, such as reduced cholesterol and lower risk of chronic diseases, is also fueling the demand for vegan steak products. The increasing availability in restaurants, supermarkets and online platforms is expanding their market reach, turning them accessible to more people. Initiatives by government and non-profit organizations to promote sustainable food choices are driving the consumer interest towards more sustainable and ethical food system, adding to the market growth.
The vegan steak industry is classified into source, end-user, distribution channel and region.
Based on source, the industry share from the almond segment is anticipated to witness substantial growth through 2032 due to its versatility, nutritional benefits, and rich texture that can be harnessed to create meat-like substitutes. Almonds are a popular ingredient among vegan steakmakers for their ability to provide protein, healthy fats, and the satisfying flavor of traditional meat. Almonds are non-allergenic and widely recognized for their health benefits, making them an attractive choice for consumers looking for plant-based products that do not compromise taste or nutrition.
Vegan steak market from the online platform distribution channel segment is anticipated to observe a significant CAGR during 2024-2032, favored by the strong need for providing consumers with convenient access to a wide variety of plant-based meat alternatives, including vegan steaks. Online platforms offer a variety of products from global niche brands, making it easier for consumers to find and purchase a vegan steak that suits their dietary preferences and tastes. The ability to compare products, read reviews, and find promotions online for greatly driving consumer engagement will favor the segment growth.
Asia Pacific vegan steak industry will record impressive growth over 2024-2032, attributed to the evolving dietary preferences towards healthier and sustainable food options across the region. As consumers become more health conscious and environmentally conscious, the need for plant-based alternatives to traditional meat and other meat products is increasing. The strong adoption of Western food habits and the urban impact of global food culture has also led to the rapid adoption and availability of vegan meat options, stimulating the regional market growth.