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市場調查報告書
商品編碼
1511335
到 2030 年雲端語音通訊服務的全球市場預測:按部署模式、網路類型、組織規模、應用程式、最終用戶、區域Cloud Telephony Service Market Analysis and Forecast to 2030 - By Deployment Mode, Network Type, Organization Size, Application, End User and Geography |
根據 Stratistics MRC 的數據,2024 年全球雲端語音通訊服務市場規模將達到 243 億美元,預計到 2030 年將達到 438 億美元,預測期內複合年成長率為 10.3%。
雲端語音通訊服務是一種將傳統商務電話系統移至雲端的通訊技術。這使得企業能夠透過網路管理語音服務,從而消除對本地硬體的需求。該服務支援多種功能,包括呼叫路由、語音郵件、IVR 和會議,為各種規模的企業提供靈活性、擴充性和成本效率。
根據專門從事資訊和通訊技術的聯合國專門機構電訊(ITU)的報告,網際網路的普及是全球趨勢。報告稱,到 2022 年,全球人口的網路存取率將達到 59.5%,高於 2019 年的 53.6%。
行動裝置的擴展
全球智慧型手機和平板電腦的日益普及正在推動雲端語音通訊服務市場。隨著越來越多的人使用行動裝置進行通訊,企業開始轉向雲端基礎的解決方案來提供設備之間的無縫連接。這一趨勢使得遠距工作成為可能,改善了客戶服務,並提高了整體溝通效率。雲端語音通訊提供的靈活性和擴充性與現代企業的行動優先方法完美契合,正在推動市場成長。
資料隱私和安全問題
當企業將敏感的客戶資訊和通訊資料儲存在雲端時,就會有資料外洩和未授權存取的風險。遵守 GDPR 等資料保護條例也增加了複雜性。這些擔憂可能會阻止一些公司採用雲端語音通訊解決方案,而是更喜歡本地系統。解決這些安全問題對於市場相關人員贏得客戶信任並推動採用至關重要。
經濟高效且擴充性
與傳統電話系統不同,雲端解決方案可最大限度地減少初始投資,並提供計量收費模式。這使得中小型企業尤其能夠利用先進的通訊功能,而無需進行大量資本投資。您還可以根據業務需求輕鬆新增或刪除服務,從而提供靈活性和成本最佳化。對於尋求高效且適應性強的通訊解決方案的企業來說,雲端語音通訊的成本優勢變得越來越有吸引力。
快速的技術進步
5G、人工智慧和物聯網等通訊技術的快速發展可能會導致當前的解決方案迅速過時。服務供應商必須不斷創新和更新其服務才能保持競爭力。此外,新通訊平台的出現和客戶偏好的變化也是現有營運商面臨的挑戰。如果我們未能跟上技術趨勢,我們可能會將市場佔有率輸給更具創新性的競爭對手或替代通訊解決方案。
COVID-19 的爆發加速了雲端語音通訊服務的採用。隨著公司轉向遠端工作,對靈活的雲端基礎的通訊解決方案的需求激增。雲端語音通訊使企業能夠在鎖定期間保持業務永續營運連續性、支援遠端團隊並提高客戶參與。此次疫情凸顯了可擴展且有彈性的通訊基礎設施的重要性,推動了市場的長期成長。
預計雲部分在預測期內將是最大的
與本地解決方案相比,雲端部分由於其靈活性、擴充性和成本效益而預計將主導市場。雲端基礎的語音通訊服務使企業能夠輕鬆管理和更新其通訊系統,而無需進行大量基礎設施投資。與其他雲端基礎的應用程式的整合、對遠端工作的支援以及提供人工智慧分析等高級功能也有助於其受歡迎。隨著越來越多的公司採用雲端優先策略,該行業預計將顯著成長。
預計 VoIP 細分市場在預測期內複合年成長率最高
由於其成本效率和先進功能,VoIP 市場預計將實現最高成長率。 VoIP技術使企業能夠透過網路進行語音通話,從而顯著降低通訊成本,特別是遠距和國際電話。將 VoIP 與其他雲端基礎的工具整合可提高生產力和協作。隨著全球網際網路基礎設施的改善以及企業尋求更靈活的通訊解決方案,VoIP 服務的採用預計將加速,市場也將快速成長。
北美由於其先進的技術基礎設施、雲端技術的高採用率以及主要市場參與者的存在而在雲端語音通訊服務市場佔據主導地位。該地區專注於跨產業的數位轉型,推動對創新通訊解決方案的需求。此外,遠距工作文化的盛行以及大型中小企業對可擴展且具有成本效益的通訊系統的需求也促進了市場的成長。嚴格的資料保護條例也促使企業採用安全的雲端基礎的解決方案。
由於數位化的快速發展、網際網路普及率的提高以及雲端技術的日益普及,亞太地區預計將成為雲端語音通訊服務市場成長率最高的地區。印度和中國等國家擁有龐大的中小企業部門,為雲端電話提供者創造了巨大的機會。政府促進數位基礎設施的舉措以及電子商務和數位客戶服務的興起正在推動市場成長。隨著該地區企業尋求經濟高效且擴充性的通訊解決方案,對雲端語音通訊服務的需求預計將激增。
According to Stratistics MRC, the Global Cloud Telephony Service Market is accounted for $24.3 billion in 2024 and is expected to reach $43.8 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A cloud telephony service is a communication technology that moves traditional business phone systems to the cloud. It allows businesses to manage voice services via the internet, eliminating the need for on-premises hardware. This service supports various functionalities like call routing, voicemail, IVR, and conferencing, offering flexibility, scalability, and cost-efficiency for enterprises of all sizes.
According to a report by the International Telecommunication Union (ITU), a specialized agency of the United Nations focused on information and communication technology, there is a global trend of increasing internet penetration. The report indicates that as of 2022, 59.5% of the world's population has access to the internet, up from 53.6% in 2019.
Growing penetration of mobile devices
The increasing adoption of smartphones and tablets globally is driving the cloud telephony services market. As more people use mobile devices for communication, businesses are leveraging cloud-based solutions to provide seamless connectivity across devices. This trend enables remote work, improves customer service, and enhances overall communication efficiency. The flexibility and scalability offered by cloud telephony align perfectly with the mobile-first approach of modern businesses, fueling market growth.
Data privacy and security concerns
When businesses store sensitive customer information and communication data in the cloud, there are risks of data breaches and unauthorized access. Compliance with data protection regulations like GDPR adds complexity. These concerns may make some organizations hesitant to adopt cloud telephony solutions, preferring on-premises systems instead. Addressing these security issues is crucial for market players to gain customer trust and drive adoption.
Cost-effectiveness and scalability
Unlike traditional phone systems, cloud solutions require minimal upfront investment and offer pay-as-you-go models. This allows businesses, especially SMEs, to access advanced communication features without heavy capital expenditure. The ability to easily scale services up or down based on business needs provides flexibility and cost optimization. As organizations seek efficient and adaptable communication solutions, the cost benefits of cloud telephony become increasingly attractive.
Rapid technological advancements
The fast-paced evolution of communication technologies, such as 5G, AI, and IoT, can quickly make current solutions obsolete. Service providers must continuously innovate and update their offerings to remain competitive. The emergence of new communication platforms and changing customer preferences also challenge established players. Failing to keep up with technological trends may result in loss of market share to more innovative competitors or alternative communication solutions.
The COVID-19 pandemic accelerated the adoption of cloud telephony services. As businesses shifted to remote work, the demand for flexible, cloud-based communication solutions surged. Cloud telephony enabled organizations to maintain business continuity, support remote teams, and enhance customer engagement during lockdowns. The pandemic highlighted the importance of scalable, resilient communication infrastructure, driving long-term growth in the market.
The cloud segment is expected to be the largest during the forecast period
The cloud segment is anticipated to dominate the market due to its superior flexibility, scalability, and cost-effectiveness compared to on-premises solutions. Cloud-based telephony services allow businesses to easily manage and update their communication systems without significant infrastructure investments. The ability to integrate with other cloud-based applications, support remote work, and provide advanced features like AI-powered analytics contributes to its popularity. As organizations increasingly adopt cloud-first strategies, this segment is poised for substantial growth.
The voice over internet protocol (VoIP) segment is expected to have the highest CAGR during the forecast period
The VoIP segment is projected to experience the highest growth rate due to its cost-efficiency and advanced features. VoIP technology enables businesses to make voice calls over the internet, significantly reducing communication costs, especially for long-distance and international calls. The integration of VoIP with other cloud-based tools enhances productivity and collaboration. As internet infrastructure improves globally and businesses seek more flexible communication solutions, the adoption of VoIP services is expected to accelerate, driving rapid market growth.
North America's dominance in the cloud telephony service market can be attributed to its advanced technological infrastructure, high adoption of cloud technologies, and presence of major market players. The region's strong focus on digital transformation across industries drives the demand for innovative communication solutions. Additionally, the prevalence of remote work culture and the need for scalable, cost-effective communication systems in the large SME sector contribute to the market's growth. Stringent data protection regulations also encourage businesses to adopt secure cloud-based solutions.
The Asia Pacific region is expected to witness the highest growth rate in the cloud telephony service market due to rapid digitalization, increasing internet penetration, and the growing adoption of cloud technologies. The large SME sector in countries like India and China presents a significant opportunity for cloud telephony providers. Government initiatives promoting digital infrastructure and the rise of e-commerce and digital customer service are driving market growth. As businesses in the region seek cost-effective, scalable communication solutions, the demand for cloud telephony services is set to surge.
Key players in the market
Some of the key players in Cloud Telephony Service market include 8x8, Inc., AVOXI Inc., BroadSoft, Cisco Systems, Inc., Dialpad Inc., Exotel Techcom Pvt. Ltd., Go 2 Market India Pvt. Ltd., LeadNXT, Nextiva, NFON AG, Tripudio Ltd., Knowlarity Communications Pvt. Ltd., Microsoft Corporation, Fusion Connect, Natterbox Ltd., Mitel Networks Corporation, NetFortis, NovaCloud Pty Ltd., NTT Communications and PortaOne, Inc.
In April 2024, Cloud Software Group Inc. and Microsoft Corp. announced they are deepening their collaboration through an eight-year strategic partnership agreement. The agreement will strengthen the go-to-market collaboration for the Citrix(R) virtual application and desktop platform and support the development of new cloud and AI solutions with an integrated product roadmap. Additionally, Cloud Software Group will make a $1.65 billion commitment to the Microsoft cloud and its generative AI capabilities.
In March 2024, AVOXI, the intelligent international cloud voice solution for contact centers, announced AVOXI Cloud Service. AVOXI Cloud Service integrates software and support to streamline and scale how global companies achieve exceptional international voice conversations with customers.
In September 2023, AVOXI, a provider of innovative international cloud voice solutions for contact centers, is excited to introduce several new advanced features to its intelligent software platform. These capabilities set a new bar for the cloud voice market, offering businesses unparalleled analytics and insights to improve conversations with customers and make managing and monitoring premium voice easier than ever. With these enhancements, including Call Insights, Number Testing, Flow Builder, and more out-of-the-box software integrations, AVOXI continues to pave the way for businesses to excel in the global marketplace through cloud voice conversations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.