市場調查報告書
商品編碼
1558357
2030 年近眼顯示器市場預測:按組件、解析度、技術、應用、最終用戶和地區進行的全球分析Near-Eye Display Market Forecasts to 2030 - Global Analysis By Component, Resolution (Low Resolution, High Resolution and Ultra-High Resolution ), Technology, Application, End User and By Geography |
根據Stratistics MRC的數據,2024年全球近眼顯示器市場規模為31.7億美元,預計到2030年將達到125.7億美元,預測期內複合年成長率為25.8%。
近眼顯示器 (NED) 是一種視覺技術,設計用於放置在靠近使用者眼睛的位置,通常在幾公分以內。透過將圖像和資訊直接投射到使用者的視野中,它在緊湊的設備中創造了大顯示器的錯覺。 NED 常見於擴增實境(AR) 眼鏡、虛擬實境 (VR) 耳機抬頭顯示器(HUD) 等設備。這些顯示器使用各種光學技術,例如透鏡、波導管和鏡子,以確保影像在舒適的觀看距離處顯示並覆蓋廣闊的視野。
AR(擴增實境)需求增加
NED 是 AR 設備的關鍵部分,讓用戶能夠看到數位疊加與現實世界無縫整合。隨著 AR 應用在遊戲、娛樂、醫療保健和教育等各行業的普及,對高品質、沉浸式顯示器的需求不斷增加。這正在推動 NED 技術的創新,重點是提高解析度、亮度、視角和減少延遲。此外,OLED 和 microLED 等微型顯示器的進步以及增強的光學系統使 NED 變得更小、更節能,這使得它們成為輕巧、舒適的 AR 穿戴式裝置的必備品。
缺乏互通性
近眼顯示器(NED)缺乏互通性極大地阻礙了其廣泛使用和實用性。這些顯示器對於擴增實境至關重要,必須與各種硬體和軟體平台無縫整合。然而,目前的 NED 系統通常在封閉的生態系統中運行,因此很難整合來自不同製造商的設備、軟體和配件。這種碎片化限制了用戶體驗,因為消費者在將他們喜歡的硬體與相容軟體配對時面臨挑戰,從而導致挫折感和功能減少。
擴大智慧製造投資
智慧製造利用物聯網、人工智慧、自動化等技術,需要高精度、即時的資料視覺化,而NED擅長這一點。這些顯示器使工作人員能夠更好地存取關鍵資訊並將數位數位資料疊加到實體環境中,從而提高效率並減少錯誤。隨著產業增加對智慧製造的投資,推動顯示品質、解析度和能源效率的創新,對先進 NED 的需求不斷增加。
最大限度地減少 VR 顯示延遲
最大限度地減少虛擬實境 (VR) 顯示器的延遲對於創造沉浸式體驗至關重要,但這也是一個重大挑戰,尤其是對於近眼顯示器 (NED) 而言。在 VR 中,即使使用者的身體動作和相應的視覺回饋之間存在很小的延遲,也可能會導致暈動病並破壞沉浸感。實現低延遲需要快速處理、高刷新率和快速顯示技術。然而,這些要求與 NED 固有的小型化和功率限制相衝突,NED 的設計目標是輕量且緊湊。高性能加工設備會產生熱量並消耗電力,這會使設備體積龐大且佩戴不舒適。
隨著社交距離和遠端工作成為常態,對虛擬通訊和沈浸式技術的需求正在迅速增加。隨著人們尋求更多互動方式在家工作、社交和娛樂,包括擴增實境(AR) 和虛擬實境 (VR) 耳機在內的近眼顯示器的採用率不斷增加。這段時期也刺激了顯示技術的創新,導致解析度、視角和舒適度的提高。然而,這種流行病凸顯了對更易於使用和方便用戶使用的設備的需求,迫使製造商改進其產品以適應更廣泛的消費市場。
圖像生成器細分市場預計將在預測期內成為最大的細分市場
透過提高擴增擴增實境(AR) 和虛擬實境 (VR) 耳機等設備的視覺品質和沈浸感,影像生成器產業預計將在預測期內實現最高成長。這些生成器使用先進的演算法和機器學習技術來創建直接或非常靠近使用者眼睛投影的高解析度、逼真的影像。該領域的創新包括最佳化光場顯示、提高刷新率以及提高色彩準確性和對比度。這項進步不僅使虛擬環境更具吸引力,而且還減少了眼睛疲勞並提高了使用者的整體舒適度。
抬頭顯示器領域預計在預測期內複合年成長率最高。
抬頭顯示器領域預計在預測期內複合年成長率最高。傳統上,HUD 用於將重要資訊投射到擋風玻璃上,現在已針對 NED 進行了改進,可以直接在使用者的視線中提供身臨其境的高解析度視覺效果。這項增強功能可實現與數位內容的無縫互動,並以更高的精度和清晰度將資料疊加到現實世界中。 NED 的先進 HUD 融合了改進的光學元件、更明亮的顯示器和更好的空間感知,可實現更豐富、更直覺的應用,例如擴增實境(AR) 和虛擬實境 (VR)。這些發展使得更有效地顯示導航、通知和互動元素等資訊而不會遮擋用戶的視線成為可能。
在預測期內,北美地區佔據最大佔有率。隨著組織採用遠距工作模式,對先進虛擬通訊工具的需求激增,包括擴增實境(AR) 和虛擬實境 (VR) 耳機等技術的近眼需求不斷增加。這些設備透過提供身臨其境型的體驗來彌合實體和數位互動之間的差距,從而增強遠端協作。這些顯示器的使用不斷增加,促進了更有效的虛擬會議、培訓課程和協作計劃,從而推動了市場成長。隨著企業投資這些技術以提高生產力和連接性,近眼顯示器產業在北美正在加速創新和擴張。
預計歐洲地區在預測期內將保持盈利成長。在歐洲,政府法規極大地推動了近眼顯示技術的開發和採用。歐盟 (EU) 制定了嚴格的標準來確保消費者安全和資料隱私,這鼓勵企業創新並滿足高標準。 《一般資料保護規範》(GDPR) 和《歐盟數位服務法案》(DSA) 等法規為技術開發創造了安全的環境,並鼓勵對近眼顯示技術的投資和研究。這些法規還促進了互通性和可訪問性,確保新產品具有包容性和方便用戶使用性。
According to Stratistics MRC, the Global Near-Eye Display Market is accounted for $3.17 billion in 2024 and is expected to reach $12.57 billion by 2030 growing at a CAGR of 25.8% during the forecast period. A Near-Eye Display (NED) is a visual technology designed to be positioned close to the user's eyes, typically within a few centimeters. It projects images or information directly into the user's field of view, creating the illusion of a large display while using a compact device. NEDs are commonly found in devices like augmented reality (AR) glasses, virtual reality (VR) headsets, and heads-up displays (HUDs). These displays use various optical techniques, such as lenses, waveguides, or mirrors, to ensure that the image appears at a comfortable viewing distance and covers a wide field of view.
Increasing demand for augmented reality
NEDs are critical components in AR devices, enabling users to see digital overlays seamlessly integrated with the real world. As AR applications expand across industries-from gaming and entertainment to healthcare and education-there's an increasing need for high-quality, immersive displays. This has driven innovations in NEDs, focusing on improving resolution, brightness, field of view, and reducing latency. Moreover, advancements in microdisplays, such as OLED and microLED, along with enhanced optical systems, are making NEDs more compact and energy-efficient, essential for lightweight and comfortable AR wearables.
Lack of interoperability
The lack of interoperability in near-eye displays (NEDs) significantly hampers their widespread adoption and utility. These displays, integral to augmented and virtual reality, require seamless integration across various hardware and software platforms. However, current NED systems often operate within closed ecosystems, making it difficult for devices, software, and accessories from different manufacturers to work together. This fragmentation limits the user experience, as consumers face challenges in combining their preferred hardware with compatible software, leading to frustration and reduced functionality.
Growing investment in smart manufacturing
Smart manufacturing, which leverages technologies like IoT, AI, and automation, demands high precision and real-time data visualization, which NEDs excel at providing. These displays offer workers enhanced access to critical information, overlaying digital data onto the physical environment, thereby improving efficiency and reducing errors. As industries invest more in smart manufacturing, the need for advanced NEDs grows, pushing innovation in display quality, resolution, and energy efficiency.
Minimizing latency for VR displays
Minimizing latency in Virtual Reality (VR) displays is crucial for creating an immersive experience, but it also poses significant challenges, particularly for Near-Eye Displays (NEDs). In VR, even slight delays between a user's physical movements and the corresponding visual feedback can cause motion sickness and break the sense of immersion. Achieving low latency requires rapid processing, high refresh rates, and fast display technologies. However, these demands conflict with the miniaturization and power constraints inherent in NEDs, which are designed to be lightweight and compact. High-performance processing units generate heat and consume power, which can make the devices bulkier and uncomfortable to wear.
With social distancing and remote work becoming the norm, there was a surge in demand for technologies that could enhance virtual communication and immersive experiences. Near-eye displays, including augmented reality (AR) and virtual reality (VR) headsets, witnessed increased adoption as people sought more interactive ways to work, socialize, and entertain themselves from home. This period also spurred innovation in display technologies, leading to improvements in resolution, field of view, and comfort. However, the pandemic highlighted the need for more accessible and user-friendly devices, pushing manufacturers to refine their products for broader consumer markets.
The Image Generators segment is expected to be the largest during the forecast period
Image Generators segment is expected to be the largest during the forecast period by enhancing visual quality and immersion in devices like augmented reality (AR) and virtual reality (VR) headsets. These generators, using advanced algorithms and machine learning techniques, create high-resolution, lifelike images that are projected directly onto or very close to the user's eyes. Innovations in this field include optimizing light field displays, increasing refresh rates, and improving color accuracy and contrast. This progress not only makes virtual environments more engaging but also reduces eye strain and enhances overall user comfort.
The Heads-Up Displays segment is expected to have the highest CAGR during the forecast period
Heads-Up Displays segment is expected to have the highest CAGR during the forecast period. HUDs, traditionally used in vehicles to project critical information onto the windshield, are now being refined for NEDs to deliver immersive, high-resolution visuals directly in the user's line of sight. This enhancement allows for more seamless interaction with digital content, overlaying data on the real world with greater precision and clarity. Advanced HUDs in NEDs incorporate improved optics, high-brightness displays, and better spatial awareness, enabling applications like augmented reality (AR) and virtual reality (VR) to offer richer, more intuitive experiences. These developments make it possible to project information such as navigation, notifications, and interactive elements more effectively, without obstructing the user's view.
North America region dominated the largest share over the forecast period. As organizations increasingly adopt remote work models, the demand for advanced virtual communication tools has surged, leading to greater interest in Near-Eye Displays, which include technologies like augmented reality (AR) and virtual reality (VR) headsets. These devices enhance remote collaboration by providing immersive experiences that bridge the gap between physical and digital interactions. The increased use of these displays facilitates more effective virtual meetings, training sessions, and collaborative projects, thereby driving market growth. As companies invest in these technologies to improve productivity and connectivity, the Near-Eye Display sector is experiencing accelerated innovation and expansion in North America.
Europe region is poised to hold profitable growth during the extrapolated period. In Europe, government regulations are significantly boosting the development and adoption of near-eye display technologies. The European Union has implemented strict standards to ensure consumer safety and data privacy, which has pushed companies to innovate and meet these high standards. Regulations like the General Data Protection Regulation (GDPR) and the European Union's Digital Services Act (DSA) are fostering a secure environment for technology development, encouraging investment and research in near-eye display technologies. These regulations also promote interoperability and accessibility, ensuring that new products are inclusive and user-friendly.
Key players in the market
Some of the key players in Near-Eye Display market include BOE Technology Group Co., Ltd, eMagin Corporation, Exalos AG, Himax Technologies, Inc, Infineon Technologies AG, Kopin Corporation, MicroVision, Inc, Sony Group Corporation, STMicroelectronics N.V and Syndiant, Inc.
In June 2024, Kopin Corporation introduced its latest microdisplay technology, the Lightning 2. This display offers a resolution of 2,000 x 2,000 pixels per eye and is designed for lightweight AR and VR devices. The Lightning 2 emphasizes low power consumption and high brightness, making it suitable for various applications.
In August 2023, Sony announced the launch of its ECX344A OLED microdisplay, designed for virtual reality (VR) and augmented reality (AR) applications. This 1.3-inch microdisplay features a 4K resolution and a refresh rate of 90Hz, ensuring smooth and lifelike visuals. The ECX344A utilizes a unique miniaturization process, allowing for high brightness levels of up to 5,000 cd/m2 and a wide color gamut covering 96% of the DCI-P3 color space.
In January 2022, TriLite Technologies GmbH launched Trixel 3-the smallest laser beam scanner light engine based on Infineon's 2D MEMS mirror. The tiny module targets the AR glasses product as it is the key component for AR smart glasses that offer comfortable all-day wear.
In January 2022, Sony Corporation released OLED Microdisplay for EVF applications in cameras and HMDs. This microdisplay can be applied in interchangeable lens mirrorless cameras viewfinders. It has achieved high image quality and a larger size to be employed in AR/VR wearable devices.
In January 2022, Kopin Corporation partnered with RealWear by supplying the Golden Pearl display module for RealWear's recently launched RealWear Navigator 500 wearable device. The updated Golden Pearl features a 0.32", 24-bit full-color, high-brightness LCD microdisplay for easy outdoor/sunlight use and comfortable long-term viewing.
In January 2022, JBD Xianyao Display Technology partnered with tooz technologies to develop new-generation optical engines for smart glasses, combining the color filter-integrated MicroLED display engine of JBD Xianyao Display Technology and the curved waveguide of tooz technologies.