市場調查報告書
商品編碼
1587640
2030 年豪華巧克力市場預測:按產品、口味、格式、通路和地區進行的全球分析Luxury Chocolate Market Forecasts to 2030 - Global Analysis By Product (Dark Chocolate, Milk Chocolate, White Chocolate, Ruby Chocolate, Gourmet Chocolate and Other Products), Flavors, Form, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球優質巧克力市場在預測期內將以 8.8% 的複合年成長率成長。
精品巧克力是一種採用優質原料製成的精美糖果零食,以手工製作技術、優雅的口味和精美的包裝而聞名。與大眾市場巧克力相比,高階巧克力使用高比例的來自獨特產地的可可。精心烘焙、精煉和回火是改善質地和風味複雜性的製造過程。不含人造化學物質的優質巧克力中經常含有有機香草、稀有香辛料以及特殊水果和堅果等獨特成分。
根據美國糖果零食協會的數據,優質巧克力的銷售額年增與前一年同期比較13%,而所有分銷管道的雜貨銷售額成長約 21.4%。
消費者對高品質手工巧克力的偏好日益增加
消費者對優質手工巧克力的需求正在推動生產商開發和改進他們的產品,並添加獨特的口味、天然成分和豪華的包裝。人們正在尋找優雅的方式來表達他們的同情和欣賞,而奢華巧克力作為完美的禮物越來越受歡迎。
價格敏感度高
高階巧克力公司通常依靠其獨特性和卓越性的聲譽,但提高價格可能會疏遠忠實的消費者,他們認為產品不再值得溢價。因此,客戶保留率和回頭客可能會減少。此外,一些公司使用收縮膨脹,在保持價格不變的情況下縮小產品的尺寸。這可能會導致不受歡迎和市場佔有率的損失。
產品創新
為了在競爭激烈的市場中脫穎而出,品牌需要透過差異化提供獨特的口味和產品。嘗試口味組合的公司可以成功地激發消費者的興趣並增加市場佔有率。奢華的展示和包裝對於品牌形象尤其重要,因為它們可以改善整體客戶體驗並增加產品作為禮物的吸引力。
人們越來越擔心砂糖攝取量和卡路里消耗
隨著人們越來越意識到過量攝取砂糖的健康風險,包括肥胖、糖尿病和心血管問題,對更健康選擇的需求不斷成長。這一趨勢導致高熱量和高糖分的標準高階巧克力銷售下降。例如,美國人明顯不願意購買含糖巧克力,影響了整體銷售。
COVID-19 的疫情對優質巧克力市場產生了重大影響,導致消費行為改變和供應鏈中斷。最初,由於消費者在鎖著門的情況下尋求偏好,對包括優質巧克力在內的舒適食品的需求增加。此外,由於零售店關閉和對線上銷售的依賴,許多優質巧克力品牌在接觸消費者方面面臨挑戰。
預計黑巧克力市場在預測期內將是最大的市場
黑巧克力預計在預測期內將成為最大的細分市場,因為黑巧克力富含類黃酮,類黃酮是發炎和氧化壓力的抗氧化劑。經常食用可以改善血液流動、降低血壓和降低心臟病的風險,從而促進心血管健康。優質黑巧克力產品因其對健康的益處(包括低糖含量和高抗氧化劑水平)而受到很高的需求。這些好處也與優先考慮福祉的消費者趨勢有關。
預計異國風市場在預測期間內複合年成長率最高
預計異國風市場在預測期間內複合年成長率最高。番石榴、百香果和石榴是用於製作具有獨特風味組合的巧克力的異國風原料的例子,吸引了尋求新口味的顧客。這一趨勢符合當前消費者追求奢華體驗的趨勢,對限量版手工巧克力的需求不斷增加,增強了客戶忠誠度並推動了回頭客業務。
由於其引人注目的包裝和高階定位,精美巧克力作為企業活動、婚禮、生日和節日的禮物越來越受歡迎。此外,優質巧克力企業經常嘗試異國風的原料、單一產地的巧克力和獨特的口味,以滿足消費者的獨特偏好和獨特的產品。
預計亞太地區在預測期內將呈現最高成長率。這是因為中國、印度和東南亞等國家的中產階級不斷壯大,使得奢侈巧克力業務能夠接觸到更廣泛的受眾,包括年輕消費者。此外,快速的經濟成長使他們有可能購買奢侈品,而數位行銷和電子商務的出現提高了品牌知名度並增加了與社群媒體用戶的互動,從而增加了該地區的市場成長。
According to Stratistics MRC, the Global Luxury Chocolate Market is growing at a CAGR of 8.8% during the forecast period. Luxury chocolate is a high-end confection prepared with premium ingredients and distinguished by its artisanal production techniques, elegant flavors, and elegant packaging. High-percentage cocoa from distinctive regions is used in luxury chocolate, in contrast to mass-market chocolate. Careful roasting, conching, and tempering are steps in the production process that improve texture and flavor complexity. Unique components like organic vanilla, unusual spices, or speciality fruits and nuts are frequently found in luxury chocolates, which are devoid of artificial chemicals.
According to National Confectioners Association the sales of premium luxury chocolate ranges increased by almost 13% as compared to the previous year and grocery sales among all distribution channels increased by almost 21.4%.
Growing inclination among consumers to spend on high-quality and artisanal chocolates
The demand from consumers for premium, artisanal chocolates is pushing producers to develop and improve their products, adding distinctive flavors, natural ingredients, and opulent packaging. As people look for high-end ways to show consideration and gratitude, luxury chocolates are becoming more and more popular as the perfect present, particularly around holidays drives the market growth.
High price sensitivity
Luxury chocolate companies frequently depend on their reputation for exclusivity and excellence, but raising prices might turn off devoted consumers who think the goods are no longer worth the premium. Customer retention and repeat business may suffer as a result. Furthermore, some firms use shrinkflation, which involves lowering product sizes while keeping pricing the same. This can result in unfavorable opinions and possibly a loss of market share.
Product innovation
In order to stand out in a competitive market, brands must introduce distinctive flavors and product offers through brand differentiation. Businesses that experiment with flavor pairing can successfully pique consumers' interest and grow their market share. Luxury presentation and packaging are particularly crucial for brand uniqueness since they improve the customer experience overall and increase the attractiveness of products as gifts.
Growing concerns about sugar intake and calorie consumption
A noticeable trend is the move toward healthier options as people get more conscious of the dangers that excessive sugar consumption poses to their health, including obesity, diabetes, and cardiovascular disorders. Due to this trend, classic luxury chocolates which are sometimes heavy in calories and sugar have seen a drop in sales. For example, there is a discernible hesitancy among Americans to buy chocolate items with high sugar content, which affects overall volume sales.
The COVID-19 pandemic significantly impacted the luxury chocolate market, leading to shifts in consumer behavior and supply chain disruptions. Initially, there was an increase in demand for comfort foods, including premium chocolates, as consumers sought indulgence during lockdowns. Additionally, many luxury chocolate brands faced challenges in reaching consumers due to the closure of retail outlets and a reliance on online sales, which favored larger companies over smaller artisans
The dark chocolate segment is expected to be the largest during the forecast period
During the forecast period dark chocolate segment is expected to be the largest during the forecast period because flavonoids, which are antioxidants that fight inflammation and oxidative stress, are abundant in dark chocolate. By improving blood flow, lowering blood pressure, and lowering the risk of heart disease, regular consumption can promote cardiovascular health. Premium dark chocolate products are in high demand due to their health benefits, which include lower sugar content and higher antioxidant levels. These benefits also correlate with consumer trends that prioritize wellbeing.
The exotic segment is expected to have the highest CAGR during the forecast period
The exotic segment is projected to have the highest CAGR during the forecast period. Guava, passion fruit, and pomegranate are examples of exotic ingredients that are being used to make chocolates with distinctive flavor combinations, drawing in customers looking for new flavors. Because it fits with the current consumer trend toward experiential indulgence, this trend is increasing demand for artisanal and limited-edition chocolates, strengthening customer loyalty, and promoting repeat business.
North America is expected to have the largest market share over the projection period because of their eye-catching packaging and premium positioning, luxury chocolates are becoming more and more popular gifts for corporate events, weddings, birthdays, and holidays. Moreover to satisfy their distinct preferences and exclusive products, luxury chocolate businesses frequently experiment with exotic ingredients, single-origin chocolates, and limited-edition flavors.
Asia Pacific is anticipated to witness the highest rate of growth during the forecast period as luxury chocolate businesses are now able to reach a wider audience, including younger consumers, thanks to the growing middle class in nations like China, India, and Southeast Asia. Additionally rapid economic growth has made it possible for them to purchase high-end goods, while the advent of digital marketing and e-commerce has increased brand awareness and social media user interaction which encourages the regions market growth.
Key players in the market
Some of the key players in Luxury Chocolate Market include Chocoladefabriken Lindt & Sprungli AG, Ferrero Rocher, Ghirardelli Chocolate Company, Godiva, Venchi, Mars, Inc., Mondelez International, Nestle SA, Patchi, Royce' Chocolate, Teuscher, The Hershey Company, Valrhona, Vosges Haut-Chocolat, Yildiz Holding Inc., Pierre Marcolini Group and Lake Champlain Chocolates
In September 2024, Ferrero has announced the launch of its beloved global spread in a new plant-based version the latest addition to the growing family of Nutella products. Without compromising on taste, the new spread is vegan certified and offers a delicious new choice for consumers.
In August 2024, Mars announced that they have entered into a definitive agreement under which Mars has agreed to acquire Kellanova for $83.50 per share in cash, for a total consideration of $35.9 billion, including assumed net leverage.
In July 2024, A Ferrero- announced that it has agreed to acquire Nonni's Bakery from Vestar Capital Partners, a leading U.S. middle-market private equity firm. In addition to its signature biscotti, Nonni's Bakery's portfolio includes brands such as Nonni's THINaddictives.