市場調查報告書
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1587656
到 2030 年自動化市場中的生成式 AI 預測:按解決方案類型、組織規模、部署類型、技術、應用程式、最終用戶和地區進行的全球分析Generative AI in Automation Market Forecasts to 2030 - Global Analysis By Solution Type (Software, Services and Other Solution Types), Organization Size, Deployment Mode, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,到 2024 年,自動化領域的生成式 AI 的全球市場將達到 14.095 億美元,預計在預測期內將以 16.3% 的複合年成長率成長,到 2030 年達到 34.878 億美元。
自動化中的生成式人工智慧是指使用人工智慧技術,可以從現有資料中學習,自主創建內容、設計和解決方案。這種方法利用深度學習和神經網路等先進演算法,根據訓練資料中識別的模式產生新的輸出,例如文字、圖像甚至軟體程式碼。在自動化領域,生成式人工智慧透過最佳化工作流程、改進決策以及創建個人化解決方案來增強流程,從而提高各行業的效率和生產力。
Gartner 預測,到 2024 年,RPA、虛擬助理和人工智慧等自動化技術可將業務成本降低多達 30%。
個性化需求不斷成長
隨著自動化市場對個人化的需求不斷成長,人們越來越期望客戶服務和產品推薦等客製化體驗。生成式人工智慧擅長分析龐大的資料集,以產生個人化的解決方案並提高客戶滿意度和參與度。在電子商務、行銷和娛樂等領域,人工智慧驅動的自動化可以實現大規模即時客製化,滿足個人偏好,同時提高業務效率。這種對個人化互動的需求正在推動公司採用生成式人工智慧技術,從而推動自動化市場的成長和創新。
實施成本高
對於許多公司來說,考慮到基礎設施、軟體和熟練人力資源的相關成本,很難分配足夠的預算將生成式人工智慧整合到現有工作流程中。此外,由於模型需要大量客製化和微調以滿足特定組織的需求,這些成本可能會增加。公司不願意在沒有保證回報的情況下進行大規模投資,這可能會導致採用率降低並抑制整體市場成長。
將應用擴展到產業之外
生成式人工智慧的使用正在擴展到各行業的個人化行銷、內容創建、資料分析和客戶服務自動化等多種應用。這種多功能性使企業能夠提高業務效率並提高用戶參與度。醫療保健、金融和媒體等領域正在利用生成式人工智慧提供創新解決方案,從而推動對人工智慧技術的需求和投資。隨著科技的發展,新的機會不斷被創造,市場正以驚人的速度向前發展。
監管挑戰
合規性和風險管理的複雜性帶來了監管挑戰。特別是隨著歐盟和美國政府推動人工智慧法等嚴格法規,企業必須應對高影響力人工智慧系統風險評估等各種要求。這些法規可能會減緩產品開發速度,對被認為不可接受的人工智慧使用施加限制,並造成責任和課責的不確定性,抑制投資和創新並減少市場可能會進一步阻礙成長。
COVID-19 的影響
COVID-19 大流行加速了自動化市場中生成式 AI 的採用,因為公司試圖在勞動力中斷的情況下維持業務。向遠距工作的轉變和數位轉型的需求促使公司轉向人工智慧主導的自動化來最佳化流程、降低成本並提高生產力。然而,最初的供應鏈中斷和經濟不確定性減緩了對人工智慧技術的投資。隨著經濟復甦的進展,對自動化的需求激增,將生成式人工智慧定位為復原力和未來成長的重要工具。
軟體部分預計將在預測期內成為最大的部分
預計軟體部門將在整個預測期內獲得最大的市場佔有率。這是由於生成式人工智慧功能擴大整合到現有軟體應用程式中,以增強金融、醫療保健和製造等多個行業的自動化流程。這種整合可以改善決策、最佳化流程並提高生產力。微軟和 IBM 等領先公司正專注於開發支援自動化工作流程的人工智慧軟體,例如智慧聊天機器人和機器人流程自動化 (RPA),從而推動市場成長。
媒體和娛樂領域預計在預測期內複合年成長率最高
由於內容創作和個人化的增強,媒體和娛樂領域預計在預測期內將顯著成長。生成式人工智慧工具被用來開發更具吸引力的廣告宣傳並最佳化定價策略,使企業能夠根據個人客戶的偏好客製化報價。此外,隨著公司希望利用資料進行更有效的行銷和內容傳送,這些技術的整合預計將繼續推動該領域的成長。
在預測期內,由於深度學習演算法的進步、雲端基礎的解決方案的不斷採用以及媒體、電子商務、人工智慧等領域對人工智慧生成內容的需求不斷成長,預計亞太地區將佔據最大的市場佔有率。和醫療保健。在促進人工智慧創新和投資的政府舉措的支持下,中國和印度等國家在採用方面處於領先地位。此外,年輕員工在加速生成式人工智慧跨產業融合方面發揮關鍵作用。
在預測期內,由於北美地區先進的技術基礎設施以及IBM、微軟和谷歌等主要企業的大量投資,預計其複合年成長率最高。企業擴大將生成式人工智慧與自動化、內容生成和預測分析等關鍵應用結合起來,以提高業務、簡化營運並改善客戶體驗。該地區對研發以及高科技公司和新興企業之間合作的重視進一步推動了這一成長。
According to Stratistics MRC, the Global Generative AI in Automation Market is accounted for $1409.5 million in 2024 and is expected to reach $3487.8 million by 2030 growing at a CAGR of 16.3% during the forecast period. Generative AI in automation refers to the use of artificial intelligence technologies that can create content, designs, or solutions autonomously by learning from existing data. This approach leverages advanced algorithms, such as deep learning and neural networks, to generate new outputs, including text, images, and even software code, based on patterns recognized in the training data. In automation, generative AI enhances processes by optimizing workflows, improving decision-making, and enabling the creation of personalized solutions, thereby increasing efficiency and productivity across various industries.
According to Gartner's predictions, Automation technologies like RPA, virtual assistants and artificial intelligence can reduce operational costs as much as 30% by 2024.
Growing demand for personalization
The growing demand for personalization in automation market increasingly expects tailored experiences, whether in customer service, product recommendations. Generative AI excels at analyzing vast datasets to generate personalized solutions, enhancing customer satisfaction and engagement. In sectors like e-commerce, marketing, and entertainment, AI-driven automation enables real-time customization at scale, improving operational efficiency while meeting individual preferences. This demand for personalized interactions pushes businesses to adopt generative AI technologies, driving growth and innovation in the automation market.
High implementation costs
High implementation costs in many businesses find it challenging to allocate sufficient budgets for integrating generative AI into their existing workflows, given the costs associated with infrastructure, software, and skilled personnel. Furthermore, the need for extensive customization and fine-tuning of models to fit specific organizational needs can increase these expenses. Companies may hesitate to invest heavily without guaranteed returns, leading to slower adoption rates and limiting the overall growth of the market.
Expanding applications across industries
The expanding applications of generative AI across various industries for diverse uses, including personalized marketing, content creation, data analysis, and customer service automation. This versatility allows businesses to enhance operational efficiency and improve user engagement. Sectors like healthcare, finance, and media are leveraging generative AI for innovative solutions, driving demand and investment in AI technologies. As the technology evolves, it continues to create new opportunities, pushing the market forward at an impressive pace.
Regulatory challenges
Regulatory challenges are introduced by complexities around compliance and risk management. As governments, particularly in the EU and US, move toward stringent regulations like the AI Act, businesses must adapt to various requirements, including risk assessments for high-impact AI systems. These regulations can slow product development, impose limitations on AI applications deemed unacceptable, and create uncertainties regarding liability and accountability, potentially discouraging investment and innovation, further hampering the growth of the market.
Covid-19 Impact
The COVID-19 pandemic accelerated the adoption of generative AI in the automation market as companies sought to maintain operations amid workforce disruptions. With the shift to remote work and the need for digital transformation, businesses turned to AI-driven automation for process optimization, cost reduction, and enhanced productivity. However, initial supply chain disruptions and economic uncertainty slowed investments in AI technologies. As recovery progressed, demand for automation surged, positioning generative AI as a critical tool for resilience and future growth.
The software segment is expected to be the largest during the forecast period
The software segment is predicted to secure the largest market share throughout the forecast period, due to increase integrate generative AI capabilities into existing software applications, it enhances automation processes across various industries, including finance, healthcare, and manufacturing. This integration allows for improved decision-making, process optimization, and productivity gains. Major companies like Microsoft and IBM are focusing on developing AI-enabled software that can support automated workflows, such as intelligent chatbot and robotic process automation (RPA), fuelling the growth of the market.
The media and entertainment segment is expected to have the highest CAGR during the forecast period
The media and entertainment segment is projected to witness substantial growth during the projection period, due to enhanced content creation and personalization. Generative AI tools are being utilized to develop more engaging advertising campaigns and optimize pricing strategies, enabling companies to tailor offers to individual customer preferences. Additionally, the integration of these technologies is expected to continue propelling growth in this sector, as companies seek to leverage data for more effective marketing and content delivery.
During the projected timeframe, the Asia Pacific region is expected to hold the largest market share due to driven by advancements in deep learning algorithms, increased adoption of cloud-based solutions, and a rising demand for AI-generated content across sectors like media, e-commerce, and healthcare. Countries like China and India are leading in adoption, supported by government initiatives fostering AI innovation and investment. Additionally, young employees are playing a pivotal role in accelerating the integration of Generative AI in various industries.
Over the forecasted timeframe, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technological infrastructure and significant investments from leading companies like IBM, Microsoft, and Google. Companies are increasingly leveraging generative AI to enhance productivity, streamline operations, and improve customer experiences, with significant applications in automation, content generation, and predictive analytics. The region's focus on research and development and collaborations between tech companies and start-ups further fuels this growth.
Key players in the market
Some of the key players profiled in the Generative AI in Automation Market include OpenAI, Google DeepMind, Microsoft, International Business Machines Corporation (IBM), NVIDIA, Salesforce, Adobe, C3.ai, Hugging Face, DataRobot, UiPath, Appen, Twilio, Zoho, Botpress, SingularityNET, Algolia, PaddlePaddle and KAI Technologies.
In April 2024, Microsoft and The Coca-Cola Company announced a five-year strategic partnership. This collaboration, with Coca-Cola committing $1.1 billion, focuses on enhancing cloud services and generative AI capabilities. The partnership aims to leverage Microsoft's Azure OpenAI Service to improve various business functions, from marketing to supply chain operations.
In January 2024, Microsoft entered a 10-year partnership with Vodafone. This deal aims to enhance customer experiences using Microsoft's generative AI, particularly for small and medium-sized enterprises (SMEs). Vodafone plans to invest $1.5 billion in cloud and AI services, and the partnership will also expand the M-Pesa platform to improve financial inclusion in Africa.
In January 2024, IBM signed a definitive agreement to acquire application modernization capabilities from Advanced. This move aims to bolster IBM Consulting's mainframe application and data modernization services.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.