市場調查報告書
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到 2030 年 SMS 防火牆市場預測:按 SMS 類型、SMS 流量、組件、組織規模、部署、最終用戶和區域進行的全球分析SMS Firewall Market Forecasts to 2030 - Global Analysis by SMS Type (Application-to-Person and Person-to-Person ), SMS Traffic, Component, Organization Size, Deployment Mode, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球簡訊防火牆市場規模將達到 34.3 億美元,預計到 2030 年將達到 64.9 億美元,預測期內複合年成長率為 11.2%。
SMS 防火牆是一種安全解決方案,可保護行動網路和消費者免受有害或不必要的 SMS(短訊服務)流量的侵害。透過阻止垃圾郵件、網路釣魚、詐騙和不需要的通訊,充當行動網路和外部通訊源之間的屏障。此外,SMS 防火牆還有助於阻止基於簡訊的威脅,例如洪水和簡訊詐騙(也稱為簡訊網路釣魚)。防火牆透過檢查 SMS 流量模式和驗證訊息真實性,提高行動網路營運商和客戶的安全性和隱私性。這確保只有合法且可信的通訊才能到達最終用戶。
根據印度電信監管局統計,A2P流量約佔印度簡訊總流量的40%。
行動流量增加
行動流量的增加是簡訊防火牆產業的主要驅動力。隨著行動訊息流量的增加,特別是隨著基於行動的服務和應用程式的興起,強大的簡訊安全性至關重要。 SMS 防火牆透過保護消費者免受網路釣魚、詐騙和垃圾郵件的侵害來確保安全通訊。由於社群媒體、行動商務和身分驗證服務推動了行動流量的增加,推動了市場擴張,對先進簡訊防火牆解決方案的需求不斷成長,以防範新出現的威脅並確保可靠的服務。
實施成本高
在 SMS 防火牆市場中,高昂的實施成本可能會阻礙其採用,特別是對於資源有限的中小型企業 (SME)。高昂的初始基礎設施、軟體和整合成本可能會阻礙企業使用 SMS 防火牆。持續的維護成本可能會導致企業推遲或放棄實施這些解決方案,從而減緩整體市場成長並限制財力雄厚的大型公司的採用。
採用物聯網和互聯設備
物聯網和連接設備的擴展正在顯著推動簡訊防火牆市場。隨著連接設備的增加,垃圾郵件和網路釣魚等基於簡訊的網路攻擊的可能性也隨之增加。 SMS 防火牆可以透過保護通訊路徑和篩選有害訊息來幫助防範這些危險。隨著物聯網設備變得越來越普遍,企業擴大使用簡訊防火牆來保護用戶資料,確保提高安全性並防止不必要的存取。
複雜的整合
SMS 防火牆與現有通訊基礎設施的複雜整合可能會阻礙市場成長。這種整合通常涉及相容性問題、高成本和長實施時間表。通訊業者可能面臨與防火牆解決方案和舊有系統相容性方面的挑戰,導致營運效率低並增加維護工作量。此外,複雜性可能會減緩高級安全功能的採用,阻礙較小的通訊業者並最終影響市場成長。
COVID-19 大流行加速了數位通訊,導致基於簡訊的服務(包括身份驗證和警報)激增。 SMS 流量的增加增加了漏洞,並推動了對 SMS 防火牆的需求,以打擊詐騙、網路釣魚和垃圾郵件。電訊和企業需要增強的安全解決方案來保護使用者並維護其服務的完整性。因此,疫情推動了簡訊防火牆市場的成長,同時安全問題也日益嚴重。
個人對個人 (P2P) 部分預計將在預測期內成為最大的部分
由於對增強安全解決方案的需求不斷成長,預計個人對個人 (P2P) 細分市場在預測期內將達到最高水準。由於 P2P訊息通常用於個人和通訊,通訊容易出現垃圾郵件、詐騙和安全漏洞,因此企業和通訊業者正在關注 SMS 防火牆以確保訊息完整性。基於簡訊的網路釣魚和詐騙威脅日益嚴重,正在推動防火牆解決方案的採用,推動市場成長,並增加對更先進的檢測和預防技術的需求。
預計國內簡訊流量細分市場在預測期間內複合年成長率最高
預計國內簡訊流量細分市場在預測期內將出現最高的複合年成長率。隨著行動通訊的擴展,尤其是在新興國家,訊息量也隨之增加,增加了詐騙、垃圾郵件和安全漏洞的風險。 SMS 防火牆對於保護您的網路免受這些危險至關重要。行動銀行、身分驗證和行銷服務的成長進一步增加了 SMS 流量,從而增加了對高效安全解決方案的需求,以防止有害和詐騙SMS 活動。
由於對網路釣魚和簡訊詐騙以及基於簡訊的詐騙等安全風險的擔憂日益增加,預計北美將在預測期內佔據最大的市場佔有率。企業和通訊業者正在投資簡訊防火牆解決方案,以保護消費者和網路免受這些威脅。此外,數位服務、電子商務和行動銀行的日益普及也增加了對安全通訊管道的需求。防火牆解決方案的法規遵循要求和技術進步進一步促進了該地區的市場成長。
由於對行動網路安全的需求不斷成長以及基於簡訊的詐騙、網路釣魚和垃圾郵件的增加,預計亞太地區在預測期內的複合年成長率最高。保護用戶資料和確保安全通訊的監管壓力也是重要因素。此外,行動付款和行動銀行服務的使用日益增多,增加了對強大的簡訊安全解決方案以保護敏感交易的需求。
According to Stratistics MRC, the Global SMS Firewall Market is accounted for $3.43 billion in 2024 and is expected to reach $6.49 billion by 2030 growing at a CAGR of 11.2% during the forecast period. An SMS firewall is a security solution that safeguards mobile networks and consumers from harmful or undesired SMS (Short Message Service) traffic. By blocking spam, phishing attempts, fraud, and unwanted communications, it serves as a barrier between the mobile network and outside messaging sources. Additionally, SMS firewalls aid in thwarting SMS-based threats like flooding and smishing (also known as SMS phishing). The firewall improves security and privacy for both mobile network operators and customers by examining SMS traffic patterns and confirming the authenticity of messages. This guarantees that only legitimate and trustworthy communications reach the end user.
According to the Telecom Regulatory Authority of India, A2P traffic comprises approximately 40% of total SMS traffic in India.
Increasing Mobile Traffic
Growing mobile traffic is a major driver of the SMS firewall industry. Strong SMS security is essential as mobile message traffic increases, particularly due to the growth of mobile-based services and apps. SMS firewalls ensure safe communication by shielding consumers from phishing, fraud, and spam. The need for sophisticated SMS firewall solutions to protect against new threats and guarantee dependable services is increased by the rise in mobile traffic, which is fueled by social media, mobile commerce, and authentication services, thus it drives the market expansion.
High Implementation Costs
High installation costs in the SMS firewall market might stymie uptake, especially for small and medium-sized organizations (SMEs) with restricted resources. Businesses may be discouraged from using SMS firewalls because to the high initial cost of infrastructure, software, and integration. The market's overall growth may be slowed and its reach to larger firms with more financial resources may be limited as a result of organizations delaying or forgoing the implementation of such solutions due to continuing maintenance expenses.
Adoption of IoT and Connected Devices
The expansion of IoT and linked devices is greatly boosting the SMS firewall market. The likelihood of SMS-based cyberattacks, such spam and phishing, grows with the number of connected devices. By safeguarding communication routes and screening harmful messages, SMS firewalls aid in defending against these dangers. Businesses are using SMS firewalls more frequently as IoT devices proliferate in order to protect user data, guaranteeing improved security and thwarting unwanted access.
Complex Integration
The complex integration of SMS firewalls with existing telecom infrastructure can hinder market growth. This integration often involves compatibility issues, high costs, and lengthy deployment timelines. Telecom operators may face challenges in aligning firewall solutions with their legacy systems, leading to operational inefficiencies and increased maintenance efforts. Furthermore, the complexity can delay the adoption of advanced security features, deterring smaller operators, ultimately affecting the market's expansion.
The COVID-19 pandemic accelerated digital communication, leading to a surge in SMS-based services. including authentication and alerts. This increase in SMS traffic heightened vulnerabilities, driving the demand for SMS firewalls to combat fraud, phishing, and spam. Telecom operators and businesses sought enhanced security solutions to protect users and maintain service integrity. Consequently, the pandemic boosted the SMS Firewall market's growth as security concerns intensified.
The person-to-person (P2P) segment is expected to be the largest during the forecast period
The person-to-person (P2P) segment is expected to be the largest during the forecast period due to increasing the demand for enhanced security solutions. As P2P messages, often used for personal and business communications, are prone to spam, fraud, and security breaches, businesses and telecom operators are focusing on SMS firewalls to ensure message integrity. The rising threat of SMS-based phishing and fraud encourages the adoption of firewall solutions, driving market growth and the need for more sophisticated detection and prevention technologies.
The national SMS traffic segment is expected to have the highest CAGR during the forecast period
The national SMS traffic segment is expected to have the highest CAGR during the forecast period as mobile communication expands, particularly in emerging nations, so does the amount of SMS messages, increasing the danger of fraud, spam, and security breaches. SMS firewalls are crucial for protecting networks from these dangers. The need for efficient security solutions to guard against harmful and fraudulent SMS activity is increased by the growth of mobile banking, authentication, and marketing services, which further increases SMS traffic.
North America is projected to hold the largest market share during the forecast period due to growing worries about security risks including phishing and smishing as well as fraud based on SMS. Businesses and telecom operators are spending money on SMS firewall solutions to shield their consumers and networks from these threats. Furthermore, the need for secure communication channels is increased by the expanding use of digital services, e-commerce, and mobile banking. Regulatory compliance requirements and technological advancements in firewall solutions further contribute to market growth in the region.
Asia Pacific is projected to witness the highest CAGR over the forecast period owing to increasing need for mobile network security and the rise in SMS-based fraud, phishing, and spam messages. Regulatory pressure to safeguard user data and ensure secure communication is also a key factor. Additionally, the growing use of mobile payments and mobile banking services has heightened the demand for robust SMS security solutions to protect sensitive transactions.
Key players in the market
Some of the key players in SMS Firewall market include Tata Communications, Cellusys, Comviva, Sinch, AdaptiveMobile Security, Infobip, NetNumber, Syniverse Technologies, Route Mobile, Tyntec, TeleOSS, Mavenir, Nexmo (Vonage), HAUD Systems, Anam Technologies and Mobileum.
In September 2024, Mobileum Inc. announced the launch of Roaming DNA, a Deep Packet Inspection (DPI) powered roaming solution that delivers network and customer level analytics for Communications Service Providers (CSPs) to deliver consistent, high-quality services when their customers travel internationally.
In August 2024, Mobileum Inc. announced that Grameenphone has selected Mobileum's next-generation revenue assurance and fraud management (RAFM) solution, built on its flagship Active Intelligence Platform (AIP), to conduct its risk management transformation.
In January 2024, Mobileum Inc. announced the addition of a new URL Scanner solution to its Network Security portfolio. This enhancement boosts the effectiveness of Communications Service Providers' ("CSPs") SMS firewalls in blocking fraudulent URLs.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.