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市場調查報告書
商品編碼
1662745
低熱量零嘴零食市場預測至 2030 年:按產品類型、供應商、性質、包裝類型、銷售管道和地區進行的全球分析Low-Calorie Snacks Market Forecasts to 2030 - Global Analysis By Product Type (Sweet Snacks, Savory Snacks and Other Product Types), Source (Plant-Based, Animal-Based, Marine and Other Sources), Nature, Packaging Type, Sales Channel and By Geography |
根據 Stratistics MRC 的數據,全球低熱量零食市場預計在 2024 年達到 129.7 億美元,到 2030 年將達到 289.3 億美元,預測期內的複合年成長率為 14.3%。隨著人們健康意識的增強以及對傳統零嘴零食更健康替代品的需求不斷成長,低熱量零食也越來越受歡迎。低熱量零食通常每份熱量都較低,對於想要控制體重或均衡飲食的人來說是一個不錯的選擇。低熱量零嘴零食通常含有水果、蔬菜、堅果和種子等完整天然的成分,提供令人滿意的質地和口感,同時又不犧牲風味。
美國心臟協會(AHA)也強調低熱量零食對維持心臟健康的重要性。根據美國心臟協會 (AHA) 的資料,減少卡路里攝取量可以降低心臟病的風險,心臟病影響著美國超過 1.21 億成年人。
文明病和肥胖症增加
促使消費者養成更健康飲食習慣的主要動力之一是全球肥胖症和文明病的增加。根據世界衛生組織(WHO)的報告,許多國家的肥胖率正在急劇上升,尤其是在久坐生活方式和不健康飲食模式普遍存在的都市區。對於想要控制體重或減肥的人來說,低熱量零嘴零食被認為是明智的選擇。此外,隨著 2 型糖尿病、高血壓和高膽固醇等疾病變得越來越普遍,越來越多的人正在尋找可以幫助控制血糖值和改善整體健康狀況的零食。
價格分佈昂貴
低熱量零嘴零食通常比傳統零嘴零食更貴,這是其廣泛普及的一大障礙。低熱量零食的生產成本可能更高,因為它們使用優質原料,例如植物替代品、有機農產品和潔淨標示配方。雖然有些消費者願意為更健康的選擇支付更高的價格,但這個成本因素限制了市場的成長潛力,特別是在可負擔性是關鍵因素的新興市場。此外,在家庭預算緊張和通膨壓力上升的情況下,對價格敏感的消費者也可能會選擇更便宜的高熱量零食,這可能會阻礙低熱量零食產業的成長。
與健身和健康影響者合作
影響力行銷已成為推動消費者對產品興趣和認知的有力工具,尤其是在健康和保健領域。低熱量零食公司可以透過與健康和健身影響者(例如健康部落客、私人教練和營養師)合作,接觸更廣泛、更有針對性的受眾。透過與健康領域的知名名人合作,品牌可以提高其可信度並吸引注重健康的受眾。此外,隨著有影響力的人主導的宣傳活動變得越來越普遍,低熱量零食公司有很大機會與有影響力的人合作來增加銷售和品牌知名度。
與知名品牌的激烈競爭
目前佔據市場主導地位的知名零食品牌的激烈競爭是低熱量零食產業面臨的最大風險之一。生產餅乾、糖果和薯片等零嘴零食的大型公司擁有雄厚的財力,可以在其現有品牌下推出低熱量替代品。這些知名品牌已經擁有了消費者的忠誠度和信任度,這對於新興的小型企業來說,獲得市場佔有率是一個挑戰。此外,這些大公司可以利用其行銷力量、規模經濟和分銷網路,以具有競爭力的價格快速推出新的低熱量產品,從而使規模較小、利基市場的競爭對手處於不利地位。
新冠疫情對低熱量零嘴零食市場既產生了正面影響,也產生了負面影響。一方面,隨著消費者對健康的擔憂和停工帶來的生活方式的改變,疫情加速了對更健康食品選擇的需求。由於健身設施和健身房關閉,許多人開始吃低熱量零嘴零食來穩定體重並增強免疫系統。此外,網路購物的興起和人們健康意識的增強為低熱量零食製造商提供了擴大其網上業務的機會。然而,由於物流困難、原料短缺和供應鏈中斷,一些製造商遭遇了生產延遲和價格上漲。
預測期內,甜食市場預計將成為最大的市場
由於消費者對糖的關注度增加以及對更健康偏好的需求不斷增加,預計預測期內甜食零食將佔據最大的市場佔有率。糖尿病和肥胖症等文明病的增加,促使消費者積極尋求傳統高糖零食的替代品,導致低熱量蛋白質棒、水果零食、無糖巧克力和減肥餅乾越來越受歡迎。甜菊糖和羅漢果等天然甜味劑的成長使越來越多的消費者能夠享受美味、低熱量的甜食。此外,隨著社群媒體和健康趨勢的影響力日漸增強,人們對無罪惡感的偏好的渴望也隨之增強,甜食佔據了低熱量市場的主導地位。
在預測期內,植物來源部分將以最高的複合年成長率成長。
由於消費者對永續性和健康益處的意識不斷增強,以及全球轉向植物性飲食,預計植物性食品領域將在預測期內見證最高成長率。隨著純素食、素食和彈性素食生活方式的日益普及,蛋白質棒、堅果零食、水果零食和植物來源薯片等植物性低熱量零食越來越受歡迎。隨著人們對潔淨標示、非基因改造和無過敏產品的需求不斷成長,植物來源替代品的採用也進一步受到推動。此外,食品科技的發展正在改善植物來源零食的口感、質地和營養成分,使其對消費者更具吸引力。
由於創意低熱量零食選擇的盛行、對方便零食的強烈偏好以及消費者對健康和保健的高度關注,預計北美將在預測期內佔據最大的市場佔有率。人們對糖尿病的擔憂、肥胖率的上升以及植物性食品和潔淨標示食品的日益普及,都促使該地區的健康意識不斷增強。市場主導地位也受到主要市場參與企業、龐大的零售網路和蓬勃發展的電子商務產業的影響。此外,由於社群媒體和健身趨勢推動的飲食習慣改變,美國和加拿大的低熱量零食消費量也在增加。
預計預測期內中東和非洲的複合年成長率最高。健康意識的增強、都市化以及飲食偏好向更健康食品選擇的轉變是成長的主要驅動力。隨著肥胖、糖尿病和其他文明病變得越來越普遍,南非、沙烏地阿拉伯和阿拉伯聯合大公國等國家對低熱量零食的需求正在增加。此外,中產階級的壯大和可支配收入的提高也推動了消費者對優質、方便、植物來源零嘴零食替代品的興趣。此外,該地區超級市場、有組織的零售連鎖店和電子商務網站的快速擴張也增加了低熱量零嘴零食的供應。
According to Stratistics MRC, the Global Low-Calorie Snacks Market is accounted for $12.97 billion in 2024 and is expected to reach $28.93 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Low-calorie snacks have gained significant popularity due to increasing health consciousness and the rising demand for healthier alternatives to traditional snack foods. These snacks are a great option for people trying to control their weight or keep a balanced diet because they usually have fewer calories per serving. Low-calorie snacks, which are frequently made with natural, whole ingredients like fruits, vegetables, nuts, and seeds, provide a satisfying crunch or taste without sacrificing flavor.
According to the American Heart Association (AHA) also highlights the importance of low-calorie snacks in maintaining heart health. Data from the AHA suggests that reducing calorie intake can help lower the risk of heart disease, which affects over 121 million adults in the United States.
Growing lifestyle illnesses and obesity
One of the main drivers of consumer's adoption of healthier eating habits is the growing incidence of obesity and lifestyle-related diseases worldwide. The World Health Organization (WHO) reports that obesity rates have increased dramatically in many nations, especially in urban areas where sedentary lifestyles and unhealthy eating patterns are common. Low-calorie snacks are thought to be a sensible option for anyone attempting to control or reduce their weight. Furthermore, as conditions like type 2 diabetes, high blood pressure, and high cholesterol become more common, more people are looking for snacks that will help them better control their blood sugar levels and improve their general health.
Expensive price point
Low-calorie snacks frequently have a higher cost when compared to more conventional snack options, which is one of the major obstacles to their widespread adoption. The use of premium ingredients, such as plant-based substitutes, organic produce, or clean-label formulations, in these products can raise production costs. The cost factor restricts the market's potential for growth, particularly in emerging markets where affordability is a key factor, even though some consumers are willing to pay more for healthier options. Moreover, the growth of the low-calorie snack industry may also be hampered by price-conscious consumers choosing more affordable, high-calorie snacks as household budgets tighten and inflationary pressures rise.
Cooperation with influencers in fitness and health
Influencer marketing has grown to be a potent instrument for increasing consumer engagement and product awareness, especially in the health and wellness sector. Low-calorie snack companies can reach a wider and more focused audience by working with wellness bloggers, personal trainers, and nutritionists, among other health and fitness influencers. Brands can increase their credibility and appeal to a health-conscious audience by partnering with well-known personalities in the wellness and health sector. Additionally, low-calorie snack companies have an enormous opportunity to collaborate with influencers to raise sales and brand awareness as influencer-driven campaigns proliferate.
Strong competition from well-known brands
The fierce competition from well-known snack brands that currently control a large portion of the market is one of the biggest risks facing the low-calorie snack industry. Large corporations that manufacture classic snack foods like cookies, candy, and chips have the financial means to introduce low-calorie substitutes under their current trademarks. Because of the strong consumer loyalty and trust that these well-known brands already enjoy, it is challenging for new, smaller businesses to gain market share. Furthermore, these big businesses can quickly launch new low-calorie products at competitive prices by utilizing their marketing power, economies of scale, and distribution networks, which disadvantages smaller, niche competitors.
The COVID-19 pandemic had both beneficial and negative effects on the market for low-calorie snacks. On the one hand, as consumers' health concerns and lifestyle changes brought on by the lockdown increased, the pandemic accelerated the demand for healthier food options. Since fitness facilities and gyms were closed, many people resorted to eating low-calorie snacks to keep their weight stable and strengthen their immune systems. Additionally, a rise in online shopping and a greater emphasis on wellness gave low-calorie snack companies a chance to grow their online presence. However, for some manufacturers, production delays and higher prices resulted from logistical difficulties, ingredient shortages, and supply chain disruptions.
The Sweet Snacks segment is expected to be the largest during the forecast period
The Sweet Snacks segment is expected to account for the largest market share during the forecast period, driven by a robust consumer desire for sugar-conscious eating habits and healthier indulgences. Low-calorie protein bars, fruit-based snacks, sugar-free chocolates, and diet-friendly cookies have become more popular as a result of consumers actively looking for alternatives to traditional high-sugar snacks due to the rising prevalence of lifestyle diseases like diabetes and obesity. A wide range of consumers can now enjoy delicious, low-calorie sweet snacks owing to the growth of natural sweeteners like stevia and monk fruit. Moreover, the desire for guilt-free indulgences has been fueled by the growing influence of social media and wellness trends, making sweet snacks a dominant force in the low-calorie market.
The Plant-Based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Plant-Based segment is predicted to witness the highest growth rate, driven by consumers growing awareness of sustainability and health benefits, as well as the global shift toward plant-based diets. Plant-based, low-calorie snacks like protein bars, nut-based snacks, fruit snacks, and plant-derived chips have become increasingly popular as vegan, vegetarian, and flexitarian lifestyles become more popular. The adoption of plant-based substitutes has been further accelerated by the rising demand for clean-label, non-GMO, and allergy-free products. Furthermore, the taste, texture, and nutritional profile of plant-based snacks have been improved by developments in food technology, increasing their appeal to general consumers.
During the forecast period, the North America region is expected to hold the largest market share, driven by the widespread availability of creative low-calorie snack options, a strong preference for convenient snacking, and a high level of consumer awareness of health and wellness. Concerns about diabetes, rising obesity rates, and the growing popularity of plant-based and clean-label foods have all contributed to the region's increased demand for healthier options. Market dominance is also influenced by the existence of significant market players, vast retail networks, and a thriving e-commerce industry. Moreover, low-calorie snack consumption has also increased in the United States and Canada due to changing dietary habits brought on by social media and fitness trends.
Over the forecast period, the Middle East & Africa (MEA) region is anticipated to exhibit the highest CAGR. Rising health consciousness, urbanization, and a shift in dietary preferences toward healthier food options are the main drivers of the growth. Because obesity, diabetes, and other lifestyle-related illnesses are becoming more common, there is a growing demand for low-calorie snacks in nations like South Africa, Saudi Arabia, and the United Arab Emirates. Consumer interest in high-end, useful, and plant-based snack substitutes is also being fueled by the growing middle class and rising disposable incomes. Additionally, low-calorie snack products are now easier to find and more accessible owing to the region's fast expansion of supermarkets, organized retail chains, and e-commerce sites.
Key players in the market
Some of the key players in Low-Calorie Snacks market include Archer-Daniels-Midland Company, The Kraft Heinz Company, Unilever PLC, Nestle S.A., Kellogg Company, Danone S.A., General Mills, Inc., Cargill, Incorporated, Hain Celestial Group, Inc., Ingredion Incorporated, B&G Foods, Inc., Mondelez International, Inc., Conagra Brands, Inc., Tyson Foods Inc. and Hormel Foods Corporation.
In February 2024, Kraft Heinz Company has signed an agreement with Carlton Power, the UK energy infrastructure development company, to study the development of a renewable green hydrogen plant at its Kitt Green manufacturing plant in Wigan, Greater Manchester.
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas. K18 is a fast-growing brand that sits at the intersection of beauty and biotechnology.
In June 2023, Singapore-based Cargill Metals has entered into a multiyear agreement with Sweden-based industrial startup H2 Green Steel for the supply of green steel. The companies say the agreement aims to accelerate global ferrous supply chain decarbonization.