市場調查報告書
商品編碼
1296777
2028年中東和北非教育技術市場預測 - COVID-19影響和區域分析,按領域(K-12、高等教育、學前教育及其他)和終端用戶(個人、學術機構及其他)分類。MENA Edtech Market Forecast to 2028 - Regional Analysis by Sector (K-12, Higher Education, Pre-School, and Others) and End User (Individual, Academic Institutions, and Others) |
中東和北非教育技術市場預計將從2022年的25億美元成長到2028年的55億美元;估計從2023年到2028年的年複合成長率為14.2%。
自COVID-19爆發以來,對線上學習課程的需求一直在增加。取代傳統的教育方式,人們傾向於促進遠程學習的教育平台。此外,為了應對這一流行病,該地區政府對線上教育平台的接受程度也在增加。可以看到,中東和北非地區各國政府採取多種計劃來加強線上學習。例如,在2023年2月舉行的2023年世界政府峰會期間,阿拉伯聯合大公國政府與阿拉伯聯合大公國紅新月會合作建立了數位學校基金,投資額為2722萬美元(1億AED)。透過這種夥伴關係,政府旨在從財政上支援數位學校的課程,並在受災害和危機影響的不同國家提供智慧、靈活的遠程教育系統,與正規教育有關。因此,政府的這些計劃將在預測期內推動中東和北非教育技術市場的成長。
此外,各種主要的全球市場參與者該地區推出線上學習課程。例如,2023年1月,KITMEK推出了中東第一所互動數位學校,該學校由基於人工智慧的導師授課。幼兒園到五年級的學生可以透過這個平台每月只花1美元就能獲得全球課程。同時,透過這一計劃,孩子們可以按照自己的節奏學習和複習,並在自己方便的時候重溫任何主題。同樣,在2022年3月,BYJU's和卡達投資局(QIA)共同簽署了一份合作備忘錄(MoU),在杜哈啟動新的教育技術商業、研究和開發中心。這個新中心將從事研究和創新課程,為中東和北非地區的學生提供客製化的學習解決方案。總之,市場參與者推出的這種新的學習解決方案將進一步推動中東和北非教育技術市場的成長。
個性化學習是一種以學習者為中心的方法,根據學生的需求和能力創造量身定做的學習體驗,以提高參與度,提供動力和學習成果。這種學習方式鼓勵學生發揮積極作用,因為它有助於設定目標,追踪進展,並反思他們的學習。這個過程也提供了更好的學習成果,如更高的保留率和更好的評估表現,因為課程是根據學習者的興趣設計的。此外,個性化學習允許學習者按照自己的節奏和日程安排來學習課程,這有助於在繁忙的工作中學習不同的科目。由於上述所有的好處,各種市場參與者向客戶提供個性化的學習體驗。 2023年4月,Coursera宣布推出新的平台工具和功能,幫助為客戶提供個性化和互動的線上學習。這些新工具和功能是由生成式AI、ML驅動的翻譯和指導課程中的靈活查看提供支援的 Coursera Coach,這將為客戶提供更加個性化的學習。因此,對個性化學習的需求不斷成長以及市場參與者擴大採用這種方法,將在預測期內推動中東和北非教育技術市場的成長。
Udemy公司、Coursera公司、Blackboard公司、Duolingo和edX LLC是本市場研究中介紹的幾個中東和北非教育技術市場參與者。 Almentor FZCO、Sololearn Inc、Zendy Institute、Noon Academy和Beams International LLC(Baims)是報告中介紹的其他幾個知名的中東和北非教育技術市場參與者。
教育技術市場的主要終端用戶包括個人、學術機構和其他。 2022年,個人部分佔有最大佔有率,是教育技術市場中成長最快的部分。高效的學習、更高的參與度和全天候的線上材料訪問,推動了終端用戶對教育技術需求的成長。
COVID-19大流行對中東和北非教育技術市場的影響
COVID大流行對中東和北非的教育技術市場有積極影響。在中東和北非,一些高等教育機構增加了線上學位平台和課程,因為自COVID-19大流行的初始階段,對線上教育的需求急劇上升。根據Al-Fanar Media的報告,自2020年3月中旬以來,Coursera見證了來自中東和北非的線上學習者增加了500%。目前,Coursera在中東和北非擁有約340萬學員。此外,在2020年3月,線上課程供應商FutureLearn報告指出,來自中東和北非的參與人數增加了500%。同樣,自2020年3月以來,edX的區域入學率也升級了200%以上。惠普公司也在2021年5月推出了其數位教學、綜合和學習計劃。這些電子學習課程有助於提高學生的評估結果和整體表現。因此,線上教育在2021年中期在中東和北非國家出現了大幅上升,表明該地區教育技術市場的巨大潛力。
The MENA edtech market is expected to grow from US$ 2.5 billion in 2022 to US$ 5.5 billion by 2028; it is estimated to register a CAGR of 14.2% from 2023 to 2028.
Since the COVID-19 outbreak, the demand for online learning programs has been increasing. Instead of the conventional ways of education, the population is inclining toward educational platforms facilitating remote learning. Furthermore, the government acceptance of online education platforms has increased in the region in response to the pandemic. It is seen that the governments of various countries in MENA are taking multiple initiatives to enhance online learning. For instance, the UAE government partnered with the Emirates Red Crescent to establish the Digital School Fund with a US$ 27.22 million (AED100 million) investment during the World Government Summit 2023 in February 2023. Through this partnership, the government aims to financially support the Digital School's programs and provide smart, flexible distance education systems in different countries affected by disasters and crises, relating to formal education. Thus, such initiatives by the government will fuel the MENA edtech market growth during the forecasted period.
Moreover, various key global market players are launching online learning projects in the region. For instance, in January 2023, KITMEK launched the Middle East's first interactive digital school, which is taught by an AI-based tutor. Students in kindergarten up to grade 5 can access a global curriculum for just US$ 1 per month via this platform. Also, through this initiative, children can learn and revise at their own pace and revisit any topic at their convenience. Similarly, in March 2022, BYJU's and Qatar Investment Authority (QIA) countersigned a memorandum of understanding (MoU) to launch a new edtech business, research, and development center in Doha. The new center will engage in research and innovation programs to offer customized learning solutions to pupils in MENA. In all, such new learning solutions introduced by market players will further fuel the MENA edtech market growth.
Personalized learning is a learner-centred approach intending to create a learning experience tailored as per student's needs and abilities to improve engagement and provide motivation and learning outcomes. This way of learning encourages students to take an active role, as it helps set goals, track progress, and reflect on their learning. This process also provides better learning outcomes, such as higher retention rates and better assessment performance, as the courses are designed according to the learner's interest. Furthermore, personalized learning allows learners to access their courses at their own pace and schedule, which helps in learning different subjects even with busy schedules. Owing to all the above benefits, various market players offer personalized learning experiences to customers. In April 2023, Coursera announced the launch of new platform tools and features to help provide customers with personalized and interactive online learning. These new tools and features are Coursera Coach Powered by Generative AI, ML-Powered Translations, and Flexible Viewing in Guided Projects, which will provide more personalized learning to the customers. Thus, the growing demand for personalized learning and the increasing adoption of the approach by the market players will fuel the growth of the MENA edtech market during the forecast period.
Udemy, Inc.; Coursera Inc.; Blackboard Inc.; Duolingo; and edX LLC are a few MENA edtech market players profiled in this market study. Almentor FZCO, Sololearn Inc, Zendy Institute, Noon Academy, and Beams International LLC (Baims) are few other notable MENA edtech market players profiled in the report.
The major end-users of the edtech market include individuals, academic institutions, and others. In 2022, the individual segment held the largest share, and is the fastest-growing segment in the edtech market. Efficient learning, greater engagement, and round-the-clock access to online material drive the growing demand for edtech among end users.
Impact of COVID-19 Pandemic on MENA Edtech Market
The COVID pandemic has a positive impact of the MENA edtech market. In MENA, several higher education providers increased online degree platforms and courses because the demand for online education has risen sharply since the initial phase of COVID-19 pandemic. Coursera witnessed a 500% increase in online learners from MENA since mid-March of 2020, according to the report of Al-Fanar Media. Currently, Coursera has ~3.4 million learners in MENA. Besides, in March 2020, FutureLearn, an online courses provider, reported a 500% increase in participation from MENA. Similarly, edX's regional enrolments have escalated by more than 200% since March 2020. HP Inc also launched its digital teaching, comprehensive, and learning program in May 2021. These e-learning programs help improve the student's assessment results and overall performance. Thus, online education has seen a significant rise in the mid of 2021 in the MENA countries, indicating immense potential for the edtech market in the region.