市場調查報告書
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1362434
美洲機上盒市場規模和預測(2020 - 2030)、區域佔有率、趨勢和成長機會分析報告範圍:按產品(有線、衛星和基於網際網路的以及DTT)和內容品質 [IPTV和標準畫質(SD)]Americas Set Top Box Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product (Cable, Satellite and Internet-Based, and DTT) and Content Quality [IPTV and Standard Definition (SD)] |
美洲機上盒市場規模預計將從2022年的74.5億美元成長到2030年達到88.5億美元;預計2022年至2030年年複合成長率為2.3%。
IPTV 服務透過網路協定網路提供電視內容,使觀眾能夠觀看直播電視並存取視訊點播服務等互動式服務。日益數位化進一步推動了IPTV的普及。消費者更喜歡靈活且便利的服務,IPTV透過網路連接設備為他們提供廣泛的電影片道、隨選內容和互動功能。 IPTV機上盒需求的成長進一步促使電信公司和網路服務供應商向其客戶提供IPTV服務。CommScope Holding Co Inc, Huawei Technologies Co Ltd, Kaonmedia Co Ltd, Vantiva SA等公司提供 IPTV 服務。2021年,CommScope Holding Co Inc開發了4K UHD機上盒,這是一種下一代網際網路協議(IP)連接的4K UHD數位視訊解碼器,與OTT串流服務整合。CommScope機上盒還提供隨選媒體和廣播 IPTV 服務,為用戶提供最先進的介面和 Android TV 作業系統功能的體驗。機上盒製造商也致力於利用現有基礎設施來擴大 IPTV 訂閱的可用性和可近性。因此,IPTV 服務需求的增加推動了美洲機上盒市場的成長。
北美機上盒市場成長
北美機上盒市場規模分為美國、加拿大和墨西哥。隨著存取付費電視和付費電影片道的新選項的推出,北美機上盒市場一直在溫和成長。各種服務供應商對其機上盒系統進行現代化改造,提供複雜的功能,例如 OTT 存取、數位錄影和改進的音質,以滿足對視訊串流服務不斷成長的需求。在北美,機上盒的普及率很高,尤其是在城市人口中。該地區的許多消費者年復一年花在數位媒體上的時間越來越多。根據2021年發布的美國媒體消費報告,Netflix 在串流媒體戰爭中佔據主導地位,近七分之一的美國人擁有訂閱服務(69%)。緊隨其後的是 Amazon Prime 和 Disney Plus,成為消費者最受歡迎的串流媒體服務。該地區農村和城市人口數位娛樂滲透率的提高是積極影響美洲機上盒市場成長的主要因素之一。因此,美洲機上盒市場預計在預測期內將成長。
廣播業的技術進步推動了先進的美洲機上盒市場規模的採用。智慧電視的普及以及對高畫質頻道和視訊廣播的需求不斷成長,推動了全國對高畫質或4K內容品質的機上盒的需求。2020年9月,加拿大機上盒能源效率自願協議(CEEVA)公佈。協議提到,客戶從加拿大付費電視服務供應商購買的機上盒佔該國付費電視市場的85%以上。這項自願協議的達成是為了促進美洲機上盒市場能源效率的進步,同時促進創新和競爭。
墨西哥政府採取了多項措施來促進該國的外國直接投資,使這些公司能夠投資於整個電子產業的技術開發,包括美洲機上盒市場佔有率。墨西哥的技術進步影響了具有整合技術的設備的開發,例如用於應用程式的人工智慧,包括視訊錄製和虛擬助理。2022年,墨西哥有線電視營運商 Megacable Holdings SAB de CV 與 Oregon Networks 宣佈在 Megacable XView+ 混合機上盒上開發適用於 Android TV 的 SparQ 中介軟體。該策略在訂閱功能和服務方面為公司帶來了競爭優勢。 Megacable Holdings SAB de CV 在該國有線網路上擁有 350 萬付費電視和網路用戶。因此,在預測期內,機上盒在增強分發能力和提供增強的觀眾體驗方面的進步預計將推動美洲機上盒市場佔有率的成長。
Advanced Digital Broadcast SA、CommScope Holding Co Inc、Huawei Technologies Co Ltd、Humax Co Ltd、Kaonmedia Co Ltd、SagemCom UK Ltd、Shenzhen Skyworth Digital Technology Co Ltd、Technicolor SA、Shenzhen Coship Electronics Co Ltd和Apple Inc. 等美洲機上盒市場的主要參與者。
The Americas Set Top Box Market size is expected to grow from US$ 7.45 billion in 2022 and is expected to reach US$ 8.85 billion by 2030; it is estimated to record a CAGR of 2.3% from 2022 to 2030.
The IPTV services offer television content over the Internet Protocol network, enabling the viewers to stream live TV and access interactive services such as video-on-demand services. The increasing digitalization has further boosted the popularity of IPTV. Consumers prefer flexible and convenient services, and IPTV provides them with a broad range of TV channels, on-demand content, and interactive features through internet-connected devices. The rise in demand for IPTV set-top boxes has further prompted telecommunication companies and internet service providers to provide IPTV services to their customers. Companies such as CommScope Holding Co Inc, Huawei Technologies Co Ltd, Kaonmedia Co Ltd, and Vantiva SA offer IPTV services. In 2021, CommScope Holding Co Inc developed 4K UHD STB, a next-generation Internet Protocol (IP) connected 4K UHD digital video decoder, integrated with OTT streaming services. The CommScope set-top box also provides on-demand media and broadcast IPTV services, with a state-of-the-art interface and Android TV OS-featured experience to the users. The set-top box manufacturers also engage in leveraging existing infrastructure to expand the availability and accessibility of IPTV subscriptions. Therefore, increased demand for IPTV services is contributing to the growth of the Americas set top box market.
North America Set Top Box Market Growth
North America set top box market size is segmented into the US, Canada, and Mexico. North American set top box market has been witnessing moderate growth with the introduction of new options for accessing pay TV and premium TV channels. Various service providers are modernizing their set-top box systems with sophisticated capabilities such as OTT access, digital video recording, and improved sound quality in response to the growing demands for video streaming services. In North America, the penetration of set-top boxes, especially among the urban population, is high. Many consumers from the region have been spending increasingly more time consuming digital media year after year. According to the US Media Consumption Report released in 2021, Netflix dominates in the streaming wars, with nearly one in seven Americans having a subscription (69%). This is followed by Amazon Prime and Disney Plus as consumers' most popular streaming services. Increased digital entertainment penetration among rural and urban populations across the region is one of the main factors influencing the Americas set top box market growth positively. Therefore, the Americas set top box market is expected to grow during the forecast period.
Technological advancements in the broadcasting sector fuel the adoption of advanced Americas set top box market size. The rising adoption of smart TVs and the growing demand for high-definition channels and video broadcasts are propelling the demand for set-top boxes with HD or 4K content quality across the country. In September 2020, the Canadian Energy Efficiency Voluntary Agreement for Set-Top Boxes (CEEVA) was announced. The agreement mentioned set-top boxes that customers buy from Canadian pay-TV service providers account for more than 85% of the country's pay-TV market. This voluntary agreement was agreed to promote advancements in the energy efficiency of Americas set top box market while fostering innovation and competition.
The government of Mexico has taken several initiatives to facilitate foreign direct investments in the country, enabling the companies to invest in technological development across the electronics sector, including the Americas set top box market share. The technological advancements in Mexico influence the development of devices with integrated technologies such as artificial intelligence for applications, including video recording and virtual assistants. In 2022, Mexican cable operator Megacable Holdings SAB de CV with Oregon Networks announced the development of SparQ Middleware for Android TV on Megacable XView+ hybrid set-top box. The strategy rendered a competitive advantage to the company in terms of subscription features and services. Megacable Holdings SAB de CV has 3.5 million PayTV and internet subscribers across cable networks in the country. Thus, the advancements in set-top boxes to enhance distribution capacities and offer enhanced viewer experience is expected to boost the Americas set top market growth in Americas set top box market share during the forecast period.
Advanced Digital Broadcast SA, CommScope Holding Co Inc, Huawei Technologies Co Ltd, Humax Co Ltd, Kaonmedia Co Ltd, SagemCom UK Ltd, Shenzhen Skyworth Digital Technology Co Ltd, Technicolor SA, Shenzhen Coship Electronics Co Ltd, and Apple Inc. are a few key Americas set top box market players.