市場調查報告書
商品編碼
1393975
亞太地區冷凍華夫餅市場預測至 2030 年 - 區域分析 - 按類型、類別、配銷通路Asia Pacific Frozen Waffles Market Forecast to 2030 - Regional Analysis- by Type, Category, Distribution Channel |
亞太地區冷凍華夫餅市場預計將從2023年的5.9875億美元成長到2030年的9.2488億美元。預計2023年至2030年CAGR為6.4%。
電子商務的不斷成長推動亞太地區冷凍華夫餅市場
近年來,有組織的零售業經歷了巨大的轉變。電子商務的出現使人們的購物和消費方式發生了巨大變化。智慧型手機和網際網路的日益普及、新興技術的便捷獲取、購買力的不斷上升以及線上零售平台提供的隨時隨地購物的便利性是推動電子商務平台成長的關鍵因素。
人們越來越喜歡線上上零售平台購買冷凍食品。在 COVID-19 大流行期間,由於實體店關閉和政府限制,食品和飲料的線上銷售大幅成長。由於封鎖首先限制了個人,隨後繼續在家工作,因此出現了向網上購物的重大轉變。影響消費者網上購物的其他因素包括大幅折扣、同一屋簷下不同品牌的各種產品的可用性以及送貨上門的選擇。隨著電子商務在不同國家的滲透率不斷提高,冷凍華夫餅製造商也透過亞馬遜、Lidl和沃爾瑪等知名電子商務平台銷售產品來增強其線上影響力。預計這一因素將進一步推動未來幾年冷凍華夫餅市場的成長。
亞太地區冷凍華夫餅市場概況
亞太地區冷凍華夫餅市場考慮的國家包括澳洲、中國、印度、日本、韓國和亞太其他地區。該地區新興國家的健康意識消費者激增,這將創造對冷凍華夫餅的需求。不斷成長的城市中產階級忙碌的生活方式,更喜歡方便健康的飲食,是推動該地區冷凍華夫餅需求的主要因素。由於城市化進程不斷加快、可支配收入不斷增加以及消費者健康意識不斷增強,整個地區對冷凍早餐零食的需求不斷增加。此外,由於市場上營運的各種製造商增加了促銷和廣告策略,冷凍華夫餅市場預計也會成長。
中國、印度、印尼和馬來西亞等發展中經濟體的消費者人口和可支配收入的成長是冷凍華夫餅市場成長的重要推動力。製造商透過使用不同的口味來增強他們的產品。因此,製造商的舉措刺激了整個地區對冷凍華夫餅的需求。
亞太地區冷凍華夫餅市場收入及 2030 年預測(百萬美元)
亞太地區冷凍華夫餅市場細分
亞太地區冷凍華夫餅市場按類型、類別、配銷通路和國家/地區進行細分。
根據類型,亞太地區冷凍華夫餅市場分為調味和無味/原味。 2023 年,風味細分市場在亞太地區冷凍華夫餅市場中佔據更大佔有率。
根據最終類別,亞太地區冷凍華夫餅市場分為無麩質華夫餅和傳統華夫餅。 2023 年,傳統細分市場佔據亞太地區冷凍華夫餅市場的最大佔有率。
根據配銷通路,亞太地區冷凍華夫餅市場分為超市和大賣場、便利商店、線上零售等。 2023年,超市和大賣場佔據亞太地區冷凍華夫餅市場的最大佔有率。
根據國家/地區,亞太地區冷凍華夫餅市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2023年,中國將主導亞太地區冷凍華夫餅市場佔有率。
阿維埃塔公司; Planetary Foods Pvt Ltd(華夫餅工廠); Dely Wafels SRL;和家樂氏公司是亞太地區冷凍華夫餅市場的一些領先公司。
The Asia Pacific frozen waffles market is expected to grow from US$ 598.75 million in 2023 to US$ 924.88 million by 2030. It is estimated to grow at a CAGR of 6.4% from 2023 to 2030.
Rising Growth of E-commerce Fuel Asia Pacific Frozen Waffles Market
The organized retail sector has undergone a massive transformation in recent years. The emergence of e-commerce resulted in considerable changes in how people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere are key factors driving the growth of e-commerce platforms.
People increasingly prefer online retail platforms for purchasing frozen foods. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different countries, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Asia Pacific Frozen Waffles Market Overview
Countries considered for the frozen waffles market in the Asia Pacific comprises Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Emerging countries in the region are witnessing a surge in health-conscious consumers that will create demand for frozen waffles. The busy lifestyle of the growing urban middle-class population, who prefer a convenient and healthy diet, is the primary factor boosting the demand for frozen waffles in the region. Due to rising urbanization, rising disposable incomes, and growing health-conscious consumers, the demand for frozen breakfast snacks increased across the region. Moreover, the frozen waffles market is also projected to grow due to increased promotional and advertisement strategies by various manufacturers operating in the market.
Consumers' rising population and disposable income in developing economies such as China, India, Indonesia, and Malaysia are significant drivers of the frozen waffles market growth. Manufacturers are enhancing their products by using different flavors. Thus, manufacturers' initiatives boost the demand for frozen waffles across the region.
Asia Pacific Frozen Waffles Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Frozen Waffles Market Segmentation
The Asia Pacific frozen waffles market is segmented into type, category, and distribution channel, and country.
Based on type, the Asia Pacific frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Asia Pacific frozen waffle market in 2023.
Based on end category, the Asia Pacific frozen waffles market is segmented into gluten free and conventional. The conventional segment held the largest share of the Asia Pacific frozen waffles market in 2023.
Based on distribution channel, the Asia Pacific frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific frozen waffles market in 2023.
Based on country, the Asia Pacific frozen waffles market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the share of the Asia Pacific frozen waffles market in 2023.
AVIETA S.A.; Planetary Foods Pvt Ltd (Waffle Mill); Dely Wafels SRL; and Kellogg's Company are some of the leading companies operating in the Asia Pacific frozen waffles market.