市場調查報告書
商品編碼
1394025
歐洲冷凍華夫餅市場預測至 2030 年 - 區域分析 - 按類型(調味和無味/原味)、類別(無麩質和傳統)和配銷通路(超市和大賣場、便利商店、線上零售等)Europe Frozen Waffle Market Forecast to 2030- Regional Analysis - by Type (Flavored and Unflavored/Plain), Category (Gluten-free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others) |
歐洲冷凍華夫餅市場預計將從2023年的8.2972億美元成長到2030年的12.2148億美元。預計2023年至2030年CAGR為5.7%。
歐洲冷凍和簡便食品需求激增 冷凍華夫餅市場
在過去的幾年裡,全球人們的生活方式發生了巨大的變化。由於繁忙的工作日程,人們正在尋找節省時間和精力的產品。消費者喜歡即食、可微波加熱和即食食品,因為它們非常適合在旅途中食用並且需要最少的準備時間。這些因素大大增加了消費者對簡便食品的需求。此外,女性人口的增加、人均收入的增加以及中產階級人口的增加是推動區域簡便食品消費成長的關鍵因素。
在美國、加拿大等已開發國家以及英國和德國等一些歐洲國家,單人或兩人家庭的數量正在增加。煎餅、華夫餅和早餐麥片等冷凍早餐產品因其製備和食用的便利性而受到消費者的廣泛關注。因此,對簡便食品和冷凍食品的需求不斷成長正在推動冷凍華夫餅市場的成長。
歐洲冷凍華夫餅市場概況
考慮進入歐洲冷凍華夫餅市場的國家包括德國、法國、義大利、英國、俄羅斯和歐洲其他國家。冷凍華夫餅在冷凍早餐空間中平衡了健康和口味。歐洲是冷凍食品的重要市場之一,因為其忙碌的生活方式以及對消費價格實惠、美味且可立即烹飪的健康食品的日益成長的渴望。歐盟統計局的調查顯示,2022年,16-74歲人群中有57%在調查前的最後三個月內參與了社交網路,較2019年成長了3%。歐洲大多數消費者使用Facebook、Facebook 、Facebook等社交網站。 Twitter 和 Instagram,而供應商主要使用數位媒體來行銷他們的產品。因此,製造商利用這些平台透過發布促銷優惠和冷凍華夫餅照片來吸引客戶,從而吸引客戶並推動該地區的市場成長。
此外,越來越多具有健康意識的消費者喜歡健康食品和健康生活方式,這影響了製造商專注於創新,從而促進了該地區冷凍華夫餅市場的成長。
歐洲冷凍華夫餅市場收入及 2030 年預測(百萬美元)
歐洲冷凍華夫餅市場細分
歐洲冷凍華夫餅市場分為類型、類別、配銷通路和國家。
根據類型,歐洲冷凍華夫餅市場分為調味和無味/原味。到 2023 年,風味細分市場在歐洲冷凍華夫餅市場中佔據更大佔有率。
根據最終類別,歐洲冷凍華夫餅市場分為無麩質華夫餅和傳統華夫餅。 2023 年,傳統細分市場佔據歐洲冷凍華夫餅市場的最大佔有率。
根據配銷通路,歐洲冷凍華夫餅市場分為超市和大賣場、便利商店、網路零售等。 2023年,超市和大賣場佔據歐洲冷凍華夫餅市場的最大佔有率。
根據國家/地區,歐洲冷凍華夫餅市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他地區。 2023年,英國在歐洲冷凍華夫餅市場佔有率中佔據主導地位。
AVIETA SA、Dely Wafels SRL、Kellogg's Company 和 Deligout Sprl 是歐洲冷凍華夫餅市場的一些領先公司。
The Europe frozen waffle market is expected to grow from US$ 829.72 million in 2023 to US$ 1,221.48 million by 2030. It is estimated to grow at a CAGR of 5.7% from 2023 to 2030.
Surging Demand for Frozen and Convenience Food in Europe Frozen Waffles Market
Over the past few years, the lifestyle of people globally evolved dramatically. Due to hectic work schedules, people are looking for products that save time and effort. Consumers prefer ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. These factors are significantly boosting the demand for convenience food among consumers. Moreover, the increasing women's population, high per capita income, and rising middle-class population are key factors driving the growth of convenience food consumption regionally.
The number of single or two-person households is growing in various developed nations such as the US, Canada, and some European countries such as the UK and Germany. Frozen breakfast products such as pancakes, waffles, and breakfast cereals are gaining massive traction among consumers owing to the convenience of these products related to preparation and consumption. Thus, the rising demand for convenience food and frozen food products is driving the growth of the frozen waffles market.
Europe Frozen Waffle Market Overview
Countries considered for the frozen waffles market in Europe comprise Germany, France, Italy, the UK, Russia, and the Rest of Europe. Frozen waffles balance health and taste in the frozen breakfast space. Europe is one of the significant markets for frozen food owing to its busy lifestyle and growing desire to consume healthy food that is affordable, tasty, and ready to cook. According to the survey of Eurostat, 57% of people aged 16-74 participated in social networks in 2022 in the last three months before the survey, up by 3% compared to 2019. Most consumers in Europe use social networking sites such as Facebook, Twitter, and Instagram, while vendors predominantly use digital media to market their products. As a result, manufacturers utilize these platforms to attract customers by posting promotional offers and photographs of frozen waffles, which attract customers and drive market growth in the region.
Moreover, the rise in the number of health-conscious consumers who prefer healthy food options and inclination toward a healthy lifestyle has influenced the manufacturers to focus on innovation, contributing to the frozen waffles market growth in the region.
Europe Frozen Waffle Market Revenue and Forecast to 2030 (US$ Million)
Europe Frozen Waffle Market Segmentation
The Europe frozen waffle market is segmented into type, category, and distribution channel, and country.
Based on type, the Europe frozen waffle market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Europe frozen waffle market in 2023.
Based on end category, the Europe frozen waffle market is segmented into gluten free and conventional. The conventional segment held the largest share of the Europe frozen waffle market in 2023.
Based on distribution channel, the Europe frozen waffle market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Europe frozen waffle market in 2023.
Based on country, the Europe frozen waffle market is segmented into the Germany, France, UK, Italy, Russia, and the Rest of Europe. The UK dominated the share of the Europe frozen waffle market in 2023.
AVIETA S.A., Dely Wafels SRL, Kellogg's Company, and Deligout Sprl are some of the leading companies operating in the Europe frozen waffles market.