市場調查報告書
商品編碼
1394026
北美冷凍華夫餅市場預測至 2030 年 - 區域分析 - 按類型、類別和配銷通路North America Frozen Waffle Market Forecast to 2030 - Regional Analysis - by Type, Category, and Distribution Channel |
北美冷凍華夫餅市場預計將從2023年的13.5387億美元成長到2030年的20.3658億美元。預計2023年至2030年CAGR為6.0%。
北美冷凍和簡便食品需求激增 冷凍華夫餅市場
在過去的幾年裡,全球人們的生活方式發生了巨大的變化。由於繁忙的工作日程,人們正在尋找節省時間和精力的產品。消費者喜歡即食、可微波加熱和即食食品,因為它們非常適合在旅途中食用並且需要最少的準備時間。這些因素大大增加了消費者對簡便食品的需求。此外,女性人口的增加、人均收入的增加以及中產階級人口的增加是推動全球簡便食品消費成長的關鍵因素。
在美國和加拿大等已開發國家,單人或兩人家庭的數量正在增加。根據美國人口普查局的數據,2022年美國有3,790萬個單身家庭,佔所有家庭的29%。由於核心家庭數量不斷增加,對即食、份量控制食品的需求增加。根據美國冷凍食品研究所和食品工業發布的《冷凍的力量》報告,冷凍食品的市場也在成長,因為它們的保存期限更長,適合單人食用,並且可以快速準備。協會預測,2022 年美國冷凍食品銷售將成長21%。煎餅、華夫餅和早餐麥片等冷凍早餐產品因其製作和食用的便利性而受到消費者的廣泛關注。因此,對簡便食品和冷凍食品的需求不斷成長正在推動北美冷凍華夫餅市場的成長。
北美冷凍華夫餅市場概況
由於人們擴大採用零食產品,北美成為冷凍華夫餅市場最重要的地區之一。不斷增加的行銷活動是推動美國市場擴張的關鍵因素。製造商廣泛依靠廣告和產品促銷等行銷策略來增加銷售量。製造商使用電子和印刷媒體來宣傳他們的品牌和產品。例如,2017 年,Netflix 影集《怪奇物語》以家樂氏公司的 Eggo 品牌冷凍華夫餅為特色。這使得該公司冷凍華夫餅的銷量大幅增加。所有年齡層的需求激增推動了該地區的市場成長。
北美冷凍華夫餅市場收入及 2030 年預測(百萬美元)
北美冷凍華夫餅市場細分
北美冷凍華夫餅市場按類型、類別、配銷通路和國家/地區進行細分。
根據類型,北美冷凍華夫餅市場分為調味和無味/原味。 2023 年,風味細分市場在北美冷凍華夫餅市場中佔據更大佔有率。
根據最終類別,北美冷凍華夫餅市場分為無麩質華夫餅和傳統華夫餅。 2023 年,傳統細分市場佔據北美冷凍華夫餅市場的最大佔有率。
根據配銷通路,北美冷凍華夫餅市場分為超市和大賣場、便利商店、線上零售等。 2023年,超市和大賣場佔據北美冷凍華夫餅市場的最大佔有率。
根據國家/地區,北美冷凍華夫餅市場分為美國、加拿大和墨西哥。 2023年,美國主導北美冷凍華夫餅市佔率。
AVIETA SA、B Boys LLC DBA Belgian Boys、Dely Wafels SRL、Julian's Recipe LLC、Kellogg's Company、Kodiak Cakes, LLC、Make Every Day Delicious LLC、Nature's Path Foods 和 Van's Foods 是在北美營運的一些領先公司冷凍華夫餅市場。
The North America frozen waffle market is expected to grow from US$ 1,353.87 million in 2023 to US$ 2,036.58 million by 2030. It is estimated to grow at a CAGR of 6.0% from 2023 to 2030.
Surging Demand for Frozen and Convenience Food in North America Frozen Waffles Market
Over the past few years, the lifestyle of people globally evolved dramatically. Due to hectic work schedules, people are looking for products that save time and effort. Consumers prefer ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. These factors are significantly boosting the demand for convenience food among consumers. Moreover, the increasing women's population, high per capita income, and rising middle-class population are key factors driving the growth of convenience food consumption globally.
The number of single or two-person households is growing in various developed nations such as the US and Canada. According to The United States Census Bureau, there were 37.9 million single-person households in the US in 2022, accounting for 29% of all households. Due to the growing number of nuclear families, the demand for ready-to-eat, portion-controlled food increased. The market for frozen food products is also growing as they have extended shelf-life, are suitable for single-person consumption, and can be prepared quickly, according to the 'Power of Frozen' report published by the American Frozen Food Institute and Food Industry Association, frozen food sales in the US increased by 21% in 2022. Frozen breakfast products such as pancakes, waffles, and breakfast cereals are gaining massive traction among consumers owing to the convenience of these products related to preparation and consumption. Thus, the rising demand for convenience food and frozen food products is driving the growth of the North America frozen waffles market.
North America Frozen Waffle Market Overview
North America is one of the most significant regions for the frozen waffles market due to the populace's increasing adoption of snack products. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region.
North America Frozen Waffle Market Revenue and Forecast to 2030 (US$ Million)
North America Frozen Waffle Market Segmentation
The North America frozen waffle market is segmented into type, category, and distribution channel, and country.
Based on type, the North America frozen waffle market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the North America frozen waffle market in 2023.
Based on end category, the North America frozen waffle market is segmented into gluten free and conventional. The conventional segment held the largest share of the North America frozen waffle market in 2023.
Based on distribution channel, the North America frozen waffle market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America frozen waffle market in 2023.
Based on country, the North America frozen waffle market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America frozen waffle market in 2023.
AVIETA S.A., B Boys LLC DBA Belgian Boys, Dely Wafels SRL, Julian's Recipe LLC, Kellogg's Company, Kodiak Cakes, LLC, Make Each Day Delicious LLC, Nature's Path Foods, and Van's Foods are some of the leading companies operating in the North America frozen waffles market.