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2030 年亞太地區即飲雞尾酒市場預測 - 區域分析 - 按基料類型、包裝類型和配銷通路

市場調查報告書

商品編碼

1420149

2030 年亞太地區即飲雞尾酒市場預測 - 區域分析 - 按基料類型、包裝類型和配銷通路

Asia Pacific RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel

出版日期: 2023年12月04日 | 出版商:

The Insight Partners | 英文 67 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2022年亞太地區即飲雞尾酒市場價值為54.9807億美元，預計到2030年將達到206.1663億美元；預計2022年至2030年CAGR為18.0%。

消費者對即飲酒精飲料的強烈偏好推動了亞太地區即飲雞尾酒市場的發展

全球高品質即飲雞尾酒的消費量正在不斷增加，這是目前酒精飲料產業的最大趨勢之一。即飲酒精飲料（例如即飲雞尾酒）提供的便利性使消費者能夠節省與原料購買、混合和準備飲料相關的時間和精力。由於繁忙的工作日程，消費者更願意有效利用時間，而不是把時間花在乏味的任務上。因此，他們更有可能把錢花在便利上，這導致了雞尾酒和硬蘇打水等即飲飲料的流行。此外，全球消費者都傾向於 RTD，將其作為在大流行期間在家享用他們最喜歡的雞尾酒的便捷方式。成年消費者強烈希望在市場上有更多機會獲得以烈酒為基礎的 RTD，包括餐廳和酒吧、雜貨店和便利商店以及音樂會和體育賽事等娛樂場所。因此，消費者對即飲酒精飲料的日益青睞正在推動亞太地區即飲雞尾酒市場的發展。近年來，以威士忌、伏特加、琴酒、蘭姆酒和龍舌蘭酒為特色的即飲雞尾酒越來越受歡迎。這些飲料用作即飲雞尾酒的基礎飲料，滿足消費者欣賞這些烈酒豐富、複雜的口味並享受“老式”等經典雞尾酒的需求。喜歡龍舌蘭酒獨特口味和龍舌蘭香氣的消費者越來越喜歡以龍舌蘭酒為基底的即飲雞尾酒。以蘭姆酒為基礎的即飲雞尾酒，例如瑪格麗塔酒或冰鎮果汁蘭姆酒，具有熱帶風情，通常與夏季和海灘環境聯繫在一起。由於伏特加的多功能性和中性風味特徵，以伏特加為基礎的即飲雞尾酒非常受歡迎。以金酒為基底的即飲雞尾酒，尤其是那些具有金酒馬丁尼等經典口味的雞尾酒，受到喜歡金酒獨特的植物香調和清爽品質的消費者的青睞。因此，全球市場上各種基礎成分的供應以及消費者對即飲雞尾酒的不同偏好正在推動亞太地區即飲雞尾酒市場的成長。

亞太地區即飲雞尾酒市場概況

亞太地區的消費者擴大尋求具有獨特風味和成分的優質即飲雞尾酒，導致市場上出現了工藝和手工產品。透過新產品的推出，市場參與者正在滿足即飲雞尾酒新口味的需求。例如，2022 年 10 月，Radico Khaitan 在「Magic Moments」伏特加類別下推出了 RTD 雞尾酒系列。這些即飲雞尾酒屬於「神奇時刻伏特加雞尾酒」類別，含有酒精度為 4.8% 的伏特加基料，並以罐裝形式出售。

更健康的生活方式的趨勢影響了即飲雞尾酒市場。製造商正在推出低熱量、低糖和天然成分的產品，以滿足注重健康的消費者的需求。環保包裝和永續原料採購已成為亞太地區即飲雞尾酒市場的重要趨勢。消費者越來越傾向於優先考慮永續發展和環境責任的品牌。即飲雞尾酒提供了方便、無憂的選擇，讓您無需進行大量的準備工作或調酒技巧即可享用雞尾酒。因此，即飲雞尾酒所提供的便利性推動了該地區即飲雞尾酒市場的發展。不斷發展的城市化和不斷變化的生活方式導致對即飲雞尾酒等即食產品的需求增加。隨著中國、印度、澳洲和越南等亞太國家可支配收入持續成長，消費者願意花更多錢購買優質和縱享產品，包括即飲雞尾酒。此外，製造商有效的行銷活動和促銷策略在亞太地區提高認知度和推動即飲雞尾酒的需求方面發揮了重要作用。

亞太地區即飲雞尾酒市場收入及 2030 年預測（百萬美元）

亞太地區即飲雞尾酒市場細分

亞太地區即飲雞尾酒市場根據基料類型、包裝類型、配銷通路和國家進行細分。依基酒類型，亞太地區即飲雞尾酒市場分為麥芽基雞尾酒、龍舌蘭基酒基酒、伏特加基酒、威士忌基酒等。 2022 年，麥芽細分市場佔據最大的市場佔有率。

依包裝類型，亞太地區即飲雞尾酒市場分為瓶裝、罐裝等。 2022 年，罐頭細分市場佔據最大的市場。

根據配銷通路，亞太地區即飲雞尾酒市場分為超市和大賣場、專賣店、線上零售等。 2022 年，專賣店細分市場佔據最大的市場佔有率。

依國家/地區分類，亞太地區即飲雞尾酒市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2022 年，亞太地區其他地區主導了亞太地區即飲雞尾酒市場佔有率。

Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc 和 New Holland Brewing Co LLC 是亞太地區 RTD 雞尾酒市場的領先參與者。

The consumption of high-quality RTD cocktails is increasing worldwide, which is currently one of the biggest trends in the alcoholic beverage industry. The convenience offered by RTD alcoholic beverages, such as RTD cocktails, allows consumers to save time and effort associated with ingredient shopping, mixing, and preparing drinks. Due to hectic work schedules, consumers prefer to be efficient with their time rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience, which dives into the popularity of RTD beverages such as cocktails and hard seltzers. Moreover, the consumers worldwide gravitated toward RTDs as a convenient way to enjoy their favorite cocktail at home during the pandemic. Adult consumers strongly want greater access to spirit-based RTDs in the marketplace, including at restaurants and bars, grocery and convenience stores, and entertainment venues such as concerts and sporting events. Thus, a surging preference for RTD alcoholic beverages among consumers is driving the RTD cocktail market across the Asia Pacific. RTD cocktails featuring whiskey, vodka, gin, rum, and tequila have gained popularity in recent years. These beverages used as a base beverage in RTD cocktails, are catered to consumer's requirement who appreciate rich, complex flavors of these spirits and enjoy classic cocktails like 'Old Fashioned'. Consumers who enjoy the distinct taste and agave notes of tequila increasingly prefer tequila based RTD cocktails. Rum-based RTD cocktails, such as margaritas or pina coladas, have a tropical appeal and are often associated with summer and beach settings. Vodka-based RTD cocktails are quite popular due to vodka's versatility and neutral flavor profile. Gin-based RTD cocktails, particularly those with classic flavors like gin martinis, are favored by consumers who enjoy the distinct botanical notes and refreshing qualities of gin. Hence, the availability of a wide variety of base ingredients in the global marketplace and diverse consumer preferences for RTD cocktails are fueling the RTD cocktails market growth across the Asia Pacific.

Asia Pacific RTD Cocktails Market Overview

Consumers in Asia Pacific are increasingly seeking premium and high-quality RTD cocktails with unique flavors and ingredients, leading to the emergence of craft and artisanal offerings in the market. Through new product launches, the market players are fulfilling the requirements of new flavors in RTD cocktails. For instance, October 2022, Radico Khaitan launched RTD cocktails range under the 'Magic Moments' vodka category. These RTD cocktails' category of 'Magic Moments Vodka Cocktails' contain a vodka base with 4.8% alcohol and are being sold in cans.

The trend of healthier lifestyles has influenced the RTD cocktail market. Manufacturers are introducing low-calorie, low-sugar, and natural ingredients-based options to cater to health-conscious consumers. Eco-friendly packaging and sustainable sourcing of ingredients have become important trends in the RTD cocktails market in Asia Pacific. Consumers are increasingly showing a preference for brands that prioritize sustainability and environmental responsibility. RTD cocktails offer convenient and hassle-free options to enjoy cocktails without the need for extensive preparation or bartending skills. Hence, the convenience offered by the RTD cocktails drives the RTD cocktails market in the region. Growing urbanization and changing lifestyle patterns have led to an increased demand for on-the-go and ready-to-consume products, including RTD cocktails. As disposable income continues to rise in countries of Asia Pacific, such as China, India, Australia, and Vietnam, consumers are willing to spend more on premium and indulgent products, including RTD cocktails. Moreover, manufacturers' effective marketing campaigns and promotional strategies have played a significant role in creating awareness and driving the demand for RTD cocktails in Asia Pacific.

Asia Pacific RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific RTD Cocktails Market Segmentation

The Asia Pacific RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Asia Pacific RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.

Based on packaging type, the Asia Pacific RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.

Based on distribution channel, the Asia Pacific RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the Asia Pacific RTD cocktails market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific RTD cocktails market share in 2022.

Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Asia Pacific RTD cocktails market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific RTD cocktails market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific RTD cocktails market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Asia Pacific RTD Cocktails Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distribution Channel:

5. Asia Pacific RTD Cocktails Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
- 5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
- 5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
- 5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
- 5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:

6. RTD Cocktails Market - Asia Pacific Market Analysis

6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
6.2 Asia Pacific RTD Cocktails Market Forecast and Analysis

7. Asia Pacific RTD Cocktails Market Analysis - Base Type

7.1 Malt Based
- 7.1.1 Overview
- 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
- 7.2.1 Overview
- 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
- 7.3.1 Overview
- 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
- 7.4.1 Overview
- 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. Asia Pacific RTD Cocktails Market Analysis - Packaging Type

8.1 Bottles
- 8.1.1 Overview
- 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
- 8.2.1 Overview
- 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
- 8.3.1 Overview
- 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)

9. Asia Pacific RTD Cocktails Market Analysis - Distribution Channel

9.1 Supermarkets & Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)

10. Asia Pacific RTD Cocktails Market - Country Analysis

10.1 Asia Pacific RTD Cocktails Market
- 10.1.1 Overview
- 10.1.2 Asia Pacific RTD Cocktails Market Breakdown by Country
  - 10.1.2.1 RTD cocktails market Breakdown by Country
  - 10.1.2.2 Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.2.1 Australia RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.2.2 Australia RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.2.3 Australia RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.3 China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.3.1 China RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.3.2 China RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.3.3 China RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.4 India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.4.1 India RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.4.2 India RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.4.3 India RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.5 Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.5.1 Japan RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.5.2 Japan RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.5.3 Japan RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.6 South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.6.1 South Korea RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.6.2 South Korea RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.6.3 South Korea RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.7 Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
    - 10.1.2.7.1 Rest of Asia Pacific RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.7.2 Rest of Asia Pacific RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.7.3 Rest of Asia Pacific RTD Cocktails Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration

12. RTD Cocktails Market Industry Landscape

12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch

13. Company Profiles

13.1 Bacardi Limited
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Beam Suntory Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Constellation Brands Inc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments

14. Appendix

簡介目錄圖表

List Of Tables

Table 1. Asia Pacific RTD Cocktails Market Segmentation
Table 2. Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 4. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 5. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 6. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 7. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 8. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 9. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 10. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 11. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 12. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 13. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 14. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 15. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 16. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 17. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 18. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 19. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 20. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 21. Company Positioning & Concentration

List Of Figures

Figure 1. Asia Pacific RTD Cocktails Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific RTD Cocktails Market
Figure 4. Asia Pacific RTD Cocktails Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
Figure 7. Asia Pacific RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Asia Pacific RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Asia Pacific RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Asia Pacific RTD Cocktails Market, by Key Country - Revenue (2022) (US$ Million)
Figure 23. Asia Pacific RTD Cocktails Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 24. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 30. Heat Map Analysis By Key Players