市場調查報告書
商品編碼
1463635
南美洲和中美洲即飲雞尾酒市場預測至 2030 年 - 區域分析 - 按基料類型、包裝類型和配銷通路South & Central America RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel |
2022年,中南美洲即飲雞尾酒市場價值為17.2715億美元,預計到2030年將達到54.0708億美元;預計2022年至2030年CAGR為15.3%。
消費者對創新口味的偏好推動了南美洲和中美洲即飲雞尾酒市場
近年來,消費者在飲料選擇上的追求發生了明顯的變化。這種轉變主要圍繞著對優質和工藝體驗的渴望。
消費者不再只優先考慮便利性,還要求即飲雞尾酒的品質和真實性。他們尋求的飲料不僅能提神醒腦,還能增強感官體驗。這包括探索超越傳統雞尾酒產品的獨特和手工風味。
因此,即飲雞尾酒市場見證了高品質、手工製作的即飲雞尾酒產量的激增,通常注重天然成分和創意組合。由於渴望獲得精緻且難忘的飲用體驗,消費者願意為這些產品支付溢價。
不斷變化的偏好與飲料行業更廣泛的趨勢一致,消費者越來越重視優質和工藝產品中的工藝和風味複雜性。因此,製造商有機會創新、嘗試口味並提升其即飲雞尾酒產品的質量,以滿足這一挑剔的消費者群體的需求,最終為市場提供繁榮的機會。
南美洲和中美洲即飲雞尾酒市場概況
根據世界衛生組織(WHO)的數據,在拉丁美洲和加勒比海地區,2018年人均酒精消費總量為6.3公升,城市人口對酒精消費的貢獻顯著。南美洲和中美洲不斷成長的城市人口已將消費者的偏好轉向即飲酒精飲料,包括雞尾酒。自 COVID-19 大流行以來,在家社交和娛樂的趨勢不斷上升,消費者擴大享受預調雞尾酒,而無需專業調酒師。
與傳統酒精飲料相比,即飲雞尾酒的價格通常較高,這極大地限制了對價格敏感的消費者的即飲雞尾酒消費。然而,消費者願意花更多的錢購買使用優質烈酒和天然成分提供精緻飲用體驗的優質即飲雞尾酒。在南美洲和中美洲,蘭姆酒、龍舌蘭、卡查卡、皮斯可酒和梅斯卡爾酒是很受歡迎的即飲酒精飲料,這些飲料經常被飲用,並且是根據各種由當地原料製成的,例如甘蔗(卡查卡酒和蘭姆酒)、龍舌蘭(梅斯卡爾酒和龍舌蘭酒) )、茴香(哥倫比亞 aguardiente)和葡萄(皮斯可)。因此,即飲雞尾酒中天然成分的流行和真實性進一步為製造商在其即飲雞尾酒中融入獨特的風味和天然成分提供了巨大的機會。
南美洲和中美洲 RTD 雞尾酒市場收入及 2030 年預測(百萬美元)
南美洲和中美洲即飲雞尾酒市場細分
南美洲和中美洲即飲雞尾酒市場根據基料類型、包裝類型、配銷通路和國家進行細分。
依基酒類型,南美洲和中美洲即飲雞尾酒市場分為麥芽基雞尾酒、龍舌蘭基酒基酒、伏特加基酒、威士忌基酒等。 2022 年,麥芽細分市場佔據最大的市場佔有率。
依包裝類型,南美洲和中美洲即飲雞尾酒市場分為瓶裝、罐裝等。 2022 年,罐頭細分市場佔據最大的市場。
根據配銷通路,南美洲和中美洲即飲雞尾酒市場分為超市和大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
根據國家/地區,南美洲和中美洲即飲雞尾酒市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022 年,南美洲和中美洲其他地區主導了南美洲和中美洲即飲雞尾酒市場佔有率。
Bacardi Limited、Beam Suntory Inc、Bom Dia Imports LLC 和 Cepas Argentinas SA 是南美洲和中美洲 RTD 雞尾酒市場的一些領先參與者。
The South & Central America RTD cocktails market was valued at US$ 1,727.15 million in 2022 and is expected to reach US$ 5,407.08 million by 2030; it is estimated to grow at a CAGR of 15.3% from 2022 to 2030 .
Consumer Inclination Towards Innovative Flavors Fuel the South & Central America RTD Cocktails Market
Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences.
Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings.
As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences.
The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.
South & Central America RTD Cocktails Market Overview
According to the World Health Organization (WHO), in Latin America and the Caribbean, total alcohol consumption per capita was 6.3 liters in 2018, and the urban population has contributed significantly to alcohol consumption. The growing urban population in South & Central America has shifted consumer preferences toward RTD alcoholic beverages, including cocktails. Since the COVID-19 pandemic, there has been a rising trend of socializing and entertaining at home, where consumers increasingly enjoy pre-mixed cocktails without needing a professional bartender.
RTD cocktails are often priced higher compared to traditional alcoholic beverages, which is significantly limiting RTD cocktails consumption for price-sensitive consumers. However, consumers are willing to pay more for premium RTD cocktails that offers a sophisticated drinking experience, using premium spirits and natural ingredients. In South & Central America, rum, tequila, cachaca, pisco, and mezcal are popular RTD alcoholic beverages that are often consumed and are manufactured based on a variety of regional ingredients such as sugar cane (cachaca and rum), agave (mezcal and tequila), anise (Colombian aguardiente), and grape (pisco). Hence, the popularity of natural ingredients and authenticity in RTD cocktails further provides a massive opportunity for manufacturers to incorporate unique flavors and natural ingredients in their RTD cocktails.
South & Central America RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
South & Central America RTD Cocktails Market Segmentation
The South & Central America RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country.
Based on base type, the South & Central America RTD cocktails market is segmented into malt-based, tequila-based, vodka-based, whiskey-based, and others. The malt-based segment held the largest market share in 2022.
Based on packaging type, the South & Central America RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the South & Central America RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the South & Central America RTD cocktails market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Bom Dia Imports LLC, and Cepas Argentinas SA are some of the leading players operating in the South & Central America RTD cocktails market.