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歐洲即飲雞尾酒市場預測至 2030 年 - 區域分析 - 按基料類型、包裝類型和配銷通路

市場調查報告書

商品編碼

1420154

歐洲即飲雞尾酒市場預測至 2030 年 - 區域分析 - 按基料類型、包裝類型和配銷通路

Europe RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel

出版日期: 2023年12月04日 | 出版商:

The Insight Partners | 英文 69 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2022年歐洲即飲雞尾酒市場價值為70.5643億美元，預計到2030年將達到161.7837億美元；預計2022年至2030年CAGR為10.9%。

社群媒體和名人的影響力推動了歐洲即飲雞尾酒市場

社群媒體在改變人們的生活方式方面發揮著至關重要的作用。在過去的幾年裡，由於網路和智慧型手機的普及率不斷提高，社群媒體用戶的數量急劇增加。因此，全球主要製造商正在社交媒體平台上展示他們的產品，以產生更多收入。例如，著名的即飲雞尾酒製造商之一帝亞吉歐公司 (Diageo plc) 加強了與 Facebook 數百萬美元的合作夥伴關係，以行銷其產品。

此外，人們深受社群媒體影響者和名人的影響，並試圖追隨他們。品牌受益於社群媒體和名人對人們日益成長的影響力。名人大力推廣即飲雞尾酒，也紛紛涉足這項業務。

歐洲即飲雞尾酒市場概況

由於城市化程度的提高和消費者偏好的變化，歐洲即飲雞尾酒市場正在蓬勃發展。德國、法國、英國、俄羅斯和義大利的即飲雞尾酒消費者正在廣泛尋找創新的飲料選擇。 RTD 雞尾酒提供多種口味和成分，可滿足消費者對麥芽、龍舌蘭酒、伏特加和威士忌 RTD 雞尾酒不斷變化的偏好。每場活動慶祝活動的成長趨勢刺激了對即飲即飲雞尾酒的需求。 RTD 雞尾酒為那些想要享受雞尾酒而無需混合配料的消費者提供了方便、攜帶的解決方案。行動生活方式的日益普及和對便利性的需求不斷增加，是 RTD 雞尾酒日益普及的主要原因。此外，歐洲人健康水準的提高也推動了對「低熱量」即飲雞尾酒的需求。因此，為了滿足消費者對「低熱量」的需求，主要區域產業參與者正逐步進行產品創新。例如，2020 年 12 月，蘇格蘭釀酒廠 Boe Gin 推出了低熱量琴酒和檸檬水罐裝。該公司提供的 Boe Violet with Rose Lemonade 和 Boe Passionfruit with Sicilian Lemonade RTD 雞尾酒的酒精度 (ABV) 為 5.5%，每 250 毫升罐裝的熱量低於 80 卡路里。

歐洲即飲雞尾酒市場收入及 2030 年預測（百萬美元）

歐洲即飲雞尾酒市場細分

歐洲即飲雞尾酒市場根據基料類型、包裝類型、配銷通路和國家進行細分。依基酒類型，歐洲即飲雞尾酒市場分為麥芽基雞尾酒、龍舌蘭基酒基酒、伏特加基酒、威士忌基酒等。 2022 年，麥芽細分市場佔據最大的市場佔有率。

依包裝類型，歐洲即飲雞尾酒市場分為瓶裝、罐裝等。 2022 年，罐頭細分市場佔據最大的市場。

根據配銷通路，歐洲即飲雞尾酒市場分為超市和大賣場、專賣店、線上零售等。 2022 年，專賣店細分市場佔據最大的市場佔有率。

根據國家/地區，歐洲即飲雞尾酒市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年，歐洲其他地區主導了歐洲即飲雞尾酒市場佔有率。

Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc 和 New Holland Brewing Co LLC 是歐洲 RTD 雞尾酒市場的領先參與者。

Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.

Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.

Europe RTD Cocktails Market Overview

The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for "low calories" RTD cocktails. Hence, to cater to the consumers' requirement for "low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boe Violet with Rose Lemonade and Boe Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.

Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)

Europe RTD Cocktails Market Segmentation

The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.

Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.

Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.

Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe RTD cocktails market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Europe RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe RTD cocktails market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe RTD Cocktails Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distribution Channel:

5. Europe RTD Cocktails Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
- 5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
- 5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
- 5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
- 5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:

6. RTD Cocktails Market - Europe Market Analysis

6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
6.2 Europe RTD Cocktails Market Forecast and Analysis

7. Europe RTD Cocktails Market Analysis - Base Type

7.1 Malt Based
- 7.1.1 Overview
- 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
- 7.2.1 Overview
- 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
- 7.3.1 Overview
- 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
- 7.4.1 Overview
- 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. Europe RTD Cocktails Market Analysis - Packaging Type

8.1 Bottles
- 8.1.1 Overview
- 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
- 8.2.1 Overview
- 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
- 8.3.1 Overview
- 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)

9. Europe RTD Cocktails Market Analysis - Distribution Channel

9.1 Supermarkets & Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)

10. Europe RTD Cocktails Market - Country Analysis

10.1 Europe
- 10.1.1 Europe RTD Cocktails Market Overview
- 10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.2.1 RTD cocktails market Breakdown by Country
  - 10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration

12. RTD Cocktails Market Industry Landscape

12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch

13. Company Profiles

13.1 Bacardi Limited
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Beam Suntory Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Constellation Brands Inc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments

14. Appendix

簡介目錄圖表

List Of Tables

Table 1. Europe RTD Cocktails Market Segmentation
Table 2. Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 4. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 5. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 6. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 7. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 8. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 9. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 10. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 11. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 12. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 13. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 14. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 15. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 16. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 17. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 18. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 19. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 20. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 21. Company Positioning & Concentration

List Of Figures

Figure 1. Europe RTD Cocktails Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Europe RTD Cocktails Market
Figure 4. Europe RTD Cocktails Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
Figure 7. Europe RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Europe RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Europe RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Europe RTD Cocktails Market, by Country - Revenue (2022) (US$ Million)
Figure 23. RTD cocktails market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 28. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 29. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 30. Heat Map Analysis By Key Players