市場調查報告書
商品編碼
1452525
歐洲航空輔助服務市場預測至 2030 年 - 區域分析 - 按類型(行李費、機上零售和點菜服務、航空公司零售和 FFP 里程銷售)和承運商類型(全方位服務承運商和低成本承運商)Europe Airline Ancillary Services Market Forecast to 2030 - Regional Analysis - by Type (Baggage Fees, On-Board Retail and A La Carte Services, Airline Retail, and FFP Mile Sales) and Carrier Type (Full-Service Carriers and Low-Cost Carriers) |
2022年歐洲航空輔助服務市場價值為457.5875億美元,預計到2030年將達到1882.123億美元;預計2022年至2030年CAGR為19.3%。
常旅客計畫的好處推動了歐洲航空公司輔助服務市場
飛行常客計畫 (FFP) 是航空公司與其常客保持良好關係的忠誠且持久的方式。透過該計劃,航空公司形成了多項合作安排和合作計劃。其中包括代碼共享協議,導致有競爭力的票價和服務變化,以增加利潤和市場佔有率。航空公司不斷透過現金回饋獎勵、旅遊保險、緊急醫療服務和機場休息室使用權等方式向常旅客獎勵積分。同樣,世界各地的旅遊俱樂部也提供先進的服務,透過將品牌親和力轉化為品牌資產並透過訂閱費增加新的輔助收入來增強航空公司品牌。此外,航空公司不斷致力於提高利潤並為乘客提供增值服務,以維持與常旅客的忠誠關係。因此,此類計劃推動了歐洲航空公司輔助服務市場的成長。
歐洲航空輔助服務市場概況
歐洲被認為擁有世界上最繁忙的空域,每天有超過 20,000 架次航班,每年約 5 億名乘客。該地區的歐洲航空輔助服務市場預計在未來幾年將變得廣泛競爭,預計各公司將遵循紅海策略以在激烈的市場競爭中生存。該地區已經成為科技公司的戰場。近年來,受新冠肺炎疫情、烏克蘭、俄羅斯戰爭等局勢影響,國際國內局勢發生巨大動盪。俄羅斯-烏克蘭戰爭以及由此導致的空域關閉對航空公司輔助服務市場產生了重大影響。由於俄羅斯禁止使用穿越其領空的航線,而歐盟也禁止俄羅斯航空公司作為回報,航班被取消或被迫繞道,代價高昂。這導致航空公司股價下跌和貨運中斷,加劇了全球供應鏈挑戰。戰爭也影響了飛機租賃,促使航空公司暫停或取消航班,減少了輔助服務收入。 2022年6月,由於戰爭造成歐洲空域受限,漢莎集團宣布航班取消和延誤,導致天空出現「大規模瓶頸」。這些中斷進一步加劇了航空公司面臨的挑戰,包括人員短缺和資源限制,影響了向乘客提供的輔助服務。
歐洲航空輔助服務市場收入及 2030 年預測(十億美元)
歐洲航空輔助服務市場細分
歐洲航空公司輔助服務市場按類型、承運商類型和國家/地區進行細分。
根據類型,歐洲航空輔助服務市場分為行李費、機上零售和單點服務、航空零售和FFP里程銷售。 2022 年,行李收費細分市場佔最大市場。
依航空公司類型分類,歐洲航空公司輔助服務市場分為全服務航空公司和廉價航空公司。到 2022 年,全服務業者細分市場將佔據更大的市場佔有率。
根據國家/地區,歐洲航空輔助服務市場分為英國、德國、法國、瑞典、西班牙、俄羅斯、挪威、丹麥、芬蘭、奧地利和歐洲其他地區。 2022 年,英國在歐洲航空輔助服務市場佔有率中佔據主導地位。
法國航空荷航、達美航空、德國漢莎航空、易捷航空、瑞安航空和聯合航空控股公司是歐洲航空輔助服務市場的領導公司。
The Europe airline ancillary services market was valued at US$ 45,758.75 million in 2022 and is expected to reach US$ 188,212.30 million by 2030; it is estimated to grow at a CAGR of 19.3% from 2022 to 2030.
Benefits of Frequent Flyer Program fuels the Europe Airline Ancillary Services Market
The frequent flyer program (FFP) is a loyal and long-lasting way for airline authorities to maintain a good relationship with their regular passengers. With this program, the airlines form several partnership arrangements and cooperative schemes. These include code-sharing agreements resulting in competitive fares and variations in the occurrence of services to increase profits and market share. The airlines constantly award reward points to its frequent flyers through cashback rewards, travel insurance, emergency medical services, and access to airport lounges. Similarly, Travel Clubs worldwide also offer advanced services to enhance airline brands by converting brand affinity into brand equity and adding new ancillary revenue from subscription fees. Further, the airlines are continuously focusing on boosting their margin and offering value-added services to the passengers to maintain a loyal relationship with frequent flyers. Thus, such programs drive the growth of the Europe airline ancillary services market.
Europe Airline Ancillary Services Market Overview
Europe accredits with having the world's busiest airspace by reporting more than 20,000 flights a day and ~ 500 million passengers flying every year. The Europe airline ancillary services market in the region is expected to become extensively competitive in the coming years, and the companies would be expected to follow the red-ocean strategy to survive the intense competition in the market. The region has already become a battleground for a mix of technology companies. Since the past couple of years, it has seen tremendous turbulence on the international and domestic front due to the situations such as the COVID-19 pandemic and Ukraine and Russia war. The Russia-Ukraine war and the resulting airspace closures have significantly impacted the airline ancillary services market. With Russia banning the use of routes crossing its airspace and the European Union reciprocating by banning Russian airlines, flights have been canceled or forced to take costly detours. This has led to a decline in airline shares and disruptions in cargo traffic, exacerbating global supply chain challenges. The war has also affected aircraft leasing and prompted airlines to suspend or cancel flights, reducing ancillary service revenues. In June 2022, Lufthansa Group announced flight cancellations and delays due to the restricted European airspace caused by the war, leading to "massive bottlenecks" in the sky. These disruptions have further exacerbated the challenges faced by airlines, including staff shortages and resource limitations, impacting the provision of ancillary services to passengers.
Europe Airline Ancillary Services Market Revenue and Forecast to 2030 (US$ Bn)
Europe Airline Ancillary Services Market Segmentation
The Europe airline ancillary services market is segmented into type, carrier type, and country.
Based on type, the Europe airline ancillary services market is divided into baggage fees, on-board retail and a la carte services, airline retail, and FFP mile sales. The baggage fees segment held the largest market share in 2022.
By carrier type, the Europe airline ancillary services market is bifurcated into full-service carriers and low-cost carriers. The full-service carriers segment held a larger market share in 2022.
Based on country, the Europe airline ancillary services market is segmented into the UK, Germany, France, Sweden, Spain, Russia, Norway, Denmark, Finland, Austria, and the Rest of Europe. The UK dominated the Europe airline ancillary services market share in 2022.
Air France KLM SA, Delta Air Lines Inc, Deutsche Lufthansa AG, EasyJet Plc, Ryanair Holdings Plc, and United Airlines Holdings Inc are some of the leading companies operating in the Europe airline ancillary services market.