市場調查報告書
商品編碼
1452537
歐洲同意管理市場預測至 2030 年 - 區域分析 - 按組件、部署和最終用途行業Europe Consent Management Market Forecast to 2030 - Regional Analysis - by Component, Deployment, and End-use Industry |
2022年歐洲同意管理市場價值為1.6811億美元,預計到2030年將達7.7144億美元;預計2022年至2030年CAGR為21.0%。
不斷增加的政府資料保護法規和規範推動了歐洲同意管理市場
歐盟 (EU) 的《一般資料保護規範》(GDPR) 是世界上最強大的隱私和安全法律之一,於 2018 年 5 月生效。該規範的訂定是為了加強對歐洲資料權利的保護,並規範資料權利的使用。維護這些權利的過程。該機構將監督高風險資料實踐的使用,其中包括使用機器學習等自動化決策系統、大規模分析個人以及處理個人識別生物識別資訊(例如遺傳資料)。資料保護法規的變化和升級的增加正在將供應商的注意力轉移到開發允許公司評估其合規性的工具。此外,未來幾年,全球司法管轄區預計將對資料保護提出新的要求,公司將提出利用全面且成熟的合規解決方案的要求,該解決方案將與現有安全以及IT 和行銷投資相整合。這進一步推動了歐洲同意管理市場的成長。
歐洲同意管理市場概述
目前,全世界都在經歷嚴格的資料隱私立法。全球營運組織別無選擇,只能採用跨境和跨監管合規策略來高效運作。嚴重影響公司與客戶互動和使用資料方式的主要因素之一是各國政府不斷加強的資料保護法規。其中一項法規是《一般資料保護規範》(GDPR),這是歐盟 (EU) 於 2018 年 5 月實施的一項資料隱私法規。根據 GDPR,組織必須徵得其想要處理其個人資料的公民的同意。同意管理平台和解決方案透過取得使用者同意收集資料以便在網站造訪期間透過 cookie 進一步使用,幫助網站滿足 GDPR 和合規性。它們還幫助網站自動化並簡化同意管理流程。推動歐洲同意管理市場成長的其他一些促進因素包括更嚴格的資料隱私法規、資料驅動技術的擴散、對資料隱私的意識和擔憂的增加以及對改善客戶體驗的需求不斷增加。另一方面,歐洲同意管理市場的一些限制因素包括不同的地區法規、用戶抵制和同意疲勞、合規成本和實施挑戰。
歐洲同意管理市場收入及 2030 年預測(百萬美元)
歐洲同意管理市場區隔
歐洲同意管理市場根據組件、部署、最終使用行業和國家/地區進行細分。
根據組件,歐洲同意管理市場分為解決方案和服務。 2022 年,解決方案領域將佔據更大佔有率。
透過部署,歐洲同意管理市場分為本地同意管理市場和基於雲端的同意管理市場。 2022 年,基於雲端的細分市場將佔據更大佔有率。
就最終用途產業而言,歐洲同意管理市場分為零售、政府、IT 和電信、BFSI、醫療保健、教育、媒體和娛樂等。 BFSI 細分市場在 2022 年佔據最大佔有率。
根據國家/地區,歐洲同意管理市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年,德國在歐洲同意管理市場佔據主導地位。
Consentmanager AB、Crownpeak Technology Inc、IBM、OneTrust LLC、PIWIK PRO LLC、Rauten Marketing LLC、Didomi SAS 和 CASSIE 是歐洲同意管理市場上的領先公司。
The Europe consent management market was valued at US$ 168.11 million in 2022 and is expected to reach US$ 771.44 million by 2030; it is estimated to grow at a CAGR of 21.0% from 2022 to 2030.
Increasing Government Regulations and Norms for Data Protection Fuel the Europe Consent Management Market
The European Union's (EU) General Data Protection Regulation (GDPR) is one of the strongest privacy and security laws in the world, which came into effect in May 2018. The regulation was introduced to improve the protection of European data rights and also standardize the process of safeguarding these rights. This agency will oversee the use of high-risk data practices, which include using automated decision systems, such as machine learning, profiling individuals on a large scale, and processing personally identifying biometric information, such as genetic data. The rise in changes and upgrades in regulations for data protection is shifting the vendors' focus on developing the tools that would allow the companies to assess their compliance. In addition, in the coming years, jurisdictions worldwide are expected to create new requirements for data protection, and companies would raise their demand to leverage a comprehensive and mature compliance solution that would integrate with existing security as well as IT and marketing investments. This is further fueling the growth of the Europe consent management market.
Europe Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. One such regulation is General Data Protection Regulation (GDPR), a data privacy regulation enforced by European Union (EU) in May 2018. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fueling the growth of Europe consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the Europe consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
Europe Consent Management Market Revenue and Forecast to 2030 (US$ Million)
Europe Consent Management Market Segmentation
The Europe consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the Europe consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
By deployment, the Europe consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.
In terms of end-use industry, the Europe consent management market is segmented into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the Europe consent management market is categorized into Germany, France, Italy, United Kingdom, Russia, and the Rest of Europe. Germany dominated the Europe consent management market in 2022.
Consentmanager AB, Crownpeak Technology Inc, IBM, OneTrust LLC, PIWIK PRO LLC, Rauten Marketing LLC, Didomi SAS, and CASSIE are among the leading companies operating in the Europe consent management market.