市場調查報告書
商品編碼
1452556
南美洲和中美洲同意管理市場預測至 2030 年 - 區域分析 - 按組件、部署和最終用途行業South & Central America Consent Management Market Forecast to 2030 - Regional Analysis - by Component, Deployment, and End-use Industry |
2022年,南美洲和中美洲同意管理市場價值為2,980萬美元,預計到2030年將達到1.0455億美元;預計2022年至2030年CAGR為17.0%。
同意管理中人工智慧的需求不斷成長,推動了南美洲和中美洲同意管理市場
隨著人工智慧 (AI) 的興起及其在各個行業中的日益廣泛使用,整合 AI 的需求(特別是確保 GDPR 合規性)日益增加。在同意管理中使用人工智慧可以幫助實現各種流程的自動化,例如資料收集、儲存和分析。它還具有簡化合規流程並提高效率的潛力,這可以進一步幫助降低人為錯誤的風險。例如,該技術可用於識別和標記敏感資料,幫助組織追蹤其資料資產並避免洩漏。此外,人工智慧可用於確保資料按照 GDPR 進行處理。例如,人工智慧可以透過程式設計來幫助確保只處理最少的必要資料,並且當不再需要時資料將被刪除。這將有助於組織避免因不遵守 GDPR 而遭受處罰和罰款。
南美洲和中美洲同意管理市場概述
目前,全世界都在經歷嚴格的資料隱私立法。全球營運組織別無選擇,只能採用跨境和跨監管合規策略來高效運作。嚴重影響公司與客戶互動和使用資料方式的主要因素之一是各國政府不斷加強的資料保護法規。根據 GDPR,組織必須徵得其想要處理其個人資料的公民的同意。除 GDPR 外,全球還盛行各種其他隱私法,例如巴西的 Lei Geral de Protecao de Dados (LGPD) 和加州消費者隱私法 (CCPA)。同意管理平台和解決方案透過取得使用者同意收集資料以便在網站造訪期間透過 cookie 進一步使用,幫助網站滿足 GDPR 和合規性。它們還幫助網站自動化並簡化同意管理流程。推動南美洲和中美洲同意管理市場成長的其他一些促進因素包括更嚴格的資料隱私法規、資料驅動技術的擴散、對資料隱私的意識和擔憂的增加以及對改善客戶體驗的需求不斷增加。另一方面,南美洲和中美洲同意管理市場的一些限制因素包括不同的地區法規、使用者抵制和同意疲勞、合規成本和實施挑戰。
南美洲和中美洲同意管理市場收入及 2030 年預測(百萬美元)
南美洲和中美洲同意管理市場區隔
南美洲和中美洲同意管理市場根據組件、部署、最終使用行業和國家進行細分。
根據組件,南美洲和中美洲同意管理市場分為解決方案和服務。 2022 年,解決方案領域將佔據更大佔有率。
在部署方面,南美洲和中美洲同意管理市場分為本地和基於雲端的市場。 2022 年,基於雲端的細分市場將佔據更大佔有率。
依最終用途產業,南美洲和中美洲同意管理市場分為零售、政府、IT 和電信、BFSI、醫療保健、教育、媒體和娛樂等。 BFSI 細分市場在 2022 年佔據最大佔有率。
根據國家/地區,南美洲和中美洲同意管理市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022 年,巴西在南美洲和中美洲同意管理市場上佔據主導地位。
Consentmanager AB、IBM、OneTrust LLC 和 Rauten Marketing LLC 是南美洲和中美洲同意管理市場的領先公司。
The South & Central America consent management market was valued at US$ 29.80 million in 2022 and is expected to reach US$ 104.55 million by 2030; it is estimated to grow at a CAGR of 17.0% from 2022 to 2030.
Rising Need for AI in Consent Management Fuels the South & Central America Consent Management Market
With the rise of artificial intelligence (AI) and its increasing use in various industries, the need to integrate Al, particularly to ensure GDPR compliance, is increasing. Using AI in consent management can help automate various processes, such as data collection, storage, and analysis. It also has the potential to streamline the compliance process and make it more efficient, which can further help reduce the risk of human error. For example, the technology can be used to identify and flag sensitive data, helping organizations keep track of their data assets and avoid breaches. Moreover, AI can be used to ensure that data is processed as per the GDPR. For instance, AI can be programmed to help ensure that only the minimum necessary data is processed, and further, the data will be erased when no longer needed. This will help organizations avoid penalties and fines resulting from GDPR non-compliance.
South & Central America Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Apart from GDPR, various other privacy laws prevail across the globe, such as Brazil's Lei Geral de Protecao de Dados (LGPD) and California Consumer Privacy Act (CCPA). Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of South & Central America consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the South & Central America consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
South & Central America Consent Management Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Consent Management Market Segmentation
The South & Central America consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the South & Central America consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
In terms of deployment, the South & Central America consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.
By end-use industry, the South & Central America consent management market is segmented into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the South & Central America consent management market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America consent management market in 2022.
Consentmanager AB, IBM, OneTrust LLC, and Rauten Marketing LLC are among the leading companies operating in the South & Central America consent management market.