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市場調查報告書
商品編碼
1452572
到 2030 年的北美同意管理市場預測 - 區域分析 - 按組件、部署和最終用途行業North America Consent Management Market Forecast to 2030 - Regional Analysis - by Component, Deployment, and End-use Industry |
2022年北美同意管理市場價值為1.4193億美元,預計到2030年將達5.6503億美元;預計2022年至2030年CAGR為18.9%。
各行業不斷成長的資料外洩推動了北美同意管理市場
近年來,人們注意到各行業的一些組織因客戶資料外洩而受到批評。客戶資訊是每個組織的主要資源,保護資料是組織的關鍵任務之一。然而,在這個數位時代,網路犯罪的增加正在影響各個組織的品牌價值。近年來,多個行業的組織在保護客戶資料免受網路駭客攻擊方面面臨重大挑戰。這些事件導致各種大型組織和中小企業選擇同意管理解決方案來保護其客戶的資訊。這一因素正在幫助北美同意管理市場的參與者充分利用其客戶群和收入。近年來發生的一些資料外洩事件包括:
2021 年 1 月,保守派社群媒體應用程式 Parler 目睹駭客竊取了其資料。大約 70 TB 的資訊被洩露,其中包括 99.9% 的帖子、訊息和影片資料,其中包含 EXIF資料(日期、時間和位置的元數據)。此外,Parler 的「已驗證公民」或透過上傳駕駛執照或其他帶有照片身分證件驗證身分的使用者也被曝光。
2021 年 2 月,內布拉斯加州醫學公司宣布,透過惡意軟體攻擊,駭客存取並複製了包含 219,000 名患者個人和醫療資訊的文件。
北美同意管理市場概述
目前,全世界都在經歷嚴格的資料隱私立法。全球營運組織別無選擇,只能採用跨境和跨監管合規策略來高效運作。嚴重影響公司與客戶互動和使用資料方式的主要因素之一是各國政府不斷加強的資料保護法規。根據 GDPR,組織必須徵得其想要處理其個人資料的公民的同意。除 GDPR 外,全球還盛行各種其他隱私法,例如巴西的 Lei Geral de Protecao de Dados (LGPD) 和加州消費者隱私法 (CCPA)。同意管理平台和解決方案透過取得使用者同意收集其資料以便在網站造訪期間透過 cookie 進一步使用,幫助網站滿足 GDPR 和合規性。它們還幫助網站自動化並簡化同意管理流程。推動北美同意管理市場成長的其他一些促進因素包括更嚴格的資料隱私法規、資料驅動技術的擴散、對資料隱私的意識和擔憂的增加以及對改善客戶體驗的需求不斷增加。另一方面,北美同意管理市場的一些限制因素包括不同的地區法規、用戶抵制和同意疲勞、合規成本和實施挑戰。
北美同意管理市場收入及 2030 年預測(百萬美元)
北美同意管理市場區隔
北美同意管理市場根據組件、部署、最終使用行業和國家/地區進行細分。
根據組件,北美同意管理市場分為解決方案和服務。 2022 年,解決方案領域將佔據更大佔有率。
在部署方面,北美同意管理市場分為本地同意管理市場和基於雲端的同意管理市場。 2022 年,雲端細分市場將佔據更大佔有率。
依最終用途產業,北美同意管理市場分為零售、政府、IT 和電信、BFSI、醫療保健、教育、媒體和娛樂等。 BFSI 細分市場在 2022 年佔據最大佔有率。
根據國家/地區,北美同意管理市場分為美國、加拿大和墨西哥。 2022 年,美國在北美同意管理市場佔據主導地位。
Consentmanager AB、Crownpeak Technology Inc、IBM、OneTrust LLC、PIWIK PRO LLC、Rauten Marketing LLC、Didomi SAS 和 CASSIE 是北美同意管理市場的領先公司。
The North America consent management market was valued at US$ 141.93 million in 2022 and is expected to reach US$ 565.03 million by 2030; it is estimated to grow at a CAGR of 18.9% from 2022 to 2030.
Growing Data Breaches Across Various Industries Fuel the North America Consent Management Market
In recent years, it has been noticed that several organizations across various industries have faced criticism because of customer data leakage. Customer information is the prime resource of every organization, and securing the data is one of the critical tasks of the organization. However, in this digitalized era, the rise in cybercrimes is affecting various organizations' brand value. Several organizations across industries have faced major challenges in securing their customers' data from cyber hackers in recent years. These incidents have led various large organizations and small & medium enterprises to opt for consent management solutions to protect the information of their customers. This factor is helping the players operating in the North America consent management market to capitalize their customer base and revenues. Some of the data breach incidents that occurred in recent years are:
In January 2021, Parler, the conservative social media app, witnessed that a hacker scraped its data. Approximately 70 TB of information was leaked, which included 99.9% of posts, messages, and video data containing EXIF data - metadata of date, time, and location. In addition, Parler's Verified Citizens, or the users who had verified their identity by uploading their driving license or other photo ID, were also exposed.
In February 2021, Nebraska Medicine announced that through a malware attack, a hacker accessed and copied files containing the personal and medical information of 219,000 patients.
North America Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Apart from GDPR, various other privacy laws prevail across the globe, such as Brazil's Lei Geral de Protecao de Dados (LGPD) and California Consumer Privacy Act (CCPA). Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of North America consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the North America consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
North America Consent Management Market Revenue and Forecast to 2030 (US$ Million)
North America Consent Management Market Segmentation
The North America consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the North America consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
In terms of deployment, the North America consent management market is bifurcated into on-premises and cloud-based. The cloud segment held a larger share in 2022.
By end-use industry, the North America consent management market is categorized into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the North America consent management market is segmented into US, Canada, and Mexico. The US dominated the North America consent management market in 2022.
Consentmanager AB, Crownpeak Technology Inc, IBM, OneTrust LLC, PIWIK PRO LLC, Rauten Marketing LLC, Didomi SAS, and CASSIE are the leading companies operating in the North America consent management market.