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市場調查報告書
商品編碼
1494414
2030 年亞太地區運動太陽眼鏡市場預測 - 區域分析 - 按類型、類別和配銷通路Asia Pacific Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type, Category, and Distribution Channel |
亞太地區運動太陽眼鏡市場預計將從2022年的13.1413億美元成長到2030年的19.8796億美元。
對技術進步的日益關注推動亞太運動太陽眼鏡市場
技術進步提供了各種好處,可以滿足消費者不斷變化的需求和偏好。技術進步的一個關鍵方面是鏡頭技術的改進。運動太陽眼鏡具有先進的鏡片鍍膜,例如偏光和光致變色技術。偏光鏡片可減少眩光並增強對比度,這使其成為水上運動、滑雪和駕駛活動的理想選擇。光致變色鏡片可適應不斷變化的光線條件,為從事各種戶外運動的使用者提供多功能性。這些技術改進提高了視覺舒適度和整體體驗,使運動太陽眼鏡對消費者俱有吸引力。
另一個創新領域是在運動太陽眼鏡中使用輕盈耐用的材料。 TR-90 和碳纖維等先進材料使運動太陽眼鏡的鏡框堅固且輕便,為運動員提供舒適性和耐用性。對於每盎司都很重要的運動(例如騎自行車或跑步)來說,輕質鏡架至關重要。由輕質材料製成的運動太陽眼鏡適合在體育活動期間長時間使用,有助於減少不適或疲勞的風險。
此外,客製化和智慧功能已成為運動太陽眼鏡技術進步的一部分。一些品牌提供可自訂的選項,允許客戶選擇鏡框顏色、鏡片色調和其他設計元素。此外,平視顯示器整合藍牙連接和健身追蹤等智慧功能正在運動太陽眼鏡中出現。這些功能透過提供有價值的資料和連接來增強用戶體驗,從而吸引精通技術的消費者。
技術進步增強了客戶的功能性、舒適度和風格。這些創新滿足了運動員的特定需求,並吸引了尋求最新眼鏡技術的更廣泛的消費者群體。隨著技術的進步,運動太陽眼鏡可以提供不斷改進的性能和風格組合,從而促進市場的成長和發展。
亞太運動太陽眼鏡市場概況
人們對體育和其他娛樂活動的興趣和參與度不斷提高,推動了整個地區對運動太陽眼鏡的需求。該地區舉辦了許多國際體育賽事,預計將推動市場成長。例如,日本主辦了2023年奧運會,印度主辦了2023年板球世界盃。
線上零售平台的激增讓人們可以輕鬆購買各種運動太陽眼鏡,進一步促進了其銷售。此外,亞太地區正在見證智慧太陽眼鏡的採用趨勢,該太陽眼鏡與健身追蹤器和擴增實境等技術相結合。製造商越來越關注環保材料和永續製造程序,這引起了具有環保意識的消費者的共鳴。客製化、個人化的運動太陽眼鏡也越來越受到亞太地區運動愛好者的歡迎,以滿足個人喜好和需求。與運動員和名人合作代言產品以及推出限量版系列是運動太陽眼鏡行銷的常見趨勢,這進一步刺激了該地區對運動太陽眼鏡的需求。
亞太地區運動太陽眼鏡市場收入及 2030 年預測(百萬美元)
亞太地區運動太陽眼鏡市場細分
亞太地區運動太陽眼鏡市場按類型、類別、配銷通路和國家/地區進行細分。
根據類型,亞太運動太陽眼鏡市場分為偏光和非偏光。 2022 年,非偏光部分在亞太運動太陽眼鏡市場中佔據更大佔有率。
根據類別,亞太地區運動太陽眼鏡市場分為男士、女士、男女通用和兒童。 2022 年,男士細分市場在亞太運動太陽眼鏡市場中佔據最大佔有率。
根據配銷通路,亞太運動太陽眼鏡市場分為超市和大賣場、專賣店、線上零售等。 2022年,專賣店細分市場在亞太運動太陽眼鏡市場中佔據最大佔有率。
依國家/地區分類,亞太地區運動太陽眼鏡市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。 2022年,中國在亞太運動太陽眼鏡市場佔據主導地位。
Adidas AG、Columbia Sportswear Co、Decathlon SE、EssilorLuxottica SA、Nike Inc、Puma SE、Rapha Racing Ltd、Safilo Group SpA 和 Under Armour Inc 是亞太運動太陽眼鏡市場上的一些領先公司。
The Asia Pacific sports sunglasses market is expected to grow from US$ 1,314.13 million in 2022 to US$ 1,987.96 million by 2030. It is estimated to grow at a CAGR of 5.3% from 2022 to 2030.
Rising Focus on Technological Advancements Drive Asia Pacific Sports Sunglasses Market
Technological advancements offer various benefits that cater to consumers' evolving needs and preferences. One crucial aspect of technological advancements is the improvement in lens technology. Sports sunglasses have advanced lens coatings, such as polarized and photochromic technology. Polarized lenses reduce glare and enhance contrast, which makes them ideal for water sports, skiing, and driving activities. Photochromic lenses adapt to changing light conditions that provides versatility for users engaged in various outdoor sports. These technological enhancements improve visual comfort and the overall experience, making sports sunglasses attractive to consumers.
Another area of innovation is the use of lightweight and durable materials in sports sunglasses. Advanced materials such as TR-90 and carbon fiber make the frames of sports sunglasses robust and lightweight, offering comfort and durability for athletes. Lightweight frames are essential for sports where every ounce matters, such as cycling or running. Sports sunglasses made of lightweight materials are suitable for extended use during physical activities and can help reduce the risk of discomfort or fatigue.
Additionally, customization and smart features have become a part of the technological advancement in sports sunglasses. Some brands offer customizable options, allowing customers to choose frame colors, lens tints, and other design elements. Furthermore, smart features such as heads-up display integrated Bluetooth connectivity, and fitness tracking are emerging in sports sunglasses. These features enhance the user experience by providing valuable data and connectivity, making them appealing to tech-savvy consumers.
Technological advancements enhance functionality, comfort, and style of customers. These innovations cater to the specific needs of athletes and attract a broader consumer base looking for the latest in eyewear technology. As technology advances, sports sunglasses can offer an ever-improving combination of performance and style, contributing to the growth and evolution of the market.
Asia Pacific Sports Sunglasses Market Overview
Rising interest and participation in sports and other recreational activities drive the demand for sports sunglasses across the region. The region hosts a number of international sports events, which is expected to drive the market growth. For instance, Japan was the host of Olympics in 2023, and India hosted the Cricket world cup in 2023. A number of global companies are launching exclusive stores in the emerging economies of Asia Pacific to increase their customer base, which will drive the regional market further.
A surge in online retail platforms that provide easy access to a wide variety of sports sunglasses further boosts their sales. Moreover, Asia Pacific is witnessing a trend of the adoption of smart sunglasses, integrated with technologies such as fitness trackers and augmented reality. Manufacturers increasingly focus on eco-friendly materials and sustainable manufacturing processes, which resonates with environmentally conscious consumers. Customized and personalized sports sunglasses are also gaining popularity among sports enthusiasts in Asia Pacific, catering to individual preferences and needs. Collaborations with athletes and celebrities for product endorsements and offerings in limited-edition collections are common trends in the marketing of sports sunglasses, which further fuels the demand for sports sunglasses across the region.
Asia Pacific Sports Sunglasses Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Sports Sunglasses Market Segmentation
The Asia Pacific sports sunglasses market is segmented into type, category, distribution channel, and country.
Based on type, the Asia Pacific sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the Asia Pacific sports sunglasses market in 2022.
Based on category, the Asia Pacific sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the Asia Pacific sports sunglasses market in 2022.
Based on distribution channel, the Asia Pacific sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific sports sunglasses market in 2022.
Based on country, the Asia Pacific sports sunglasses market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific sports sunglasses market in 2022.
Adidas AG, Columbia Sportswear Co, Decathlon SE, EssilorLuxottica SA, Nike Inc, Puma SE, Rapha Racing Ltd, Safilo Group SpA, and Under Armour Inc are some of the leading companies operating in the Asia Pacific sports sunglasses market.