市場調查報告書
商品編碼
1494539
2030 年亞太地區家庭用品市場預測 - 區域分析 - 按產品類型和配銷通路Asia Pacific Housewares Market Forecast to 2030 - Regional Analysis - by Product Type and Distribution Channel |
2022年亞太家庭用品市場價值為1206.2875億美元,預計到2030年將達到1746.6916億美元;預計2022年至2030年複合年成長率為4.7%。
電子商務滲透率不斷上升推動亞太家庭用品市場
由於智慧型手機和網際網路的日益普及和覆蓋,消費者購買力不斷成長,以及在線零售平台提供的便捷購物體驗,方便地訪問電子商務平台是推動家庭用品透過電子商務銷售的主要因素。
消費者越來越喜歡透過網路零售平台購買家居用品,因為網路零售平台提供不同品牌的各種產品、價格實惠、詳細的產品說明、消費者評級和評論以及送貨上門服務。在 COVID-19 大流行期間,人們被迫留在家裡,這導致了網上購物的傾向。因此,隨著電子商務在不同地區的滲透率不斷提高,家居用品製造商正致力於透過 Lidl、亞馬遜和沃爾瑪等知名電子商務平台銷售最終產品來增強其線上影響力。此外,他們透過網站提供直接面對消費者(D2C)的銷售服務,在線上銷售產品。因此,電子商務滲透率的不斷上升預計將在預測期內為家庭用品市場提供利潤豐厚的機會。
亞太地區家庭用品市場概況
亞太地區的家庭用品市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。都市化進程的加速和中產階級可支配收入的成長是推動對現代便捷家居用品(包括先進廚房用具和時尚餐具)需求的主要因素。根據國際勞工組織(ILO)的數據,2021年亞太國家總收入成長3.5%,其中中國2021年佔0.3%,2022年上半年佔0.7%。此外,西方生活方式和烹飪趨勢的影響是推動亞太地區對專業炊具和烘焙用具產品需求的另一個主要因素。儘管有成長機會,但消費者的價格敏感度對亞太地區家庭用品業務的發展構成了重大挑戰。該地區的許多消費者傾向於選擇價格實惠且基本的家居用品。此外,市場競爭非常激烈,本地和國際品牌都在爭奪更好的市場地位。
亞太地區家庭用品市場收入及 2030 年預測(百萬美元)
亞太地區家庭用品市場區隔
亞太地區家庭用品市場根據產品類型、配銷通路和國家進行細分。根據產品類型,亞太地區家庭用品市場分為炊具和烘焙用具、餐具、廚房用具、浴室必需品等。 2022年,廚房電器領域佔據最大的市場佔有率。
從配銷通路來看,亞太家庭用品市場分為超市及大賣場、專賣店、網路零售等。 2022 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家/地區分類,亞太地區家庭用品市場分為中國、澳洲、印度、日本、韓國和亞太地區其他地區。 2022 年,亞太地區其他地區主導亞太家庭用品市場。
Bradshaw Home Inc、Inter Ikea Holding Bv、Hutzler Manufacturing Co Inc、TTK Prestige Ltd、Newell Brands Inc、BSH Hausgerate Gmbh 和 Kohler Co 是亞太地區家居用品市場的一些領先參與者。
The Asia Pacific housewares market was valued at US$ 1,20,628.75 million in 2022 and is expected to reach US$ 1,74,669.16 million by 2030; it is estimated to record a CAGR of 4.7% from 2022 to 2030.
Rising Penetration of E-Commerce Fuels Asia Pacific Housewares Market
Easy access to e-commerce platforms owing to the rising adoption and reach of smartphones and the Internet, the growing purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the major factors driving the sales of housewares through e-commerce platforms.
Consumers increasingly prefer buying housewares via online retail platforms due to the availability of various products of different brands at affordable prices with detailed product descriptions, consumer ratings & reviews, and home delivery services. During the COVID-19 pandemic, people were compelled to stay home, which resulted in an inclination toward online shopping. Thus, with the increasing penetration of e-commerce across different geographies, housewares manufacturers are focusing on enhancing their online presence by selling their end products through well-known e-commerce platforms, such as Lidl, Amazon, and Walmart. Moreover, they provide direct-to-consumer (D2C) sales services through their websites to sell products online. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the housewares market during the forecast period.
Asia Pacific Housewares Market Overview
The housewares market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The growing urbanization and disposable income of the middle-class population is a prime factor that has propelled the demand for modern and convenient housewares, including advanced kitchen appliances and stylish tableware. According to the International Labour Organization (ILO), the total income of Asian and Pacific countries increased by 3.5% in 2021, wherein China accounted for 0.3% in 2021 and 0.7% in the first half of 2022. Similarly, total income grew by 12.4% in Central and Western Asia. Further, the influence of Western lifestyles and cooking trends is another major factor bolstering the demand for specialized cookware and bakeware products in Asia Pacific. Despite the growth opportunities, price sensitivity among consumers presents a significant challenge for the progress of housewares businesses in Asia Pacific. Many consumers in the region tend to opt for affordable and basic houseware products. Moreover, the market is highly competitive, with both local and international brands rivaling for better market positions.
Asia Pacific Housewares Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Housewares Market Segmentation
The Asia Pacific housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Asia Pacific housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Asia Pacific housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Asia Pacific housewares market is segmented into China, Australia, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific housewares market share in 2022.
Bradshaw Home Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Asia Pacific housewares market.